digital retail: trends & opportunities
TRANSCRIPT
23.11.2012
sodostudio.nl
Digital retailTrends & opportunities
sodastudio.nl
Trends in digital retail
1. Omni-channel & content
2. Shopping assistants & community
3. Upcoming technologies
4. Delightful details
Facebook iPhone app
Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience.
Moreover, most of these channels are adding vendor features to sell related products directly.
Inspiration & sale channels
Pinterest iPhone app
Instagram, Pinterest, Twitter or Facebook are all places to build the brand and connect to your audience.
Moreover, most of these channels are adding vendor features to sell related products directly.
Inspiration & sale channels
Chat is a strong, engaging, familiar, and playful format.
Use chat for Q&A with customer service or other customers right from the product page. Or for stylistic advise.
Strike the right balance between A.I and personal contact.
Shopping assistant
Lark iPhone app
Offer a way to utilize the ‘wisdom of the crowd’, by asking friends, peers or community members for their opinion. E.g: “which fashion combination works better?”.
Polls like those on Polar are easy to set-up and to cast votes.
Make it shareable for other channels like WhatsApp.
Polar iPhone app
Poll generator
NotificationsTrigger relevant messages on the right moment. Don’t overdo it and offer the user the right amount of control.
“There’s still something in your basket”
“The wishlist sneakers are currently on sale”
“Your order has shipped”
Hudson iPhone app
Recommendations & reviews
Foursquare let’s you review ‘venues’ in several criteria (“how crowded was it?”, “do they serve wine?”)
Reviewing is fast and easy, the app learns your taste and provides better recommendations.
Foursquare iPhone app
Make it easy and engaging to browse through products.
In the Stylect app, liked products are added to the wishlist (becomes a ‘watch list’ item).
The user is notified when the product becomes available again or is on sale.
Stylect iPhone app
Product discovery
After taking a ‘style quiz’, your personal shopper makes a selection of products and looks.
Make it a no-brainer by offering a subscription option.
https://thecloakroom.nl/
Personal advise
10:09
Hurray. Your order
will be delivered in
about 2 hours!
Edit delivery date
w
Buy
10:09Quickorder
Pampers Maandbox
+
-1
White T-shirt
€ 17,50
i shopdrop
Hey Siri,
I’m looking
for a grey
sweater
Search by using your voice, search for products, brands, or styles. Get personalized results directly.
“Search for red dress”
“Search for Nikes in size 40”
Siri search on AppleTV
Voice control
With visual recognition the user can search for a specific product or use it to get inspired by searching for similar products.
Beyond Reality
Visual search
Offer a way to add user profiles.
The customer experience (pre-selection of content or even features) can become different for any of the user profiles.
In the case of retail: remember clothing sizes, favorite categories, preferred sharing options, et cetera…
http://techblog.netflix.com/2015/04/learning-personalized-homepage.html
Personalization
Smooth transitionsTransitions can complement user interaction greatly. They can increase the sense of what’s happening (the orientation on or in-between pages).
Also, they make the interaction feel more fluid and richer.
Fancy iPhone app
Standing out with animationAdd detail to often used features (like the ‘Like’ in Twitter, previously ‘Favorite’).
The animation feels delightful, like a reward, and enhances the brand experience.
Frames of the Twitter favorite (‘toggle on’) animation
Empty statesUtilize the empty state.
Make them appealing, informing, inspiring or emphasize on a specific use-case by adding the right call-to-action
Tumblr iPhone app
http://www.kitchenaid.com/
Emphasize on visual contentAvoid presenting content in static lists or tables.
Emphasize on visually richt content, make when possible.
Make sure your brand is consistent in each and every details.
Extend the brand with your icon set or consistent copywriting.
https://www.twosocks.com/
Extending your brand