trapp & co directions

8/4/2019 Trapp & Co Directions

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Monday, October 3, 2011

as you all know, Im rebranding Trapp and Company. their oldlogo was traditional and classic. it didnt reflect their qualityservices and this was why i chose it.


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with my new rebrand, i want the identity to be sophisticated,contemporary, and elegant. i want it to encompass every aspectof the company and all their services.


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my design objective is to make the rebrand reflective of thecharacter and personality of Trapps business, but also speak totheir audience, existing and new, by encompassing the floral

and interior design aspects, and showcasing their eventplanning and gift shop.


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Trapp & Co


my first direction is more of a classical elegance, somethingsimilar to their existing identity right now. i shortened theirname overall to trapp and co because it felt more concise than

saying trapp and company. in this logotype, i used a lessclassical serif typeface to get at their contemporary designs.


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the brand mark is reflective of a flower petal, something thatsvery dominant in their services. its also in a flame like shape torepresent their own line of candles and how inspirational their

florals and designs can be.


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Trapp & CoTrapp & Co


by putting these two elements together, this creates theirsignature. i wanted to tie these elements together more so iused some flourish embellishments.


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Trapp & Coaccents for your home

Trapp & Coaccents for your home


the tag line is accents for your home. i liked that accents couldbe defined in many diferent ways because flowers, decor items,and interior designs are all accents to your homes.


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Design ObjectiveThe redesign aims to be a sophisticated,

contemporary, and elegant brand identity

that reects the character and personality

of Trapps business, but also speaks to

their audience by encompassing the oral

and interior design aspects, as well asshowcase their event planning and gift

shop, through imagery, design elements,

and type choices.


i wanted to just use one or two color so that it would notdistract from the flowers and products since they are all verycolorful. I used a coral shade and just good old black for this

one. the pattern is the brand mark repeated and rotated and thetypographic family is univers in roman and light. i chosesomething sans serif to contrast the serif logotype.


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the photo treatment has a warmer tone to it, going of theflames idea.


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Trapp & Co

Design ObjectiveThe redesign aims to be a sophisticated,


that reects the character and personality

of Trapps business, but also speaks to

their audience by encompassing the oral

and interior design aspects, as well as

showcase their event planning and gift

shop, through imagery, design elements,

and type choices.


i like to call this direction my classically modern. its classical ina simple way.


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my second direction is more of a elegant classic. i used a mix ofa script font with a minimalist sans serif typeface.


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the brand mark is just a scripted t. i liked this one in particularbecause it looks like theres a c as part of it.


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and i use that as a replacement of the t in the logo type. its nota 1+1 equation so much as its using the brand mark with thelogo type.


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i kept the tagline the same...accents for your home.


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design objectivee redesign aims to be a sophisticated, contemporary,

and elegant brand identity that reects the character

and personality of Trapps business, but also speaks to

their audience by encompassing the oral and interior

design aspects, as well as showcase their event planning

and gi shop, through imagery, design elements, and

type choices.


i tried doing more of a core graphic instead of a pattern withthis one by using the top stroke of my t brand mark and makingit into a flourish like element. the colors are two deep purples

with a turquoise blue color. the darker purple is more for text tomake it legible. to contrast the script font, i used arno for thebody copy and to complement the sans serif, i used avenir.


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the photo treatment is a high contrast black and white image. itfeels classic to me and i think its a good contrast to thecontemporary feel of the photo.


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design objectivee redesign aims to be a sophisticated, contemporary,

and elegant brand identity that reects the characterand personality of Trapps business, but also speaks to

their audience by encompassing the oral and interior

design aspects, as well as showcase their event planning

and gi shop, through imagery, design elements, and

type choices.


again, this is my elegant classic direction. its a mix of classic,script elements with a dash of contemporary.


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TRAPP & CO


my last one, and my one proposal, is this one. mycontemporary, sophisticated elegance. i used an equal lineweight sans serif typeface for the logotype.


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and i kept the brand mark fairly simple with a lockup of the t fortrapp and the c for company


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TRAPP & CO TRAPP & CO


together, they make the signature which i feel like reflects theirbusiness and their services of contemporary design


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TRAPP & COACCENTS FOR YOUR HOME



again, same tagline just placed underneath in a similar font.


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DESIGN OBJECTIVEThe redesign aims to be a sophisticated,


that reflects the character and personality

of Trapps business, but also speaks to their

audience by encompassing the floral and

interior design aspects, as well as showcase

their event planning and gift shop, through

imagery, design elements, and type choices.


i like to think that their services can be split into 4 categories:florals, interior designs, event planning, and gifts. and i like thatthe pattern speaks to those 4 elements and each little block

thing can also be used as a graphic element. Again, i wanted tokeep the colors toned down so i used a light green with a darkbrown, something more earthly and fresh. the typographicchoices were univers and stempel garamond, again to contrastthe thinness of the logotype and brand mark.


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the photo treatment has a high contrast with a foregroundfocus of an object.


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ROBERT WILLIAMS

103.175.1892

Florist

[email protected]

TRAPP & CO


all of these visual elements can be applied to business cards,


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!"#$%&'#"()'*



tshirts for the companys staf


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bags for their shop


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TRAPP&COACCENTSFORYOURHOME


billboards to get their word out


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TRAPP & CO

GIFT SHOP

FLORALS

INTERIORS

EVENTS


and even an app for people wanting to view trapps products onthe go.


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TRAPP & CO


since it is a luxury brand of florals and home furnishings, theircomparables include other furnishing stores and luxuriousitems like tifany and emporio armani


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DESIGN OBJECTIVEThe redesign aims to be a sophisticated,


that reflects the character and personality

of Trapps business, but also speaks to their

audience by encompassing the floral and

interior design aspects, as well as showcase

their event planning and gift shop, through

imagery, design elements, and type choices.

TRAPP & CO


with this brand identity direction, it aims to be sophisticated,contemporary, and elegant. thanks. :D

trapp & co directions

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