trapp final presentation

8/3/2019 Trapp Final Presentation

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Wednesday, November 30, 2011

hello, my name is vi.


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the company i chose to rebrand was trapp and company located on main and 41st street.


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it was created locally in kansas city 40 years ago by bob trapp, with the help of some of hisfriends.


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...meet individual needswith a splash of style...


since they started, they have assisted clients in meeting their individual needs and goalswith a splash of style. trapp and company...


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are well known for their floral arrangements made from the best quality flowers of the seasonshipped in from around the country weekly. these floral arrangements are all one of a kindmade by floral experts with styles ranging from French country to ultra-modern. they dont ondo florals though. they also have


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a gift shop in their store including baby gifts, kitchen wares, cards, decorative items, and eventheir own line of candles.


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they also do event planning like weddings....


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corporate events....


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and social events...ensuring each one to be the vision the clients imagined.


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they also have their own interior design department, creating home and commercialenvironments that serve functions, redefine space, and establish moods.


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just from judging their current logo, you get a traditional, classic feel for their products and yocant see their modern design aesthetic or get a feel for what their work looks like


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Sophisticatio


so first of, i wanted to make their brand identity more sophisticated to reflect their services ofproviding top quality products with the highest sophistication.


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Elegant


i also want to make their brand identity be more elegant to reflect the way they handle eventplanning. their timeless designs paired with the best flowers makes any event memorable.


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Contemporary


and really, i want it to be contemporary because they create one of a kind experiences with thecustomers since they strive to make every floral arrangement or event not repetitive.


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I want to keep their brand essence the same with the promise of quality, style, andcustomization.


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DESIGN OBJECTIVE


and so for the design objective, the redesign aims to be a sophisticated, contemporary, andelegant brand identity that reflects the character and personality of trapps business and alsospeaks to their audience of home decorators, gift givers, soon to be brides, and businesses ancorporations.


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so this is the final mark for the rebranding.


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the logotype is set in a minimalist typeface to reflect the attribute of contemporary. i alsoshortened the name to just trapp and co since it sounds a bit more contemporary and it has abetter ring to it than trapp and company.


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the brandmark is a script t, reflecting the attributes of sophistication and elegance. i also likethis script in particular because the additional stroke looks like a c and could represent thecompany part of the name


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when put together, it creates the signature that speaks to all three of my attributes for therebranding, sophistication, elegance, and contemporary.


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lifes accents


the tagline is lifes accents. i chose the word accents because it could be taken in various wayssuch as decor accents, but also floral accents and interior accents, and all these accentsaccentuates your life.


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the colors for the new brand is a bright green paired with a muted gray. i wanted to keep thecolors to a minimum so that it could be paired with their photography and not take away fromall the bright colors of their florals.


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Univers LT Std

Light Condensed


i used Univers light condensed for the primary typeface. this would be used primarily for titlesand headers. the minimalist feel of it lends itself to the brand by reflecting the logotype as welas speak to the contemporary aspect of the redesign.


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Stempel GaramondRoman


the secondary typeface is stempel garamond. this would be used for body copy or any textfollowing a title. letters are in roman and numbers are in small caps. this was chosen for thetimeless and elegance feel that reflects the companys vision and attributes.


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when all of these design elements are applied to various applications, we have business cardsthat utilize the brand mark as a graphic element and the companys tag line on one side andinformation about the employee on the other side.


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the envelope leaves a place for the label to send to loyal customers and again uses the brandmark and the address is located on the flap.


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4110 Main Street Kansas City,mo 64111 (816) 931.6940 [email protected]

Dear Mr. Long, September 10, 2011

Thank you for your interest in our business. Attached is you order form for a

floral arrangment you have sent in through our website. Please be informed that

we will call you if any issues with flower availability hinders our services to provide

you with what you wish for.

Sincerely,

Trapp & Co

David Long

9017 Lompard St.

Kansas City, mo 64111


the letterhead is used for ocial mail, like informing customers about their orders or any othebusiness related information.


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and order forms used to keep track of floral orders. as you can see throughout all of thesestationery that the brandmark is cropped ofand placed at diferent areas to show the versatiliof the mark as a graphic element.


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the elements could also be applied to floral cards that customers can fill out and place in theirarrangement for a special someone.


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as well as a website design where they can see a slideshow of products but also learn moreabout the company and shop online.


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this is an example of what a billboard could look like..utilizing an image and their name.


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and their tshirts for employees. the gray doesnt show up on screen on the green but it will if itwas printed on.


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November 2011


i also created a look book for them that showcases what gifts and flowers are available for thatseason. ideally these would be mailed out each month to show customers what merchandise isin store for the month.


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through my rebrand, i hope that the company is reflected better and that viewers can grasp thesophistication, elegance, and contemporary aspects of the business. thanks. :D

trapp final presentation

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