TRANSIT ADVERTISIN

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AcknowledgementThis project has been a result of the hard work of many people. We would like to appreciate some people for the valuable support they have offered, without any hesitation and without which the report would have lost its charisma in its real sense.

First, we would like to sincerely thank Principal Sir A.E . Lakdawala for giving us this opportunity. We would also like to thank Vice-Principal Kamala Madam.

And we would sincerely like to thank Prof. Arshi Siddique, our project guide for making this project a great learning experience and for her continuous guidance built with encouragement and criticism, which has brought the best out of us and enriched this project.

We are thankful to all the faculty members of our college for their guidance and support. Last but not the least we would like to thank our family and friends for their patience, support and perseverance.

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DeclarationWe, the students of Royal College of Arts, Science and Commerce make a Declaration that we have completed

this project on “TURN AROUND STRATEGY” for Semester III and that the data and facts used in this project are true and not fictitious to the best of our

knowledge. The project is made solely for educational purpose.

Presented by:

1. Sonia Bangera 032. Afsha Ratansi 193. Ritika Shetty 244. Naved Shaikh 355. Heba Quamer 40

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Submitted To: Prof. Arshi Siddique

Sr. no Topic Pg no.

1 DEFINITION 5

2 HOW IT WORKS 6

3 MASS TRANSIT ADVERTISEMENT

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4 OUTDOOR ADVERTISING

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5 THE POWER OF TRANSIT

ADVERTISING

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6 TYPES OF BUS ADVERTISING

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7 DESIGNS AND SCHEDULES

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8 ADVANTAGES OF TRANSIT

ADVERTISEMENT IN THE LIGHT OF ITS

NEGATIVES

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9 ADVANTAGES AND DISADVANTAGES OF

TRANSIT ADVERTISEMENT

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10 AUTO RIKSHAW-NEW ADVERTISEMENT

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MEDIUM

11 CONCLUSION 27

12 BIBLOGRAPHY 28

DEFINITIONAdvertising that appears inside and outside on public transport vehicles, in waiting areas, and at stations and terminals.

Transit Media

Transit media is a form of out-of-home advertising that uses vehicular

platforms to establish a mobile brand presence.

Typically, transit media campaigns are employed in denser urban

environments to maximize brand exposure to both pedestrian and on-road

traffic. The medium has traditionally been limited to featured

advertisements on buses and trams, but in recent years has extended to

various sub-categories, such as dedicated car, van or truck advertising.

Recently advertising on the exterior of buses has pushed conventional

boundaries of static media with the introduction of LED Displays. This

allows the site owner to generate higher revenue as they can rotate ads and

also schedule ads by GPS Location allowing advertisers to target their

audience more effectively. The first of these bus displays made by a UK

based company called Litelogic where introduced into London on buses

owned by CBS Outdoor. More recently Titan has taken the plunge

introducing them to New York and Chicago.

The most commonly used passenger vehicle in transit media fleets is

the smart car made by Mercedes Benz. Other popular vehicle models used

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are the Mini (iconically used by the Red Bull energy drink company) and

the VW Beetle.

The medium offers a balance between the visual impact of

traditional billboards and the flexibility of smaller, more mobile signage. For

example, an individually branded car might be casually driven around a city

for the majority of the time, but can just as quickly be integrated into a

multi-vehicle convoy or parked arrangement.

In addition to offering a high degree of visibility, transit media often

supports promotional activities. Campaigns commonly involve some degree

of interactivity, either through sampling or the distribution of promotional

materials.

How It Works

The most familiar types of transit advertising are the signs placed on the interiors and exteriors of buses that carry your message to passengers and pedestrians alike. While the interior signs were once used primarily for PSA (public service announcement) messages because bus riders were thought to have little expendable cash, that's no longer the case. And although there are some advertisers who still think interior signs on a bus aren't good channels for reaching middle-income markets, today's park-and-ride programs are changing that perception. With a park-and-ride program, employees leave their cars in a parking lot and ride the bus to work. These programs are becoming much more popular as fuel costs remain at an all-time high, thus changing the demographic and image of the typical bus rider. So you'll find the same broad-based products and services advertised on the interior now as well as on exterior signs. In fact, you can purchase a combination of interior and exterior signs to increase the chances of having your ads seen.

If you're interested in exterior signage, you can purchase space on the

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front or back of a bus, or along the sides, where the largest exterior signs are found. Because so many different types of people see these signs, the expense of this form of advertising may not be worth it for you if your customer base is too narrow. But if you have a broad customer base, your message can reach thousands of people--especially if your design stands out.

The latest type of transit ads are called "bus wraps" and they're fun--they're like moving billboards and they're hard to miss. You may have seen them in your city: An entire bus is sort of "shrink wrapped" with an ad This form of advertising can be pricey because you'll incur a hefty production cost for the wrapping--in addition to the monthly rental--and you generally have to sign on for a long-term run, which adds up especially if you're using more than one bus. But for those who can afford it, wrapping several buses is a sure way to make a major impact in your community.

When wrapping first appeared, it had to be done on the entire bus or else it couldn't be done. But now you can wrap just the front or back end of a bus, or even share the bus with another company. How? One business wraps the back and one side of the vehicle; the other wraps the front and the remaining side.

As with outdoor billboards, using bus wraps means you don't have to find your audience--it finds you! You don't have to worry about which radio stations people are listening to in their cars or which TV programs they'll watch when they get home--it just doesn't matter. When people are presented with a good transit design, they're going to pay attention to it.

Speaking of design, when it comes to creating your exterior signs, be sure to limit your message to the same eight to 10 words you'd use on an outdoor billboard. It's the same concept: People drive by the billboards--and buses drive by the people. It's all about movement. There's only so much time to read something in motion, so give your audience a break and make your message easy for them to read and understand at a glance. Making it big, bright, bold, and to the point will help get you the response you're looking for.

Buses travel everywhere--to malls, college campuses and the heart of all cities, to the suburbs, hospitals and through some residential neighborhoods, so your message will be seen by families, professionals, and people from all walks of life.

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Here Are A Few Additional Tips When It Comes To Transit Advertising

Contact the transit company and ask if it's possible for your bus to run on certain routes, further enhancing your chances of reaching those college students, soccer moms or young professionals whose business you want.

If you're considering transit as a staple of your advertising, extend your coverage by placing your ad in the bus schedules themselves. Your local transit company can provide you with costs and deadlines.

Team up transit advertising with outdoor billboards for messages that remain stationary along highways and move along them at the same time!

Mass Transit Advertising

           Mass-transit advertising includes signs on commuter buses and trains and at bus and train stations. Signs on the outside of buses will be seen by drivers and pedestrians, like billboards, for only a few seconds. Like billboards, mass-transit advertising can be used to increase frequency and compliment broadcast advertising. Outdoor advertising can also be purchased for a short time period to coincide with and reinforce an advertising flight on TV. 

Signs inside buses and trains (and at stations) can be read by the commuters, who are a captive audience. These inside signs are different than billboards in that they can contain much more information. They can also be outfitted with "take one" add-ons such as tear-off coupons or reply

post cards, or attached holders containing your literature. This direct response feature makes precise measurement of ad campaign's effectiveness feasible. Another advantage of

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this vehicle is that it almost exclusively reaches working commuters who are all taxpayers.

When you buy outdoor advertising, remember that location is everything. High traffic areas are ideal. A billboard in an undesirable area will do you little good. Keep your message concise (use only five to seven words) and make it creatively appealing to attract readership. Few words, large illustrations (or photos), bold colors and simple backgrounds will create the most effective outdoor advertising messages.

At one time, advertisers tended to shy away from internal transit advertising because of the perception of who the bus rider might be. Was the desired audience the person who could not afford a car? Today, concern for the environment and the popularity of programs such as Park-and-Ride have caused a wide range of business professionals, teachers, college students, and many other types of workers to leave their vehicles in mall parking lots and ride the bus to and from their jobs. It saves them the often high cost of parking and the wear-and-tear on their cars and provides them the opportunity to review material for a morning meeting, study, or just relax and gather their thoughts for the busy day ahead. The cards displayed inside the bus reach passengers who spend an average of 30-40 minutes on the bus . . . and your ad is there for them to read the whole time.

Not only can you reach some very upscale customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior signs. Available in various shapes and sizes, exterior bus signs display advertising messages to thousands of people in cars as well as pedestrians. Buses travel through cities and outlying suburban areas, to shopping malls, universities, business districts, amusement centers, supermarkets, theaters and convention sites. Local customers as well as visitors to your area will be exposed to your large moving messages.

Transit advertising is a great way to reach residents in each city. Transit ad posters are located on the interior and exterior of buses, subway cars, trains, bus benches and more. Because of their great exposure and low rates, transit display ads produce impressions at a low CPM.

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The transit ads comes in several forms: bus advertising media, bus stop/shelter advertising media, bus bench advertising media, subway advertising media, train/rail advertising media and more. And all forms of transit media are effective in communicating an advertiser's message to its target demographic.

With the growth of DVR use (e.g., TiVo), the signs are growing in popularity. Because the target demographic can't fast forward through a transit display, like they can with a TV commercial, transit ads are highly effective in getting large numbers of gross impressions.

Such ads are also effective in reaching a captive audience. Riders are usually on board their transit vehicle for about 15 to 30 minutes, during which they are often bored and look around and view and read the displays in their vicinity. For that reason, such signs succeed in communicating a message to a captive audience.

All types of advertisers use transit advertising to get the word about their products and services, including Fortune 500 companies, federal and state government agencies and nonprofit organizations.

Federal government agencies succeed with transit ads because they are able to reach a broad audience with low costs. The FCC succeeded with such posters touting the conversion to digital TV, for example.

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Outdoor Advertising

 Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

Outdoor advertising works well for promoting your product in specific geographic areas. While billboards, bus benches, and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location's signage. 

Your outdoor sign is often the first thing a potential customer sees. Your sign should be sufficiently bright and conspicuous to attract attention (without being garish) and sufficiently informative to let prospective customers know what's sold there.

Ride around town and observe which signs catch your eye. Note which ones don't. Then think of the impression each sign gives you. Remember that you never get a second chance to make a first impression, so give this important marketing tool your best efforts.

If you're involved in a business that has a fleet of vehicles conducting deliveries or providing a service, your company's name, logo, and phone number should be clearly visible on the vehicles. It's free advertising that allows you to increase your exposure in your market.

Billboards are most effective when located close to the business advertised. Because of their high cost, they're usually used to reach a very

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large audience, as in political campaigns. They're likely to be too expensive for most small firms, and some communities have strict ordinances governing the placement of billboards. In Vermont, for example, they're prohibited.

Bus-bench advertising is an excellent medium because it's highly visible, like a billboard. Essentially, bus-bench advertisers have a huge audience, held captive at red lights or in slow-moving traffic. An account executive of a Los Angeles-based bus bench manufacturing company said that an advertisement on one bus bench at a busy Los Angeles intersection would be seen by 35,000 to 50,000 people per day.

Usually, the advertising consists of simple two-color artwork with your company's name, brief copy describing the product or service, address and phone number. Rates and terms vary depending on the city you're in.

Transit advertising on buses and taxicabs reaches lots of people, especially commuters. Your ad is highly visible, and market research on transit advertising shows that it's very effective. 

Outdoor Advertising Advantages and disadvantages

When people think of Outdoor Advertising, they usually think of the colorful billboards along our streets and highways. Included in the "outdoor" classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains).  They are all share similar advertising rules and methods.

Outdoor advertising reaches its audience as an element of the environment.  Unlike newspaper, radio or TV, it doesn't have to be invited into the home.  And it doesn't provide entertainment to sustain its audience.

Some Outdoor Advantages:

Reaches its audience:- Since it is in the public domain, Outdoor Advertising assuredly reaches its audience.  People can't "switch it off" or "throw it out." People are exposed to it whether they like it or not. In this sense, outdoor advertising truly has a "captured audience."

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Frequency:- It's messages work on the advertising principle of "frequency." Since most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same message a number of times.

Location:-Particular locations can be acquired for certain purposes. A billboard located a block in front of your business can direct people to your showroom. Or you can reach rural areas efficiently by placing a billboard in each small town.

Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it is most effective when coupled with other media.

Some Outdoor Disadvantages

Glance medium:- Outdoor advertising is a glance medium.  At best, it only draws 2-3 seconds of a reader's time.

Motion:- Messages must be brief to fit in that 2-3 second time frame.  Ninety-five percent of the time, either the message or the audience is in motion.

Not appropriate for short time:- The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long campaign.

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THE POWER OF TRANSIT ADVERTISING

           Transit advertising is an outdoor advertising medium that consists of placing advertisements on the outside of buses, cabs, fleet vehicles, and other vehicles, as well as inside buses, bus shelters, trains, and train stations. Basically the term "transit advertising" refers to placing an ad on anything with wheels.

There are many benefits to transit advertising. One of them is the fact that it is good for all ranges of a businesses advertising budget. With the average price range of $500-$1500 many companies can afford this. If you choose to use transit advertising there are many options. If you advertise with a bus company, $500 per month will typically get you an ad on the back of the bus and $1500 will get your ad wrapped on the whole bus. Its worth noting that these prices reflect the cost of the service, not including the cost of the wrap; it’s an additional fee. If you want your advertising budget to go further, you can work with smaller transit advertising companies like Mobile Ads (http://www.mobileads.tv) or Nomad Advertising LLC (www.NomadAdvertisingLLC.com). They may offer only one or two sizes, but the full vehicle advertisement will cost less than half that of a full bus ad.

The cost of Transit Advertising is reasonable to good, but how does it compare? First we look at the price comparison of advertising techniques. Let’s start with coupons and direct mailers. It typically costs something like $300-$400 to reach 10,000 households in a specific zip code. Next let’s talk about radio and television commercials. You may pay $1,000 to $20,000 per minute for video production, depending on the quality. Most small business owners don’t have advertising budgets that large. Price-wise, transit advertising gets your advertisement to more people for less.

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If you’re reading this and thinking "You get what you pay for" you’re wrong. I’m sorry to have to tell you, but it’s true. Direct mailers typically have a response rate as low as 5 responses per thousand mailings. In other words you have a success rate of 0.5%! $400 spent to get only 50 responses.

When small business’s look at using radio and TV, they find that these two effective methods can pose many problems. First, you must consider you target audience. Then determine which radio station or TV channels they watch and when the listen or watch them, just to make sure you're reaching the right listeners or viewers. Next, you must figure out your "angle." Is your advertisement going to be funny, educational, real-world; after all, you have about 60 seconds to impact your audience. To add to the pressure and uncertainty of these options is the fact that most people do not listen to or watch commercials. They find another station playing a song they like, they leave the family room to go get a snack, or they just

fast forward past your $2000 commercial that lasted 60 seconds. Herein lays the beauty of Vehicle Advertising. It can not be tuned out, it can not be ignored. It does generate conversations. It engages the viewer. It is affordable. 

There are many places and ways for you to implement transit advertising in you advertising campaign. If you already have a fleet of vehicles, you can get them wrapped. Wrapping is the process of printing you ad on vinyl film and having it placed onto your vehicles. To find locations

in your area try looking in the phone book or online for vehicle graphics or car wraps. A lot of times the places that perform the wraps are sign companies. Typically it takes under 5 business days to create and apply your wrap, but it can vary by size and complexity. If you do not have your own fleet, many companies rent advertising space on their fleet. These companies can be found again in your phonebook or online by looking for transit advertising or vehicle advertising. You can also call companies who perform wraps and ask if they can suggestion a transit advertising company as sometimes they refer customers for each other.

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Transit based marketing is one of the greatest values in advertising. It provides your business with broad client exposure on a consistent basis.  Over the years it has proven to be highly economical and instantly effective without any kind of wasted circulation.  The ads are seen by over 5 million people each month, staggering numbers when compared to the usual print media figures.  We offer routes all over the five boroughs of New York and in Long Island. Buses go where ever the riders go – whether it be home, to work, or to shop – and with them comes the advertising on buses and trains that take them there.  The true strength of a transit campaign is its ability to pinpoint the neighborhoods, communities, and various market demographics within the general crowd.  Remember that these giant moving advertisements are impossible to miss and are a lot of fun to look at.

There are many options; The following options can be used singularly or in

various combinations for maximum publicity

King and Queen signs are the large signs which are located on the sides

of buses. They are the largest type of transit advertisement and also the

most noticeable.  They have been used by customers to promote everything

from grand openings and premiers to

These signs are located at the rear or front of the transit vehicles.  Mostly

visible by those awaiting the bus or those stuck behind it.  Smaller in size

then the king and queen banners the tail/nose signs have proven to be a

valuable tool in reaching out to the masses.

Wrapped bus advertising is seen by

everyone on the street. These over sized,

rolling billboards offer advertisers

tremendous creative flexibility. These are

the smallest of transit advertisements and

are seen only by the riders but don’t let

their size fool you. They line the interior of

the bus and are constantly visible to the

riders throughout their trip.  Although small in size their consistent rider

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demographics provide the greatest ability to expose the ideal target market

to your product.

In urban areas, transit shelter ads are placed on heavily traveled streets

with lots of potential readers on the sidewalks and in cars.  The frequency of

bus stops in many city areas allows an advertiser to place a message

repeatedly along heavily commuted roadways.  Transit shelter advertising

uses large interior and exterior display areas that are illuminated at night

for excellent visibility.  Sizes will vary but a typical ad display will be

approximately 4′ wide by 6′ high

Platform posters offer tremendous

frequency as they are seen

by commuters day-in, day-out

making your ad a part of their daily

landscape. Target commuters,

including corporate decision makers

and executives, with high impact

ads. Frequency of ridership means

frequency of exposure to your ads during rush hour. 

Exterior Train advertising creates a stir where there is a high visibility of moving trains. Whether in the stations or rolling or near highways, these ads are sure to be remembered.

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Types of Bus Advertising

King and queen signs are located on the sides of transit vehicles. They are the largest of the signs and are attached to the bus with aluminum frames.

Tail signs are located on the rear of transit vehicles. If you've ever been stuck behind a bus at a traffic light or in a traffic jam, you know what the back of that bus says by the time you start moving again.

Interior cards are smaller and are seen only by the riders. They line the tops of the bus windows and include a sign located on the divider behind the bus driver (behind the driver sign). Some buses are assigned to school and college routes, so ask your transit company if you can put your signs in those particular buses to reach that younger audience.

You can buy all of the signs--inside and out--on one vehicle for tremendous impact. These "super-buses" or "mega-buses" can be fun buses to charter for special events.

In the last few years it has become more popular than ever in certain cities to "wrap" an entire bus with the theme of a company, a product, a museum, even camouflage wrap for an Army recruiting campaign. If it isn't all the rage in your city yet, it's coming--so don't be afraid to be the first to wrap a bus! These giant moving advertisements are impossible to miss and are a lot of fun to look at. A bus wrap is an expensive proposition and you will generally be required to sign a contract that will keep you paying rent

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on your bus for a minimum of one year. But if you have the budget and your company or product lends itself to the size and shape of a bus, you can get a lot of mileage (no pun intended) from this form of advertising. Discounts are available for buying multiple signs and for multiple-month contracts.

Now, if you don't want to wrap an entire bus, you can purchase one side and the back or one side and the front and share the bus with another advertiser. You can also purchase just the back or just the front of a bus.

Outdoor billboards and transit signs are very effective when used together, whether it is a full outdoor billboard or repeating your own store sign. The combination keeps some of your signs anchored and some mobile for great coverage.

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Designs and SchedulesWhen considering your design, treat the signs as moving

billboards. People won't have a chance to look at the message for a long period of time, so use bright colors to attract attention and simple ideas with just a few words for effective transit advertising.

Whether you advertise in, on or all over the bus, you can sometimes request that your bus travel on very specific routes or, if your message has broad audience appeal, on many routes so as to cover your maximum desired audience throughout your contract period. Your bus company will provide you with a complete list of routes.

If you plan on being a regular transit advertiser, speak to the director of marketing at your local bus company about placing an ad in the next batch of schedules printed. Schedules are usually updated annually, so if you decide to do this, use a generic ad that won't become outdated over that period of time.

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Advantages of transit advertising in the light of its negatives

Transit advertising is a form of advertising that reaches people, who use public transport. It includes ads, placed on buses, as well as on the other vehicles and can be seen in transit stations. This article briefly reveals the notion of transit advertising, its types, advantages versus disadvantages and core strategies to follow if you want to create an effective transit advertisement.

When you talk about transit advertising, it is a form of advertising that reaches people, who use public transport. It includes advertisements, placed on buses, as well as on the other vehicles, which can be seen in transit stations. Transit advertising can be subdivided into several types - inside cards or interior cards (they are placed above seats or in luggage areas), outside posters (which are placed on the sides and called king and queen signs), roofs or backs (so-called tail signs) of trains, busses, taxis, etc.), and station, terminal, platform posters (here come floor displays, electric signs, posters, and island showcases).

This kind of advertising has become popular due to the number of its positive sides. One of the advantages of transit advertising is its exposure. A target audience is exposed to a single advertisement for a long period of time, especially if you choose an interior card. Moreover, outside posters can be noticed by larger audiences if to take into consideration people in their cars, stopped behind a bus or those,

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waiting until a bus starts moving. Secondly, it picks up the speed due to the frequency (the amount of times potential consumers may see your ad), which can be rather high with daily commuters, who use the same transport on a regular basis. Timeliness is also among the advantages of transit advertising, as advertisements essentially appear, when people are likely to go shopping. Then, a geographical selectivity is something that makes advertisers decide in favor of public transport advertising. They know for sure that their customers are taking a certain buss at a particular time. Finally, economy can be definitely named among the above mentioned advantages of transit advertising, since this method is known for a quite low absolute and relative cost. 

Certainly, alongside with the advantages of transit advertising, you can find several drawbacks, as in all other methods of advertising. First, its major disadvantage is the mood of the audience, who is likely to be in low spirits due to the transit situation itself. People on transit may not even notice such advertisements, simply because they became used to transit advertising. Moreover, many of those people may not be interested in you and your product at all; hence, transit ads are not easy to target despite the high level of reach. Furthermore, if you choose only this method, you will not be able to reach those would-be customers, who never use transit. Design limitations are unavoidable, as the format you will have to work with limits a copy and creative options. Finally, the whole transit situation may spoil the image of the product you sell.

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Advantages and disadvantages of transit advertisement

ADVANTAGES

Exposure to one ad can be long if the ad is inside a transit vehicle.

Frequency, the number of times a viewer is exposed to an ad, may be high if the viewer uses the same method of transportation repeatedly. For example, a person may ride the same subway to and from work 10 times a week.

Ads on the exterior of buses and cabs are seen by large and diverse audiences. You can also say that some of the audience is captive, too, if you consider the number of drivers stuck behind a bus or the number of walkers waiting for a stopped bus to move past.

The ad message can be timely because often the person riding mass transit is on the way to shop, eat or visit an entertainment outlet.

Ads can be geographically targeted because you know the people are all in a certain area at a certain time.

Ads can be lifestyle targeted in some instances. Some transportation travels through very distinctive neighborhoods.

This method of advertising tends to be quite inexpensive in both absolute and relative te

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DISADVANTAGES

Your ad design is usually limited to the size of frames or holders you ad will be placed in.

People on mass transit are often not in a receptive mood or they may be so used to ads appearing in certain spaces that they don't even see them.

Transit ads are hard to target. Your ad reaches a lot of people, but many are not even potential customers.

You may not have mass transit in your advertising area. For example, many cities and towns don't have subways or bus service.

Subways, buses or other mass transit environments may not suit the product image.

The surroundings may detract from your message. A mud-splashed bus, a graffiti-sprayed subway car or a crumbling subway entrance wall may not be the showcase you had in mind.

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Auto rickshaw - No Longer Just a Transport Option

Many a small things has been made large by the right kind of advertisement. The additional exclusively new strategy for endorsement of your brand individuality is now the animated face of auto rickshaw. The established structure of advertisement is becoming less vigorous in action because it reaches a group of specific individuals with difficulty or maybe not at all. Auto rickshaw advertisements give the freedom to do what a brand promoter wishes to do for their brand development, on a wide spread area of auto rickshaw. The impressive loud logos with its exceptional size cant be overlooked, neither can it be thrown out or switched off. When you want to reach everybody, no matter what it reaches them without their knowing. Maximize your brand exposure to on-road traffic in a distinguished new style, color on an immeasurable space.

To reach the target customer, says Divyansh Batra, Planet Media, the recognition of your brand name, to keep its name in front of public eye is important. The fact of endorsing your product allows you to sell more. It gives a loud colorful review to potential customers, by an average 18 hours of exposure every day. The prime spots for advertisement are - auto rickshaw hood, backseat, driver's seat, inside side panels and inside front screen top. Advertisements displayed inside panels reach passengers who spend about 3O min with them, also to have an additional information, don't be astonished at the auto driver's knowledge and assistance of handing over you the brochures for new offers and information. The outside panel would be animated with bright colours, logos and message which can attracts people in just few seconds. So, now you know how to keep your customer engage to make you remember.

Being the only one of its kind, this self moving advertisement ensures it reaches more people everywhere about 200 km a day all around city. Only in a short period of time, the brand advertisement will be identified even by those lacking awareness without their conscious thought.

Sharing the benefits of this innovation says Rachita, Plannet Media, "A single auto covers 1, OO, OOO people in a campaign of three months. So it’s

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not about the number of autos you can bear to afford because it’s inexpensive as compared to all other mediums and also you simply must do, if you wants your business to succeed. So isn't it a pleasing piece of news for all the brand promoters, 'Promotion in Motion' is what we call it at Plannet Media".

The expressive face of auto rickshaw advertising is fun and appealing to eyes as well as mind because its reflective surface shines bright like a moonlight in night. Plannet Media's association with largest two-wheeler manufacturer, a telecom giant and some other advertising units has been expanding this concept with concerted efforts. The finest part about this endeavor of Plannet Media is the extra income provided to auto rickshaw drivers and owners which is absolutely tax free. To meet day to day expenses, extra monthly income is also contributed to their disposable income.

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Conclusion

Transit advertising is a great value that gives a high visibility with a consistent daily audience. It’s economical and instantly effective without wasted circulation. The annual ridership is over 5.6 million. Advertisements on our routes will be viewed by faculty, staff, students, parents and more. Our routes coincide with highly populated areas through out Bryan-College Station, ensuring all ads get the maximum exposure for a minimum price.

Bibliography http://www.businessdictionary.com/definition/

transit-advertising.html

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http://www.entrepreneur.com/advertising/howtoguides/article76826.html

http://www.entrepreneur.com/advertising/adsbytype/article83106.html

http://en.wikipedia.org/wiki/Out-of-home_advertising

http://www.blurtit.com/q4279399.html

http://www.businessdictionary.com/definition/transit-advertising.html\

http://connect.in.com/transit-advertising.html

http://www.marketingscoop.com/outdoor-advertising-advantage.htm

http://www.trade-show-graphic.com/transit/transit-advertising.html

http://www.smallbusinessnotes.com/marketing-your-business/transit-as-an-advertising-medium.html

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