capital metro transit advertising...capital metro. transit advertising. 2018 rates &...

CAPITAL METRO TRANSIT ADVERTISING

2018 RATES & INFORMATION

We drive more people to your business.

2CAPITAL METRO TRANSIT ADVERTISING | 2018 RATES & INFORMATION

OVERVIEW

CONNECTING MILLIONS OF PEOPLE TO THE BEST OF AUSTIN. Culture, the Capitol, cafés, UT and the art, music and street life create one of the most vibrant and energetic communities in the entire country. Our area’s 2.1 million people are passionate pursuers of ideas, new experiences and generally, a great time. Add in the nearly 20 million tourists that flock to get a little of that special Austin vibe every year, and you’ve got an incredibly target-rich media environment. Combine that with one of the country’s best transit systems – Capital Metro – and you’ve got the perfect vehicle for increasing your business’ sales.

CAPITAL METRO OVERVIEW

• 400 buses with 79 routes and 2,750 stops

• Commuter-rail system with 9 stations on a 32-mile line

• 120,000+ riders transported daily (Texas’ highest per capita)

• 69 percent of riders use Capital Metro 5 days a week

• Average rider: 35 years old, lived in area for 12 years

• Rider demo: Caucasian 37%, Hispanic/Latino 20%, African-American 7%, other 3%

AUSTIN/ROUND ROCK METRO OVERVIEW

• Among fastest 5 growing cities in US

• Population projection: 2,050,719

• Median age: 33.5 (national average 37)

• Median income: $75,763

• 170,000 college students

• Demo: Caucasian 38%, Hispanic/Latino 27%, African American 18%, Asian 11%, Other 1%

• Nearly 26 million visitors each year

• International Events: Formula One, SXSW (South By Southwest), Austin City Limits (ACL) music festivals, and many others.


OVERVIEW

REACH MORE CUSTOMERS WITH CAPITAL METRO. CAPITAL METRO’S REACH

1 Unit (Bus) 25 Showing (49 Buses) 50 Showing (9 Buses)

NUMBER OF MONTHS 1 2 3 1 2 3 1 2 3

Reach 10.6% 19.3% 26.5% 88.1% 94.0% 96.0% 94.0% 97.0% 98.0%

Average Frequency 1.1x 1.2x 1.3x 7.4x 13.9x 20.3x 13.9x 26.8x 39.8x

Gross Rating Points 12 24 35 651 1,302 1,953 1,302 2,603 3,905

Number Reached (000) 94 171 235 835 890 910 890 919 929

Total Impressions (000) 105 209 314 6,168 12,336 18,505 12,336 24,673 37,009

Reached 3+ Times 0.0% 0.0% 0.0% 67.0% 82.0% 87.8% 82.0% 90.9% 93.9%

Reached 5+ Times 0.0% 0.0% 0.1% 50.3% 71.1% 80.0% 71.1% 84.8% 89.8%

Reached 10+ Times 0.0% 0.0% 0.0% 24.0% 49.1% 62.6% 49.1% 70.7% 79.8%

Now that you see what an exciting opportunity the Austin/Round Rock area is, it’s time to explore how Capital Metro can help your business take advantage of all the incredible potential. We offer an extensive range of exterior advertising, full vehicle wraps and optional interior display signage that is sure to capture the attention of people in town for an event, on their daily commute or just out on the town.

UT SHUTTLESUniversity of Texas Greater Campus Shuttle Routes

If you’re wanting to get in touch with the pulse of more than 50,000 young adults that live, study and work in the Austin area while attending the university, there’s no better way to let them learn about your business.

VIEW ROUTE MAP

*Ads posted on the UT Shuttle fleet require the review of the University of Texas for approval.


UT SHUTTLES AD SPECS & RATES

PACKAGE SHOWING BUS SIZE AD SIZE UNITS STANDARD RATE

PEAK RATE (SXSW, ACL FEST, F1)

INSTALLATION FEE

FULL WRAP — 40’Sides: 490”x100”

Front/Rear: 100”x85”1 $3,850 $4,812 $2,100

— 35’Sides: 444”x100”

Front/Rear: 100”x85”1 $3,630 $4,535 $2,100

FULL SIDE — 40’ 490”x100” 1 $2,200 $2,750 $690

— 35’ 444”x100” 1 $2,090 $2,612 $690

KING KONG — 40’ 225”x100” 1 $1,078 $1,348 $540

— 35’ 178”x100” 1 $1,001 $1,252 $540

KONG — 40’ 225”x42” 1 $745 $935 $210

— 35’ 178”x42” 1 $690 $865 $210

UT SHUTTLES ADVERTISING TYPES

FULL WRAP

FULL SIDE

KONG

KING KONG


UT SHUTTLES AD SPECS & RATES



INSTALLATION FEE

KING — — 144”x30” 1 $429 $540 $38

25 — 144”x30” 49 $17,868 $22,335 $1,862

50 — 144”x30” 98 $35,736 $44,670 $3,724

75 — 144”x30” 147 $47,300 $59,125 $5,586

100 — 144”x30” 196 $63,063 $78,830 $7,448

QUEEN — — 96”x30” 1 $385 $485 $24

25 — 96”x30” 49 $16,036 $20,045 $1,176

50 — 96”x30” 98 $32,072 $40,090 $2,352

75 — 96”x30” 147 $42,448 $53,060 $3,528

100 — 96”x30” 196 $56,595 $70,745 $4,704

INTERIOR SIGNS

— — 28”x11 — $30 $38 $3

UT SHUTTLES ADVERTISING TYPES

QUEEN

INTERIOR SIGNS

KING


UT SHUTTLES AD EXAMPLES

METROBUSMetroBus Area-Wide Frequent Stop Routes

This service is the flagship of Capital Metro that connects local neighborhoods, downtown and a variety of popular destinations throughout the city of Austin region, and connects businesses with hundreds of thousands of potential new customers.

VIEW ROUTE MAP


METROBUS AD SPECS & RATES



INSTALLATION FEE

FULL WRAP — 40’Sides: 490”x100”

Front/Rear: 100”x85”1 $3,850 $4,812 $2,100

— 35’Sides: 444”x100”

Front/Rear: 100”x85”1 $3,630 $4,535 $2,100

FULL SIDE — 40’ 490”x100” 1 $2,200 $2,750 $690

— 35’ 444”x100” 1 $2,090 $2,612 $690

KING KONG — 40’ 225”x100” 1 $1,078 $1,348 $540

— 35’ 178”x100” 1 $1,001 $1,252 $540

KONG — 40’ 225”x42” 1 $745 $935 $210

— 35’ 178”x42” 1 $690 $865 $210

KING — — 144”x30” 1 $429 $540 $38

25 — 144”x30” 49 $17,868 $22,335 $1,862

50 — 144”x30” 98 $35,736 $44,670 $3,724

75 — 144”x30” 147 $47,300 $59,125 $5,586

100 — 144”x30” 196 $63,063 $78,830 $7,448

METROBUS ADVERTISING TYPES

KING

KONG

KING KONG

FULL WRAP

FULL SIDE


METROBUS AD SPECS & RATES



INSTALLATION FEE

QUEEN — — 96”x30” 1 $385 $485 $24

25 — 96”x30” 49 $16,036 $20,045 $1,176

50 — 96”x30” 98 $32,072 $40,090 $2,352

75 — 96”x30” 147 $42,448 $53,060 $3,528

100 — 96”x30” 196 $56,595 $70,745 $4,704

FULL BACK — — 100”x82” 1 $825 $1,035 $222

SUPER TAIL — — 80”x36” 1 $400 $500 $42

UPPER BACK — — 72”x30” 1 $385 $485 $42

TAIL LIGHT — — 50”x22” 1 $385 $485 $24

25 — 50”x22” 25 $16,036 $20,045 $1,176

50 — 50”x22” 50 $32,072 $40,090 $2,352

INTERIOR SIGNS

— — 28”x11 — $30 $38 $3

METROBUS ADVERTISING TYPES

QUEEN INTERIOR SIGNS

FULL BACK SUPER TAIL UPPER BACK TAIL LIGHT


METROBUS AD EXAMPLES

METRORAPIDHigh-Frequency, Limited-Stop Routes

Our 2 limited stop rapid transit routes offers dedicated stations and state-of-the-art transit signal priority technology to provide faster more convenient transit that serves the best corridors of Austin. It’s also a fast way to get your message to daily business commuters.

VIEW ROUTE MAP


METRORAPID AD SPECS & RATES

PACKAGE AD SIZE UNITS STANDARD RATE PEAK RATE (SXSW, ACL FEST, F1)

INSTALLATION FEE

FULL WRAP See template 1 $11,000 $13,750 $2,820

See template 22 $181,500 $226,875 $62,040

FULL SIDE 786”x120” 1 $3,795 $4,365 $1,320

786”x120” 22 $83,490 $96,015 $29,040

KING KONG 215”x120” 1 $1,386 $1,735 $510

215”x120” 22 $30,492 $38,170 $11,220

KONG 215”x38” 1 $820 $1,025 $240

215”x38” 22 $18,040 $22,550 $5,280

KING 144”x30” 1 $475 $540 $39

144”x30” 22 $10,450 $11,880 $858

SUPER TAIL 78.75”x35” 1 $638 $798 $42

78.75”x35” 22 $14,036 $17,556 $924

TAIL 50”x22” 1 $425 $535 $24

50”x22” 22 $9,350 $11,770 $528

QUEEN 96”x30” 1 $425 $535 $27

96”x30” 22 $18,700 $23,540 $594

METRORAPID 801 ADVERTISING TYPES: 60FT

KING

KONG TAIL

SUPER TAIL

KING KONG


METRORAPID AD SPECS & RATES

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INSTALLATION FEE

FULL WRAP See template 1 $11,000 $13,750 $2,280

See template 18 $120,575 $226,875 $41,040

FULL SIDE 480”x110” 1 $2,405 $2,775 $720

480”x110” 18 $43,290 $49,450 $12,960

KING KONG 200”x110” 1 $1,386 $1,735 $510

200”x110” 18 $21,240 $26,550 $9,180

KONG 200”x35” 1 $820 $1,025 $240

200”x35” 18 $13,680 $17,100 4,320

KING 144”x30” 1 $475 $595 $39

144”x30” 18 $8,550 $10,710 $702

QUEEN 96”x30” 1 $425 $535 $27

96”x30” 18 $7,650 $9,630 $486

SUPER TAIL 78.75”x35” 1 $638 $798 $42

78.75”x35” 18 $11,484 $14,364 $756

TAIL 50”x22” 1 $425 $535 $24

50”x22” 18 $7,650 $9,630 $432

METRORAPID 803 ADVERTISING TYPES: 40FT

KING KONG QUEEN

KONG

KING

SUPER TAIL TAIL


METRORAPID AD EXAMPLES

METRORAIL32-mile Commuter Rail Service

With destinations extending into central, north, northwest or east Austin and even Leander, MetroRail’s 9 stations and comfortable service is the choice for people all over the region get downtown and in between for work or play. It’s for advertising that gets your business on track.

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METRORAIL AD SPECS & RATES

METRORAIL AD EXAMPLE


INSTALLATION FEE

KONG 321”x34” 1 train = 4 ads $3,648 $4,560 $768

METRORAIL ADVERTISING TYPES

KONG

TECHNICALSPECIFICATIONS


TECHNICAL SPECIFICATIONS

DESIGN SPECIFICATIONS

For best design and reproduction, design templates for each product are available upon request. Templates can be requested in EPS, PDF or AI.

MATERIALS GUIDELINES

Permanent vinyl will NOT be accepted. Self-adhesive vinyl that is pressure-sensitive, interchangeable or removable is required. A list of approved production vendors will be supplied with your contract.

Here is a list of approved materials by advertising type:

KINGS, QUEENS, TAIL LIGHTS, UPPER BACK, SUPER TAIL, AND KONGS: • Busmark 5800• 3M 3552c with 8519 Luster or 8520 Gloss Lam (for campaigns one year or longer)

KING KONG AND FULL BACK: • 3M 3552c with 8519 Luster or 8520 Gloss Lam• 3M 180c-10 with 8519 Luster or 8520 Gloss Lam• 3M 8171 Perfoyrated Window Film with 8914 Lam (windows only) output as 1 pc

FULL WRAP AND FULL SIDE: • 3M 180c-10 with 8519 Luster or 8520 Gloss Lam• 3M 8171 Perforated Window Film with 8914 Lam (windows only) output as 1 pc

INTERIOR SIGNS – 28” x 11”*

• .030 mm Styrene is the only approved substrate for interior signage.

* Note: Allow .75” top and bottom for the sign holders. Do not place text or logos in these areas to avoid getting covered by sign holders. Finished height must be 11” high.

GENERAL ADVERTSING AND PRODUCTION NOTES

• Rates are per month based on a minimum one-month term• Installation is a one-time fee billed at time of install completion• Discounts available for recognized agencies and long-term contracts• Ask about our competitive small business packages• All ads billed by Capital Metro. Terms and conditions apply.

NOTE: Please allow one week from delivery of materials to complete installation. Full wraps or large orders may require extra lead-time.

SALES CONTACT: Transit Advertising

[email protected]

SHIPPING ADDRESS: Capital Metro c/o Receiving

2910 E. 5TH ST.AUSTIN, TX 78702

GET YOUR BUSINESS MOVING WITH CAPITAL METRO TRANSIT ADVERTISING!

capital metro transit advertising...capital metro. transit advertising. 2018 rates &...

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