7 Point Formula

to

Design

An Effective

Advertising Campaign

Defining Campaign

• A word frequently used in military warfare.

• Means a series of militaryoperations undertaken to achievea large-scale objective during awar.

• In advertising , we use it to define unit of effort to accomplish a set of objectives.

Advertising campaign

• A unit of product /service

information to accomplish a set of

communication objectives.

• One of the most important part of

a marketing plan.

• Effectiveness of a campaign

depends on sound marketing

planning.

Cost-effectively reach a

defined target audience and deliver the

intended message. If done correctly, an

advertising campaign can achieve the desired

result.

Goal of an Successful

Advertising Campaign

7 Point Formula

An advertising campaign should be designed to draw the attention of the defined

audience not all.

Do not create generic ads that do not speak the language or grab

the attention of the defined audience.

Define your

audience

Highlight Key Benefits

Important to accentuate the

key benefits to get competitive

edge.

Remember do not

confuse them

with too many

Benefits

Image counts a lot,

establish an image to

recognize and remember.

Work hard to build a

consistent image.

Establish an

image.

Don’t involve in unnecessary cost-

cutting, if you are looking for a desired result.

Successful advertising may cost some money, but

that is because it works.

Spend

Appropriate

Funds

Choose Right places, right time Know you target

audience more, know

the target places also.

Select appropriate

avenues & time to

reach your target

places.

Choose Right Place &

Time

Pretest before Launch

If time and money

permit , it is wise to

pretest the campaign

on a focus groups.

It is advantageous to

monitor, to know which

advertisement generated more

impact.

Monitor to Know More

Action is the

foundational key to all

success