trade and markets
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Jean Lee C. Patindol, c2011
Trade and Markets
Jean Lee C. Patindol, c2011
The Economy
Government
ConsumersProducers
taxes
services
taxes
services
Produce goods and services,
Receive payments
Make payments,
Receive goods and services
National Economic GoalsShort-term Full employment – use
all the resources available most efficiently
Long-term Growth –increase
availability of resources, increase in productivity of resources
Equitable distribution of income
Economic stability Economic sovereignty
Jean Lee C. Patindol, c2011
Economic Systems As a result of scarcity,
every society has to make basic choices: What to produce? How much to
produce? How (includes when,
where) to produce? For whom to produce?
A more fundamental choice: Who will make these choices? What economic systems will result out of this choice? Tradition: choices are
dictated by past experience Command: choices
dictated by a central authority
Market: choices are determined by producers and consumers through the price system
Jean Lee C. Patindol, c2011
Jean Lee C. Patindol, c2011
Trade
The voluntary exchange of goods and services The decision to trade is made because the
parties involved in the exchange expect to gain. When one or both the trading partners believe they can no longer gain from trading, the exchanges will stop.
When people buy something, they value it more than it costs them; when people sell something, they value it less than the payment they will receive.
Jean Lee C. Patindol, c2011
Value vs. Cost
Usefulness of something acquired or to be acquired
May or may not be reflected in the price of that something
What it takes to acquire something
Usually influences price-setting
Includes monetary (price-based) and non-monetary (usually non-price-based) costs/ transaction costs (e.g., time, attention, energy, relationships, goodwill, good name)
Jean Lee C. Patindol, c2011
Prices
Provide information – as a basis for evaluating the relative value and cost of a good
Act as incentives – encourages sellers to produce or not; and buyers to buy or not
Act as rationing mechanism – the good goes to those who can afford them
Jean Lee C. Patindol, c2011
How Are Prices Determined in the Market? Cost of Production Theory – based on Labor
Theory of Value: the value of a commodity in exchange (or price) depends entirely on the amount of labor expended in its production; add up all costs to produce something, then add desired profit margin (Cost concept)
Utility Theory: satisfaction or usefulness to the buyer or consumer is the determining factor for the price of a good (Value concept)
Jean Lee C. Patindol, c2011
Markets Anywhere a product or service is bought or sold; the result of an interaction
between supply and demand
A market economy attempts to answer the 4 fundamental economic questions/choices through the system of prices
Based on 2 behavioral assumptions about buyers and sellers: Exchange – the activities of buying and selling in the market; prices are
established as a result of the interactions of buyers and sellers Rationality – self-interest; the “natural” behavior of the producer trying
to maximize profits by selling goods at the optimum prices and of the consumers trying to maximize utility by buying commodities at the best possible prices
2 types: Organized/formal: where buyers and sellers know there is a certain
product for sale at a particular price Unorganized/informal: where no one is sure about what is for sale nor
what the price is
Jean Lee C. Patindol, c2011
Market Considerations
Location Size of market geographically Amount of competition Kind of product offered for sale Cost of providing the product or service Advertising of product Size of firm and ability to produce the product/
economies of scale Supply and demand for the product
Jean Lee C. Patindol, c2011
Pure or Perfect Competition
Large market Identical or standardized products Independence of buyers and sellers – no control
or influence over price Reasonably informed buyers and sellers – non-
price competition Free access to the market – people can enter or
leave at no cost or loss
Jean Lee C. Patindol, c2011
Pure or Perfect Monopoly
Where a buyer or seller has total control over the market Characteristics:
A single seller or a single buyer No entry – barriers prevent entry into the market No good/product substitutes Control of market prices and market No competition
Types: Natural: competition is not desirable or technically possible (ex.: talent,
national parks) Geographical – monopoly because of location Technological (ex.: patents, copyrights) Government
Jean Lee C. Patindol, c2011
Imperfect Competition
All types of market conditions between pure monopoly and pure competition based on non-price competition
Product competition: Real differences: quality, atmosphere, cleanliness,
refunds with no questions, service, warranties, discounts, etc.
Fancy: promises, gimmicks, color, slogans, styles, etc.
Jean Lee C. Patindol, c2011
4 Types of Competitive Markets Near pure competitive market – highly competitive where product
differentiation is very difficult and most people in this market condition must accept the market price (ex.: farm produce)
Monopolistic competition – highly competitive market where many small firms compete over product differences rather than price, with smaller profit margins (ex: mall boutiques)
Oligopolistic competition – a market condition where weak and strongly shared monopolies compete mainly over product differences rather than price. Very few firms compete in this market and there is a degree of concentration of industries (ex.: cellphone companies)
Near pure monopoly – there is an absence of competition and there would be dominance in this market without government regulation of the industry (ex.: oil companies)
Jean Lee C. Patindol, c2011
Feature/Type Near Pure Competit
ion
Monopolistic Competit
ion
Oligopoly Monopoly
Level of Competition
Very high High Few firms None
Product Differentiation
Very difficult Small firms compete over product differences
Yes Product monopoly
Buyer/ Seller Power
Buyer Buyer and Seller
Seller Seller
Price Competition
Yes Somewhat X X
Need for Advertising
Maybe Yes Less Need X