1. 1. Its massive: Video is set to make up 69% of all consumer Internet traffic by 2017, according to Cisco. Its expected: 64% of marketers project video will dominate their strategies. Its shareable: Videos are shared 1,200 more times than links and texts combined! YouTube: The king of online video and actually the second largest search engine in the UK! YouTube offers the best search optimisation results for videos and is most widely recognised in terms of shareability. Vimeo: Often seen as a more professional platform than YouTube with more high quality video content. Self-hosted: If you are concerned about privacy, copyright, or confidentiality, consider hosting your videos on your own server. Length: Aim for a middle ground. If you make a video too short, it will seem like an advert but if you make it too long, you could lose viewers interests. Story and script: Base your video on a strong story and make sure this is communicated clearly in the script, storyboard and final product. Quality: Online videos dont need to be of Super Bowl advert standard, but they do need the right look and feel for your brand. Tagging: The more relevant tags and keywords you use to describe your video, the easier it will be for people to find your video. Smart pixel: A piece of code added to your site to give you analytics on your visitors. You can retarget this audience group, e.g. for YouTube advertising. Time of release: Think about when your target audience is most likely to watch your video if its a light-hearted and tongue in cheek piece of work, release it on a Friday afternoon for some early weekend entertainment! YouTube in-stream: These ads are shown before other video content. The user can watch in full or skip after five seconds. Advertisers are only charged if the viewer watches 30 seconds of the ad. YouTube in-display (formerly in-display and in-search): Ads shown next to videos on the YouTube watch page, as part of a YouTube search result or within other website content. Promoted tweets: Include a link to your video in the tweet and it is automatically embedded when the tweet is shared for easy viewing.