top 10 tips to make your events social
TRANSCRIPT
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Top 10 Tips To Make YourEvents Social
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Social media presentsan incredibleopportunity to extend adebate beyond avenue’s four walls to aglobal audience, before,during and after
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Tip #1
Promote speaker Twitter handles on all marketingcollateral such as the e-invite and website as well atthe venue on hand-outs so can people engagedirectly or even if they can’t be there in person
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Tip #2
Direct audiences tothe event’s onlinehome, be that awebsite or LinkedIngroup to boost trafficto video, writtencontent and extendthe life of the event
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Tip #3
Set a hashtag and promote it from the start across allmaterials
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Tip #4Recruit two or threesocial mediainfluencers to buildbuzz around the event
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Tip #5
Enlist all partners to support the event including thespeakers, moderators, media partners, trade bodieseven the venue
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Tip #6
Make sure your venue has WIFI, communicate thepassword, check it works and promote it on screens
or notices around the room
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Tip #7
PR Marketing
Have the official hashtag read out to the audience duringthe introduction and make it visible within the room
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Tip #8
Social media at its best is conversational so try to createdebate online and not just make statements
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Tip #9
Twitter walls are largely viewed as a distraction so need tobe used on a case by case basis
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Tip #10
Remember, having 10 really relevant, influential people isfar more powerful than thousands of random followers
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Contact us
We would be delighted totalk about your business,bring insight and ideas to thetable and help you achievebusiness success.
For further information,please get in touch with:
Sarah LockeChief Executive [email protected]
Matt BournManaging Directorma/@braben.co.uk
18 Soho SquareLondon W1D 3QL
Tel: 020 7025 8021Web: www.braben.co.uk
Read The Braben View at:http://community.prweek.com/blogs/thebrabenview/default.aspx
Braben, Sarah Locke, Matt Bourn
BrabenPR