to serve - worldofespn.com · 2018 international planning guide sources 1, 2, 4 comscore...

TO SERVE SPORTS FANS. ANYTIME. ANYWHERE.

2018 INTERNATIONAL PLANNING GUIDE

Sources1, 2, 4 comScore Multi-Platform, Oct ’16-Sep ‘173 comScore, October 20175 TV – Nielsen, IBOPE; Global Digital – Adobe Analytics 4Q 2017

6 TGI; Average of Five Markets: Mexico, Argentina, and Brazil (ESPN TV Viewer), Philippines and Singapore (ESPN Digital User)7 Shareablee, November 2017, Total Followers

Reach & Distribution

161M TV HOUSEHOLDS116M DIGITAL TOTAL MONTHLY UNIQUES1

7.4B DIGITAL TOTAL MONTHLY MINUTES SPENT2

2017 RECORD DIGITAL AUDIENCE IN OCTOBER: 133M MONTHLY UNIQUES3ESPN Rankings

#1 ONLINE SPORTS CATEGORY RANK4ESPN serves fans worldwide on the best available screen

32 TV NETWORKS5 DIFFERENT LANGUAGES (English, French, Spanish, Portuguese, and Chinese)

276 M GROSS AUDIENCE ACROSS ESPN’S SOCIAL MEDIA PROPERTIES7

An unprecedented portfolio of sports rights

130+ LEAGUES AND SPORTSThe ESPN audience is connected:

2M PEOPLE ARE CONSUMING ESPN MEDIA5

The ESPN audience is affluent:

THE ESPN CONSUMER IS 114% MORE LIKELY TO BE IN THE TOP 10% SOCIO-ECONOMIC LEVEL.6

BASEBALL

BASKETBALL

CRICKET

RUGBY

FOOTBALL

GOLF

CYCLING

HOCKEY

MOTOR SPORTS

MLB Regular Season

MLB All-Star Game

MLB Playoffs

Little League World Series

NBA Regular Season

NBA All-Star Game

NBA Playoffs

NBA Finals

Men's College Regular Season

Men's College NCAA Tournament "March Madness"

Women's NCAA Tournament

International Cricket Council Tournaments

Cricket West Indies

English Cricket Board

Six Nations

America's Rugby Championship

Rugby World Cup - Japan 2019

NFL Regular Season

NFL Playoffs (includes Super Bowl)

College Football (Regular Season)

College Football (Playoffs)

College Football Bowl Games

US OPEN (Men, Women and Seniors)

The Masters

PGA Tour

Ryder Cup

Tour de France

Vuelta a España

NHL

IIHF World Juniors Championships

F1 Highlight Show

AMA Motocross

AMA Supercross

IndyCar

Planet Speed

Moto GP

Superbike FIM World Championship

European F3

German DTM

NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.

NORTH SOUTH BRAZIL CARIBBEAN CANADA PAC-RIM


POKER

SOCCER

TENNIS

World Series of Poker

Poker Stars

UEFA Champions League

UEFA Europa League

EFL Cup

English Football League

English Premier League

Portuguese League

German Bundesliga

Italian Serie A

MLS

Dutch League

Liga MX

French League

Copa MX

Toulon Tournament

European Qualifiers

UEFA Euro U21 Championship

ICC Tournament

Coppa Italia

European Qualifiers

UEFA Nations League

UEFA Youth League

UEFA Women's CL Finals

UEFA Futsal Cup

UEFA U-17, U-19 (M/W)

ATP Tennis Masters

Australian Open

Roland Garros

Wimbledon

US Open

Rod Laver Cup

Abierto Mexicano de Tenis




ACTION SPORTS BOXING

SPECIALS / ORIGINAL PROGRAMS

X Games

Top Rank

Golden Boy Promotions

Films - ESPN Library

Films - Top Rank

ESPY Awards

ESPN Films

ESPN Run

ESPN Bike

ESPN W

Destino Confidencial

Madden E-Sports Events

FINA Programming

Weightlifting Championships

Grenada Invitational Track and Field




DELIVERING THE MOST COMPREHENSIVE SPORTS COVERAGE IN AFRICA THROUGH A PARTNERSHIP WITH ECONET MEDIA’S KWESÉ.



Digital

+7% AVERAGE DAILY DIGITAL REACH INCREASED +7% YOY ACROSS ALL DEVICES1

196M AVERAGE MONTHLY MINUTES2

3.1M AVERAGE MONTHLY VIDEO STARTS3Inside The Numbers

+25% MOBILE VIDEO STARTS GREW 25% IN THE LAST YEAR4

+15% MINUTES ON ESPN DIGITAL PROPERTIES GREW 15% IN THE LAST YEAR5

Sources1-5 Adobe Analytics, Oct ‘16-Sep ’17

THE BEST OF INTERNATIONAL SPORT.

ANYTIME. ANYWHERE.


2 COUNTRIES ESPN Rankings

HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?

#2 TV REACH1

#2 ONLINE CROSS-PLATFORM REACH2Reach & Distribution

2.3M TELEVISION HOUSEHOLDS3

2.5M AVERAGE MONTHLY UNIQUES4

Sources1 Nielsen, Australia, FY ‘172 Nielsen Digital Ratings Australia, Oct ‘16-Sep ‘173 ESPN Affiliate Sales, October ‘174-5 Nielsen Digital Ratings Australia, Oct ‘16-Sep ‘176 Adobe Analytics, Oct ’16-Sep ‘177 Adobe Analytics, Oct ’16-Sep ‘178-9 ComScore Multi-Platform, Oct ‘16-Sep ‘17

10 Roy Morgan Asteroid, September ’17, ESPN Digital User Last 4 Weeks (ESPN.com, FC, Cricinfo, Footytips)11 Millward Brown Brand Study, August 201712 Millward Brown Brand Study, August 2017, ESPN Properties (net), Men 18-3413 Nielsen, Total Audience

Inside The Numbers

#2 ESPN’S ONLINE NETWORK COMMANDS THE SECOND MOST TIME SPENT AND SECOND MOST PAGE VIEWS AMONG SPORTS PROPERTIES5

50M+ ESPN DIGITAL PLATFORMS RECEIVED MORE THAN 50 MILLION VIDEO STARTS IN FY17, AN ALL-TIME RECORD6

DOUBLE-DIGIT MOBILE GROWTH ESPN APP AVG. DAILY UNIQUES INCREASED +14% YOY DURING FY17 AND MOBILE VIDEO STARTS (SITE + APP) INCREASED +69% YOY7

#1 ESPN CRICINFO HAS MORE MONTHLY VISITORS AND MINUTES THAN ANY OTHER CRICKET PROPERTY IN AUSTRALIA —2.5X+ MORE MINUTES THAN THE NEXT CLOSEST COMPETITOR8

#1 ESPN FC HAS THE HIGHEST MONTHLY TIME SPENT OF ANY SOCCER PROPERTY IN AUSTRALIA9

+74% IN AUSTRALIA, THE ESPN DIGITAL USER IS +74% MORE LIKELY TO HAVE HH INCOME › $100,00010

#1 ESPN IS THE #1 TV CHANNEL AND ESPN.COM IS THE #1 WEBSITE FOR PROVIDING THE “BEST RANGE OF AMERICAN SPORT”11

#1 ESPN RANKS AS THE #1 ONLINE SPORTS BRAND IN SPONTANEOUS AWARENESS12

#1 THE 2017 SUPER BOWL RANKS AS THE TOP-RATED BROADCAST ON RECORD FOR ESPN13

STUDIO SHOWS

SOCCERTENNIS

AMERICAN SPORTS

BOXINGRUGBYRACING MAJOR EVENT

SportsCenter

ESPN FC

MLS

US Open

ATP Tennis Masters Series

NFL

NBA

MLB



AMA Super Cross

X Games


JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC


ONE OF THE FASTEST GROWING MEDIA COMPANIES IN BRAZIL, WITH AN UNPARALLELED ROSTER OF EVENTS


ESPN Rankings


#2 TV RATINGS1Reach & Distribution

8.3M TELEVISION HOUSEHOLDS2

8.5M AVERAGE MONTHLY UNIQUES3

Sources1 M18-49 Demo ‘172 ESPN Affiliate Sales, October ‘173 comScore Multi-Platform, Oct ‘16-Sep ‘174 TGI LATINA 2016 Wave I + II

5 IBOPE, ESPN (Net), FY ’17 vs. FY ‘16, M18-49 Rating (%)6 IBOPE, ESPN (Net), FY ’17 and CY ‘17, M18-49 Rating (000)

7 IBOPE, 2017 vs. 2016 NBA Finals, M18-498 IBOPE, 2017 vs. 2016 Super Bowl, M18-499 Shareablee, CY ’17, Total actions on Facebook, Instagram, and Twitter

Inside The Numbers

225 INDEX OF ESPN TV VIEWERS AMONG THE TOP 10% SEL4

+22% ESPN TV RATINGS GREW +22% YOY5 2017 was the most-viewed year on record for the ESPN TV networks in Brazil6

+31% GROWTH FOR THE 2017 NBA FINALS ON ESPN7

+35% GROWTH FOR THE 2017 SUPER BOWL ON ESPN8

110M TOTAL ACTIONS ACROSS THE MUNDO ESPN SOCIAL MEDIA CHANNELS9

STUDIO SHOWS

SOCCER

AMERICAN SPORTS

TENNIS

GOLF

SportsCenter

Bate-Bola

Copa Italia

Portuguese Primeira Liga


Liga MX

Spanish La Liga

Italian Serie A

Copa MX

NFL

NBA

MLB

Australian Open

Rod Laver Cup

US Open

The Masters

US Open

PGA Tour




CANADA’S SPORTS LEADER AND THE COUNTRY’S MOST-WATCHED CABLE TV NETWORK

Inside The Numbers

#1 TSN IS CANADA’S TOP CABLE TV NETWORK5

161 TSN VIEWERS ARE UPSCALE – INDEX OF 161 FOR HAVING A HOUSEHOLD INCOME OVER $100K6

10.2M WEEKLY REACH ON TSN TV7

+28% ESPN + TSN/RDS ONLINE SPORTS PROPERTIES HAVE A 28% ADVANTAGE OVER THE NHL NETWORK (NEXT CLOSEST COMPETITOR) IN MONTHLY UNIQUES8


Sources1 TSN Affiliate Sales, October 20172 ComScore, Oct. ’16 – Sep. ‘17, ESPN + TSN/RDS3 Numeris, P2+ Avg. Weekly Reach, BY 2016/174 ComScore Oct. ’16 – Sep. ‘17

5 Numeris, BY 2017/18 through 12/24/17, P2+ Average Minute Audience6 Numeris, BY 2016/17, P18+7 Numeris, BY 2016/17, P2+

8 ComScore, Oct. ’16 – Sep. ‘17, Average Monthly Uniques


8.0M TV HOUSEHOLDS1

6.8M MONTHLY UNIQUES2ESPN Rankings


#1 TV REACH3

#1 ONLINE REACH4 ESPN + TSN/RDS combined online audience

STUDIO SHOWS

HOCKEY

AMERICAN SPORTS

MAJOR EVENT

SOCCERTENNIS

GOLF

SportsCenter

Pardon the Interruption

The Reporters

IIHF World Junior Championships

NHL

NFL

MLB

X Games

ESPY Awards

MLS

Australian Open

Roland Garros

Wimbledon

US Open

US Open

PGA Tour




THE MOST WATCHED CABLE SPORTS NETWORK IN THE CARIBBEAN


Inside The Numbers

+7% MOBILE APP UNIQUES INCREASED +7% YOY3

+56% VIDEO STARTS ON MOBILE PLATFORMS INCREASED SUBSTANTIALLY SINCE LAST YEAR4

4.0M AVG. MONTHLY VIDEO STARTS ACROSS ESPN’S DIGITAL PROPERTIES5

Sources1 ESPN Affiliate Sales, October ‘172-5 Adobe Analytics, Oct ‘16-Sep ‘17

28 COUNTRIES+ cruise ships

ANGUILLA, ANTIGUA, ARUBA (AVALON), BAHAMAS, BARBADOS, BARBUDA, BERMUDA, BONAIRE, CAYMAN ISLANDS, CURACAO, DOMINICA, FALKLAND ISLES, FRENCH GUIANA, GRENADA, GUADELOUPE, GUYANA , HAITI, JAMAICA, MARTINIQUE, MONTSERRAT, NEVIS, ST. LUCIA, ST. MAARTEN, SURINAME, TOBAGO, TORTOLA (BRITISH VIRGIN ISLES), TRINIDAD, TURKS AND CAICOSReach & Distribution

950K TV HHS1

96M AVG. MONTHLY MINUTES2

STUDIO SHOWS

SOCCER

MAJOR EVENTS CRICKET

RUGBY

AMERICAN SPORTS

TENNIS

GOLF

MOTORSPORT

SportsCenter

Pardon the Interruption

Liga MX

French Ligue 1

Copa MX

German Bundesliga

Italian Serie A

Dutch Eredivisie

UEFA Nations League

MLS

ICC Tournament

X Games

ICC Events/ Womens World Cup

Champions Trophy

RBS Six Nations

Rugby World Cup- Japan 2019

NFL

NBA

MLB

Australian Open

Roland Garros

Wimbledon

US Open

The Masters

US Open

PGA Tour

AMA Motocross

IndyCar Series (All Races) & Indy Lights




NOW SERVING MILLIONS OF CHINESE SPORTS FANS THROUGH A PARTNERSHIP WITH TENCENT, ONE OF THE WORLD’S LEADING PROVIDERS OF ONLINE PRODUCTS AND SERVICES.

2018 INTERNATIONAL PLANNING GUIDESources1 - 5 Adobe Analytics, Oct ‘16-Sep ‘17

Reach & Distribution (ESPN Properties, non-Tencent)

16.4M AVERAGE MONTHLY MINUTES1

438K AVERAGE MONTHLY VIDEO STARTS2Inside The Numbers

+20% AVERAGE DAILY UNIQUES ON ESPN MOBILE PROPERTIES GREW 20% IN FY173

+29% MINUTES ON ESPN MOBILE PROPERTIES GREW 29% IN THE LAST YEAR4

+52% VIDEO STARTS ON ESPN MOBILE PROPERTIES GREW 52% IN THE LAST YEAR5

THE BEST OF INTERNATIONAL SPORT ACROSS MULTIPLE ONLINE, MOBILE AND BROADBAND PRODUCTS SERVING FANS IN EUROPE, ALL DAY, EVERY DAY.

Inside The Numbers

+12% MINUTES ON ESPN MOBILE PROPERTIES GREW 12% IN THE LAST YEAR4

+15% VIDEO STARTS ON ESPN MOBILE PROPERTIES INCREASED 15% YOY5

#1 MORE TIME IS SPENT ON ESPNCRICINFO.COM IN EUROPE THAN ANY COMPETING CRICKET SITE6


Sources1 ComScore Desktop , Oct ‘16-Sep ‘172 Adobe Analytics, Oct ‘16-Sep ‘173 Adobe Analytics, Oct ‘16-Sep ‘17

4 Adobe Analytics, Oct ’16-Sep ‘17 5 Adobe Analytics, Oct ’16-Sep ‘176 ComScore Desktop, Oct ‘16-Sep ‘17


3.1M AVERAGE MONTHLY DESKTOP UNIQUES1


9.3M AVERAGE MONTHLY VIDEO STARTS3

THE LEADING DIGITAL SPORTS PLATFORM IN THE INDIAN SUBCONTINENT, NOW SERVING FANS ON LINEAR PLATFORMS THROUGH A JOINT VENTURE WITH SONY PICTURES NETWORKS

Inside The Numbers

22% ESPN’S ONLINE NETWORK ACCOUNTS FOR 22% OF TOTAL TIME SPENT ONLINE IN THE DESKTOP SPORTS CATEGORY8

307M ESPN’S DIGITAL NETWORK RECORDED 307M AVERAGE MONTHLY MINUTES – SECOND MOST IN THE SPORTS CATEGORY9

2X THE ESPN DIGITAL USER IS TWICE AS LIKELY TO BELONG TO THE TOP 30% IN TERMS OF PURCHASING POWER10

10M TOTAL ACTIONS ACROSS ESPN INDIA’S SOCIAL MEDIA CHANNELS IN 201711

42M TOTAL ACTIONS ACROSS ESPN CRICINFO’S SOCIAL MEDIA CHANNELS IN 201712

88% TOTAL AWARENESS OF ESPN/SONY ESPN AS A TV BRAND13


Sources1-2 comScore Desktop, Oct ‘16-Sep ‘173 comScore Mobile Web, Feb ‘17-Sep ‘174-6 comScore Desktop, Oct ‘16-Sep ‘177 comScore Mobile, Feb ‘17-Sep ‘178 comScore Desktop, Oct ‘16-Sep ‘17

9 ComScore Multiplatform, Feb ‘17-Sep ‘1710 India TGI 2015 Wave I11 Shareablee, CY ’17, ESPN India Facebook, Twitter, and Instagram12 Shareablee, CY ’17, ESPN Cricinfo Facebook, Twitter, and Instagram13 India Brand Study, Kantar Millward Brown, July 2017

Reach & DistributionMultiplatform

8.2M AVERAGE MONTHLY UNIQUES1Online

2.8M AVERAGE MONTHLY UNIQUES2Mobile

6.2M AVERAGE MONTHLY UNIQUES3ESPN Rankings


#2 MULTIPLATFORM REACH4

#2 ONLINE REACH5

#2 ONLINE TIME SPENT6

#2 MOBILE SITE REACH7

LATIN AMERICA’S PREMIER MULTI-PLATFORM SPORTS MEDIA BRAND.


Sources1 ESPN Affiliate Sales, August ‘172 ComScore, Multi-platform Oct ‘16-Sep ‘173 IBOPE FY ’17, M18+4 IBOPE/AdvantEdge FY ‘175 IBOPE, FY ‘176 Nielsen IBOPE, FY ‘17

7 ComScore, Multi-platform Oct ‘16-Sep ‘178 ComScore, Multi-platform Oct ‘16-Sep ‘179 TGI LATINA 2016 Wave I + II10 Mexico, Central America; IBOPE11 Ipsos ESPN Latin America Brand Study 201412 IBOPE, 7/29/17

Countries

COSTA RICA, DOMINICAN REPUBLIC, EL SALVADOR, GUATEMALA, HONDURAS, MEXICO, NICARAGUA, PANAMAInside The Numbers

+93% THE ESPN VIEWER IN MEXICO IS 93% MORE LIKELY TO BELONG TO THE TOP 10% SEL9

32.6M ESPN NETWORKS REACHED 32.6M PEOPLE ACROSS LATIN NORTH MARKETS IN FY ‘1710

#1 ESPN IS THE TOP SPORTS BRAND IN CENTRAL AMERICA IN TERMS OF AWARENESS AND CONSUMPTION11

12.72 HH RATING (%) FOR THE EL CLASICO INTERNATIONAL CHAMPIONS CUP MATCH IN CENTRAL AMERICA12


21.4M TV HHS1

3.3M AVERAGE MONTHLY UNIQUES IN MEXICO2ESPN Rankings


#1 TV RATING IN CENTRAL AMERICA3Central America, ESPN

#2 TV REACH IN MEXICO4Avg. Monthly Reach

#2 TV REACH IN CENTRAL AMERICA5Avg. Monthly Reach

#2 TV RATING IN MEXICO6Mexico, Net ESPN

#1 DIGITAL TIME SPENT IN MEXICO7

#1 TOTAL VISITS IN MEXICO8

STUDIO SHOWS

SOCCER

AMERICAN SPORTS

BOXINGTENNIS

GOLF

SportsCenter

Futbol Picante

Fuera De Juego

Los Capitanes

Liga MX

Copa MX


UEFA Europa League

German Bundesliga


Italian Serie A

Dutch Eredivisie

French Ligue 1

ICC Tournament

NFL

NBA

MLB


Australian Open

Roland Garros

Wimbledon

US Open

The Masters

US Open

PGA Tour




LATIN AMERICA’S PREMIER MULTI-PLATFORM SPORTS MEDIA BRAND.


Sources1-2 IBOPE4 comScore Multi-Platform, Sep ‘16-Oct ‘175 ESPN Affiliate Sales, August ‘176 Adobe Analytics, Oct ‘16-Sep ’177 Argentina, Chile, Colombia, Peru; IBOPE

8 IBOPE, ESPN (Net), FY ’17, HH9 IBOPE, ESPN Net, UCL Final ’17 vs. ’16, HH10 IBOPE, ESPN (Net), CY ’17, P2+ Rating (000)11 IBOPE, ESPN Net, UCL Final ’17, HH12 IBOPE, ESPN, NBA Finals ’17 vs. ’16, HH

13 TGI LATINA 2016 Wave I + II14 IBOPE, ESPN (Net), HH, FY ’17 vs. ‘1615 Shareablee, CY ’17, Total actions on Facebook, Instagram, and Twitter

Countries

ARGENTINA, BOLIVIA, CHILE, COLOMBIA, ECUADOR, PARAGUAY, PERU, URUGUAY, VENEZUELAInside The Numbers

37.2M ESPN NETWORKS REACHED 37.2M PEOPLE ACROSS LATIN SOUTH MARKETS IN FY ‘177

#1 ESPN IS THE TOP CABLE TV SPORTS BRAND IN COLOMBIA8

+68% 2017 UEFA CHAMPIONS LEAGUE FINAL RATINGS ON ESPN NETWORKS GREW +68% IN PERU9

#1 2017 WAS THE MOST-VIEWED YEAR EVER FOR ESPN TV NETWORKS IN ARGENTINA, COLOMBIA, CHILE, AND PERU10

10.32 HH RATING (%) FOR THE 2017 UCL FINAL ACROSS ESPN NETWORKS IN ARGENTINA11

+70% RATINGS GROWTH FOR THE 2017 NBA FINALS ON ESPN IN CHILE12

+63% THE ESPN.COM USER IN ARGENTINA IS 63% MORE LIKELY TO BELONG TO TOP 10% SEL13

+20% RATINGS GROWTH FOR ESPN NETWORKS IN CHILE AND PERU14

93M TOTAL ACTIONS ACROSS THE SPORTSCENTER ESPN (ARGENTINA) SOCIAL MEDIA CHANNELS15


30.3M TELEVISION HOUSEHOLDS1AVERAGE DAILY DIGITAL REACH INCREASED:

+34% YOY ACROSS ALL DEVICES+61% ON MOBILE DEVICES2 ESPN Rankings


#1 TV REACH COLOMBIA, CHILE4

#2 TV REACH IN ARGENTINA3

#3 DIGITAL REACH IN COLOMBIA5

#4 DIGITAL REACH IN ARGENTINA6

STUDIO SHOWS

SOCCER

AMERICAN SPORTS

BOXINGTENNIS

GOLF

CYCLING

RUGBY

SportsCenter

Hablemos De Futbol

ESPN FC

Goles de Europa

Redes

Nexo


Liga MX

Spanish La Liga


UEFA Europa League

German Bundesliga


Italian Serie A

Dutch Eredivisie

French Ligue 1

NFL

NBA

MLB


Australian Open

Roland Garros

Wimbledon

US Open

The Masters

US Open

PGA Tour

Tour De France

Ciclista a España


2018 Rugby World Cup




MEXICO’S PREMIER MULTI- PLATFORM SPORTS MEDIA BRAND

Inside The Numbers

#1 ESPN IS THE TOP SPORTS BRAND FOR AFFLUENT DEMOS IN MEXICO8

#1 TOP-RATED WORLD SERIES EVER9

+28% RATINGS GROWTH FOR THE 2017 NBA FINALS ON ESPN10

+69% GROWTH IN TOTAL ACTIONS ACROSS “ESPN FANS” SOCIAL MEDIA HANDLES11


18.0M TV HHS1

3.3M AVERAGE MONTHLY UNIQUES2ESPN Rankings


#2 TV REACH3

#2 TV RATING4

#1 DIGITAL TIME SPENT5

#2 DIGITAL REACH6

#1 TOTAL VIEWS7


Sources1 ESPN Affiliate Sales, August ‘172 ComScore, Multi-platform Oct ‘16-Sep ‘173 IBOPE4 IBOPE

5 ComScore, Multi-platform Oct ‘16-Sep ‘176 ComScore, Multi-platform Oct ‘16-Sep ‘177 ComScore, Multi-platform Oct ‘16-Sep ‘178 IBOPE, FY ’17, High SES P18+ and M18+

9 IBOPE, 2017 World Series, HH10 IBOPE, 2017 NBA Finals (vs. 2016), HH11 Shareablee, CY ’17 vs. ’16, Total actions across Facebook, Instagram, and Twitter

THE PREMIER DIGITAL EXPERIENCE IN MALAYSIA.

Inside The Numbers

#1 ESPN IS THE MOST TRUSTED AUTHORITY IN SPORTS5

#1 ESPN FC HAS THE LARGEST MONTHLY CROSS-PLATFORM SOCCER REACH6

#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES IN MALAYSIA7


524K AVERAGE MONTHLY UNIQUES IN MALAYSIA1

24M AVERAGE MONTHLY MINUTES IN MALAYSIA2ESPN Rankings


#1 DIGITAL REACH IN MALAYSIA3

#1 TIME SPENT IN MALAYSIA4

2018 INTERNATIONAL PLANNING GUIDESources1-4 comScore Multi-Platform, Oct ‘16-Sep ’175 ESPN Brand Study 2017, Research Now

6-7 comScore Multi-Platform, Oct ‘16-Sep ’17

THE PREMIER COLLECTION OF SPORTS MEDIA DIGITAL PLATFORMS IN THE MIDDLE EAST.

Inside The Numbers

+21% MOBILE MINUTES GREW +21% YOY3

+78% APP STARTS INCREASED BY 78%4



+6% AVERAGE DAILY DIGITAL REACH INCREASED +6% YOY ACROSS ALL MOBILE DEVICES2

2018 INTERNATIONAL PLANNING GUIDESources1 ComScore, Oct ‘16-Sep ‘172 Adobe Analytics, Oct ‘16-Sep ’17

3 ComScore Desktop, Oct ‘16-Sep ‘174 Adobe Analytics, Oct. ‘16 – Sept. ‘17

THE PREMIER DIGITAL EXPERIENCE IN THE PHILIPPINES, NOW SERVING FANS ON LINEAR PLATFORMS THROUGH A PARTNERSHIP WITH TV5.

2018 INTERNATIONAL PLANNING GUIDESources1 ESPN Brand Study 2017, Research Now2 Adobe Analytics, Oct ‘16-Sep ’17

3 Philippines Consumer & Media View 2016 Q34 Adobe Analytics, Oct ’16-Sep ‘17

ESPN Rankings


#1 ESPN IS THE MOST TRUSTED AUTHORITY IN SPORTS1Reach & Distribution

+12%, +19% AVERAGE DAILY DIGITAL REACH INCREASED +12% YOY ACROSS ALL DEVICES; +19% ON MOBILE DEVICES2

Inside The Numbers

3X THE ESPN DIGITAL USER IN THE PHILIPPINES IS MORE THAN 3X AS LIKELY TO BELONG TO TOP 10% SEL3

+24% MINUTES ON ESPN’S MOBILE PROPERTIES CONTINUED TO INCREASE YEAR OVER YEAR.4

THE PREMIER DIGITAL EXPERIENCE IN SINGAPORE.

2018 INTERNATIONAL PLANNING GUIDESources1 - 4 comScore Multi-Platform, Oct ‘16-Sep ’175 ESPN Brand Study 2017, Research Now

6 Singapore Consumer & Media View 20167-8 comScore Multi-Platform, Oct ’16-Sep ’17

ESPN Rankings


#1 DIGITAL REACH IN SINGAPORE1

#1 TIME SPENT IN SINGAPORE2Reach & Distribution

485K AVERAGE MONTHLY UNIQUES IN SINGAPORE3

39M AVERAGE MONTHLY MINUTES IN SINGAPORE4Inside The Numbers

#1 ESPN IS THE TOP SPORTS MEDIA BRAND IN SINGAPORE5

2X THE ESPN DIGITAL USER IN SINGAPORE IS 2X AS LIKELY TO BELONG TO TOP 10% SEL6

#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES – 7X MORE THAN THE CLOSEST COMPETITOR IN SINGAPORE7

#1 ESPN HAS THE MOST LOYAL SOCCER FANS IN SINGAPORE8

THE PREMIER COLLECTION OF SPORTS MEDIA DIGITAL PLATFORMS IN SOUTHEAST ASIA.

2018 INTERNATIONAL PLANNING GUIDESources1 - 8 comScore Multi-Platform, Oct ‘16-Sep ’179 Philippines Consumer & Media View 2016 Q3

10 Singapore Consumer & Media View 201611 -13 comScore Multi-Platform, Oct ‘16-Sep ’17

ESPN Rankings


#1 DIGITAL REACH IN MALAYSIA1

#1 TIME SPENT IN MALAYSIA2

#1 DIGITAL REACH IN SINGAPORE3

#1 TIME SPENT IN SINGAPORE4


524K AVERAGE MONTHLY UNIQUES IN MALAYSIA5

24M AVERAGE MONTHLY MINUTES IN MALAYSIA6

485K AVERAGE MONTHLY UNIQUES IN SINGAPORE7

39M AVERAGE MONTHLY MINUTES IN SINGAPORE8

Inside The Numbers

3X THE ESPN DIGITAL USER IN THE PHILIPPINES IS MORE THAN 3X AS LIKELY TO BELONG TO TOP 10% SEL9

2X THE ESPN DIGITAL USER IN SINGAPORE IS 2X AS LIKELY TO BELONG TO TOP 10% SEL10

#1 ESPN FC HAS THE LARGEST MONTHLY CROSS-PLATFORM SOCCER REACH IN MALAYSIA AND SINGAPORE11

#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES IN MALAYSIA AND SINGAPORE12

#1 ESPN HAS THE MOST LOYAL SOCCER FANS IN MALAYSIA AND SINGAPORE13

THE UK’S MOST COMPLETE DIGITAL EXPERIENCE, ALSO SERVING FANS THROUGH A PARTNERSHIP WITH BT SPORT.


Sources1 comScore Multi-Platform, Oct ’16-Sep ‘172 comScore Multi-Platform, Oct ‘16-Sep ‘173 comScore Mobile, Oct ‘16 – Sep ‘17

4 Shareablee, CY ’17, ESPN UK Facebook, Twitter, and Instagram

Reach & DistributionDigital

4.7M AVERAGE MONTHLY UNIQUES1Inside The Numbers

TOP 5 ESPN RANKS TOP 5 AMONG MOST POPULAR UK DIGITAL SPORT PROPERTIES (AMONG TOP 10 SPORT PROPERTIES IN UNIQUES)2

+9% MOBILE UNIQUES TO THE ESPN DIGITAL NETWORK GREW +9% YOY3

9M TOTAL ACTIONS ACROSS THE SOCIAL MEDIA CHANNELS OF ESPN UK IN 20174

SERVING SPORTS FANS. ANYTIME. ANYWHERE.


Inside The Numbers

#1 ESPN ATTRACTS 6.3B DIGITAL MINUTES PER MONTH, 3B MORE THAN THE CLOSEST SPORTS COMPETITOR.6

#1 ESPN REACHED 33% OF ALL US INTERNET USERS ON A MONTHLY BASIS DURING FY17 (TOP AMONGST SPORTS PROPERTIES).7

TOP 15 ESPN RANKED 12TH AMONGST ALL DIGITAL PROPERTIES FOR DAILY MILLENNIAL SMARTPHONE USERS (INCLUSIVE OF GOOGLE, FACEBOOK, SNAPCHAT)8

98% OF PEOPLE AGE 12+ ARE AWARE OF ESPN OR ITS SUB-BRANDS9

214M AMERICANS CONSUME ESPN CONTENT ACROSS TV, DIGITAL, AND OOH10

#1 ESPN IS THE #1 CABLE NETWORK IN TOTAL DAY AND PRIMETIME11

Sources1-2 Nielsen Media Research3-7 ComScore Multi-Platform, Oct ’16-Sep ‘178 ComScore Multi-Platform, Oct ’16-Sep ’17; Adults Aged 18-34

9 ESPN Brand Tracker 3Q1710 Nielsen, September ’17, comScore, Social Media11 Nielsen, CY ‘17, P18-49

ESPN Rankings


#1 TV REACH FY ‘171

#1 TV RATING FY ‘172

#1 DIGITAL REACH3

#1 DIGITAL TIME SPENT4Reach & Distribution

88M TV HOUSEHOLDS85M AVG. MONTHLY DIGITAL UNIQUES5

THE GLOBAL ONLINE AND SOCIAL MEDIA LEADER IN SPORTS.

Reach & DistributionMonthly Uniques

39M AVG. MONTHLY UNIQUE VISITORS4

Minutes Spent

2.5B AVG. MONTHLY MINUTES5

Monthly Pageviews

1.6B AVG. MONTHLY PAGE VIEWS6

Monthly Visits

379M AVG. MONTHLY VISITS7

2018 INTERNATIONAL PLANNING GUIDESources1-7 comScore Desktop, Oct ‘16-Sep ‘17

3 Key Points:

#3 ON DESKTOP THE ESPN ONLINE NETWORK HAS THE 3RD LARGEST REACH GLOBALLY (BEHIND MSN SPORTS AND YAHOO SPORTS)1

#1 IN ENGAGEMENT 2.5 BILLION MINUTES ARE SPENT EACH MONTH ON ESPN’S ONLINE NETWORK, 27% MORE THAN THE CLOSEST COMPETITOR.2

#1 IN AVERAGE MINUTE AUDIENCE. DURING AN AVERAGE MINUTE THERE ARE OVER 58 THOUSAND USERS ON AN ESPN WEBSITE.3

THE MOST EXTENSIVE AND ENGAGING COLLECTION OF MOBILE SPORT SITES AND APPLICATIONS IN THE WORLD.

Inside The Numbers

THE #1 MOBILE SPORTS DESTINATION IN THE U.S. UNIQUE VISITORS & TOTAL MINUTES5 #1 IN US REACH. 37% MORE MONTHLY UNIQUES THAN THE NEXT CLOSEST MOBILE SPORTS COMPETITOR IN THE U.S.6

59% IN ANY GIVEN MONTH, ESPN DIGITAL PROPERTIES REACHED 59% OF ALL M18-34 IN THE US (TOPS AMONG SPORTS PROPERTIES).7


Sources1 comScore Mobile metrix, Oct ’16-Sep ‘172-4 Adobe Analytics, Oct ’16-Sep ‘175-7 comScore Multi-Platform, Oct ’16-Sep ‘17

Reach & DistributionMonthly Uniques

72M US & UK AVG. MONTHLY UNIQUE VISITORS1Avg. Daily Uniques

+14% GLOBAL AVG. DAILY UNIQUES TO THE ESPN APP GREW +14% YOY2 Minutes Spent

+30% MONTHLY MINUTES ON ESPN’S MOBILE NETWORK GREW +30% IN THE PAST YEAR.3Monthly Video Starts

+129% MONTHLY VIDEO STARTS ON ESPN’S MOBILE NETWORK GREW +129% IN THE PAST YEAR.4

to serve - worldofespn.com · 2018 international planning guide sources 1, 2, 4 comscore...

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