2018 INTERNATIONAL PLANNING GUIDE
Sources1, 2, 4 comScore Multi-Platform, Oct ’16-Sep ‘173 comScore, October 20175 TV – Nielsen, IBOPE; Global Digital – Adobe Analytics 4Q 2017
6 TGI; Average of Five Markets: Mexico, Argentina, and Brazil (ESPN TV Viewer), Philippines and Singapore (ESPN Digital User)7 Shareablee, November 2017, Total Followers
Reach & Distribution
161M TV HOUSEHOLDS116M DIGITAL TOTAL MONTHLY UNIQUES1
7.4B DIGITAL TOTAL MONTHLY MINUTES SPENT2
2017 RECORD DIGITAL AUDIENCE IN OCTOBER: 133M MONTHLY UNIQUES3ESPN Rankings
#1 ONLINE SPORTS CATEGORY RANK4ESPN serves fans worldwide on the best available screen
32 TV NETWORKS5 DIFFERENT LANGUAGES (English, French, Spanish, Portuguese, and Chinese)
276 M GROSS AUDIENCE ACROSS ESPN’S SOCIAL MEDIA PROPERTIES7
An unprecedented portfolio of sports rights
130+ LEAGUES AND SPORTSThe ESPN audience is connected:
2M PEOPLE ARE CONSUMING ESPN MEDIA5
The ESPN audience is affluent:
THE ESPN CONSUMER IS 114% MORE LIKELY TO BE IN THE TOP 10% SOCIO-ECONOMIC LEVEL.6
BASEBALL
BASKETBALL
CRICKET
RUGBY
FOOTBALL
GOLF
CYCLING
HOCKEY
MOTOR SPORTS
MLB Regular Season
MLB All-Star Game
MLB Playoffs
Little League World Series
NBA Regular Season
NBA All-Star Game
NBA Playoffs
NBA Finals
Men's College Regular Season
Men's College NCAA Tournament "March Madness"
Women's NCAA Tournament
International Cricket Council Tournaments
Cricket West Indies
English Cricket Board
Six Nations
America's Rugby Championship
Rugby World Cup - Japan 2019
NFL Regular Season
NFL Playoffs (includes Super Bowl)
College Football (Regular Season)
College Football (Playoffs)
College Football Bowl Games
US OPEN (Men, Women and Seniors)
The Masters
PGA Tour
Ryder Cup
Tour de France
Vuelta a España
NHL
IIHF World Juniors Championships
F1 Highlight Show
AMA Motocross
AMA Supercross
IndyCar
Planet Speed
Moto GP
Superbike FIM World Championship
European F3
German DTM
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
NORTH SOUTH BRAZIL CARIBBEAN CANADA PAC-RIM
2018 INTERNATIONAL PLANNING GUIDE
POKER
SOCCER
TENNIS
World Series of Poker
Poker Stars
UEFA Champions League
UEFA Europa League
EFL Cup
English Football League
English Premier League
Portuguese League
German Bundesliga
Italian Serie A
MLS
Dutch League
Liga MX
French League
Copa MX
Toulon Tournament
European Qualifiers
UEFA Euro U21 Championship
ICC Tournament
Coppa Italia
European Qualifiers
UEFA Nations League
UEFA Youth League
UEFA Women's CL Finals
UEFA Futsal Cup
UEFA U-17, U-19 (M/W)
ATP Tennis Masters
Australian Open
Roland Garros
Wimbledon
US Open
Rod Laver Cup
Abierto Mexicano de Tenis
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
2018 INTERNATIONAL PLANNING GUIDE
NORTH SOUTH BRAZIL CARIBBEAN CANADA PAC-RIM
ACTION SPORTS BOXING
SPECIALS / ORIGINAL PROGRAMS
X Games
Top Rank
Golden Boy Promotions
Films - ESPN Library
Films - Top Rank
ESPY Awards
ESPN Films
ESPN Run
ESPN Bike
ESPN W
Destino Confidencial
Madden E-Sports Events
FINA Programming
Weightlifting Championships
Grenada Invitational Track and Field
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
2018 INTERNATIONAL PLANNING GUIDE
NORTH SOUTH BRAZIL CARIBBEAN CANADA PAC-RIM
DELIVERING THE MOST COMPREHENSIVE SPORTS COVERAGE IN AFRICA THROUGH A PARTNERSHIP WITH ECONET MEDIA’S KWESÉ.
2018 INTERNATIONAL PLANNING GUIDE
Reach & Distribution
Digital
+7% AVERAGE DAILY DIGITAL REACH INCREASED +7% YOY ACROSS ALL DEVICES1
196M AVERAGE MONTHLY MINUTES2
3.1M AVERAGE MONTHLY VIDEO STARTS3Inside The Numbers
+25% MOBILE VIDEO STARTS GREW 25% IN THE LAST YEAR4
+15% MINUTES ON ESPN DIGITAL PROPERTIES GREW 15% IN THE LAST YEAR5
Sources1-5 Adobe Analytics, Oct ‘16-Sep ’17
2018 INTERNATIONAL PLANNING GUIDE
2 COUNTRIES ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#2 TV REACH1
#2 ONLINE CROSS-PLATFORM REACH2Reach & Distribution
2.3M TELEVISION HOUSEHOLDS3
2.5M AVERAGE MONTHLY UNIQUES4
Sources1 Nielsen, Australia, FY ‘172 Nielsen Digital Ratings Australia, Oct ‘16-Sep ‘173 ESPN Affiliate Sales, October ‘174-5 Nielsen Digital Ratings Australia, Oct ‘16-Sep ‘176 Adobe Analytics, Oct ’16-Sep ‘177 Adobe Analytics, Oct ’16-Sep ‘178-9 ComScore Multi-Platform, Oct ‘16-Sep ‘17
10 Roy Morgan Asteroid, September ’17, ESPN Digital User Last 4 Weeks (ESPN.com, FC, Cricinfo, Footytips)11 Millward Brown Brand Study, August 201712 Millward Brown Brand Study, August 2017, ESPN Properties (net), Men 18-3413 Nielsen, Total Audience
Inside The Numbers
#2 ESPN’S ONLINE NETWORK COMMANDS THE SECOND MOST TIME SPENT AND SECOND MOST PAGE VIEWS AMONG SPORTS PROPERTIES5
50M+ ESPN DIGITAL PLATFORMS RECEIVED MORE THAN 50 MILLION VIDEO STARTS IN FY17, AN ALL-TIME RECORD6
DOUBLE-DIGIT MOBILE GROWTH ESPN APP AVG. DAILY UNIQUES INCREASED +14% YOY DURING FY17 AND MOBILE VIDEO STARTS (SITE + APP) INCREASED +69% YOY7
#1 ESPN CRICINFO HAS MORE MONTHLY VISITORS AND MINUTES THAN ANY OTHER CRICKET PROPERTY IN AUSTRALIA —2.5X+ MORE MINUTES THAN THE NEXT CLOSEST COMPETITOR8
#1 ESPN FC HAS THE HIGHEST MONTHLY TIME SPENT OF ANY SOCCER PROPERTY IN AUSTRALIA9
+74% IN AUSTRALIA, THE ESPN DIGITAL USER IS +74% MORE LIKELY TO HAVE HH INCOME › $100,00010
#1 ESPN IS THE #1 TV CHANNEL AND ESPN.COM IS THE #1 WEBSITE FOR PROVIDING THE “BEST RANGE OF AMERICAN SPORT”11
#1 ESPN RANKS AS THE #1 ONLINE SPORTS BRAND IN SPONTANEOUS AWARENESS12
#1 THE 2017 SUPER BOWL RANKS AS THE TOP-RATED BROADCAST ON RECORD FOR ESPN13
STUDIO SHOWS
SOCCERTENNIS
AMERICAN SPORTS
BOXINGRUGBYRACING MAJOR EVENT
SportsCenter
ESPN FC
MLS
US Open
ATP Tennis Masters Series
NFL
NBA
MLB
Golden Boy Promotions
America's Rugby Championship
AMA Super Cross
X Games
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
2018 INTERNATIONAL PLANNING GUIDE
ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#2 TV RATINGS1Reach & Distribution
8.3M TELEVISION HOUSEHOLDS2
8.5M AVERAGE MONTHLY UNIQUES3
Sources1 M18-49 Demo ‘172 ESPN Affiliate Sales, October ‘173 comScore Multi-Platform, Oct ‘16-Sep ‘174 TGI LATINA 2016 Wave I + II
5 IBOPE, ESPN (Net), FY ’17 vs. FY ‘16, M18-49 Rating (%)6 IBOPE, ESPN (Net), FY ’17 and CY ‘17, M18-49 Rating (000)
7 IBOPE, 2017 vs. 2016 NBA Finals, M18-498 IBOPE, 2017 vs. 2016 Super Bowl, M18-499 Shareablee, CY ’17, Total actions on Facebook, Instagram, and Twitter
Inside The Numbers
225 INDEX OF ESPN TV VIEWERS AMONG THE TOP 10% SEL4
+22% ESPN TV RATINGS GREW +22% YOY5 2017 was the most-viewed year on record for the ESPN TV networks in Brazil6
+31% GROWTH FOR THE 2017 NBA FINALS ON ESPN7
+35% GROWTH FOR THE 2017 SUPER BOWL ON ESPN8
110M TOTAL ACTIONS ACROSS THE MUNDO ESPN SOCIAL MEDIA CHANNELS9
STUDIO SHOWS
SOCCER
AMERICAN SPORTS
TENNIS
GOLF
SportsCenter
Bate-Bola
Copa Italia
Portuguese Primeira Liga
English Premier League
Liga MX
Spanish La Liga
Italian Serie A
Copa MX
NFL
NBA
MLB
Australian Open
Rod Laver Cup
US Open
The Masters
US Open
PGA Tour
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
Inside The Numbers
#1 TSN IS CANADA’S TOP CABLE TV NETWORK5
161 TSN VIEWERS ARE UPSCALE – INDEX OF 161 FOR HAVING A HOUSEHOLD INCOME OVER $100K6
10.2M WEEKLY REACH ON TSN TV7
+28% ESPN + TSN/RDS ONLINE SPORTS PROPERTIES HAVE A 28% ADVANTAGE OVER THE NHL NETWORK (NEXT CLOSEST COMPETITOR) IN MONTHLY UNIQUES8
2018 INTERNATIONAL PLANNING GUIDE
Sources1 TSN Affiliate Sales, October 20172 ComScore, Oct. ’16 – Sep. ‘17, ESPN + TSN/RDS3 Numeris, P2+ Avg. Weekly Reach, BY 2016/174 ComScore Oct. ’16 – Sep. ‘17
5 Numeris, BY 2017/18 through 12/24/17, P2+ Average Minute Audience6 Numeris, BY 2016/17, P18+7 Numeris, BY 2016/17, P2+
8 ComScore, Oct. ’16 – Sep. ‘17, Average Monthly Uniques
Reach & Distribution
8.0M TV HOUSEHOLDS1
6.8M MONTHLY UNIQUES2ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 TV REACH3
#1 ONLINE REACH4 ESPN + TSN/RDS combined online audience
STUDIO SHOWS
HOCKEY
AMERICAN SPORTS
MAJOR EVENT
SOCCERTENNIS
GOLF
SportsCenter
Pardon the Interruption
The Reporters
IIHF World Junior Championships
NHL
NFL
MLB
X Games
ESPY Awards
MLS
Australian Open
Roland Garros
Wimbledon
US Open
US Open
PGA Tour
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
2018 INTERNATIONAL PLANNING GUIDE
Inside The Numbers
+7% MOBILE APP UNIQUES INCREASED +7% YOY3
+56% VIDEO STARTS ON MOBILE PLATFORMS INCREASED SUBSTANTIALLY SINCE LAST YEAR4
4.0M AVG. MONTHLY VIDEO STARTS ACROSS ESPN’S DIGITAL PROPERTIES5
Sources1 ESPN Affiliate Sales, October ‘172-5 Adobe Analytics, Oct ‘16-Sep ‘17
28 COUNTRIES+ cruise ships
ANGUILLA, ANTIGUA, ARUBA (AVALON), BAHAMAS, BARBADOS, BARBUDA, BERMUDA, BONAIRE, CAYMAN ISLANDS, CURACAO, DOMINICA, FALKLAND ISLES, FRENCH GUIANA, GRENADA, GUADELOUPE, GUYANA , HAITI, JAMAICA, MARTINIQUE, MONTSERRAT, NEVIS, ST. LUCIA, ST. MAARTEN, SURINAME, TOBAGO, TORTOLA (BRITISH VIRGIN ISLES), TRINIDAD, TURKS AND CAICOSReach & Distribution
950K TV HHS1
96M AVG. MONTHLY MINUTES2
STUDIO SHOWS
SOCCER
MAJOR EVENTS CRICKET
RUGBY
AMERICAN SPORTS
TENNIS
GOLF
MOTORSPORT
SportsCenter
Pardon the Interruption
Liga MX
French Ligue 1
Copa MX
German Bundesliga
Italian Serie A
Dutch Eredivisie
UEFA Nations League
MLS
ICC Tournament
X Games
ICC Events/ Womens World Cup
Champions Trophy
RBS Six Nations
Rugby World Cup- Japan 2019
NFL
NBA
MLB
Australian Open
Roland Garros
Wimbledon
US Open
The Masters
US Open
PGA Tour
AMA Motocross
IndyCar Series (All Races) & Indy Lights
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
NOW SERVING MILLIONS OF CHINESE SPORTS FANS THROUGH A PARTNERSHIP WITH TENCENT, ONE OF THE WORLD’S LEADING PROVIDERS OF ONLINE PRODUCTS AND SERVICES.
2018 INTERNATIONAL PLANNING GUIDESources1 - 5 Adobe Analytics, Oct ‘16-Sep ‘17
Reach & Distribution (ESPN Properties, non-Tencent)
16.4M AVERAGE MONTHLY MINUTES1
438K AVERAGE MONTHLY VIDEO STARTS2Inside The Numbers
+20% AVERAGE DAILY UNIQUES ON ESPN MOBILE PROPERTIES GREW 20% IN FY173
+29% MINUTES ON ESPN MOBILE PROPERTIES GREW 29% IN THE LAST YEAR4
+52% VIDEO STARTS ON ESPN MOBILE PROPERTIES GREW 52% IN THE LAST YEAR5
THE BEST OF INTERNATIONAL SPORT ACROSS MULTIPLE ONLINE, MOBILE AND BROADBAND PRODUCTS SERVING FANS IN EUROPE, ALL DAY, EVERY DAY.
Inside The Numbers
+12% MINUTES ON ESPN MOBILE PROPERTIES GREW 12% IN THE LAST YEAR4
+15% VIDEO STARTS ON ESPN MOBILE PROPERTIES INCREASED 15% YOY5
#1 MORE TIME IS SPENT ON ESPNCRICINFO.COM IN EUROPE THAN ANY COMPETING CRICKET SITE6
2018 INTERNATIONAL PLANNING GUIDE
Sources1 ComScore Desktop , Oct ‘16-Sep ‘172 Adobe Analytics, Oct ‘16-Sep ‘173 Adobe Analytics, Oct ‘16-Sep ‘17
4 Adobe Analytics, Oct ’16-Sep ‘17 5 Adobe Analytics, Oct ’16-Sep ‘176 ComScore Desktop, Oct ‘16-Sep ‘17
Reach & Distribution
3.1M AVERAGE MONTHLY DESKTOP UNIQUES1
323M AVERAGE MONTHLY MINUTES2
9.3M AVERAGE MONTHLY VIDEO STARTS3
THE LEADING DIGITAL SPORTS PLATFORM IN THE INDIAN SUBCONTINENT, NOW SERVING FANS ON LINEAR PLATFORMS THROUGH A JOINT VENTURE WITH SONY PICTURES NETWORKS
Inside The Numbers
22% ESPN’S ONLINE NETWORK ACCOUNTS FOR 22% OF TOTAL TIME SPENT ONLINE IN THE DESKTOP SPORTS CATEGORY8
307M ESPN’S DIGITAL NETWORK RECORDED 307M AVERAGE MONTHLY MINUTES – SECOND MOST IN THE SPORTS CATEGORY9
2X THE ESPN DIGITAL USER IS TWICE AS LIKELY TO BELONG TO THE TOP 30% IN TERMS OF PURCHASING POWER10
10M TOTAL ACTIONS ACROSS ESPN INDIA’S SOCIAL MEDIA CHANNELS IN 201711
42M TOTAL ACTIONS ACROSS ESPN CRICINFO’S SOCIAL MEDIA CHANNELS IN 201712
88% TOTAL AWARENESS OF ESPN/SONY ESPN AS A TV BRAND13
2018 INTERNATIONAL PLANNING GUIDE
Sources1-2 comScore Desktop, Oct ‘16-Sep ‘173 comScore Mobile Web, Feb ‘17-Sep ‘174-6 comScore Desktop, Oct ‘16-Sep ‘177 comScore Mobile, Feb ‘17-Sep ‘178 comScore Desktop, Oct ‘16-Sep ‘17
9 ComScore Multiplatform, Feb ‘17-Sep ‘1710 India TGI 2015 Wave I11 Shareablee, CY ’17, ESPN India Facebook, Twitter, and Instagram12 Shareablee, CY ’17, ESPN Cricinfo Facebook, Twitter, and Instagram13 India Brand Study, Kantar Millward Brown, July 2017
Reach & DistributionMultiplatform
8.2M AVERAGE MONTHLY UNIQUES1Online
2.8M AVERAGE MONTHLY UNIQUES2Mobile
6.2M AVERAGE MONTHLY UNIQUES3ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#2 MULTIPLATFORM REACH4
#2 ONLINE REACH5
#2 ONLINE TIME SPENT6
#2 MOBILE SITE REACH7
2018 INTERNATIONAL PLANNING GUIDE
Sources1 ESPN Affiliate Sales, August ‘172 ComScore, Multi-platform Oct ‘16-Sep ‘173 IBOPE FY ’17, M18+4 IBOPE/AdvantEdge FY ‘175 IBOPE, FY ‘176 Nielsen IBOPE, FY ‘17
7 ComScore, Multi-platform Oct ‘16-Sep ‘178 ComScore, Multi-platform Oct ‘16-Sep ‘179 TGI LATINA 2016 Wave I + II10 Mexico, Central America; IBOPE11 Ipsos ESPN Latin America Brand Study 201412 IBOPE, 7/29/17
Countries
COSTA RICA, DOMINICAN REPUBLIC, EL SALVADOR, GUATEMALA, HONDURAS, MEXICO, NICARAGUA, PANAMAInside The Numbers
+93% THE ESPN VIEWER IN MEXICO IS 93% MORE LIKELY TO BELONG TO THE TOP 10% SEL9
32.6M ESPN NETWORKS REACHED 32.6M PEOPLE ACROSS LATIN NORTH MARKETS IN FY ‘1710
#1 ESPN IS THE TOP SPORTS BRAND IN CENTRAL AMERICA IN TERMS OF AWARENESS AND CONSUMPTION11
12.72 HH RATING (%) FOR THE EL CLASICO INTERNATIONAL CHAMPIONS CUP MATCH IN CENTRAL AMERICA12
Reach & Distribution
21.4M TV HHS1
3.3M AVERAGE MONTHLY UNIQUES IN MEXICO2ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 TV RATING IN CENTRAL AMERICA3Central America, ESPN
#2 TV REACH IN MEXICO4Avg. Monthly Reach
#2 TV REACH IN CENTRAL AMERICA5Avg. Monthly Reach
#2 TV RATING IN MEXICO6Mexico, Net ESPN
#1 DIGITAL TIME SPENT IN MEXICO7
#1 TOTAL VISITS IN MEXICO8
STUDIO SHOWS
SOCCER
AMERICAN SPORTS
BOXINGTENNIS
GOLF
SportsCenter
Futbol Picante
Fuera De Juego
Los Capitanes
Liga MX
Copa MX
UEFA Champions League
UEFA Europa League
German Bundesliga
Portuguese Primeira Liga
Italian Serie A
Dutch Eredivisie
French Ligue 1
ICC Tournament
NFL
NBA
MLB
Golden Boy Promotions
Australian Open
Roland Garros
Wimbledon
US Open
The Masters
US Open
PGA Tour
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
2018 INTERNATIONAL PLANNING GUIDE
Sources1-2 IBOPE4 comScore Multi-Platform, Sep ‘16-Oct ‘175 ESPN Affiliate Sales, August ‘176 Adobe Analytics, Oct ‘16-Sep ’177 Argentina, Chile, Colombia, Peru; IBOPE
8 IBOPE, ESPN (Net), FY ’17, HH9 IBOPE, ESPN Net, UCL Final ’17 vs. ’16, HH10 IBOPE, ESPN (Net), CY ’17, P2+ Rating (000)11 IBOPE, ESPN Net, UCL Final ’17, HH12 IBOPE, ESPN, NBA Finals ’17 vs. ’16, HH
13 TGI LATINA 2016 Wave I + II14 IBOPE, ESPN (Net), HH, FY ’17 vs. ‘1615 Shareablee, CY ’17, Total actions on Facebook, Instagram, and Twitter
Countries
ARGENTINA, BOLIVIA, CHILE, COLOMBIA, ECUADOR, PARAGUAY, PERU, URUGUAY, VENEZUELAInside The Numbers
37.2M ESPN NETWORKS REACHED 37.2M PEOPLE ACROSS LATIN SOUTH MARKETS IN FY ‘177
#1 ESPN IS THE TOP CABLE TV SPORTS BRAND IN COLOMBIA8
+68% 2017 UEFA CHAMPIONS LEAGUE FINAL RATINGS ON ESPN NETWORKS GREW +68% IN PERU9
#1 2017 WAS THE MOST-VIEWED YEAR EVER FOR ESPN TV NETWORKS IN ARGENTINA, COLOMBIA, CHILE, AND PERU10
10.32 HH RATING (%) FOR THE 2017 UCL FINAL ACROSS ESPN NETWORKS IN ARGENTINA11
+70% RATINGS GROWTH FOR THE 2017 NBA FINALS ON ESPN IN CHILE12
+63% THE ESPN.COM USER IN ARGENTINA IS 63% MORE LIKELY TO BELONG TO TOP 10% SEL13
+20% RATINGS GROWTH FOR ESPN NETWORKS IN CHILE AND PERU14
93M TOTAL ACTIONS ACROSS THE SPORTSCENTER ESPN (ARGENTINA) SOCIAL MEDIA CHANNELS15
Reach & Distribution
30.3M TELEVISION HOUSEHOLDS1AVERAGE DAILY DIGITAL REACH INCREASED:
+34% YOY ACROSS ALL DEVICES+61% ON MOBILE DEVICES2 ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 TV REACH COLOMBIA, CHILE4
#2 TV REACH IN ARGENTINA3
#3 DIGITAL REACH IN COLOMBIA5
#4 DIGITAL REACH IN ARGENTINA6
STUDIO SHOWS
SOCCER
AMERICAN SPORTS
BOXINGTENNIS
GOLF
CYCLING
RUGBY
SportsCenter
Hablemos De Futbol
ESPN FC
Goles de Europa
Redes
Nexo
English Premier League
Liga MX
Spanish La Liga
UEFA Champions League
UEFA Europa League
German Bundesliga
Portuguese Primeira Liga
Italian Serie A
Dutch Eredivisie
French Ligue 1
NFL
NBA
MLB
Golden Boy Promotions
Australian Open
Roland Garros
Wimbledon
US Open
The Masters
US Open
PGA Tour
Tour De France
Ciclista a España
America's Rugby Championship
2018 Rugby World Cup
NOTE: THIS LIST OF SPORTS REPRESENTS WHERE WE HAVE RIGHTS, IT DOES NOT MEAN WE AIR THEM ON ALL NETWORKS.
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
2018 INTERNATIONAL PLANNING GUIDE
Inside The Numbers
#1 ESPN IS THE TOP SPORTS BRAND FOR AFFLUENT DEMOS IN MEXICO8
#1 TOP-RATED WORLD SERIES EVER9
+28% RATINGS GROWTH FOR THE 2017 NBA FINALS ON ESPN10
+69% GROWTH IN TOTAL ACTIONS ACROSS “ESPN FANS” SOCIAL MEDIA HANDLES11
Reach & Distribution
18.0M TV HHS1
3.3M AVERAGE MONTHLY UNIQUES2ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#2 TV REACH3
#2 TV RATING4
#1 DIGITAL TIME SPENT5
#2 DIGITAL REACH6
#1 TOTAL VIEWS7
2018 INTERNATIONAL PLANNING GUIDE
Sources1 ESPN Affiliate Sales, August ‘172 ComScore, Multi-platform Oct ‘16-Sep ‘173 IBOPE4 IBOPE
5 ComScore, Multi-platform Oct ‘16-Sep ‘176 ComScore, Multi-platform Oct ‘16-Sep ‘177 ComScore, Multi-platform Oct ‘16-Sep ‘178 IBOPE, FY ’17, High SES P18+ and M18+
9 IBOPE, 2017 World Series, HH10 IBOPE, 2017 NBA Finals (vs. 2016), HH11 Shareablee, CY ’17 vs. ’16, Total actions across Facebook, Instagram, and Twitter
Inside The Numbers
#1 ESPN IS THE MOST TRUSTED AUTHORITY IN SPORTS5
#1 ESPN FC HAS THE LARGEST MONTHLY CROSS-PLATFORM SOCCER REACH6
#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES IN MALAYSIA7
Reach & Distribution
524K AVERAGE MONTHLY UNIQUES IN MALAYSIA1
24M AVERAGE MONTHLY MINUTES IN MALAYSIA2ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 DIGITAL REACH IN MALAYSIA3
#1 TIME SPENT IN MALAYSIA4
2018 INTERNATIONAL PLANNING GUIDESources1-4 comScore Multi-Platform, Oct ‘16-Sep ’175 ESPN Brand Study 2017, Research Now
6-7 comScore Multi-Platform, Oct ‘16-Sep ’17
Inside The Numbers
+21% MOBILE MINUTES GREW +21% YOY3
+78% APP STARTS INCREASED BY 78%4
Reach & Distribution
171M AVERAGE MONTHLY MINUTES1
+6% AVERAGE DAILY DIGITAL REACH INCREASED +6% YOY ACROSS ALL MOBILE DEVICES2
2018 INTERNATIONAL PLANNING GUIDESources1 ComScore, Oct ‘16-Sep ‘172 Adobe Analytics, Oct ‘16-Sep ’17
3 ComScore Desktop, Oct ‘16-Sep ‘174 Adobe Analytics, Oct. ‘16 – Sept. ‘17
THE PREMIER DIGITAL EXPERIENCE IN THE PHILIPPINES, NOW SERVING FANS ON LINEAR PLATFORMS THROUGH A PARTNERSHIP WITH TV5.
2018 INTERNATIONAL PLANNING GUIDESources1 ESPN Brand Study 2017, Research Now2 Adobe Analytics, Oct ‘16-Sep ’17
3 Philippines Consumer & Media View 2016 Q34 Adobe Analytics, Oct ’16-Sep ‘17
ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 ESPN IS THE MOST TRUSTED AUTHORITY IN SPORTS1Reach & Distribution
+12%, +19% AVERAGE DAILY DIGITAL REACH INCREASED +12% YOY ACROSS ALL DEVICES; +19% ON MOBILE DEVICES2
Inside The Numbers
3X THE ESPN DIGITAL USER IN THE PHILIPPINES IS MORE THAN 3X AS LIKELY TO BELONG TO TOP 10% SEL3
+24% MINUTES ON ESPN’S MOBILE PROPERTIES CONTINUED TO INCREASE YEAR OVER YEAR.4
2018 INTERNATIONAL PLANNING GUIDESources1 - 4 comScore Multi-Platform, Oct ‘16-Sep ’175 ESPN Brand Study 2017, Research Now
6 Singapore Consumer & Media View 20167-8 comScore Multi-Platform, Oct ’16-Sep ’17
ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 DIGITAL REACH IN SINGAPORE1
#1 TIME SPENT IN SINGAPORE2Reach & Distribution
485K AVERAGE MONTHLY UNIQUES IN SINGAPORE3
39M AVERAGE MONTHLY MINUTES IN SINGAPORE4Inside The Numbers
#1 ESPN IS THE TOP SPORTS MEDIA BRAND IN SINGAPORE5
2X THE ESPN DIGITAL USER IN SINGAPORE IS 2X AS LIKELY TO BELONG TO TOP 10% SEL6
#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES – 7X MORE THAN THE CLOSEST COMPETITOR IN SINGAPORE7
#1 ESPN HAS THE MOST LOYAL SOCCER FANS IN SINGAPORE8
2018 INTERNATIONAL PLANNING GUIDESources1 - 8 comScore Multi-Platform, Oct ‘16-Sep ’179 Philippines Consumer & Media View 2016 Q3
10 Singapore Consumer & Media View 201611 -13 comScore Multi-Platform, Oct ‘16-Sep ’17
ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 DIGITAL REACH IN MALAYSIA1
#1 TIME SPENT IN MALAYSIA2
#1 DIGITAL REACH IN SINGAPORE3
#1 TIME SPENT IN SINGAPORE4
Reach & Distribution
524K AVERAGE MONTHLY UNIQUES IN MALAYSIA5
24M AVERAGE MONTHLY MINUTES IN MALAYSIA6
485K AVERAGE MONTHLY UNIQUES IN SINGAPORE7
39M AVERAGE MONTHLY MINUTES IN SINGAPORE8
Inside The Numbers
3X THE ESPN DIGITAL USER IN THE PHILIPPINES IS MORE THAN 3X AS LIKELY TO BELONG TO TOP 10% SEL9
2X THE ESPN DIGITAL USER IN SINGAPORE IS 2X AS LIKELY TO BELONG TO TOP 10% SEL10
#1 ESPN FC HAS THE LARGEST MONTHLY CROSS-PLATFORM SOCCER REACH IN MALAYSIA AND SINGAPORE11
#1 ESPN FC ACCOUNTS FOR THE MOST MONTHLY TIME SPENT AMONG SOCCER PROPERTIES IN MALAYSIA AND SINGAPORE12
#1 ESPN HAS THE MOST LOYAL SOCCER FANS IN MALAYSIA AND SINGAPORE13
2018 INTERNATIONAL PLANNING GUIDE
Sources1 comScore Multi-Platform, Oct ’16-Sep ‘172 comScore Multi-Platform, Oct ‘16-Sep ‘173 comScore Mobile, Oct ‘16 – Sep ‘17
4 Shareablee, CY ’17, ESPN UK Facebook, Twitter, and Instagram
Reach & DistributionDigital
4.7M AVERAGE MONTHLY UNIQUES1Inside The Numbers
TOP 5 ESPN RANKS TOP 5 AMONG MOST POPULAR UK DIGITAL SPORT PROPERTIES (AMONG TOP 10 SPORT PROPERTIES IN UNIQUES)2
+9% MOBILE UNIQUES TO THE ESPN DIGITAL NETWORK GREW +9% YOY3
9M TOTAL ACTIONS ACROSS THE SOCIAL MEDIA CHANNELS OF ESPN UK IN 20174
2018 INTERNATIONAL PLANNING GUIDE
Inside The Numbers
#1 ESPN ATTRACTS 6.3B DIGITAL MINUTES PER MONTH, 3B MORE THAN THE CLOSEST SPORTS COMPETITOR.6
#1 ESPN REACHED 33% OF ALL US INTERNET USERS ON A MONTHLY BASIS DURING FY17 (TOP AMONGST SPORTS PROPERTIES).7
TOP 15 ESPN RANKED 12TH AMONGST ALL DIGITAL PROPERTIES FOR DAILY MILLENNIAL SMARTPHONE USERS (INCLUSIVE OF GOOGLE, FACEBOOK, SNAPCHAT)8
98% OF PEOPLE AGE 12+ ARE AWARE OF ESPN OR ITS SUB-BRANDS9
214M AMERICANS CONSUME ESPN CONTENT ACROSS TV, DIGITAL, AND OOH10
#1 ESPN IS THE #1 CABLE NETWORK IN TOTAL DAY AND PRIMETIME11
Sources1-2 Nielsen Media Research3-7 ComScore Multi-Platform, Oct ’16-Sep ‘178 ComScore Multi-Platform, Oct ’16-Sep ’17; Adults Aged 18-34
9 ESPN Brand Tracker 3Q1710 Nielsen, September ’17, comScore, Social Media11 Nielsen, CY ‘17, P18-49
ESPN Rankings
HOW DOES ESPN PERFORM IN THE SPORTS CATEGORY?
#1 TV REACH FY ‘171
#1 TV RATING FY ‘172
#1 DIGITAL REACH3
#1 DIGITAL TIME SPENT4Reach & Distribution
88M TV HOUSEHOLDS85M AVG. MONTHLY DIGITAL UNIQUES5
Reach & DistributionMonthly Uniques
39M AVG. MONTHLY UNIQUE VISITORS4
Minutes Spent
2.5B AVG. MONTHLY MINUTES5
Monthly Pageviews
1.6B AVG. MONTHLY PAGE VIEWS6
Monthly Visits
379M AVG. MONTHLY VISITS7
2018 INTERNATIONAL PLANNING GUIDESources1-7 comScore Desktop, Oct ‘16-Sep ‘17
3 Key Points:
#3 ON DESKTOP THE ESPN ONLINE NETWORK HAS THE 3RD LARGEST REACH GLOBALLY (BEHIND MSN SPORTS AND YAHOO SPORTS)1
#1 IN ENGAGEMENT 2.5 BILLION MINUTES ARE SPENT EACH MONTH ON ESPN’S ONLINE NETWORK, 27% MORE THAN THE CLOSEST COMPETITOR.2
#1 IN AVERAGE MINUTE AUDIENCE. DURING AN AVERAGE MINUTE THERE ARE OVER 58 THOUSAND USERS ON AN ESPN WEBSITE.3
Inside The Numbers
THE #1 MOBILE SPORTS DESTINATION IN THE U.S. UNIQUE VISITORS & TOTAL MINUTES5 #1 IN US REACH. 37% MORE MONTHLY UNIQUES THAN THE NEXT CLOSEST MOBILE SPORTS COMPETITOR IN THE U.S.6
59% IN ANY GIVEN MONTH, ESPN DIGITAL PROPERTIES REACHED 59% OF ALL M18-34 IN THE US (TOPS AMONG SPORTS PROPERTIES).7
2018 INTERNATIONAL PLANNING GUIDE
Sources1 comScore Mobile metrix, Oct ’16-Sep ‘172-4 Adobe Analytics, Oct ’16-Sep ‘175-7 comScore Multi-Platform, Oct ’16-Sep ‘17
Reach & DistributionMonthly Uniques
72M US & UK AVG. MONTHLY UNIQUE VISITORS1Avg. Daily Uniques
+14% GLOBAL AVG. DAILY UNIQUES TO THE ESPN APP GREW +14% YOY2 Minutes Spent
+30% MONTHLY MINUTES ON ESPN’S MOBILE NETWORK GREW +30% IN THE PAST YEAR.3Monthly Video Starts
+129% MONTHLY VIDEO STARTS ON ESPN’S MOBILE NETWORK GREW +129% IN THE PAST YEAR.4