EVENT REPORT

Eva’s Taste Matters is an annual celebration of good food, great wine and craft beer all in support of Eva’s Initiatives for Homeless Youth. In its ninth year, this event was held on the evening of October 20, 2015 at the Liberty Grand, Exhibition Place. With 400 guests in attendance sampling tastings from different restaurants, caterers, wineries and breweries, this event presents itself as a significant and enjoyable networking opportunity while raising much-needed funds for Eva’s.

Presented by:

Presenting Sponsor

Gastronomy Sponsor

Culinary Sponsor

Venue Sponsor

Palate Sponsor

Auction Sponsor

Sous-Chef SponsorsSous-Chef Sponsor

Event Management Services

Volunteer Sponsor

Media SponsorMedia Sponsor

Media Sponsor

A little taste of Eva’s:

Eva’s provides safe shelter, training, counselling and a wide range of innovative programs and services to help homeless and at-risk youth reach their potential to lead productive, self-sufficient and healthy lives. With specialized services and distinctive programming, Eva’s offers a continuum of service not available anywhere else in Canada. Locally, Eva’s operates three unique shelters that accommodate 114 youth aged 16-24 each night. Nationally, Eva’s works with community partners to build innovative and long-term solutions to end youth homelessness. Rest assured you have aligned yourself with a world class organization. To find out more about the work Eva’s does, call or visit the website at www.evas.ca.

2015 Event Highlights:

• Event exceeded its goal of $125,000 and raised $141,095 for Eva’s youth!

• 400 guests in attendance

• 30 food & beverage hosts showcasing speciality items

• Incredible Live and Silent auction items – items sold totalled $61,510

• Live auction included The Key, an opportunity to help turn the key to a brighter future for Toronto’s homeless youth

• Eva’s Youth Speaker, Emily, captivated the audience with her personal stories about homeless and at-risk youth, and finding a lifeline with Eva’s

• Engagement with Eva’s youth from all 3 shelters who hosted a joint dessert station

• 32 volunteers donated their time through the day and evening

• Attendees were gifted with greeting cards created by Eva’s youth and printed at the Eva’s Phoenix Print Shop

• Great opportunity for guest/client relations and networking

• Introduced new individuals to the work of Eva’s

Sponsors Received:

• Ad space in event program

• Logo placement in program of events

• Logo prominently displayed at event on 3.5 x 6 foam core

• Logo placement on large screen projection at event

• Logo placement on Eva’s Taste Matters web page with link to corporate site

• Recognition in annual report

• Tickets to event for clients/staff

• Provided association to an innovative and well-respected organization

• Logo placement on Adapt Media ads across the city

• Logo placement on event print invitation, e-invitations and e-receipts

Date – Tuesday, October 20, 2015Location – The Liberty Grand, Governor’s Ballroom Tickets: Early bird rate of $100 (tax receipt for $60) or $900 for 10 tickets; after September 15th $125 and packages of 10 for $1150Co-Chairs: Jenn Ocampo-King, TD Securities & Ettie Dawkins Emcee – Lauren ToyotaAuctioneer – Don Stewart, Don the Auctioneer

Food Hosts:• Aria• Bake Sale Cupcakes• Butcher by Nature• Eva’s Place• Eva’s Satellite• Eva’s Phoenix• Fonda Lola• Holy Cannoli Shells & Cream• Kennedy Catering• Ninutik• North 44 Catering• Olive Oil Boutique• Paintbox Catering & Bistro• Quality Cheese• The Chef Upstairs• Twist Catering• Zelcovia Cookies

Beverage Hosts:• Beau’s All Natural Brewing Company• Barrel Select• Churchill Cellars Ltd• Corby’s Distillery• Creekside Estate Winery• David’s Tea• Halpern Enterprises• Lake of Bays Brewery• Mill Street Brewery• Revitasize Juice• Side Launch Brewery• Spearhead Brewing Company• Steam Whistle Pilsner

Special Acknowledgement:• Don Stewart, Auctioneer• Cherished Entertainment, DJ• Creations by Gitta, Flowers• Photographers: Mike & Jenny Vinson

of VP Studios Photography; Desran McKie; Jim Woodbridge

• The Ice Man, ice sculpture• SimonZelcovitch, handwriting analysis

Guest Demographic• Age Range 25-65• Men/ Women• Financial and Business Community• Business Owners and Executives• Donor Supporters• Supporters of Eva’s

Marketing

Social Media

Twitter

• Eva’s account has following of 3,055 followers.

Facebook

• Eva’s page has 1,189 Likes

Mentions

• Social media mentions on She Does the City Instagram and twitter during night of event

• Social media mentions from Lauren Toyota pre-event and during event

Digital Media

• Mentions in online community calendars, including CityTV, Blog TO and City of Toronto

Pre Event Coverage

• Post on She Does the City

• Post-event feature in Snap! Queen

• 40 out of home ads running on the exterior of convenience stores, donated by Adapt Media

• 6 weeks of pre-event promotion on Classical 96 and AM740, including on-air mentions and DJ throws

• 15 minutes radio interview on Classical 96 week before event