titan_ro-ppt

8/7/2019 TITAN_RO-PPT

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STORE OPERATIONS

TITAN STORE

(GIP MALL, NOIDA)

SUBMITTED TO:- SUBMITTED BY:-

Mr.Satyendra Group No.6


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INTRODUCTION

Titan Industries is the worlds fifth largest and India's leading

manufacturer of watches. The company has manufactured morethan a 100 million watches till date; and has a customer base of

over 80 million.

The umbrella brand Titan is one of India's leading watch brands

that brought about a paradigm shift in the Indian watch market,

offering quartz technology with international styling. The Titan brand comprises several collection and subbrands, are:

-Titan Edge The world's slimmest watch which stands for the

philosophy of "less is more.

-Titan Raga the feminine and sensuous accessory for today's

woman,-Nebula crafted in solid 18k gold and precious stones.

-Several other popular collections like Xylus, Heritage, Aviator,

Regalia, Octane & WWF also form a part of the Titan wardrobe.


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Titan portfolio has over 60% of the domestic market share

in the organized watch market.

The company has 247 exclusive showrooms christened

World of Titan.

The company has a worldclass design studio that

constantly invents new trends in wrist watches.


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DAILY STORE OPERATION GUIDELINES-

Store opens by 9:30 am with the help of any of the female staffmember.

Cleaning of the entire store is done every day before openingthe store.

Each watch is counted every day after opening the store.

Store manager or any of the staff member updates the openingstock.

Revise the list sent by the head office.

Updates the discounts and the promotion on various watches.

Empty space inside the display shelves is filled with the newwatch, kept in the back store.

The cash is maintained & distributed by the cashier or storemanager.

Counting of the stock. At night, closing of cash is done.

For receiving the cash of previous day a person comes in themorning daily to collect the cash with the prior signature of theperson who is handling the cash at that particular time.


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MERCHANDISE MAINTENANCE:-

Each watch is packed inside a small plastic packet so to

save it from dust for the watches which are not on display.

Watches are properly packed inside the box according to

the size and brand of the watch.

While showing it to the customer the watches are kept on

the tray instead on the glass so to avoid scratches.

The cleaning of watch is done by a soft cloth.

All the glass cabins in which the watches are displayed are

also cleaned by a soft cloth on a regular basis through this

hygiene factor is taken into consideration.


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CASH WRAP AREA GUIDELINES:- Computer

Printer

Visiting cards

Visitors book

EDC machine

Store stamp

Carry bags

Keys of the display shelves Marker

Magnifying lens

Calendar

DVD player

Telephone line Lean charts (directory)

Stationery scissors, pen, stapler, cellotape, pins, paper, eraser & sharpener.


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GOOD RECEIPT GUIDELINES:-

Basically the trend which is being followed in TITAN Store

is through Discrepancies system- CFA(Carry andForwarding Agent). He basically receives all the stock from

regional offices and then after checking and collecting he

transfers it to the store and a problem arises than it is

being informed to regional office and then they only take

the decisions for what to do with that particular stock.

Daily sales report

DSR gives an overall quantity, value sale, UCP, unit cost

price and average bill value of a particular day. It is used to

compare it against plan & last year & assists in guiding thebusiness. sales result are reported as a daily number

month to date & year to date.


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BACK STORE GUIDELINES:-

Back store act as a service centre area where

watches have been repaired by thetechnician.

It also acts as a changing room & eating area

for the store staff personnel.

It has the water cooler inside.

There is a computer for the technician whodoes repairing of watches.

It act as a non displayed merchandise.


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BACK STORE OF GIP TITAN STORE


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SALES GUIDELINE:- The customer is greeted by the sales person & is directed

towards his area of interest.

Salesperson should have proper knowledge about all the

collection of watches.

He should know the proper functioning of every watch.

He should have the information about the time of guarantee/

warrantee on watches. Not allowed to take out more than 3 watches while attending

the customer.

He should know how to display watches in the display area.

He should make a note of customers requirement and

suggestions in his mind.

If incase customer asked for some watch & that particular

watch is not available in the store, than he should know how

to handle a customer at that time.

If a customer ask for a watch to be repair than a customer

guided towards service area.


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BILLING GUIDELINES:- Computer is installed with a ETP software..

Computer is present with a printer.

2 EDC machines are present to swipe the credit cards. Once the customer selects a particular watch to buy, he presents it at the billing

counter and the cashier scans the bar code on the watch. After which the dial numberand the variant number are noted on the bill as well as on the guarantee card.

Then the customer is asked for the billing details and the method by which s/he isgoing to pay.

If the customer pays by CC then the cc details are taken and the bill is generated

after swiping the card. If the customer pays by cash then the cash is counted and the bill is generated.

In case the EDC is not working then a manual bill is generated and the customerpays by cash.

The coupons are adjusted in the final bill and are as per the terms and conditions ofthe coupon.

If the CC is not working the cashier may ask for some other card.

The copy of counter foil is generated and signed by the customer and is kept at thestore and a customer copy is given to the customer in case of a CC payment.

The copy of this counter foil is attached to the bill & is given to the customer.

Customer name, contact number, billing address or location with the item code, price& the sales representative name or code is present on the bill.


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DEFECTED GOODS &EXCHANGE GUIDELINES:- The customer can exchange the watch within the same price range or

price higher than previous one within the 30 days of purchase.

If he does not find any watch satisfactory, than the store gives the

opportunity to go to some other store within 30 days.

The defected goods are sent back to the regional office.

The company can issue a credit note/mode of payment for such an

exchanges. The goods returned should not have any external defects by the customer.

The damaged piece is given to the service department and is seen by the

technician.

Stock level & replenishment guidelines:-

The stock level is checked on floor & if there is shortage than it is sentback to the regional office.

To replenish the stock store staff sends requisition to the regional office.


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MONTHLY ACTIVITIES BY THE STORE:- To achieve the target sale.

To calculate the profit and net profit completed by the store.

Every month all the stock, sales & cash register should be closed and theconsolidated report on the same is sent retailer manager.

All the daily expenses incurred by the store should be listed in the pettycash.

Those bills are than sent to the regional office to reimburse all those bills.

The manager should be well-informed of any marketing activity happeningin the business area.

Physical verification of the cash:-

Cash is verified by the cashier of the store at the end of each day& sign a register with complete details including thedenomination of physical cash.

Petty cash:-

It is one of the few brands that provide lunch to their staffmembers.

Stationery bill inks, wrapping paper, pens, etc. are involved inpetty cash when finished in between the period they will comeagain so they are arranged at store level and added as a pettycash expense.


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CLOSING OF THE STORE GUIDELINES:-

The departure time of each &every store staff is marked in the

attendance register along with his/her signature. Cloth checking is done every time a store staff leaves so as to

ensure there is no merchandise from the store is being carried

outside.

The lights are switched off by the housekeeping person before

being vacated. After closing the store the keys are handed over to the person who

will be opening the store , the next morning.

Housekeeping checks the store is locked.

Daily planner & statistic guidelines:-

Anyone from the staff can track the sale business throughout the

day.

Every day the daily planner & statistics page for each month of the

fiscal month is saved after filling as much sales information that is

available in advance.


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Month & manager checklist:-

Daily the staff has been informed about their actual performance

on the basis of their store performance.

Verify bank deposit log against validate deposit slip. List of the document is made has been sent to the regional office.

Shrinkage of department is mentioned & if shrinkage is above the

time then staff has to give answers.

Reviewing the P & L statement of store:-

Review the P& L statement for posted sale volume. At the end of each fiscal month all controllable expenses are

reviewed to ensure the store is within budget.

A copy of monthly P & L statement is inserted in sales report

binder.

Store audits:-

It is mainly done by the company how the store is going on.

Adjustment entry passed at the time of auditing.

Store management is required to conduct a self audit minimum

once in every month, from the start of fiscal year.

External agencies can be appointed to conduct the store audit

once in every month


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Maintenance of

documents:-

Stock, cash & credit cardregisters are maintained

electronically as well as

manually.

Original stock transfer notes,as received from CFA (carry

& forwarding agent).

Duplicate copies of cash

memos; void bills are

attached with the originalbill with reason.

Details of stock adjustment

are done.


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SUB-BRANDS BY TITAN:-


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Thank

you

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