TIPS TO LAUNCH AN EMAIL NEWSLETTER?

CONTRIBUTOR

KIRAN TAJ KHAN

Contents• What is an email newsletter?• Why to use it?• Things to do before launching an email newsletter• 5 steps for lunching an email newsletter campaign

5 STEPS FOR LUNCHING AN EMAIL NEWSLETTER CAMPAIGN

1. Pick the most appropriate email service provider

2. Create an startling email template which is of course mobile-friendly

3. Choose the content which is most grabbing and convincing 4. Write appealing headlines and content summaries5. Enhance your subscriber list

WHAT IS AN EMAIL NEWSLETTER?

The email newsletter is a powerful marketing and communication tool that has various useful functions. It

reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps

you build a unique relationship with them.

WHY TO USE AN EMAIL NEWSLETTER ?

• A well written email newsletter can flourish your email marketing services. It no only convey content to a massive amount of customers but it also creates awareness for your brand among the masses. It accelerates the traffic on a website. It engages the customer through content and gather leads for your business.

THINGS TO DO BEFORE LAUNCHING AN EMAIL NEWSLETTER

• First get to blogging than start publishing newsletters

• Determine a practical regularity for your newsletter

• Seek your prospective customer’s permission and send newsletter only when your contact list allow you.

5 STEPS FOR LUNCHING AN EMAIL NEWSLETTER CAMPAIGN

1. Pick the most appropriate email service provider:There are more than a singular email services provider with their own perks and cons. This is for you to prioritize your task and than choose the email service provider who offers you the best of the deal. Price is one of the important factors to decide which end to follow.

2. Create an eye-catching, mobile-friendly email template

Your email templates plays a very important role to engage customer in your content and eventually making them a permanent part . Therefore turn to eye catching and interesting email templates particularly those which compliments your business and products. For instance, if you are using an email marketing campaign for a web development company then try out the template which compliments the basic theme. Moreover, in the world of smartphones and tablets, compatibility of email template with mobile devices is very important to reach the mark you aim for.

3. Choose the content which is most grabbing and convincing

Not all of your content is equally great and with high ranks of engaging customers. For email newsletter campaign pick the content which is most compelling and engaging. Analyze the content which got most reach among the customers and than include that in your newsletters.

4. Write appealing headlines and content summaries

According to the field professionals, your heading of the newsletter gets the highest opening rate. People tends to read the headings or summary instead of whole article in most of the cases. Therefore to get the most out of your email newsletter campaign, get interesting and edgy headlines to engage them in the first moment.

5. Enhance your subscriber list

Tackle the newsletter campaign very smartly and adopt ways through which you can induce maximum number of users to subscribe to your email newsletters. Some of the considerable options are as follows1.placing a subscription form at the top and

bottom of your website2.including a link to your subscription page in

your email signature3. promoting your newsletter through your social

network4. sending an opt-in invitation to your email list that

gives a few compelling reasons to subscribe

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