website launch tips

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Website Launch Checklist Optimum 7

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Post on 15-Aug-2015

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Website Launch Checklist

Optimum 7

Beginning Stages

•  Designer plays with template designs - Approval or disapproval

•  Send initial design survey

- Newsletter integration (if they advise to do so)

•  Ask for credentials

- FTP

- Current site access (admin/super admin access)

My Volusion

- Current hosting

- Verify credentials work

- Add to Passpack

- Payment gateways

- Shipping credentials

Beginning Stages

•  Ask for credentials (new site) -Send suggestions to client

•  Where to purchase domain

-GoDaddy •  What hosting platform to go with (Recommendations based on

the platform)

-Asmallorange

-Hostgator

SoftLayer

-GoDaddyPayment Gateways

-Authorize.net

-Braintree

Beginning Stages

•  Shipping

•  Check DNS

-Emails

Mx records

-Log current settings (snapshot) (add on PassPack)

•  Archive entire site w/ database

•  Check domain expiration

•  Ask for necessary files

-Logo (vector source file)

-Images

-Content

-Additional content and additional pages (if necessary)

In Progress

•  Create fake sitemap (site structure) -Suggest any changes that are necessary -Note changes on Google doc

•  Create sandbox if Volusion or we’re going to host (avoid working on live site) -Volusion (Sandbox) -Americommerce (Can do on existing site) -WordPress (Can do on existing site)

•  Edit the Site

-Redesign landing pages and thank you pages

E-commerce Checklist

•  Turn off “noindex/nofollow” •  GA Code

•  Ecommerce code/conversion codes

•  Remarketing pixels and any other conversion codes •  Any other tracking codes

•  Meta-tags

-All-in-One SEO

-“site:” Google operator search (ex. “conversions” site:optimum7.com)

•  URLs

-Picture URLs

-Page URLs

-Blog post URLs

•  Response Design •  Go through BrowserStack

-Go through 5 Browsers

-And different popular devices

-Test specific popular widths

Take screenshots of bugs

-Recreate landing and thank you pages

•  Change Wufoo form styles

•  Change site and WordPress URL from server IP to Domain Name through database

-Plugin-Velvet Blues update URLs (WordPress)

•  Test orders and updated all plugins in sandbox

During Launch

•  Put site in maintenance mode

-We’ll be back soon

-Check that all links work

•  Migrate the database

Client Review

•  Start using Trackduck

•  Client provides feedback in

Word/Google doc

Post Launch •  Test 301 redirects •  Test form submissions •  Goals

-Goal tracking -E-Commerce tracking

•  Any drops in traffic (rankings) •  Page load times •  SSL Purchase (E-Commerce) •  Check current/needed plugins and

purchase new ones if necessary.