how to launch a successful kickstarter campaign
TRANSCRIPT
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How to Successful Fund Your Project via Kickstarter
Pablo Farias NavarroFounder ZENVA@ZenvaTweets
https://zenva.com
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“Everywhere has already got a ruler. Every pile of shit on the side of every road has someone’s banner hanging
from it”
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“Chaos isn’t a pit. Chaos is a ladder.”
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“A very small man can cast a very large shadow”
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“There is a tool for every task, and a task for every tool”
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1.1. Build a Following in Your Niche
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Building a Following
• Online– Blogging– Create a mailing list – Guest blogging– YouTube channel– Niche forums and communities
• Offline– Meetup.com– Networking / industry events
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1.2. Offering
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Project page
• (Project updates)• Project blurb• Your story• Project in-depth description• Rewards details• Risk and challenges
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1.3. Research
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1.4. Ask for Feedback
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1.5. Video
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Video
• Show finished product• Establish authority• What (project)• Why (benefits)• Call to action• Thank you
• Body language• PRACTICE!
ZENVA’s video made by Sean Warton [email protected]
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Check list
SOLID PROJECT
FEASIBLE
CREDIBILITY
PRICING
COMPELLING
EXCITING
PERSONAL
BELONGING
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2.1. Prelaunch emails (1 month before launch)
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2.2. Schedule launch emails
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2.4. LAUNCH!
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Launch time
• Newsletter (14k people)
• Scheduled emails
• Social media
• Blog posts / popup windows
• Monitor backer questions
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3.1. Rewards adjustments
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3.2. Care for your backers
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3.5. Project updates
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3.3. Promotion
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3.4. Tracking
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Kicktraq.com
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References
• Your-campaign-URL.com/?ref=my-friends
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3.6. Closing the campaign
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3.7. Late backers
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3.8. Rewards delivery
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Thank you
@ZenvaTweetshttps://zenva.com
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