Tips to Boost Your B2B

Sales Lead Generation

Which Tactics to Use to Attract B2B Sales Leads

A recent marketing research chart from Marketing Sherpa caught

our eye because so many of our clients want to focus on email

marketing as a way to increase lead generation. Marketing Sherpa

asked their survey participants, "Which of the following tactics is

your organization using to improve the relevance and engagement

of email content delivered to subscribers?" This is what they said:

Personalization is Key

37% said they, "segment email campaigns based on behavior" and

36% of respondents said that they "Dynamically personalize email

content" as a tactic for engaging their readers. We think that both

of these tactics are amazing ways to get amazing results from an

email marketing camp

One of the most valuable services that we offer is the ability to

develop detailed B2B sales leads lists that allow for a high degree

of segmentation. Working from a database of B2B contacts that's

not only up to date but also detailed allows for multiple marketing

emails to be developed in a single campaign that specifically target

the market segments you want to go after.

Generate More B2B Sales Leads Through Better

Targeting

Instead of taking a list, creating one email campaign, and hoping

that your campaign gets results, a custom created list can allow

you to tailor the various stages of your campaign around things

like:

Region

Company size

Organizational level

Specific title Keywords

Better Lists=Better B2B Sales Lead Generation

Cleansing and appending your existing business contacts list is

always a fabulous option that we recommend to all of our clients.

Sometimes, however, you need an infusion of new contacts or you

don't have the time to devote to expanding or building a B2B

business contacts list from scratch. There are a lot of reasons you

might even need new contacts list, like if you are trying to expand

into a new market, introducing a new product, or just experiencing

lack luster lead generation from your existing list. Whatever the

exact circumstances, it's not uncommon for businesses to go

looking for a business contact list.

Accuracy is Key For Better Lists

We've said it before, and we still stand by it, not all lists are

created equal. When you are looking to purchase or build a B2B

contacts list it's important that you are working with the best

information possible. For us that means providing our clients with

the kind of contact information they need, ensuring that our

contact information is accurate, and giving our clients the tools

they need to succeed. To achieve these goals we focus on three

things:

Customizable contact information- We provide lists that can be

customized to target titles, keywords, industries, or a wide

range of other criteria. This is an important step because it

allows our clients to very specifically target their ideal lead;

which in turn leads to a higher rate of sales conversion

Better Lists

Accurate Information- We pride ourselves on our leads list

accuracy. Our contact data is tele-verified and updated regularly

so that we can ensure the highest rates of deliverability. Working

with accurate data saves you time and money and increases your

B2B sales lead generation.

Extensive Reach- We are thorough in our research and have lists

that offer global coverage. Choosing a list from a provider with a

wide range of detailed information means that you are going to

be getting more contacts of a higher quality.

Build Your List

If you need to increase your B2B sales lead generation and you're

feeling overwhelmed by the idea of building and cleaning your own

lists, there is help out there. Don't let spring cleaning overwhelm

you! Make sure you chose a business contact list that has a deep

pool of verified contact data and offers you the flexibility to target

your ideal leads. At the end of the day, the more complete,

accurate, and detailed the list the better the B2B sales lead

generation.

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If you're interested in learning more about our list acquisition or

building services, please contact us today and let us help you meet

your lead generation goals.

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