Ideas for B2B Lead Gen

One of the highest ROI marketing activities you can undertake is providing qualified leads to your direct & channel sales force

Traditional lead gen methods such as “bingo cards” are no

longer necessary, as any required information can be found online in a matter of

seconds…

Fortunately, registration walls can be an effective way to generate

high-quality leads

Specialist, technical & expert information is highly

valued by customers – valuable enough to warrant giving away their contact

details to download it!

There is no one type of content that should be used, in fact we recommend to our clients that they use several!

The key to an effective campaign is to deliver materials that potential & existing

customers truly value, avoid making it promotional

It’s good practice to link you sales generated to the source of the lead,

as this will provide insight into which

methods are proving to be the most effective

Campaigns should not base metrics on a simple cost-per-lead basis, instead base them on quality metrics to get a better view of the value that the campaign delivers

Working closely with an experienced agency such as Napier, will help you build campaigns that deliver the best return on your marketing investment!