Agenda

• Business Canvas 2.0

• Main Competitors

• TAM-SAM-SOM Analysis

• SWOT Analysis

TAM• 500.000 people live in Lisbon

• 50 % of them are women

125.000 women

SAM

• Between 15.000 and 25.000 people

• Women represent approximately 40 %

8.000 women

SOM

• Machines capacity: 150/machine

• Most popular size has to be assessed

• Clubs are open twice per week (on avg.)

• Lisbon’s 5 big clubs

1.500 pairs per

week

Competitors Analysis

The$main competitors of$Walk of Fame are:

1)$Foldable Ballerinas brands such as:$Butterfly Twists$Ballerinas,$Diafarm AquamedActive$Bailarinas$S.O.S,$Party n’$Go Ballerinas,$Scholl$Party Feet Pocket Ballerinas andMagic Ballerinas;

2)$Shoes stores such as:$Seaside,$Calçado$Guimarães,$Gardenia;

3)$Clothes stores such as:$Zara,$Stradivarius,$Bershka and Mango.

Foldable ballerinas brands Shoes stores Clothes stores

SWOT AnalysisStrengths

PriceLocation/Availability

Possibility to0develop strongrelationships with clubsLimited start up risk

WeaknessesVariety

Life:cycle of0the0productInability to0sell online

Limited flexibility in0pricingForecasting fashion is0difficult but

necessary to0profitability

OpportunitiesAbility to0expand to0other businesses0

(airports,0hotels)Increasingly consumers want ease of0

shoppingSimilar0shopping0patterns worldwide

ThreatsChanges in0regulation can0impact the0

businessMajor0competitors already sell the0

productIncrease in0price of0inputs0 can0cause0

upward pricing