thinking local the main challenge for ecommerce globalization
TRANSCRIPT
Thinking Local the main challenge for
ecommerce globalization
Peter Horsten, Goyello@PetersOpinion
Peter HorstenManaging Director
@PetersOpinion
Cross-boardere-commerce
needs localization
DESIGN
LOGISTICS
CONTENT
Care about design
Source: http://www.smartinsights.com/online-brand-strategy/international-marketing/web-design-for-cultural-differences/
Color matters
Source: http://writingonthewebfall2014.wordpress.com/2014/11/04/web-design-difference-between-asian-culture-and-western-culture/
Color WesternEurope & USA
China Japan India Middle East
Red Danger, anger, stop
Joy, festive, occasions, luck
Anger, danger Purity Danger, evil
Yellow Caution, cowardice, joy, happiness
Honor, royalty
Grace, nobility, childish, gaiety
Happiness, prosperity
Blue Masculinity, calm,authority
Strength, power, immortality
Villainy Protective
Green Sexual arousal, safe, sour, go
Youth, growth Future, youth, energy
Fertility, strength
White Purity, virtue Mourning,humility
Death, mourning
Purity, mourning
LOSTin translation
The VALUE of language
Source: http://www.capitatranslationinterpreting.com
To reach 80% of the world’s POPULATION
To reach 90% of the world’s ECONOMIC OPPORTUNITY
The NEED for localized pricing
€ 152
You need local payment options
Who DELIVERSand how?
Who’s talking on behalf of you?
LOCALContact detailsCustomer care
Legal, local tax regulations
Thank you!We support you with pleasure
http://goyello.com http://webmerce.com
@PetersOpinion