Globalization Theme: Impact of globalization and related responses (2) 5 Cultural dimension of globalization globalization

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<ul><li> Slide 1 </li> <li> Globalization Theme: Impact of globalization and related responses (2) 5 Cultural dimension of globalization globalization </li> <li> Slide 2 </li> <li> Theme Mind Map Different perceptions of globalization Different discourses on globalization Economic dimension of globalization Cultural dimension of globalization Different reactions to globalization The mainland and Hong Kong under globalization Impact of economic globalization 3 1 2 5 7 11 48 10 Political dimension of globalization Impact of political globalization Factors which influence the spread and evenness of the impact of globalization 9 Impact of globalization and related responses 6 Impact of cultural globalization </li> <li> Slide 3 </li> <li> Exploration Journey 1: Does global culture exist? 5 Cultural dimension of globalization To understand the relationship between culture and globalization To explore the arguments of different scholars on whether global culture exists Exploration Journey 2: How is cultural globalization manifested in cultural products? To explore how transnational corporations promote English all over the world To explore the roles played by transnational corporations in cultural globalization To understand the definition and function of cultural products and cultural industries To understand the definition of cultural globalization and the related perspectives To reflect in what ways daily life manifests cultural globalization To respect and appreciate different cultures To reflect in what ways transnational corporations promote the formation of mass culture To pay attention to cultural development all over the world </li> <li> Slide 4 </li> <li> Exploration Journey Does global culture exist? 1 </li> <li> Slide 5 </li> <li> Exploration Journey 1: Does global culture exist? In what ways does the culture in a region change under globalization? </li> <li> Slide 6 </li> <li> Exploration Journey 1: Does global culture exist? The definition of culture What is the relationship between culture and globalization? The overall experience of humans which includes the beliefs, values, and lifestyles of people in their everyday life. It is also the customary beliefs, social forms, and material traits of a racial, religious, or social group. It is an integrated pattern of human knowledge, belief, and behaviour. </li> <li> Slide 7 </li> <li> Exploration Journey 1: Does global culture exist? The relationship between culture and globalization Under globalization, barriers of time and space in interpersonal communication are broken through technology. The world has become a global village. It leads to a greater global understanding, and different cultures emerge as a brand new culture unconstrained by time and space. What is the relationship between culture and globalization? Culture </li> <li> Slide 8 </li> <li> Is Christmas a brand new culture unconstrained by time and space? A1 International Daily News 25 December 2009 Santa Claus receives hundreds of thousands of letters As Christmas is coming, children in all parts of the world start writing letters to Santa Claus. The post office in Rovaniemi, Finland where Santa Claus lives receives a flood of letters to Santa every year. The statistics show that over 600 to 700 thousand letters from 150 countries are sent to the post office annually. More than half of the letters come from Scotland, Poland and Japan. The staff in the post office should know many languages. Source: Adapted from various newspapers dated 19 August 2009. </li> <li> Slide 9 </li> <li> Apart from Western culture, what kinds of Chinese culture spread across the world? Exploration Journey 1: Does global culture exist? </li> <li> Slide 10 </li> <li> The definition of cultural globalization Cultural globalization refers to the intensification and expansion of cultural interaction around the world. The spread of tangible or intangible cultural products, beliefs and values, etc., from a certain place to other regions in the world influences local cultures. What is the meaning of cultural globalization? </li> <li> Slide 11 </li> <li> Japan is the precursor of Asian pop cultures. Japanese culture spread over most of the regions in Asia, and Taiwan is one area greatly influenced by the culture. Taiwan was once ruled by Japan so that it has inherited lots of Japanese culture. Besides, Japan was influenced by Chinese culture, implying that the two cultures share similar characteristics. That is why the Taiwanese easily adapted to Japanese culture. In the 1970s, Japan took a leading role in the global economy, while the Taiwanese started to pursue Japanese culture and buy Japan-made products ranging from stationary to electrical appliances. The quality of Japanese products was guaranteed. Later on, Japanese comics, pop music and singers became the Taiwanese teenagers favourite fashion and popular icons. Source: Adapted from various newspapers. Has Japanese culture influenced the life of the Taiwanese young generation? </li> <li> Slide 12 </li> <li> Exploration Journey 1: Does global culture exist? Related perspectives of cultural globalization Many globalists think that cultural globalization leads to greater global understanding and rich cultural integration, and it may even reduce the likelihood of conflict, prompting the formation of a new global culture. Cultural globalization brings more variety of choices to humans in the ideological aspect, so that people can no longer be obsessed with certain ideas, and the cultural conflicts will be much less likely. What is the meaning of cultural globalization? </li> <li> Slide 13 </li> <li> Exploration Journey 1: Does global culture exist? Do different scholars hold different views on whether global culture exists? Perspective 1: Global culture is a third culture Global culture is a culture which goes beyond any specific nation, state and national boundary, and is a culture over all national and local cultures. Justification </li> <li> Slide 14 </li> <li> Exploration Journey 1: Does global culture exist? Do different scholars hold different views on whether global culture exists? Perspective 2: Global culture is an artificial culture Global culture is different from national cultures, global culture lacks important elements like a common historical experience and shared memories, and is therefore not really a culture at all. Justification </li> <li> Slide 15 </li> <li> Exploration Journey 1: Does global culture exist? Do different scholars hold different views on whether global culture exists? Perspective 3: Global culture is not any particular model of culture Global culture is an interactive process that ties different cultures together and it is multi-dimensional. It provides people with fruitful communication, understanding, and mutual rediscovery of their own national and local values. Justification </li> <li> Slide 16 </li> <li> Exploration Journey 1: Does global culture exist? Referring to the above views, which one is more reasonable? Why? </li> <li> Slide 17 </li> <li> Exploration Journey How is cultural globalization manifested in cultural products? 2 </li> <li> Slide 18 </li> <li> Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? The definition of cultural industries Do cultural industries and cultural products manifest cultural globalization? Cultural industries are generally regarded as the industries which undergo cultural production and provide cultural services. The products of cultural industries which spread to other places are made under the same standard, so that consumers from different places receive the same kinds of products. </li> <li> Slide 19 </li> <li> The definition of cultural industries Do cultural industries and cultural products manifest cultural globalization? These kinds of products generally contain Western cultural elements, and they spread worldwide as the products are sold all over the world. Therefore, the Western cultures become the mainstream in societies and all cultures become increasingly homogeneous. During the World Cup in 2010, McDonalds in Hong Kong and Malaysia sold FIFA Cup. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 20 </li> <li> 2 The definition of cultural industries Do cultural industries and cultural products manifest cultural globalization? Cultural industries lower peoples demand for and appreciation of authentic artwork, and result in a uniformity of opinion, taste, and behaviour. Cultural industries are mainly controlled by a small number of highly influential transnational corporations. The cultural products sold and consumer culture promoted by them create the illusion of false needs. People are easily prompted to excessively demand for and consume various kinds of goods and services. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 21 </li> <li> Cultural products and cultural globalization Do cultural industries and cultural products manifest cultural globalization? According to UNESCO, cultural products can be defined as those consumer goods that convey ideas, and ways of life. They provide information or entertainment which influence peoples cultural practices. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? The convergence and standardization of cultural products around the world show the tendency towards experiences of cultural globalization in modern societies. </li> <li> Slide 22 </li> <li> In your opinion, what can be regarded as cultural products in daily life? 2 Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 23 </li> <li> 2 Transnational corporations and mass culture Are transnational corporations a key factor promoting cultural globalization? Through promotion and marketing strategies, transnational corporations promote the cultures and values behind their products all over the world, facilitating the development of cultural globalization. The primary objective of transnational corporations is to make profits. The mass culture they promote are also commercial in nature. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 24 </li> <li> 2 Transnational corporations and mass culture Are transnational corporations a key factor promoting cultural globalization? Mass culture can be understood as a commercial culture which is mass-produced for a mass market. Its characteristics: ever-changing focusing on entertainment having commercial implications Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 25 </li> <li> 2 Transnational corporations and mass culture Are transnational corporations a key factor promoting cultural globalization? Many aspects of cultural life in rich countries are closely linked to the buying and selling of goods. Cultural products can be bought and sold around the world through trade, so they have influenced other regions cultures. In poorer countries and regions, cultural activities are often part of the daily life and traditions of a community, and cannot be spread from one region to another easily or through buying or selling. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 26 </li> <li> 2 The rise of transnational media corporations Are transnational corporations a key factor promoting cultural globalization? We can see the accelerating concentration and integration of the ownership and control of global media systems in the hands of a few main transnational corporations, who have influence on economic and political aspects and peoples basic modes of thought. The emergence of a global commercial media market implies the formation of a global oligopoly. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 27 </li> <li> 2 AT &amp;T Sony AOL/Time Warner Bertelsmann Liberty Media Vivendi Universal Viacom General Electric Disney News Corporation The Big Ten transnational media corporations that dominate the global media market Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 28 </li> <li> 2 English is an important tool for cultural globalization What is the relationship between language and cultural globalization? One of the methods of measuring and assessing the cultural changes brought by globalization is to study the use of various languages in the world over the years. Howre you? ? Como esta usted ? Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 29 </li> <li> 2 English is an important tool for cultural globalization What is the relationship between language and cultural globalization? The globalization of languages can be viewed as a process by which some languages are increasingly used in international communication while others lose their importance, or are even eliminated. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 30 </li> <li> 2 English is an important tool for cultural globalization What is the relationship between language and cultural globalization? The power of the British and the US economies has made English a dominant international language in nearly all areas of life. Proficiency in the English language, which is the main language of the transnational media and the Internet, is critical if one is to carry out global cultural interaction effectively. Exploration Journey 2: How is cultural globalization manifested in cultural products? Exploration Journey 2: How is cultural globalization manifested in cultural products? </li> <li> Slide 31 </li> </ul>

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