theatre magic

October-December 2010 TM-1

October-December 2010TM-2


contentsTMTheatreMagic

This issue of TW has two sets of page numbers - International

pages TW-1 to TW-44 for TW, and India pages TM-1 to

TM-24 for TM. TM is inserted between pages TW-34 and

TW-35 of TW.

Bhavanashi Ramakrishna

Editor, Theatre Magic

For some time now, Indian cinema had

been exploring technology domain like

never before. Even as the global cinema

was zooming high and high in technology

space, Indian cinema struck to its ground

taking a long wait and watch approach.

However, it took on the enticement of

entertainment in its own inimitable style,

in a controlled aggression. That the

digital cinema is more than a reality in

today’s cinema exhibition with DCI-

compliant 2k and 4k, and 3D has

proven to be higher and faster profit

earner Indian cinema is now bracing the

technology format to the extent it is

reasonable.

Exploring Technology

MINDSCAPETM EDITORIAL

The calculated mood among the captains

of exhibition industry was evident at a

convention recently. Even as the

technology exponents, business leaders

and solution think tanks of global majors

were pitching their sophisticated offerings

most convincingly, the élan with which

Indian cinema exhibition heads fielded

them and voiced out the way they

wanted it explained the meticulously

scripted story they have in the making. If

the mindset of the industry leaders is to

be gauged correctly, all their upcoming

cinemas in tier-I will be in DCI-

compliant digital with one screen on

each location playing 3D digital.

Concurrently, majority of the existing

screens will be gradually converted to

digital projection system.

While the decision of digital transformation

itself may turn in huge numbers for the

format and its solution providers that

almost all the national multiplex circuits

have forayed into movie production and

distribution, their calculation about doing

digital appears clearly sensible.

The move is potential enough to reshape

the country’s cinematic image. Let’s see.

TECHNOLOGY

Harman Digital Audio

In Harmony With Time and Tide

TM-20TECHNOLOGY

TM-6Cometh Megaplexes!

TM-12TM-18

TM-14

Energising Anti-Piracy Mechanism

A New AACT To The Fore


RoBOt Riches: The ‘Big’ Screen ShowBreaking News...

The much anticipated magum opus (Endhiran the) Robot isout, and immediately set the silver screen ablaze like neverbefore- so much so that the existing incredible box officerecords appear set to be reduced to nothing in front of it.Even as Indian cinema continues to bask in the Dabanggglory, it’s been taken in for an outrageously hypedproposition- thanks to the Rajani-Shankar charishma that hadredefined the way theatres are decked with movies in thecountry. A TM Snapshot.

Movie buffs who considered Salman

Khan-starrer Dabangg has broken all

the records of theatrical collections

either in India or abroad – pushing

even 3 Idiots’ credentials into oblivion

– better take a second look at their

assumption. For, here is something

that is seldom seen in Indian cinema,

perhaps, never again- the latest

Rajani-Shankar mega graphic movie

fare Endhiran the Robot has smashed

many existing records within no time,

and set to create an unsurmountable

bar for any aspiring blockbuster.

Consider the opening weekend net

collections of five top blockbusters:

• Dabangg: Rs. 48 crore

• 3 Idiots: Rs. 38 crore

• Raajneeti: Rs. 34 crore

• Housefull: Rs. 31 crore

• My Name Is Khan: Rs. 30 crore

Now, look at what Robot had robbed:

a whopping Rs. 70 crore on day one

alone- almost 75 per cent more than

what Dabangg collected over three

days, and double to that of 3 idiots’

collection. At this rate, the opening

weekend collection – even as this

piece goes to print – is touted to touch

Rs. 300 crore which not only means

overhauling the entire collection of 3

idiots in just three days but also

recovering the entire investment on a

huge profit note. More, as per cinema

pundits familiar with Rajani mania, the

movie is hyped to make at least Rs. 600

crore to Rs. 650 crore in its first run

worldwide- which can make it the

highest ever grosser in the country,

and hard to believe anyone – except

Rajani himself – would ever be able to

conquor.

Looking back at what happened

during Shivaji’s release, this wasn’t

surprising for many in the south where

Rajani holds an indisputable sway.

“With almost 3,000 prints worldwide

and flexipricing facility allowing

multiplexers charge premium prices

for blockbusters, and the ever exciting

Rajani mania, this need not be

surprising,” points out a movie

observer in Bengaluru.

Here is a take endorsing the view.

Admission prices at a top-notch

multiplex in Bengaluru for Shivaji on

the opening weekend shot up to over

Rs. 1000, three times the regular price.

The admission rate at the same cinema

for Robot now stands at Rs. 1500.

Entire tickets for the cinema are sold

for the full week. No wonder while the

cinema in question reaps gold at the

box office, contributing yet another

Rajani miracle.

Most multiplexes bank on this

flexipricing faciltiy, particularly in the

States of Karnataka, Maharashtra, and

Andhra Pradesh to rake in box office

moolah, with Tamil Nadu being the

lone exception- thanks to the control

regime brought into place by previous

government and continued by the

current.

For a casual observer, it might be a

little intriguing.

In 2008, when the Aamir Khan-

Muruga Das creation Ghajini broke all

existing box office records, the

industry thought that might be the

industry zenith. It took almost 12

months, for another Aamir Khan flick

agan – 3 Idiots – to break its

predecessor’s box office record at the

fag end of 2009.

However, 2010 has been a different

script altogether with Bollywood

churning out a few blockbusters one

after the other, and with a sort of

vengeance following the eight-week


theatrical shut down due to the stand-

off between exhibitors and producers.

In 2008, Ghajini did a net business of

Rs 29.5 crore in its opening weekend,

which was the highest ever. 3 Idiots

then followed it up with then

monstrous net collections of Rs 40.5

crore in its opening weekend. On the

other hand, big ticket movies that

were released in 2008 and 2009 like

Love Aaj Kal, Kambakkth Ishq, Singh Is

Kinng, Ajab Prem Ki Ghazab Kahani

and Rab Ne Bana Di Jodi had opening

weekend net collections ranging

between Rs 25-28 crore.

Indian cinema has its own ways

unique ways of entertainment. The

way it prepares itself for any

blockbuster release is always an

intriguing script in itself-

particularly when it relates new

movie release from South Indian

stars. Exhibitors make special

arrangements in their cinemas for

treating their patrons with ‘extra’

offerings.

However, one cinema gone a giant

leap ahead to prepare itself for the

latest Rajani blockbuster Endhiran

the Robot: the cinema shut down

its operations for a complete

overhaul of its auditorium- so

much so that it gave an abrupt

end to box office blazer Dabangg.

Arora theatre in Mumbai, famous

for screening Rajni’s movies,

closed for renovation recently- a

first of its kind in the country.

Though the movie release was

deferred by a week – from initially

The Rajani Charishmaproposed 24

September to 1

October – the

cinema has been

undeterred, even

when it meant

that it was ending

abruptly the

money-spinning

Dabangg. “I don’t

want to disappoint

Rajani fans,” says the cinema owner

Nambi Rajan, who himself is a great

Rajani devotee. “Rajani’s release is

like god is coming to cinema. In south

India, his releases are like festivals and

people paint their homes, so I am

painting the theatre and remodeling

the seats.”

For him, the expense incurred for

repairing the cinema is all worth. More

than the excitement, it is for the firm

belief that the investment will be

recovered in a day or two of the

opening weekend.

But what is more intriguing is that

Rajan jumped into renovating the

cinema just before it is slated for a

permanent closure- to give in for a

multiplex being proposed to come

on the same site. The move for

multiplex was actually delayed

specially keeping in view the Robot

release. The assumption is that

Nambi Rajan and thousands of his

patrons would have totally missed

the greatest festivity ever had he

closed the cinema for multiplex

conversion. That couldn’t be! That’s

Rajani Charishma!

Prakash Jha’s Raajneeti came a close

second to 3 Idiots with net collections

of Rs 34 crore in its opening weekend.

In the first five months of 2010, four

movies, viz, My Name Is Khan,

Housefull, Kites and Raajneeti touched

the Rs 30 crore-plus mark in net box

office collections in the first three days

of release. On the tangent, only Kites

and Raavan have been the two big let

downs of 2010.

Reasons Clear:Reasons for the change in situation are

not totally intriguing, but very clear

for a serious observer though. Increase

in the theatrical footprint in the

country during the year; increase in

the film/digital prints; simultaneous

worldwide release; and the much

resented flexipricing.

At the end of 2007, there were a total

of 100 multiplex locations with an

aggregate of around 400 screens

spread over the country, dominated

by the six national circuits: Big


The12th MAMI festival this

year, apart from an array of

critically acclaimed movies, will

have yet another unique

feature. It will play host to a

first-ever for any film festival in

India: its unprecedented power

roster of an all-women jury.

The Reliance Big Picture initiative,

scheduled to be held from 21-28

October, will have four eminent

women from global movie fraternity

as its jury. The jury includes Tanya

Seghatchian, Samira Makhmalbaf,

Yoon Jeong-Hee and Suhasini

Maniratnam.

Seghatchian, winner of BAFTA Award

for producing the critically acclaimed

My Summer of Love, is currently head

of the Film Fund at the UK Film

Council. Makhamalbaf who directed a

movie at the age of 17, won a Jury

Cinemas, PVR, Cinemax, Inox, Fame

Cinemas, and Fun Cinemas. There

were regional circuits too like Wave,

Satyam, DT, and SRS in the north who

together accounted for another 90

screens approx.

The latest figures till end June this

year, as per the analysts, stand at 230

multiplex locations and over 850

screens. The number of multiplex

screens across India has thus grown by

approximately 220 per cent in the last

three years. That multiplexes account

for almost 80 per cent of total

theatrical collections in the country

has been an obvious booster for the

box office riches.

Most importantly, the admission prices

at multiplexes. While the average ticket

price (ATP) two years ago was ranging

between Rs 180 and Rs 280 during the

week and between Rs 280 and Rs 350

during the weekend, the same is up by

at least Rs. 100 for both the categories.

With increased number of screens and

hiked up prices, collections were ought

to be a windfall if the movie turned

out to be good.

Another important factor this year has

been the breathing space between

blockbuster releases- thanks to the

newly discovered systemic release

pattern. Due to the two-month

standoff between multiplexes and

producers last year, movies were

released like a mad rush when the

strike ended making the moviegoers

spoilt for choice. With limited budget

on entertainment spends, people

prioritized their movie preferences,

indirectly denting their collections,

owing to their short screen-life.

There has been a remarkable learning,

it appears, among the producer-

distributors this year in that they kept a

minimum of two weeks gap between

their big releases, thereby providing an

opportunity for the movie enthusiasts

to make a second visit to theatres in the

same month. That has been a big

booster, it is learnt.

No Competition to Robot: Now, no

big release in sight, and Rajani

charishma swaying all over, Robot

appears set to zoom into the sky of

collections.

All-Women Jury at MAMI 2010

Prize with only her second

movie Black Board at the

Cannes in 2000. On the other

hand South Korian actress

Jeong-Hee made a reputation

with over 250 movies to her

credit that is characterised by

over 20 awards while Suhasini

has carved a niche for herself

with directorial ventures as well as

production stints. She runs a

production company Madras Talkies,

along with her filmmaker husband

Manirathnam.

To top all, Hollywood-based

filmmaker, screenwriter and producer

Jane Campion will preside the Jury.

Campion has won the Golden Palm

award at the 1986 Cannes festival.

Some of her critically accalimed

movies include In the cut (2003) and

Bright Star (2009). She won the Oscar

for best screenplay for The Piano.

Indian cinema had seen and regaled in

romances of Heer Ranjha, Laila Majnu,

Shiri Farhad, Sohni Mahiwal. It

appears time for one more take of

such real-life-based-reel-story, but with

a difference. Be geared up for a

romantic comedy of a different genre,

called Gandhi Ki Shaadi Mein Zaroor

Aanaa.

A movie remotely touching upon the

emotional and unspoken love story of

Mahatma Gandhi and Kasturba

Gandhi – with a modern touch of

comedy – has gone on floors on a very

symbolic day, 15 August. The movie,

being produced by Kaytee Movies and

directed by Pranav Dhiwar, is scripted

by Rahul Patel and Varun Grover.

According to Dhiwar, ‘the movie has

no direct relation to the Father of

Nation and his wife. It’s only a modern

day adaptation with only names and a

good inspiration. It is a story about a

boy whose father was a freedom

fighter. The father is so inspired by

Mahatma Gandhi that he names his

‘Gandhi Ki Shaadi Mein Zaroor Aanaa’

son Mohandas Karamchand Gandhi.

Similarly the girl’s name is Kasturba.’

Dhiwar is seeking to make a record of

sorts with his debut directorial

venture. He actually worked as an

editor on movies like Mr Singh Mrs

Mehta and Dabangg. He is currently

directing a serial called Crime and

Bollywood for Zoom TV.

Dhiwar and his team is apparently

unperturbed on the assumption that

using names of Mahatma and Kasturba,

two of the most revered figures in

Indian history, would irk people.

According to them, they are not dealing

with any historical figure or fact; they

are only making a simple comedy. They

only adopted the characters’ names,

and their traits are completely modern.

Everything is being done in good

humour.

TV actor Karanvir Bohra, popularly

known as Prem of Ekta Kapoor’s Kasautii

Zindagi Kay, is playing Gandhi, while his

female lead is yet to be found.


Multiplex Money Matters

Reliance MediaWorks Ltd., India’s

fastest growing film and

entertainment services company and a

member of the Reliance ADA group

announced that the company had

achieved impressive growth for the

first quarter of FY 2010-11 ending 30

June, 2010.

The key financial highlights for the

quarter under review are:

• Total Income from operations

increased by 100 per cent to Rs.

208 crore as compared to previous

year

• EBITDA from operations stood at

Rs. 20 crore against a loss of Rs. 9

crore in the previous year

• Exhibition division revenues

increased by 91 per cent to Rs. 135

crore, as compared to previous

year

• Film and Media Services revenues

increased by 153 per cent to Rs. 73

crore as compared to previous year

According to the company, though

industry witnessed an uptrend towards

the later part of the quarter in line

with the season, the figures are not

strictly comparable with the

corresponding period previous year,

which was partially impacted by the

strike between producers, distributors

and exhibitors.

During the FY 2010-11, the company

expanded its UK presence with the

installation of a second high-end neg

bath, enabling the company to handle

processing of bonded feature films for

Hollywood, British and European

producers shooting in the UK. It

commenced its Media BPO operations

and have created one of the world’s

largest comprehensive single location

digital restoration and content

processing services facilities in India.

Reliance MediaWorks’ Impressive Q1

Spread over 90,000 sq ft, the facility in

its first phase incorporates over 500

digital workstations and employs

trained digital image processing artists.

As a part of the National Film Archive

of India’s initiative for digital

restoration and content processing of

over 1000 classic films, Reliance

MediaWorks undertook a pristine

restoration process for Khandahar,

which was showcased in Cannes

Classics 2010.

With over nine million admissions, BIG

Cinemas has witnessed 82 per cent

increase in footfalls this quarter

compared to previous year.

The company continues to maintain its

strong investment phase and all its

projects are well on track. As a result

of the continued investments and

stabilization of business verticals, the

interest and depreciation charge, the

company has recorded a net loss of Rs.

54 crore.

“Reliance MediaWorks has delivered

robust performance in the quarter and

have started seeing strong returns on

investments from the assets created in

past 2 years. The forthcoming quarter

has a steady movie line-up with more

than 12 wide releases, which will help

us leverage our leading presence

across the entire film and media

services value chain,” said Anil Arjun,

CEO, Reliance MediaWorks Ltd.

PVR Revenues UpBy 131 pc

PVR Limited announced its un-audited

standalone and consolidated financial

results for the quarter ended 30 June,

2010. Total consolidated revenues for

the quarter were Rs. 103.11 crore as

compared to Rs. 44.56 crore during the

corresponding quarter ended June

2009, showing a growth of 131 per

cent. EBITDA for the quarter was Rs.

18.43 crore as compared to negative

EBITDA of Rs 7.70 crore in Q1 last

fiscal, showing an impressive growth

of 339 per cent.

PAT for the quarter under review was

Rs. 5.07 crore compared to a loss of Rs

12.85 crore in the corresponding

quarter of previous year. Main reason

for poor performance in Q1 last fiscal

was the eight week shut down of

multiplexes following a stand-off with

producers.

PVR’s exhibition business revenues

increased from 39.57 crore in Q1 2009-

10 to Rs 94.84 crore for the quarter

under review, with a growth of 140

per cent. Operating profit margin was

15 per cent on back of sustainable

revenues generated from operations

and good movie content (as against

negative margins in Q1 last fiscal). PAT

for the quarter was Rs. 4.52 crore, up

by 135 per cent.


Inox Leisure Ltd. has posted net profit

of Rs 3.52 crore in Q1 2010 as

compared to a net loss of Rs 4 crore in

the corresponding period last year.

Operating profit of multiplex business

was Rs 7.42 crore in Q1 this year as

compared to an operating loss of Rs

5.58 crore in the first quarter of FY

2010.

Inox Posts Profitsfor Q1

Multiplex chain operator Fame India

improved its performance by reducing

its net losses to Rs 3.66 crore in Q1 this

year, as against a net loss of Rs 9.53

crore from Q1 of previous financial

year. The company’s revenue, on the

other hand, has jumped 139.4 per

cent.

According to the company, the figures

for the quarter are not strictly

comparable with the corresponding

three-months in the previous period,

on account of business interruption

due to strike called by the producers

and distributors forum in the June

quarter and on account of the service

tax on rentals.

While the company’s total income

stood at Rs 39.9 crore as compared to

Rs 16.25 crore in the previous year,

total expenditure of the company

increased to Rs 40.50 crore in Q1 this

year, as against Rs 24.65 crore in the

corresponding period last year.

Fame’s theatrical exhibition business

also improved significantly in that it

reduced the operating losses from Rs.

7.45 crore incurred in Q1 of last fiscal

to Rs 40.5 lakh in this quarter.

Fame ReducesLosses

During the quarter, the company had

5.1 million footfalls in its cinemas

clocking an average occupancy of 29

per cent. The company at present has

32 properties with 136 screens across

18 cities and intends to open another

40-50 screens by March 2011 in key

markets like Lucknow, Bangalore,

Bhopal, Surat, Mysore, Delhi etc.

The other subsidiary PVR blu-O which

operates India’s largest 24 lane

bowling center is adding another 3-4

new centers in next 12 months in

Delhi-NCR, Bangalore, Pune and other

key cities of India.

Commenting on the results and

performance, Ajay Bijli, Chairman and

Managing Director, PVR LTD, said,

“This will also be a key year for

production and distribution business

with three key movies lined up for

release in next six months and we are

committed to build PVR pictures as a

full scale distribution and production

company.”

The company saw a rise of 132 per

cent in its revenues, which stood at Rs

80.36 crore as compared to Rs 34.51

crore a year ago. The company noted

that it must be kept in mind that last

year, there were no new movies

released in theatres during this period

due to the strike between film

producers, distributors and

multiplexes.

The company’s expenses jumped to Rs

72.77 crore in Q1 from Rs 40.05 crore

in corresponding period last fiscal.

“The first quarter results reinstate

Inox’s firm ability to sustain a robust

growth momentum and a profit

leadership position in the multiplex

industry,” Inox Leisure director Deepak

Asher said. “Going forward in the

quarters ahead, with some interesting

content lined-up and with our focus

to create India’s largest network of

state-of-the-art multiplexes across the

country, we hope to maintain the

growth momentum, deliver a world

class film viewing experience to our

patrons, and enhance value to our

stakeholders.”


Hollywood Honour toNitin ChandrakantDesai

India’s leading Production Designer

Nitin Chandrakant Desai was

honoured by The Art Directors Guild

(ADG) Film Society and American

Cinematheque, one of the most

prestigious honour to the eminent

personalities across globe.

The moment of pride for the talented

art director came on 29 August at the

Egyptian Theatre in Hollywood. The

2002 magnum opus film Devdas,

which showcases the brilliance of Desai

was screened on the occasion. Desai is

the first Indian Art Director and

Production Designer to get this

honour.

This felicitation is one of the highest

recognition for Nitin Chandrakant

Desai for his outstanding contribution

in the field of art direction and

production design. The event

witnessed a panel discussion

moderated by production designer

John Muto, which also included

Sangita Shresthova, dancer,

choreographer and media scholar,

Nakul Dev Mahajan, an Indian-

American dancer and choreographer

known for his pioneering work in

Aamir Ambassadorto Live To Love

UK-based humanitarian initiative Live To

Love has taken onboard Bollywood star

Aamir Khan as its Global Ambassador.

“Having Aamir Khan’s support for Live

To Love is simply fantastic,” said its

founder, and head of Drukpa Lineage

Gyalwang Drukpa. “This move will help

get more people around the world

pledging to help each other,” he added.

Live To Love UK is a new humanitarian

campaign that aims at encouraging

the world to open their hearts and

minds to their families, neighbours

and communities at large. A campaign

that is bigger than any religion, faith,

nationality, culture or conditions- this

initiative is set to help us all make the

world a better place. Many other

global celebrities such as Mark Owen,

Jason Orange and Michelle Yeoh were

present at the event where Khan was

announced as the global ambassador.

“I’m delighted to accept this role and

help support to such a major global

project,” said Aamir. “Live To Love has

already made a huge impact and

helped hundreds of people around

the world already. I’m looking forward

to making a difference,” said Khan.

Akshay’s New Role:Ambassador of CTC

Akshay Kumar has a new role. After

carrying the Olympic Torch for Canada

in Toronto during the 2010 Olympic

Torch Relay, Akshay is now Canadian

Tourism Commission’s (CTC)

Ambassador for India. In his new role,

he will promote Canada as a premier

four-season destination.

“We’re thrilled that Kumar has agreed

to be the CTC’s Ambassador for India.

Having a superstar like him onboard

to boost Canada’s profile within his

country will help turn the spotlight on

the extra-ordinary experiences that

visitors can enjoy here,” says CTC

president and CEO Michele McKenzie.

Akshay, who has a strong relationship

with Canada since 1995, will act as the

CTC’s Ambassador for India until

summer 2012. The partnership will

involve familiarization trips (fams)

across Canada, which will be captured

for local and Indian media in video

and blog posts.

Says Akki, “I am very honored and

privileged to have been asked to

represent the CTC as their Ambassador

for India and am proud to encourage

and promote Canadian tourism in

India to this great land and its warm

people.”

The CTC entered the Indian market in

2009 as part of its emerging markets

strategy to inspire high-yield travelers

to visit Canada.

MAMI Honour toManoj Kumar

Veteran Bollywood actor Manoj

Kumar, known for his patriotic movie

fare, will be felicitated with Lifetime

Achievement Award at Mumbai

Academy of Moving Images (MAMI)’

12th Mumbai Film Festival. The week-

long festivity is scheduled to be held

from 21-28 October this year.

The world of Bollywood best knows

Manoj as Bharat Kumar for his

patriotic roles and exceptional work in

films like Upkar, Purab Aur Paschim

and Kranti. The Indian audiences have

showered their love and appreciation

on him for all his characters.

The legendary actor-director had

earlier been bestowed with Padma

Shri Award, Phalke Ratna Award, Best

Director Award, Best Actor Award,

besides many more for his exceptional

contribution to Indian cinema.

His contribution to the Indian cinema

is creditable for his involvement as

actor and director in Bollywood with

films like Roti Kapda Aur Makaan,

Sanyasi, Dus Numbri, Kalyug aur

Ramayan and many more.

“I am happy to receive this award,”

says Manoj Kumar. “It’s as important as

an Oscar.”


Bollywood dancing style on top TV

show So You Think You Can Dance

and Jack Rajsekar, CEO, Fusion Edge

Media and Executive Producer of

Enthiran- Robot.

With over 25 years in the industry,

Nitin Chandrakant Desai has been

associated with blockbuster Indian

movies such 1942: A Love Story (1994),

Josh (2000), Jodhaa Akbar(2008),

Lagaan (2001) and Once Upon a Time

In Mumbai (2010) to name few. Desai

has worked on more than 85 films. He

has won National Award for Best Film

Direction four times and in 1999, he

won a Genie Award for Best

Achievement in Art Direction/

Production Design for Such a Long

Journey (1998).

In 2004, Oscar winning director Oliver

Stone teamed up with Desai to source

locations for his film Alexander.

Stone’s plans for his epic film required

state-of the-art soundstage facilities,

which did not exist in India. Taking a

bold step, Desai immediately

conceptualised a production studio in

India, which would compete with the

best in the world. Thus Nitin Desai

Studios was born, with Desai

personally supervising all aspects of

designing and facilities.

More recently, Desai has been praised

for his work in Slumdog Millionaire

(2008). He was the first designer to

create a hydraulic set and director

Danny Boyle was inspired to use a

similar set in addition to the one built

by Desai to reflect the interiors of the

Taj Mahal.

“This is an honour to me and my

country. History has been made today.

It is indeed a pleasure for me to get

global recognition. This is an also a

proud moment for Maharashtra. I’m

extremely happy that my work has

been recognised in this way,” said

Nitin Chandrakant Desai.

Dedicating this achievement to his

fraternity of Art Directors, Desai

added, “I’ll always follow the path

with dedication and sincere hard work

and keep inspiring every Indian to

achieve their goals.”

Two Crowns forYash Chopra

King of Bollywood screen romance

Yash Chopra is again crowned with

two honours, coming in quick

succession. While the Asia Pacific

Screen Awards (APSA)

and International Federation of Film

Producer’s Associations (FIAPF)

presented the 78-year-old legendary

filmmaker with the APSA 2008 FIAPF

Award for Outstanding Achievement

in Film, the School of Oriental and

African Studies (SOAS), affiliate body

of University of London, conferred

upon him the honorary DLit honoris

causa, for his outstanding

contribution to the field of cinema.

The APSA Award was actually

announced at last year’s APSA

Ceremony only. However, Chopra was

unable to attend due to a loss in his

family. The award was thus presented

to him recently during opening night

celebrations of the Mumbai Film

Festival by FIAPF Director General,

Benoît Ginisty. APSA is an

international cultural initiative of the

Queensland Government, Australia

and is a unique collaboration between

CNN International, UNESCO and

FIAPF-International Federation of Film

Producers Associations.

APSA honours the works

of filmmakers across a

region covering 70

countries, one third of the

Earth and half the world’s

film output.

“FIAPF has been involved

with the Asia Pacific

Screen Awards from the

moment of its

conception. It saw in

APSA the opportunity for

unique engagement with

the film community of Asia Pacific and

a chance to create an award exclusive

to the filmmakers and producers of

this region,” Ginisty said on the

occasion.

“Tonight we honour a legend of the

Indian film industry, Yash Chopra, for

an outstanding career dedicated to

cinematic excellence.”

YRC, DLit, Honoris causa:Some four weeks the APSA honour

beckoned him, Yash Chopra was

crowned with one of the most

prestigious title in the Oriental world-

the honorary DLit, honoris causa given

by the SOAS, the world’s leading

institution for the study of Asia, Africa

and the Middle East. Professor Rachel

Dwyer, the public orator, read a

citation in tribute to Chopra and the

President, Baroness Helena Kennedy

QC, presented the degree. Professor

Dwyer said that Chopra’s films use a

melodramatic form to show emotions

at their deepest and rawest.

Yash Chopra’s love of London and his

connections with SOAS, one of the

first universities to offer a course in

mainstream Indian cinema, began in

1992.

“I am humbled by this honour and

would like to thank SOAS for this

recognition,” Chopra said on the

occasion. “My film making has always

been from the heart and I would like to

pass on this same message to students

all over the world”. Yash Chopra has

previously been conferred with an

Honorary Doctorate by The Leeds

Metropolitan University, UK in 2007.


Dhobhi Ghat at TIFFAamir Khan starrer, and his wifeKiran Rao’s debut directorialventure Dhobi Ghat, had one of therare honours. It was selected andpremiered at the 35th TorontoInternational Film Festival (TIFF).The festival, held in the Canadiancinema metropolis from 9-19September, had a total of 15 galasand 35 special presentations.

Having already won many criticalaccoloades, Dhobhi Ghat starredbesides Aamir, Pratiek Babbar, OmPuri and debutant Monica Dogra.Produced and distributed by Aamir

Khan Productions the movie had itsmusic scored by Gustavo Santaolalla ofArgentina.

Dhobi Ghat is set in Mumbai andrevolves around the lives of four

characters. In the teemingmetropolis of Mumbai, four peopleseparated by class and language aredrawn together in compellingrelationships. Shai, an affluentinvestment banker on a sabbatical,strikes up an unusual friendshipwith Munna, a young and beautifullaundry boy with ambitions ofbeing a Bollywood actor, and has abrief dalliance with Arun, a giftedpainter. As they slip away fromfamiliar moorings and drift closertogether, the city finds its way intothe crevices of their inner worlds.

‘Kaali - The Warrior Goddess,’ in Hollywood

Indian characters and names have

always had a huge global appeal,

particularly when it relates to

cinema. While Gandhi had won

Richard Attenborough critical

acclaim decades back, Avatar took

James Cameron to the astronomical

heights of box office riches. Now,

Kaali – The Warrior Goddess it

appears, to fight out the oddities

and spellbind the global audiences.

High Grounds Entertainment Ltd.,

London-based cinema firm has

launched itself into making the

movie Kaali – The Warrior Goddess

albeit with a difference. The movie,

being planned in association with

noted sound recordist Walter

Anderson, will have no relation to

the much revered Indian goddess

nor it will preach anything, it will

only have characters inspired by

mythology.

According to High Grounds CEO

and producer Karan Arora, ‘it is not

the story of goddess Kali and it has

nothing to do with the scriptures. It

is a complete fictional story.

However, the looks and costumes in

the movie are inspired by Indian

mythology.

“We definitely have a few

things in common like victory

of good over evil. Also, in

terms of looks, clothes and

costumes, the movie is heavily

inspired by mythology,” Arora

was quoted as saying, “Kaali’s

character has got power; she is

someone bestowed with

powers. All through these years

you have watched movies like

300 and Avatar that have

characters from the West. Through this

movie, from the very beginning, our aim

was to have our leading character from

the East. But this movie is meant for

international audiences!”

To be directed by Simon Hunter, ‘Kaali

- The Warrior Goddess’ will go on the

floors in April next year and is slated

for a 2013 release. The film’s budget is

said to be $75 million much of which

would be spent on technology. It will

be made in English and then dubbed

in Hindi and various other languages.

According to him, since the movie is

going to be 3D with VFX, much of the

shooting would be done in studios,

though some shooting would be done

in Eastern Europe. Though the movie is

totally imaginary, and the

moviemakers are not bound by

geographical locations Hunter has

roped in technicians from the US

and Britain as well as a research

team from Kolkata to work on the

look of the movie.

On the other hand, Arora is said to

be planning to rope Colombian

pop sensation Shakira in the title

role. Though his signing her on is

not confirmed, he is reportedly

excited about her donning Kaali.

That the popstar enjoys a global

audience, her screen avatar as Kaali

is expected to drive movie fans in

droves into cinemas.

So, be ready to watch the goddess

of a different genre altogether.


Smita Patil Retro at MIAACThe Tenth Annual Mahindra Indo-American Arts Council (MIAAC) FilmFestival, scheduled for 10-14November, 2010, at venues acrossNew York will have under its FestivalSidebar a retrospective on the lateIndian actress Smita Patil titled:Bhumika - The Roles of Smita Patil.

The event will be co-presented withthe Film Society of Lincoln Center.

The MIAAC Film Festival is thedestination for feature films,documentaries, and shorts from andabout the Indian subcontinent.Previous years’ enormouslysuccessful festivals have includedthe New York premiere of DannyBoyle’s Oscar-winning SlumdogMillionaire, which went on togarner critical and box office successall around the world; Indianfilmmaker Deepa Mehta’s Heavenon Earth; and many others.

The Mahindra Group makessignificant contributions in the

fields of art and cultureand has partnered withthe Indo American ArtsCouncil (IAAC) for thefourth year in a row forthis festival.

“MIAAC is yet anotherway of giving back tothe communities weoperate in. Bringingthought provoking,independent Indiancinema to New York also provides aglobal platform to Indian talent – sothat they can rise and getinternational acclaim,” said Mahindra& Mahindra Vice-Chaiman andManaging Director Anand Mahindra.

As in past years, the MIAAC Film Festivalwill feature a mix of film screenings,discussions on Indian cinema, industrypanels geared specifically to filmproduction in India, special events,nightly networking parties, an awardceremony and gala red-carpet openingand closing night events.

“This year’s festival promises onceagain to be a heady mix of terrificfilms, stimulating conversations,and fabulous events. I am thrilled towork with our Film Festival Director,L.Somi Roy, to present an excitingfive-day showcase of the best ofIndian filmmaking,” says IAACexecutive director AroonShivdasani.

A closing night party and awardsceremony event will be held at theWalter Reade Theater at LincolnCenter on 14 November.

Indian Cinema’s Global AppealIndian cinema is riding a new highof international acclaim, particularlythis year. As many as half-a-dozenmovies have either been selectedfor special screenings atinternational forums or givenchosen for an award. Count onthem:

• That Girl in Yellow Boots, theAnurag Kashyap Hindi thrillerco-produced by National FilmDevelopment Corporation ofIndia (NFDC) has been selectedfor screening 67th Venice FilmFestival. The movie also had itsNorth American premiere at the35th Toronto International FilmFestival (TIFF).

• Udaan, another AnugarKashyap venture co-producedby Sanjay Singh and UTVMotion Pictures and directed byVikramaditya Motwane, has

won the Best Audience and theBest Music Score Award by theMusic Conservatory of Salerno atthe prestigious Giffoni FilmFestival. The movie was alsoselected in the Un Certain Regardcategory in the Cannes FilmFestival.

• Aamir Khan’s famed productionPeepli [Live], which was also adebut directorial venture byAnusha Rizvi, was premiered at theMelbourne International FilmFestival.

• The festival, held from 22 July-7August, also featured four otherHindi movies under a specialcategory called ‘Not QuiteBollywood’. The movies includedthe much acclaimed Ketan Maruproduction Ishqiya featuringNaseeruddin Shah and VidyaBalan, besides Arshad Warsi.

• Ishqiya, produced by ShemarooEntertainment, actually stole thethunder from manyinternational forums comparedto its Indian compatriots. It waschosen for screening at theMunich International FilmFestival, and Bollywood andBeyond and The Indie Fest, heldin Stuttgart, Germany.

• Milan Luthria’s movie Once Upona Time in Mumbaai was chosenfor screening under the PanoramaSection of International FilmFestival of India 2010.

• Zee Talkies’ Marathi movieNatarang was chosen forscreening at the 28th MunichInternational Film Festival.

So, it’s a gala time for Indiancinema. Is creativity among the newgenre of Indian film makers takinga new upturn? Good for all of us.

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The increasing volume of quality 3D

digital movies, record setting grosses, a

compelling business model and an

array of new viewing technologies- all

indicate that 3D digital cinema is now

finally reaching a worldwide success

level. Indian cinema houses, being an

important community, are not left

behind in this trend. If the success of

the recent Hollywood blockbusters like

Avatar in Indian cinemas is anything to

go by, 3D digital cinema is here to stay.

In addition to providing a stunning

visual experience, 3D Cinema also

provides for any equally spellbinding

audio experience for the patrons, due

to a meticulous reproduction of

uncompressed digital sound.

Looked from this perspective, today’s

cinemas require perfect coverage for

every seat of the auditorium, wide

dynamic range and extended

bandwidth, as well as inaudible levels

of distortion. Digital soundtracks,

especially those tracks associated with

the new digital cinema requirements

like 3D cinema, require sound systems

for premier auditoriums that can

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exactly as recorded. Digital

soundtracks on today’s feature films

have the potential of pushing

traditional two-way speaker system

designs beyond their performance

limits. Requirements for wide dynamic

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distortion dictate the need for a new

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With the new emphasis on 3D, the

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Harman Digital Audio

In Harmony With Time and TideDigital entertainment is all over the world, cinematically spoken. From the time THX evolved,

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video part the movie excitement. Now, with the cinematic entertainment specs touching new

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audio majors.

cinema owners demand the best in

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Harman Professional, through its key

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For Harman Professional, these

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TECHNOLOGY


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solutions to capitalize on the

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The 4732 next generation ScreenArray

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The 5000 Series Cinema Systems feature

true three-way system design, with

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the best of JBL transducer and horn

technology to produce a system design

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with extremely low distortion. The

system has been designed with

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seamless transitions between the three

acoustic sections and smooth timbral

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Among the world’s most iconic,

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technology are Mann’s Chinese Theatre

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Harman’s iconic, audio solutions have

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TECHNOLOGY


Antipiracy raids conducted by Mumbai

Police along with enforcement

agencies from AACT have seized over

1,42,000 pirated discs in last six

months, estimated to be worth more

than Rs 1.42 crore. Over 50 raids have

been conducted at various places

across Mumbai, Thane and

Ahmedabad during this period, and

over 100 people have been arrested as

a part of the operations.

Most of the raids conducted by AACT

have been initiated based on

information provided by common

people. The participation from the

public is an encouraging sign for AACT.

Several raids have been planned in

sync with the theatrical release of

movies to restrain pirated copies of the

new release from flooding the market.

According to a top exec of AACT

member enterprise, the body has been

dealing with the piracy menace

seriously and with great positive

support from the Social Service Branch

Anti Piracy Raids: Rich Haul

of the Mumbai Police as also from

various local police stations. Over the

past three months of limited

operations in Mumbai, Thane and

Navi Mumbai, Piracy has seen a drop

of 20 to 30 per cent. Moreover, since

the time the toll-free number is

launched even the common man has

been able to actively participate in

curbing this crime.

Rs. 1.25 Crore in Two Months: The

AACT seized nearly 1,25,400 pirated

DVDs/CDs in Mumbai and North India

since August 2010 worth Rs. 1.25 crore.

AACT continued its tactic of

conducting strategic raids on movie

pirates throughout the country and

has made 71 arrests, confiscating more

than 90,000 DVDs in Mumbai itself and

35,000 in Delhi-NCR & Punjab.

During August 2010, the coalition

conducted more than 50 raids and

made 56 arrests in Mumbai. In the first

week of the month, AACT seized close

to 31,000 pirated DVDs and made 10

arrests. Pirated DVDs of I Hate Luv

Storys, Once Upon A Time In Mumbai,

Raajneeti, Raavan, Aisha, Lamhaa

along with English movies like Toy

Story, Inception, Salt, Predators, etc.

were seized during the raids.

During September 2010 as well,

pirated DVDs costing Rs 40 lakhs were

seized from all over India. Close to

4000 pirated DVDs were apprehended

from Mumbai, 22,800 from NCR and

12,600 from Punjab during the month.

From NCR and the Punjab region

eight DVD burners were seized and 15

arrests were made.

Following closely the formation of

coalition between the Bollywood and

Hollywood studios, the emerging

coalition body has recently been

named Alliance Against Copyright

Theft (AACT). Formed to create a

common voice to fight piracy, AACT

Energising Anti-Piracy Mechanism

A New AACT To The ForeThe ‘Continental Coalition’ that came into existence bringing together Bollywood and

Hollywood sometime in the middle of this year to deal with movie piracy got into the act

in the right earnest. While the coalition is given a specific body and soul with the name

called Alliance Against Copyright Theft (AACT), it is also being strengthened with

supplementary forces. Specific strategies are also being devised to energise the whole

mechanism. With moves like MPDA Act and a draft bill in Parliament already in place, the

latest moves are hoped to take the anti-piracy regime in the country to a new level of

efficiency and efficacy. A TM perspective.

has as its founding members the

biggies of entertainment India-

Reliance Big Entertainment, Moser Baer

Entertainment, UTV Motion Pictures,

and Eros International, besides the

Motion Picture Distributors Association,

the Indian arm of the MPAA.

As one of the initial measures of the

new AACT, a dedicated website –

www.aact.in – and a toll-free anti-

piracy hotline – 1800-103-1919 – have

been set up. the hotline was intended

to allow people in Mumbai and Thane

to register their piracy complaints by

TECHNOLOGY


calling the toll-free number without

revealing their identity. Upon receiving

the complaints, the law enforcement

agencies would be immediately

informed of the unlawful conduct. The

TECHNOLOGY

Rs. 35 Lakh from Jalgaon: AACT,

along with various enforcement

agencies and local police, conducted

raids across Mumbai and Jalgaon

seizing close to 35,000 pirated discs

estimated to be worth over Rs 35 lakh.

In one of the biggest raids conducted

by a joint team from AA Khan &

Associates along with a team led by Dy

SP Tirupati Kakade in Chalisgaon,

Jalgaon district, around 15,000 pirated

discs were seized from a music and

mobile accessories shop. The pirated

DVDs included those of Aisha, Once

Upon a Time in Mumbaai, Khatta

Meetha, Inception and Salt among

others, besides inlay cards of movies

like Peepli [Live] and We Are Family.

law enforcement agencies have already

conducted over 100 anti-piracy raids in

Mumbai alone this year.

While the hotline number flashes

visibly on the top left side of the

website, it also has a strikingly

attractive logo. In addition, the

website provides up to date

information about the agency’s

campaigns and activities, as well as

informational reports on piracy their

bearings on the movie making and

exhibition industries.

For the recent UTV Motion Pictures

and Dharma Productions release I Hate

Luv Storys. Set up exclusively for

Mumbai and Thane districts, emerging

Bollywood stars Imran and Sonam

were roped in to publicize about the

utility of the anti-piracy toll-free

service. The exercise was indeed

reported to have yielded encouraging

results.

According to Harish Dayani, chief of

Moser Baer ‘piracy cannot be

eradicated or reduced just by a group

of people working within the film

industry, the public has to be involved

in the fight.’ “With AACT we are

trying to create awareness about the


damage piracy causes to us all,” says

Dayani. “This toll free number does

just that.”

According to Motion Picture

Distributors’ Association managing

director Rajiv Dalal, “AACT provides a

platform for the exhibition industry to

come together and curb piracy.”

Anti-Piracy SquadThe Maharashtra government, close

on the heels of its decision bringing

movie piracy under the Maharashtra

Prevention of Dangerous Activities

(MPDA) Act, has also decided set up a

dedicated anti-piracy squad to

supplement the piracy prevention

mechanism. It may be recalled that the

MPDA Act makes the offenders liable

for stringent punishment like that of

drug traffickers. The Ordinance

enacted to this effect equates audio-

video pirates with slumlords,

bootleggers, drug offenders and

dangerous persons, besides calling for

the imprisonment of offenders for up

to three years and / or a fine of up to

Rs. two lakh.

The anti-piracy squad conducts

focused raids on the suspicious places

of the alleged illegal activities leading

to piracy. The decision to set up anti-

piracy squad also came in the wake of

Mumbai Regional Congress

Committee (MRCC) President

Kripashankar Singh’s meeting

Maharashtra Chief Minister Ashok

Chavan and requesting the latter to

initiate stringent measures on video

piracy in the state.

Acting tough on video piracy,

Maharashtra Home Department would

soon appoint a team to stop the

business along with an anti-piracy law

it has already implemented.

Subsequently, the Maharashtra Social

Service Branch and AACT swooped

onto a piracy hub in Andheri West

station, seizing illegal DVDs worth

lakhs of rupees and arresting over a

dozen people. Encouraged by the

success of this operation, AACT and

the enforcement agencies are now

planning to replicate the strategy in

other locations within the city. AACT is

exploring the possibilities of

implementing this model in other

major cities across the country.

New StrategiesThe AACT, along with Mumbai Police

has initiated new strategies to curb

piracy along with conducting regular

enforcement raids based on

intelligence reports and leads

generated by complaints on the toll

free number 1800-103-1919.

A joint team from Mumbai Police and

AA Khan & Associates conducted a

raid across Kandivali East recently–

with the entire team focused on just

one area. As a result, they were able to

ensure that all stalls in Thakur Village

and Thakur Complex were closed for

an entire day. With the success from

this operation, they now plan on

repeating this strategy in other areas

where piracy is rampant.

The team also conducted anti-piracy

raids, based on complaints registered

on the toll free number. The first raid

was conducted at Andheri West

station on four stalls and a small

warehouse where the team seized

about 8,500 discs of latest Bollywood

movies.

A series of consecutive raids were

conducted across Santacruz, Goregaon

station and Jogeshwari in which the

team seized close to 5,320 discs. They

also made four arrests in the raids. A

raid conducted across Kandhivili

Mahavir Nagar fetched the team

about more than 900 DVD.

Another major step taken recently was

conducting raids with a squad from

BMC. The raids were conducted from,

Bandra to Andheri, where the team

along with a BMC van raided multiple

stalls.

According to a UTV Motion Pictures

functionary, “AACT is dealing with

piracy very seriously along with the

support from the SS Branch of the

Mumbai Police as also through the

various local police stations. The

enforcements’ innovative strategies

and ideas will definitely work wonders

towards helping the industry keep a

check on movie pirates.”

TECHNOLOGY

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