theatre magic

October-December 2011TM-4

DOUBLEEDITION

UFO Moviez Invests 200 Crore inScrabble Entertainment’s Expansion

UFO Moviez, the world’s largest

satellite delivered digital cinema

network, promoted by the Valuable

Group, has committed an investment

of 200 crore to fuel the growth and

expansion plans in India of Scrabble

Entertainment, in which UFO Moviez

has recently acquired a controlling

stake. The international rollout plans

of Scrabble Entertainment will entail

a capex of US$ 150 million to be

funded by way of international debt

and further equity infusion by UFO

Moviez.

Kapil Agarwal, Joint Managing

Director, UFO Moviez, says, “The

UFO-Scrabble combine is the only

alliance in the world that offers non

DCI satellite based digital cinema

solutions as well as DCI-compliant

solutions with VPF (Virtual Print Fee)

deals to the global and Indian film

industry. By acquiring majority stake

in Scrabble, UFO Moviez has

reiterated its commitment to

ensuring that the Indian film industry

ecosystem benefits from the resulting

cost-efficiency and increased reach of

content by taking Hollywood

content to cinema lovers across

‘Bharat’ and beyond its metros. We

shall ensure that this Indian combine

started by first generation

entrepreneurs now goes global.”

Ranjit Thakur, CEO, Scrabble

Entertainment, said, “Scrabble is

happy to partner with UFO Moviez,

an organisation that has changed the

landscape of the film industry in

India by offering innovative

technology solutions for its

betterment and growth. We look

forward to ensuring that more and

more audiences across India can now

enjoy high quality films on a digital

platform”.

UFO Moviez India has recently

acquired a majority stake of 52% in

Scrabble Entertainment. Post this, Dr.

Sunil Patil and Ranjit Thakur

presently own 27% stake totally and

the balance equity is held by

Walkwater Media Ltd., owned by

ManmohanShetty.

Scrabble Entertainment, a Mumbai

based first generation company

promoted by Dr. Sunil Patil and

Ranjit Thakur, is the only aggregator

in India which has Virtual Print Fee

(VPF) rights from Hollywood studios

for providing DCI (Digital Cinema

Initiatives) compliant solutions.

Scrabble Entertainment has already

signed VPF deals with Hollywood

studios and is now ready to go

global in 10 countries in the Middle

East and Eastern Europe (UAE, Oman,

Qatar, Bahrain, Kuwait, Syria, Jordan,

Lebanon, Cyprus and Bulgaria). It is

also looking very enthusiastically at

expanding its footprint in Latin

America (Brazil, Argentina, Chile and

Mexico). Scrabble expects to install

around 2,000 screens internationally

in the next two years, out of which

deals for over 600 screens in the

Middle East have already been

finalized.

In terms of the domestic market, the

UFO-Scrabble combine will now

increase the number of DCI

compliant cinemas from 300 (that

Scrabble has presently installed in

around 30 major cities since its

inception in 2007) to 800 (single

screens as well as multiplexes) within

six months. This will ensure that

cinema viewers in Tier 2 and Tier 3

cities in India will now get a chance

to watch Hollywood content because

the six Hollywood studios only give

content to DCI compliant platforms.

The timing of UFO acquiring

majority stake in Scrabble is

significant because it is important for

the Indian film fraternity to make this

transformation and transition to

DCI compliance quickly, as the six

Hollywood studios are likely to stop

providing analogue prints over the

next couple of years. The VPF model

is important as it allows Scrabble to

provide DCI solutions at a highly

subsidized cost. Each DCI equipment

installation requires an investment of

around ‘ 30 lakh and Indian cinema

owners, especially single screens find

this cost to be prohibitive. The UFO-

Scrabble alliance will provide DCI

solutions by way of a unique

business model that will result in

cost-effectiveness and cost-efficiency

for all the film industry constituents

(exhibitors, distributors, etc).

PVR has reported profit after tax of

143 million ( 14.30 crore) in the

quarter ended 30 September 2011,

which is up 47 per cent as compared

to 97.3 million ( 9.73 crore) in Q2,

2010-11.

The consolidated revenues for Q2,

2011-12 were 1.39 billion ( 138.64

crore) as compared to 1.35 billion

( 135 crore) during Q2, 2010-11, up

by 3 per cent.

The exhibition business showed a

stellar performance in Q2, 2011-12.

The exhibition business revenues

increased from 1.06 billion

( 106.19 crore) in Q2, 2010-11 to

1.28 billion ( 128.02 crore) in Q2,

2011-12, up by 21 per cent. EBITDA

for Q2, 2011-12 was 284.2 million

( 28.42 crores) as compared to 222

million ( 22.19 crore) in Q2, 2010-

11, up by 28 per cent. PAT for the

exhibition business during Q2,

2011-12 was 122.7 million ( 12.27

PVR’s Q2 PATup 47% to143 Million


DOUBLEEDITION

Datasat Announces Joint Venturein India

Datasat Holdings has entered into a

Joint Venture Agreement to form

Datasat Communications

Technologies India Private Limited

(Datasat India). Datasat India will

have its operational headquarters in

Mumbai, where it will provide

Datasat (formally DTS) film licensing

services, cinema hardware equipment

sales and servicing as well as roll out

the next generation of wireless mesh

technologies.

”We are very pleased to be setting

up this business with Datasat,” stated

Sanjay Patel, Director of Datasat

India. “It is an opportunity to grow

the business by better serving

customers with in country support, as

well as pioneer a breakthrough

wireless technology that is

particularly suited to delivering HD

content without the usual glitches,

buffering and stuttering.

The joint venture will manage and

support the three core Datasat

product areas in India: Datasat

Digital Entertainment’s film licensing

services, digital cinema hardware and

Datasat Technologies’ wireless

products.

”This joint venture will open many

new doors,” said Phil Emmel, owner

of Datasat Holdings. “Sanjay and his

team have many years of expertise in

the film, video and technology

sectors, adding greatly to the many

benefits Datasat can offer to the

region.”

Datasat’s market leading sound

quality for films will be promoted

and supported by Datasat India. With

the acquisition of DTS Digital Cinema

and it’s technologies in May of 2008

Datasat and Datasat India will

continue to provide superior digital

and analogue soundtracks, subtitles

and Access Services with the same

Academy Award winning digital

sound technology for all cinema or

cinema related releases under the

Datasat brand.

In addition to the film licensing

services, Datasat India will uphold

Datasat’s commitment to selling and

supporting the range of high quality

digital cinema products including the

AP20 Audio Processor and XD20

Media Player. Both products are

designed to enhance the cinema

audio experience bringing

unparalleled sound quality to the

cinema.

The wireless products from Datasat

Technologies are the next generation

of carrier and enterprise level Wi-Fi

solutions, particularly suited to media

applications. Utilizing 802.11n mesh

standards, Datasat Technologies

provides outdoor and indoor Wi-Fi

network solutions bringing for the

first time, true quality of service

guarantees that enable consistent

transmission of HD video, audio and

data as well as delivering enterprise

grade security.

crore) as against 79.6 million ( 7.96

crore) during corresponding period

of previous year, up by 54 per cent.

The exhibition business has been

able to demonstrate promising

growth in revenues led by 23 per

cent growth in footfalls. During the

quarter the company had 7.1

million footfalls in its cinemas

clocking an average occupancy of

36 per cent. Food and beverage

revenues also grew by 25 per cent

during the quarter under review.

Advertising and sponsorship

revenues have shown a stellar

growth of 47 per cent over

corresponding period of last year.

PVR joint managing director

Sanjeev Kumar said, “The revenues

and profitability in Q2, 2011-12 has

shown a robust growth over the

corresponding period of previous

year. The good results is a function

of company’s long term location

strategy to partner in best mall

developments in the country, its

unique design philosophy, strong

customer focus and a unique brand

positioning. This is demonstrated

by the fact that PVR’s average

revenue per screen across its cinema

circuit is almost 30 per cent higher

than our competition. Infact, in

area of advertising and sponsorship

revenue our total revenues for

2010-11 were more than the

revenues of next 3 operators put

together.The company is on a

strong growth trajectory and is

adding 57 new screens this

fiscal.The company’s subsidiary PVR

bluO is also setting up bowling

centers across the country with 3

new centers with 74 lanes slated to

open in current financial year.”

During the quarter under review

the company added 3 new

multiplex properties with 16 screens

at Udaipur, Surat and Delhi. It also

opened its new flagship bowling

centre with 26 lanes at Ambience

Mall, VasantKunj.

Unisys AcquiresDigital Rights forover 200 Movies

Unisys Infosolutions, a leading 3600

digital provider of VAS content and

enterprise messaging solutions,

announced acquisition of

distribution rights for streaming of

over 200 full-length movies on

popular online movie hosting

portals such as YoutubeBoxOffice

and Yahoo! Movies. With this

acquisition, the company became

one of the largest independent

premium video content distributors

in India. The content has been made

available via UnisysMusic, a division

of Unisys Infosolutions, which

already has over 30 lakh video views

on its Youtube channel alone.


DOUBLEEDITION

Commenting on the announcement,

Shelley Chaudhary, founder and

Managing Director, Unisys

Infosolutions said, “The ever-

increasing upload views and

subscriber base on UnisysMusic is a

testament of our commitment to

blend in the very best of

entertainment content with state-of-

the art video technology. The

acquisition of over 200 movie rights

is a step ahead in meeting the

channel’s goal of offering

unmatched premium content to our

viewers. More than 100 of these full-

length videos will be available on

YoutubeBoxOffice and Yahoo!

Movies by month-end itself.”

Sumeet Singh, co-founder &

Executive Director, Unisys

Infosolutions, said, “We are focusing

on leveraging the digital medium

for making entertainment widely

available to increasingly internet-

savvy audiences. Initially, we will

also be making 100 of these movies

available as short films for the

benefit of those who do not have

time to watch the full-length

movie.”

Unisys Infosolutions focuses on

content acquisition, content

distribution and managed services.

The company also offers a vast

selection of regional music video

content over the internet including

Haryanvi Hits, Sikh Ratnavali,

Bhojpuri Hits, Rajasthani Hits, Oriya

Hits and Divya devotional channel

among others.

Cinemax Hoststhe 13th MAMIFilm Festival

Cinemax, one of the leading

multiplex chains in India was the

multiplex partner for the second time

with one of the most prestigious film

festivals; Mumbai Academy of

Moving Images (MAMI) in its

13th year.

The impressive line-up of about

200 films were screened at two major

Cinemax properties Sion and

Versova. Cinemax is a hub for movie

enthusiasts and to ensure enhanced

services, the complete schedule on

online booking to festival was

available on the cinemax home

website. The exciting line-up of

movies at the festival combined with

the state-of-the-art facilities, hi-

technology auditoriums, lighting

and acoustic sound systems offered

patrons a complete cinematic

experience.

The movies showcased were

announced at the event by eminent

film maker and chairman Shyam

Benegal. The week long festival

starting 13th October 2011 showcased

world’s most popular contemporary

movies across genres to culminate on

20th October 2011. The Brad Pitt

starrer ‘Moneyball’ was the opening

film and ‘Dolphin Tale’ the closing

film at the festival.

Commenting on the MAMI

connection, Sunil Punjabi, CEO of

Cinemax, stated, “Cinemax has

always been at the forefront of

promoting exciting cinema and we

are proud to yet again bring to our

patrons something unusual and

offbeat from the regular Friday

releases. Cinemax is the only

multiplex to host such a varied range

of film festivals right from the

Marathi film festival to something

avantgarde as the Queer Film

Festival. This year we reached out to

a larger audience using 7 screens to

play the MAMI movies. Such

initiatives reinforce our connect with

our patrons and we are sure such

festivalsare enjoyed by all.”

RelianceMediaWorksIntroducesIn-Cinema 3DAdvertising

Reliance MediaWorks, India’s fastest

growing film and entertainment

services company and a member of

the Reliance group is now offering

3D Conversion services to Indian

advertisers.

The first advertisements to be

converted into 3D by Reliance

MediaWorks is for Reliance

Netconnect’s ‘It’s Fast. Are You?‘

campaign, which includes 3 action-

packed films that feature a flaming

car, an elephant chase and a

charging train. The films were

scripted and shot by Grey India

keeping the 3D format in

consideration and were screened

across BIG Cinemas from August.

Sanjay Behl, Group Head- Brand &

Marketing, Reliance Communications

said, “With our world-class network

quality and wireless data penetration

in over 1,000 towns, we are confident

of delivering the fastest Wireless

Broadband speed in the country,

tested at levels of upto 28 mbps,

powered by the superior MIMO

Technology. The ad campaign

demonstrates that Reliance

Netconnect’s GSM and CDMA wireless

data product range delivers the best

broadband speeds in over 1,000

towns across the country, thereby

resulting in a delightful customer

experience”

Reliance MediaWorks currently

operates one of the largest

Stereoscopic 2D to 3D Conversion

services facilities in India at Navi

Mumbai and has a dedicated team of

400 artists. The company has recently

completed VFX and 3D Conversion

work for the remake of Conan the

Barbarian and has also provided 3D

solutions for Avatar, Journey to the


DOUBLEEDITION

Centre of the Earth, U2, X Games 3D:

The Movie and Step Up, among

others.

As per the PWC report, in 2010 the

OOH industry grew by 12 per cent,

that is, from INR 12.5 billion to INR

14.0 billion and in 2011 OOH media

is expected to yield phenomenal

growth due to increase in advertising

growth. With the increased

consumption of 3D films in the

country, In-cinema 3D advertising has

the potential to capture a significant

share of the OOH pie in India.

Commenting on the development,

Anil Arjun, CEO of Reliance

MediaWorks said, “There are over

230 3D cinema screens in India and

they offer an engaged and seated

audience with a leisure mindset. By

using our hi-end 3D conversion

services, advertisers can offer an

immersive, fun and innovative

experience to this captured audience,

which will help strengthen the brand

recall. With technology

advancements in 3D televisions, in

the near future we will also witness

3D advertising reaching home

entertainment.”

The company’s bouquet of 3D

services includes stereoscopic 2D to

3D Conversion, 3D services for any

type of 3D alignment issues, image

and detail enhancements, grain and

noise management and on-set

consulting, DI grading for 3D,

creation and handling of 3D DCPs

and 3D camera services.

Big Cinemas GetsNew CEO asAshok Ganapathy

Reliance ADA Group-owned

Big Cinemas has appointed Ashok

Ganapathy as the Chief Executive

Officer of the leading cinema chain.

Ganapathy will head the exhibition

chain’s global business and will be

responsible for the organisation’s

strategy and growth through a

customer centric retail approach

across cinemas. Ashok would report

in to Reliance MediaWorks CEO Anil

Arjun.

Prior to joining Big Cinemas, a division

of Reliance MediaWorks, Ganapathy

was associated with Spencer’s Retail

and Unilever Group in India and

Vietnam. He is an alumnus of IIT

Chennai and IIM Ahmedabad.

On this appointment Anil Arjun said,

“We are blending a retail centric

approach with cinema to bring an

innovative evolution to movie going

experience and Ashok’s experience

and deep knowledge in retail and

consumer operations would bring in

a unique perspective on delivering

strategic solutions to our consumers.”

Big Cinemas has over 550 screens

spread across India, the United States,

Malaysia, Nepal and the Netherlands.

UFO ReleasesRa.One in 1403Digital Theatres

India’s most expensive movie to date,

Shahrukh Khan’s ‘Ra.One’ released in

1403 UFO digital theatres. Ra.One is a

science fiction superhero film which

is expected to break industry records

and provide an impetus to 3D

cinema in India.

Commenting on Ra.One being the

widest release on the UFO Moviez

network till date, Kapil Agarwal,

Joint Managing Director, UFO

Moviez India Limited, said. “Ra.One

is expected to be a game changer.

We’ve added nearly 183 theatres to

our network (including 69 3D

theatres) in the recent past and our

steady expansion plans are intended

to ensure that films can release to

increasingly wider audiences with

each passing day. UFO Moviez

congratulates Shahrukh Khan, Red

Chillies Entertainment and Eros

International on the release of this

much anticipated film today.”

BodyguardReleased inDolby 7.1

Bodyguard, starring Salman Khan,

was released in Dolby Surround 7.1

in select cinemas across India.

”Sound is integral to experiencing

Bodyguard,” said JitendraChaudhary,

sound designer for Bodyguard.

“Dolby Surround 7.1 gave us greater

control over the definition and

placement of sounds to achieve the

exact vision we dreamed of.”

Bodyguard is directed by Siddique

and produced by AtulAgnihotri,

AlviraAgnihotri, and Nikhil Namit.

The film stars Salman Khan, Raj Babbar,

and KareenaKapoor, and it features

music by Himesh Reshammiya and

Pritam Chakraborty.


DOUBLEEDITION

Bodyguard is the second Bollywood

film to be released in Dolby

Surround 7.1, following Ramesh

Sippy Entertainment’s Dum Maaro

Dum a few months ago.

”Dolby Surround 7.1 enables

filmmakers to completely immerse

audiences in the movie,” said

PankajKedia, Country Manager,

India, Dolby Laboratories. “We are

committed to the Indian film

community and are thrilled to

collaborate on Bodyguard.”

Sholay toRe-release in3D in 2012

Maya Digital Studios, producer-

director Ketan Mehta’s studio, is now

slated to bring the acclaimed movie

directed by Ramesh Sippy to theatres

in 3D format early next year.

Frank Foster, Senior Director and

Chief Operating Officer, Maya Digital

Studios, is helming the project and

has been in India for over a year

overseeing the movie’s conversion.

“The democratisation of visual effects

means that India has become the go-

to destination for all kinds of post-

production work,” he said. Foster,

who founded and worked with Sony

Pictures Imageworks, first met Mehta

during the filming of the latter’s

Maya Memsaab, starring Shah Rukh

Khan and DeepaSahi, over 16 years

ago. At that time, Foster recalls, there

was no special effects-focussed

company in the country. “Only a few

ad films used effects to a certain

extent. But the scope now is

immense. Filmmakers like Steven

Spielberg are looking at India to

develop special effects,” he said. Last

year, he came to Mumbai to take

over the working of Maya Digital.

Talking about Sholay 3D, Foster says

that the entire film was a challenge

for him and his team. “After getting

the requisite permission from the

Sippys, we realised what a task it was.

When you convert a movie from 2D

to 3D, the source material is the most

important thing. Recreating a 35 year

old movie that is not colour-

corrected was a definite challenge,”

Foster said. He also said that the film

being over three hours long means

that this is one of the biggest films to

be converted in the world to 3D. “A

normal Hollywood film contains

about 2,000 shots but Sholay has

almost 5,000 shots. We have worked

hard on each of those 5,000-odd

shots by identifying objects in these

shots that need to be colour-

corrected and enhanced for better

visual appeal. There were between

100 to 2000 objects in each shot for

the team to work on. It was quite

tough,” Foster recalled.

The visual effects supervisor,

however, is all praises for Ramesh

Sippy and calls him India’s Orson

Welles. “His movies are obviously

inspired by Clint Eastwood’s

Westerners. For him, Sholay was as

much a labour of torture as it was a

labour of love. You must give him

credit for introducing stereo in

Indian films and action stuntmen

from the UK,” he said.

For the 3D version, Foster said that

his team has developed a

proprietary conversion software on

which almost 90 per cent of the film

has been worked. The team also

used Rotoscopy, a technique in

which animators create a new

trajectory over live action film frame

by frame to a great extent.

Essentially, this means positioning 40

to 50 dancers used in a Holi

sequence in a way that the 3D effect

blends in with the shot. To do this,

each dancer and their movements

have to be digitally-enhanced so

that the transition to 3D looks

smooth. Foster said that most of the

3D will be used in the action

sequences. One computer-generated

shot has also been introduced in the

film. Early in the film, during the

train sequence when both

Dharmendra and Amitabh Bachchan

are battling bandits, Dharmendra’s

character Veeru throws a few coal

chunks over barrels of oil that

explode instantaneously. “In the CG

shot, we have given the explosion

red colour instead of the original

black because Sholay in English

means embers and we wanted to

show that,” Foster said. According

to him, many films can be remade

for the younger audience but not

Sholay. The memorable dialogues,

unforgettable characters and the

thrill of watching the now-deceased

Amjad Khan as Gabbar Singh are as

relevant today as they were 35 years

ago, he said.

October-December 2011 TM-13

ISSUE51 & 52

Alcons Brings Evolutionary Audio Solutions to India

Alcons Audio, makers of high-end

audio solutions, has opened a direct

office presence in India, offering

customers full factory support. The

Dutch masters of sound will be

operating out of Mumbai and

Bangalore initially, with expansion

planned to other cities in the near

future.

“Alcons is installing systems around

the world and it was high time we

entered an important market like

India,” says co-founder and

managing director Tom Back.

“Having successfully established our

American presence, India is the next

step. It is a major growth market -

like Brazil, China, US and Europe -

and since we didn’t have a

distribution presence here we have

set up a direct office.”

“A quality brand like Alcons requires

direct factory support so that we can

give reliable and sustainable

technical advice and customer

support,” adds AlconsAudio India

MD John-Paul Douma. “It is a

commitment to our brand and a

statement of intentto India that

we’re here and here to stay.”

The new office is being run by sound

professionals Dhaval Mastakar (sales

manager), Amesh Sharma (technical

support manager) and Akshata

Sirsikar head of marketing, who has

extensive Indian music industry

contacts.

Since entering the high-end audio

market in 2002 Alcons has won many

admirers for its refreshingly different

approach. With its proprietary pro-

ribbon* speaker technology, Alcons

delivers high fidelity sound at high

sound pressure, making the audio

experience louder and clearer than

any comparable system.

The brand is acknowledged around

the world by professional

audiophiles as the ‘Rolls Royce of

sound systems’, thanks to its eye for

detail, well integrated DSP-driven

speakers and amps, and an active

R&D department that consistently

applies innovative patents to

creating different speakers and

amplifiers for different environments.

In India, Alconswill be pitching its

‘Evolutionary Audio Solutions’

primarily to the touring systems,

installed sound and cinema market

segments.

Alcons’ range of line arrays for

touring systems includes the new

LR24,a flagship product due to be

announced in the near future. This

will completeAlcons’ size range of

systems, being ideal for large

concerts and events requiring

professional sound systems.

Alcons is also strong on installed

sound systems in clubs, bars, hotels

and places of worship, where the

right musical ambiance is important.

The company creates higher quality

sound and musical clarity,thereby

protecting customer comfort levels.

“India has a rich cinema traditionand

we have the optimal products for

this,” says Tom Back. “Developments

like 3D and Digital cinema have

AGS EntersMultiplexBusiness

AGS Entertainment, popular for film

production and distribution, now

enters the exhibition business. Tamil

super hit movies like ‘Yuddam Saye,

Madarasa Pattanam, Irumbu Kottai

Murrattu Singham, Santhosh

Subramaniam’ are some films

produced by AGS. Currently they are

producing Avan Evan / Vade-Veedu

under the direction of Bala and

Engeyum Kadhal and Velur

Mavattam under the direction of

Prabhu Deva.

Recently AGS has inaugurated a

multiplex with five screens in

Villivakkam, Chennai. It has

constructed another multiplex with

four screens at Navalur, OMR Road,

Chennai. This multiplex is equipped

with 3D screens, Dolby digital

surround sound, 2K resolution

picture quality, comfortable seating.

This was inaugurated with orphan

children from various orphanages in

Chennai. The significant guests who

graced the occasion were Jayam Ravi,

Nanda, Sun Pictures CEO Hansraj

Saxena, producer Alagappan.

enhanced the cinematic experience

and Alcons’Cinemarray cinema

systems generate a sound quality

equally superior. Together they

create a whole new level of cinematic

experience.”

* Pro-ribbon has long been

recognised as producing a superior

high end sound but was seen as too

fragile for big systems. Alcons’

patented technology allows them to

bring pro-ribbon to the professional

world with even greater reliability

than traditional sound systems.


DOUBLEEDITION

Jo Dooba So Paar- It’s Love in BiharSelected for SAIFF

Jo Dooba So Paar - It’s Love in Bihar

directed by Praveen Kumar starring

Anand Tiwari, Vinay Pathak, Rajat

Kapoor, Sadia Siddhque, Sita Spada

and Pitobash has been selected to be

part the Spectrum Section of the

2011 South Asian International Film

Festival. This year’s festival will take

place in New York City in November

2011 and feature the work of new

South Asian filmmakers from all

around the world.

This is the 8th year of the festival.

SAIFF is one of the largest

international film festivals that

premiere films made in South Asian

countries like India, Pakistan, Nepal, Sri

Lanka and few other countries. The

main motto of SAIFF is support the

emerging filmmakers of South Asia,

who lack proper support to showcase

their best works across the globe.

The film Jo Dooba So Paar - It’s Love

in Bihar as the name suggests is set in

Bihar and is a love story about a boy

Kishu who falls in love with a

‘firangan’ Sapna who has come to

India to do some research on Indian

Culture. But while Kishu tries to

explore this romance, things change

and then what happens is the story

that follows. Jo Dooba So Paar - Its

Love In Biharis releasedin October

this year across India.

ARR Bags PublicChoice Award for‘127 Hours’

Music maestro AR Rahman, who has

already won two Oscars for his music

in Slumdog Millionaire and two

Grammy awards, has bagged the

Public Choice Award for his score in

Danny Boyle’s ‘127 Hours’ at the

World Soundtrack Awards.

‘Thanks to my fans and the World

Soundtrack Academy for the Public

Choice award for the score of 127

Hours,’ the 45-year-old composer

posted on Facebook.

Alexandre Desplat, who scored music

for films The King’s Speech and Harry

Potter and the Deathly Hallows,

bagged the film composer of the

year award at the ceremony.

Oscar-winning German composer

Hans Zimmer beat Desplat for the

Best Original Film Score honour,

taking the prize for his work on

Christopher Nolan’s Inception.

Partho AkaStanley BagsInternationalAward

Partho does it again! He won many

hearts early this year with his superb

performance as Stanley in his father

Amol Gupte’s film Stanley ka Dabba,

and now he is on winning spree

again! Only this time it is prestigious

international awards. The film has

been doing the rounds at different

film festivals and has been

appreciated by one and all. At the

Schlingel International Film Festival

which concluded in Chemnitz in

Germany this Sunday, the 10-year-

old won the best actor award from

among 130 young actors competing

in films from all across the world.

This isn’t the only triumph for the

film; Amol’s film Stanley Ka Dabba

has already won many prestigious

awards like the Special Award Action

Aid – Giffoni Film Festival, 2011 –

Italy, Best Film Critics Award at the

Jagran Film Festival, 2011 – New

Delhi and also Partho’s Best Child

Actor at New talent awards –

Mumbai.

Amole Gupte’s debut film as a

director Stanley Ka Dabba impressed

the audiences when it released in

May 2011. With the future film

festival screenings line-up, it looks

like the film will reach out to much

bigger audiences and will be riding

high on awards.

ISSUE51 & 52

Aishwarya Rai Bachchan Honoured withthe Abhinaya Kaala Ratna

Aishwarya Rai Bachchan was

honoured with the Pazhassiraja

Purashkaram- ‘Abhinaya Kaala Ratna’

by the Pazhassi Raja Charitable Trust.

Other recipients of this award were

Lata Mangeshkar, Sri Sri Ravi Shankar

and many others from other fields.

Earlier this award has only been

conferred to Mr. Amitabh Bachchan

from the Hindi Film Industry and

now Lata Mangeshkar and Aishwarya

have joined the eminent list of

recipients.

Aishwarya could not attend the

event as she had a prior family

commitment out of town but a

message was sent across where she

said, “I’d like to dedicate this award

to every professional I’ve worked

with throughout my career and to all

my audiences in India and the world

over for their love, support and

blessings... and my family.”

The ceremony was to happen in

Delhi earlier in the year in the

presence of the President of India but

due to the sad demise of his Highness

Sankara Varma (the senior Raja of

Pazhassi Kovilalam) the ceremony as

rescheduled to be staged in Mumbai

in the presence of His Excellency, The

Governor of Maharashtra now.

The Pazhassi Rajakeeya Puraskaram is

an award which has been instituted

by the Pazhassi Raja Charitable Trust

and it’s a distribution ceremony were

eminent personalities of

international reputation from across

the country are honoured.

Pazhassi Raja Charitable Trust was

formed with the noble intention of

remembering the great pioneer

freedom fighter Veera Pazhassi

Rajaand his uncompromising

patriotism and of introducing him

to the new generation. This, we

hope will enlighten them of the

chivalrous stories of the fight

against the alien rule. This enables

them to redeem them of the

dangerous philosophy of terrorism

and extremism, which is the major

threat to the integrity and unity of

our nation.


DOUBLEEDITION

roaming on the streets. PETA

encourages prospective cat and dog

guardians to adopt from an animal

shelter or take in a homeless animal

from the streets and never to buy

from a breeder or a pet store. PETA

also reminds guardians to get their

animal companions sterilized.

Shammi KapoorPosthumouslyHonoured by SAFF

The whole film fraternity came to an

instant standstill after the death of

the legendary actor Shammi Kapoor.

Lots of his fans have paid various

tributes to him as a mark of love and

respect. Likewise, the South Asia Film

Festival (SAFF), honoured him by

organizing a tribute programme in

Goa in September, in the memory of

the late actor.

Rahul Barua, the Secretary General of

the South Asia Foundation (SAF),

which organizes the festival in Goa

annually, said that as a tribute to the

legendary actor Shammi Kapoor,

besides a special screening of his film

Brahmachari, Shammi’s hit film

Kashmir Ki Kali were screened at the

festival, which also had a special

segment on films from Bhutan. He also

added that SAF (which is in its sixth

year of existence), had a rich haul of

more than 50 films from all the eight

South Asian countries. Bhutan is the

focus country of SAFF-2011.

He also added that, besides all this,

various film personalities like

Subhash Ghai, Randhir Kapoor,

Mahesh Bhatt and Sharmila Tagore

conducted workshops on various

aspects of filmmaking like

scriptwriting and direction.

Dev Anand andRajesh RoshanFelicitated by MP

Dev Anand is someone who can putany youngster to shame, courtesy his

never say die attitude towards not

just films, but also life! No wonder

then, this ‘Mr. All-In-One’ was

honoured with the ‘National Kishore

Kumar Samman’ for the year 2010-11

by the Madhya Pradesh government.

Simultaneously, music director Rajesh

Roshan will be bestowed with the

National Lata Mangeshkar award.

As a part of the award, they will be

presented with ` 2 lakh in cash, a

scroll of honour, shawl and

‘shreephal’. State Culture Minister

Laxmikant Sharma said that both the

film personalities had done a

commendable work in their long

cinematic career. The said function

happenedin October at Khandwa for

Dev Anand, while the date for Rajesh

Roshan is to be decided.

‘Love BreakupsZindagi’ MakersReceive PETAAward

The makers of ‘Love Breakups

Zindagi’ have one more reason to

celebrate as they have won the ‘Hero

to Animals’ Award from PETA India.

Born Free Entertainment gets ‘Two

Paws Up’ from People for the Ethical

Treatment of Animals (PETA) for

promoting animal rescue in their film

LBZ.

In the film ‘Love Breakups Zindagi’,

in one of the scenes the characters

portrayed by Dia Mirza and Zayed

Khan pull over their car to rescue a

small puppy sitting in the middle of

the road. When no guardian

appears, the couple decides to bring

the puppy home. Dia then decides to

adopt the dog and showers it with

affection. For showing that homeless

animals make wonderful additions to

families, Born Free Entertainment -

the film’s production company - has

won a ‘Hero to Animals’ Award from

PETA India.

”We give Love Breakups Zindagi

‘two paws up’ for reminding

moviegoers that India’s streets are full

of loving animals in need of a good

home”, says PETA India Chief

Functionary Poorva Joshipura. “We

encourage everyone who has the

time and resources to care for a dog

or cat, to adopt a homeless animal in

need - you’ll have a loving

companion for the rest of his or her

life.”

In India, approximately 25 million

homeless dogs struggle to survive on

the streets. Many of them go hungry,

are injured or killed, are hit by

vehicles or are abused by people.

Countless others are kept in animal

shelters because there aren’t enough

good homes for them. Every time a

dog or cat has a litter, it means fewer

homes for the dogs and cats that are

languishing in animal shelters or


ISSUE51 & 52

Himesh Reshammiya Teams up with World’s Biggest Rapper Lil Wayne

Opinion on Himesh Reshammiya,

the actor, may be divided. But

there’re no two ways about

Himesh the Musician, going great

guns. Ever since Himesh reversed

his earlier stubborn and stupid

decision to sing and compose only

in films that feature him as an

actor, a floodgate of opportunities

have opened up for the rhythmic

Reshammiya.

His biggest musical challenge is

the international album @ Da

Edge for which he has already

recorded a remix track with

Romanian musician Edward Maya.

Himesh just got even more

ambitious. His international album

will now feature a duet,

an original composition, with

American rapper Lil Wayne.

Wayne who is widely regarded as the

most successful rapper in the world

has sold approximately 10 million

albums across the world. In 2012’s

edition of the Guinness Book Of

World Records, Lil Wayne is

mentioned for as record-holder

for the ‘Most US Hot-100 Hits By

A Rap Artiste With 64 Hits

Between 1999 and 2010.”

Himesh invited Lil Wayne to

contribute to @ Da Edge. The two

are now working on a song

entitled ‘Come To Me Now’. It

will be released not only as part

of Himesh’s album but also as a

single in the US for fans of Lil

Wayne. Through them (Wayne’s

fans) Himesh hopes to establish a

musical market in the US.

When contacted, Himesh

admitted he was indeed doing a

song with Lil Wayne. The Wayne-

Reshammiya single ‘Come To Me

Now’ will release next year.

Deepika Approached by Olympics to be their Brand AmbassadorDeepika Padukone is the onlystunningly beautiful star who is indemand for her glamorous self asfor her sporty side. As much as sheis desired for glamorous magazinecovers, she is also desired by allsports institutions to attractyoungsters to sports or sportingactivity. In fact, Deepika herselfwas a state level badmintonplayer.

After being the face of F1 in India,Deepika has been approached for amotivational campaign that is beingworked upon for Olympics next yearand at the same time has beenapproached for becoming the faceof badminton in India. The OlympicsBoard wants her to promote andencourage young generation totake up sports in a big way.

Explains a source from the Boardpromoting Olympics, “We arelooking for a celebrity to promotesports. We need people to believethat if this person can achieve somuch at such a young age so canthey. In case of Deepika, she is a true

young achiever. She has achievedso much at such a young age.”

Deepika too is keen to give hertime to the motivationalcampaign, which will beaddressed to Indians so that weas a nation can win and achievemore at the Olympics. “My firstlove continues to be sports andI would love to do anycampaign that encouragespeople to take up sports in ourcountry”, says Deepika.

The official Olympicsspokesperson confirms, “Yes shehas been approached and in allmeetings, the board has beensaying that she is the only onethey would like as she has a verystrong bond with sports andachieved so much.”


DOUBLEEDITION

Priyanka Chopra to Release Her International Music AlbumUniversal Music Group (UMG), the

world’s leading music company,

and Desi Hits, have signed a

worldwide recording agreement

with actress Priyanka Chopra. As a

part of this deal, Priyanka will

release her debut music album in

North America with Desi Hits

through Interscope Records and in

other International markets on

Island Records UK.

A trained Western Classical singer,

Priyanka is currently in the studio,

writing and recording her debut

pop album, which will be sung in

English. Troy Carter, CEO of Atom

Factory, who also manages Lady

Gaga has signed with Priyanka to

manage her music career across

the globe.

Priyanka is also the first major

international signing for Desi Hits,

which was founded by

AnjulaAcharia-Bath in partnership

with UMG in 2010 as the pre-

eminent home for highly creative

artists with Indian/South Asian

roots. Ms. Acharia-Bath, the Chief

Executive of fusion multi-platform

media company Desi Hits!, flew to

India with UMG UK Chief Executive

David Joseph to sign on Priyanka.

”Pop music has always had a love

affair with Indian culture and with

Priyanka’s unique talent and

experience, we have the

opportunities to push the boundaries

of popular culture,” stated Jimmy

Iovine, Chairman of Interscope

Geffen A&M Records. “I feel this is an

amazing opportunity for all of us.”

”Bollywood has had Priyanka to itself

for too long,” commented David

Joseph, Chairman and Chief

Executive of Universal Music UK.

“She has exceptional talent and we

look forward to launching her

recording career around the

world.”

”We believe wholeheartedly in

Priyanka’s talent, drive, and

creative vision,” stated Anthony

Saleh, Executive Vice President

and General Manager of Atom

Factory. “We are confident in

Priyanka’s ability to redefine pop

music on her own terms”

Her music debut will add another

dimension to this actor,

humanitarian, green crusader and

brand ambassador. Priyanka

Chopra, one of the most

recognized talents in Indian

cinema, is a recipient of the

prestigious Indian National Film

Awards amongst many others. She

is acknowledged as one of the

most versatile actors with many

path breaking performances.

Priyanka is also actively involved in

her role as the National

Ambassador for UNICEF in India

and the Green Ambassador of a

nationwide environment

awareness campaign in India.

Gulshan Grover Plays Dada Bhagwan in Hollywood FilmDesperate EndeavoursAfter winning hearts of theaudiences with I Am Kalam,Gulshan Grover is back again, thistime in a Hollywood film titledDesperate Endeavours.

The film is directed by the French-Algerian director Sam Khassa.Gulshan plays the role of DadaBhagwan; the man who went toAmerica in the 70s andenlightened the lives of theIndians as well as the Americans

there! The said film, that was shotin NY totally, premiered at theNew York International FilmFestival. What’s more,Gulshanwas nominated for theBest Actor award for this film atthe festival!

First the National Awardnomination, now the New YorkInternational Film Festivalnomination, Gulshan justcouldn’t have asked for more!


ISSUE51 & 52

Amitabh Bachchan to Make Hollywood Debut with

The Great Gatsby

The Great Gatsby marks Amitabh

Bachchan’s first ever mainstream

Hollywood movie to be directed

by the Oscar nominee

BuzLuhrmann (Moulin Rouge).

Bachchan plays Meyer

Wolfsheim - a Jewish man

Gatsby describes as a gambler

who had fixed the World Series.

Wolfsheim is a clear allusion to

Arnold Rothstein, a New York

crime kingpin who was

notoriously blamed for the Black

Sox Scandal which tainted the

1919 World Series.

The film is a new big screen

adaptation of F. Scott

Fitzgerald’s novel from the

uniquely imaginative mind of

writer/producer/director

BazLuhrmann. The filmmaker

will create his own distinctive

visual interpretation of the

classic story, bringing the period

to life in a way that has never

been seen before. Leonardo

DiCaprio stars in the title role.

The Great Gatsby follows

Fitzgerald-like, would-be writer

Nick Carraway as he leaves the

Midwest and comes to New York

City in the spring of 1922, an era

of loosening morals, glittering

jazz and bootleg kings. Chasing

his own American Dream, Nick

lands next door to a mysterious,

party-giving millionaire, Jay

Gatsby, and across the bay from

his cousin, Daisy, and her

philandering, blue-blooded

husband, Tom Buchanan. It is

thus that Nick is drawn into the

captivating world of the super

rich, their illusions, loves and

deceits. As Nick bears witness,

within and without the world he

inhabits, he pens a tale of

impossible love, incorruptible

dreams and high-octane tragedy,

and holds a mirror to our own

modern times and struggles.

Academy Award nominee DiCaprio

(Blood Diamond, Aviator) plays Jay

Gatsby, with Tobey Maguire

starring as Nick Carraway; Joel

Edgerton and Oscar nominee Carey

Mulligan (An Education) as Tom

and Daisy Buchanan; Isla Fisher

and Jason Clarke as Myrtle and

George Wilson; and newcomer

Elizabeth Debicki as Jordan Baker.

Indian film legend Amitabh

Bachchan will play the role of

Meyer Wolfsheim.

Oscar nominee Luhrmann (Moulin

Rouge) directs the film in 3D from

a screenplay co-written with

frequent collaborator Craig Pearce,

based on Fitzgerald’s book.

Luhrmann produces, along with

Catherine Martin, Catherine

Knapman, Lucy Fisher and

Academy Award winner

Douglas Wick (Gladiator). The

executive producers are Barrie

M. Osborne and Bruce Berman.

Two-time Academy Award-

winning production and

costume designer Catherine

Martin (Moulin Rouge) also

designs with the director. The

editors are Jason Ballantine,

Matt Villa and Jonathan

Redmond, and the director of

photography is Simon Duggan.

Luhrmann said, “Fitzgerald

loved the movies and was a

passionate believer in the

power of cinema. The Great

Gatsby has been adapted for

the screen no less than four

times. Fitzgerald’s story defies

time and geography. The vision

and the goal of our remarkable

cast and creativesis to do justice

to the deftness of Fitzgerald’s

telling, and illuminate its big

ideas and humanity. This is our

challenge and our adventure.”

The Great Gatsby is being shot

in Luhrmann’s native Australia.

The filmmaker stated, “The

opportunity to make the film in

Australia with the Bazmark

creative team is very important

to us; the assistance from

Screen Australia and the NSW

Government has made that

possible.”

The film will be distributed in

3D and 2D by Warner Bros.

Pictures, a Warner Bros.

Entertainment Company, and in

select territories by Village

Roadshow Pictures.


DOUBLEEDITION

mark, ‘3 Idiots’ being the highest.

Again, Bollywood is feted as just next

to Hollywood, but comes woefully

short when it comes to boxoffice

collections of single movies.

Hollywood’s top grossers repeatedly

breach the US$ 1 billion mark of which

approximately 50% collections are

domestic and 50% overseas.

So we may have one of the top five

boxoffice collections in the world yet

our top grossers are tiny (compared

to Hollywood) which means India

has the largest number of releases.

Again, fragmentation is clearly

visible. That is why there are more

movies chasing scarce release dates

and many good movies going

unnoticed. A healthy ratio of studios

and independents will ensure a more

optimal flow of releases and better

utilisation of resources.

This also brings out the need for a

healthy relationship between movie

moghuls and multiplex czars. One

India figures in the top five countries

of the world when it comes to

population and GDP (on PPP basis).

Hence it is natural for India to also

figure in the top five when it comes

to boxoffice collections. In fact,

India’s GDP is likely to overtake that

of Japan in a year’s time, so India will

figure in the top three of the world

club for these three parameters.

However, when it comes to biggest

grossers or largest circuits, India is

nowhere in the picture. Despite

being in the top club, as above,

India continues to languish in terms

of number of screens with a single

circuit. The largest, Big Cinemas, has

over 250 screens out of an estimated

12,000 screens in the country.

Behind Big Cinemas is PVR and

Inox with around 150 screens each.

Which means the market remains

deeply fragmented and benefits of

economies of scale are realised

neither to the industry nor the

consumer.

How Does

– Sandeep Mittal

IndiaSizeUp?

Usually the top three multiplex

circuits whether in Thailand,

Philippines, UK or USA, control about

50 per cent of the screens. However

in India they control less than 10 per

cent and therein lies the rub. For India

to be a cinema power there is an

urgent need to consolidate. And here

consolidation does not mean one

circuit gobbles up the other, but takes

over many of the 12,000 single or twin

screens to make at least a 1,000-screen

chain.

It is also interesting to note that India’s

highest grossing movies worldwide

have never crossed the US$ 100 million

• S P E C I A L F E A T U R E •


ISSUE51 & 52

Ra.One 225 crores Robot 375 crores

Top 10 movies by boxoffice collections (US$ b)1. Avatar (2.8)2. Titanic (1.8)3. The Lord of the Rings: The Return of the King (1.12)4. Pirates of the Caribbean: Dead Man’s Chest (1.07)5. Toy Story 3 (1.06)6. Alice in Wonderland (1.02)7. Pirates of the Caribbean: On Stranger Tides (1.01)8. The Dark Knight (1.0)9. Harry Potter and the Deathly Hallows Part 2*10. Transformers: Dark of the Moon**running

Top 10 multiplex circuits byscreen count (# of screens*)1. Regal (6,777)2. AMC (5336)3. Cinemark (3838)4. Carmike (2236)5. Cinepolis (2160)6. Cineplex (1351)7. Rave (936)8. Marcus (668)9. Hollywood (546)10. National (450)*approximate

must not view the other as

mercenary. In the last decade, India has

had a history of hostility between the

two camps. This does not bode well for

the industry as both are intertwined.

Movie producers and exhibitors must

engage each other in meaningful

dialogue, taking a holistic view of the

industry across the entire value-chain

from production to exhibition. Both

must brainstorm as to how the

industry can be corporatised and

consolidated so as to optimise the

boxoffice and benefit all.

India is very favourably placed in the

world community. With the second

fastest growing economy and a

young population, India is uniquely

positioned to reap the demographic

dividend. For India to leverage that

the industry needs to see the larger

Top 5 by Population

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Top 5 by GDP on PPP basis

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Top 5 by boxoffice collections

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picture. We urgently need to

corporatise and consolidate, not

necessarily in that order, but we need

to do both. From shooting to

projection we need to raise the entire

industry to global scales thereby

creating value all the way.

Fragmentation has been India’s bane

for long. From multiple, small

kingdoms before independence to

mini farmlands, India has not been

able to dominate the world due to

the absence of big thinking that

permeates giant MNCs and

governments. For India to become a

superpower in all spheres it is

important that producers and

exhibitors think together and think

big, really big. The gains will benefit

India and the world - the ecosystem of

producers, exhibitors and patrons.

• S P E C I A L F E A T U R E •


DOUBLEEDITION

Mysore got its first multiplex in the

form of DRC Cinemas located in

BM Habitat Mall, Jayalakshmipuram.

It is the first Multiplex in Mysore and

it opened to patrons on 1 October

2011. It consists of 4 screens, with one

of the screens capable of screening

both 3D and 2K content.

Mysore is one of the leading cities of

Karnataka, one of the major states of

South India. Mysore is 150 kms

southwest of Bangalore, the capital

of Karnataka. Mysore city with a

population of about 1.1 million is

also the city that attracts the

maximum number of tourists in the

state. To cater to this vast number of

tourists and also to its own residents,

Mysore has a number of

entertainment centres like traditional

single-screen cinema halls, game

DRC Cinemas Opens

Mysore Gets Its First!

zones, dance and drama centres,

theme parks, etc.

The city is cosmopolitan in nature,

attracting residents and businesses

from across the country. Mysore is

rapidly growing to be a major

destination for IT companies,

healthcare and higher education.

Brick-and-motar industries too are

not far behind, with two major

industrial belts located at Hebbal and

Nanjangud. Industrial houses such as

Reid & Taylor, TVS, AT&S, Nestle to

name a few, already have their

presence here while others such as

ITC plan to setup their units here.

Mysore is blessed with two perennial

rivers in close proximity – Cauvery to

the North and Kabini to the South.

Broad roads, underground sewerage,

avenue trees, footpaths, gardens,

boulevards etc, were planned and

executed as early as in the 1900’s.

Not surprisingly, Mysore has bagged

the award of being the 2nd cleanest

city in the Country.

The fully air-conditioned lobby and

the auditoriums are tastefully

designed to cater to the needs of the

people of Mysore. Top of the line

audio systems from Datasat and

projectors from Barco have been

• I N D I A P L E X I N G •


ISSUE51 & 52

CONSULTANTSArchitects: Designtude Studio, Bangalore

Lighting: Designtude India & Power Engineering, Bangalore

HVAC: Skanda Consultants, Bangalore

Electrical, Fire and Safety: Power Engineering, Bangalore

Audi Interiors and Acoustics: GM Audio, Chennai

Projectors: Dorairaj Associates, Mysore

Audio consultants: Dorairaj Associates, Mysore and GM Audio, Chennai

CONTRACTORSInteriors and Fabrication: Bhamys Constructions, Mysore

Electric: Nesara Electricals Bangalore and Mysore

HVAC: Freezing Point, Bangalore

Audi Acoustics: A. Dorairaj Associates

Fire and Safety: Firepro, Bangalore

EQUIPMENTProjectors: Screen 1,2 and 3: Panasonic DW100; Screen 4(2K and 3D): Barco 20C

Servers: Qube S servers for Panasonic Projectors and D Servers for Barco

Sound Processors: DATASAT AP-20

Speakers: DAS Audio

Amplifiers: Audio Centre Pro 9.0

Screen: Amar Plastics, Mumbai

Seating: SR Seating Systems, Bangalore

Lighting: Pasolite, Bangalore

LED: REI Electronics, Mysore

Carpets: Plaunche, Bangalore

Acoustical Materials: Anutone Strand, Subtex and Synth, Bangalore

Fire Doors: Ahlada, Hyderabad

installed here. Some of the other

facilities at DRC include:

• Ample parking in basement

• Online Booking facility at

www.bookmyshow.com

• Concession counters for food and

beverages.

• Clean restrooms with a separate

one for physically challenged

persons.

• Comfortable seating

• Fully air-conditioned

PROJECT FACT FILE



DOUBLEEDITION

Though Bhopal is thecapital of Madhya Pradesh,a central state of India,Indore is the largest city ofthe state and referred to asmini-Mumbai given itsproximity and ambience.Indore boasts quite a fewmultiplexes by now.Broadway is the latest tohit the city. TM does arendezvous.

Broadway at Indore is a single-level

4-screen multiplex located in Malhar

Mega Mall. It is spread in an area of

42,000 square feet. The management

claims their multiplex means total

entertainment - an ambience to be

experienced, technology to be

looked uponand service to be talked

about.

The lobby is in tones of yellow and a

huge concession counter for the

Indore Goes to Broadway

HDIL Scores a first

regular F&B like popcorn, cola,

samosa, sandwiches etc. and five

kiosk counters which has been

occupied by different vendors and

boast about speciality F&B like a

French fries counter, an Indori chaat

counter which caters chaat according

to festive moods, Bhutta (corn cobs)

with different flavours and many

more regional food varieties.

Broadway Indore is the first multiplex

in Indore to have 2k digital screen with

7.1 digital surround sound as also the

first to feature a 2K 3D digital screen.

The seating auditorium is very



ISSUE51 & 52

comfortable with spacious seats and

good spacing between rows.

The multiplex has another two firsts

to its credit. It boasts the biggest

screen in the state of Madhya

Pradesh (of which Indore is the

capital). Also the Broadway Lounge

Theatre is one of the biggest lounge

auditoriums in Indore with

40 reclinersand lots of spacing

between seating rows.

The multiplex also has invested in

training its staff to be customer

friendly staff. The ticket rates have

been maintained at reasonable levels

with two weekday schemes of super

Mondays and happy Tuesdays to

ensure higher occupancy on lean

days.

Bollywood stars have descended

Broadway Indore to promote their

movies - John Abraham, Dia Mirza,

Zayed Khan, Himesh Reshamiya,

Vinay Pathak etc. Vinay Pathak liked

the multiplex so much that he came

back to watch a film with the crew

and sat amongst regular patrons for

a evening screening of a movie.

That Indorians have largely accepted

Broadway Indore is evident from the

fact that in a span of three months of

operations there has been a

tremendous response enabling it to

become one of the top three

multiplexes of Indore.



DOUBLEEDITION

S2 serves as the new symbol of

contemporary style and design and

carries forward the essence of some

of the all-time greatest movies

screened at this venue over the last

three decades. It serves as the

destination for an incredible yet

affordable movie going experience,

in a setting that is truly inspirational.

The interiors are chic with the option

of a ‘gold class’ and all three screens

are equipped with state-of-the-art

technology to provide an experience

like never before.

The designs are new and the space

looks completely different, but S2 is

here to continue what Raghava Cine

Complex has accomplished over the

last 30 years – provide a wonderful

movie going experience. The space

was re-launched with a completely

new look in October by Dr. Vijay

Mallya, Chairman UB Group and

Megastar Padmabhushan

Dr. Chiranjeevi.

Raghav Cine Complex, Nellore

Returns in New Avataras S2 Multiplex

Raghava Cine Complex was launched

in 1980 by the Chairman of

McDowell & Co. Ltd. – late

VittalMallya in the presence of the

legendary cine artiste, honourable

Sri. N.T. Rama Rao, Revenue Minister

–N. Janardhan Reddy, and

Ex-Governor of Uttar Pradesh –

B. Gopal Reddy.

Over the last three decades, Raghava

Cine Complex has been a household

name in Nellore, bringing movies

from big banners across the country

with many favourites running well

over 100 days. These memories will

always be cherished and would not

have been possible without the late

MaguntaSubbarama Reddy, who was



ISSUE51 & 52

the visionary behind this legendary

theatre, a man whose mission was to

bring the best movies to the people

of Nellore. Raghava Cine Complex

was the first of its kind in Andhra

Pradesh with three screens,

completely air-conditioned designed

to entertain movie lovers.

Design

The space is designed by

Giovanni Castor of Castor Designs.

The multiplex is done up in a

contemporary fashion to give a

stylish yet warm feel so customers

could relax and completely enjoy the

experience. The lobbies and

washrooms shine in Travetino marble

and the auditorium is aesthetically

done up with walls paneled with

sheer chocolate brown curtains with

back-lit curtains and vitrified tiles on

the floor.

Giovanni Castor of Castor Design and

Associates in California brings more

than 22 years of hospitality and

interior design experience to escape.

Giovanni was Project Designer at the

top hospitality firm, WATG-

Winberley Allison Tong and GOO

Newport Beach Office. Castor was the

lead designer for the Palm Casino-

Las Vegas, L’Ermitage- Beverly Hills,

Grand Hyatt-Mumbai and also

collaborated with noted architect

I M Pei on the Four Seasons in

New York. Standing proof of his

immense global exposure is Escape in

Chennai, the first luxury multiplex in

the country.

Screens

Spanning a total area of a little more

than 40,000 square feet (ground

floor and first floor), S2 houses three

screens, catering to a capacity of over

1,500 seats. Each of the screens comes

with a select number of Gold Class

seats that have been specially

designed with luxuriously

comfortable reclining seats to

provide customers with a first class

quality experience.

Technology

The cinemas are equipped with state-

of-the-art entertainment technology;

including digital projectors with 3D

technology, 2.4 gain Silver Screens

and digital audio, delivering

stunning cinematic experience. All

installations are commissioned by

well calibrated testing equipment

and factory trained in-house

engineers.

Food Court

Done up in style and looking over a

lush garden, the food court at S2 is

the perfect place to enjoy a quick,

delicious meal with friends and

family. The elaborate menu covers

Indian, Chinese and Continental

cuisines and boasts of items such as

creamy pastas, scrumptious

sandwiches, signature pizzas,

delightful desserts, as well as the

aromatic local flavours of Nellore.

There is also a wide selection of

freshly squeezed beverages at the

juice bar and a variety of munchies at

the chaat counter.

ConcessionsThe Food and Beverage counters at

S2 offer a variety of freshly prepared

snacks, ranging from popcorn, puffs,

desserts, beverages, ice cream and a

whole lot more.



DOUBLEEDITION

RDX-4K

At S2, RDX-4K stands for the Real Digital Experience provided by 4K

projectors. Watching movies in digital format means enhanced clarity, colour,

contrast and brightness by incorporating all DCI – screen management system

standards. The movie looks and sounds exactly the way the film-maker

intended. The cinema comes replete with Barco digital projectors with 4K

resolution, the latest in digital technology. Hence the projection brings

stunning images in enhanced 4K resolution (4,096 x 2,160), combined with

ultimate brightness and vibrant colour-accuracy time after time. They are also

known for their technical competency in preventing piracy.

RDX 3D

All the cinemas are equipped with 3D. 3D movies in RDX use the Master

Image’s Digital 3D technology. Digital 3D adds a new dimension in 3D

movie viewing and providing an immersive experience that engages the

audience in to the situation of the movie with realistic colour and sharp

images. The system interfaces with the Digital Cinema Servers and are

capable of playing 3D content that comply with the Hollywood Studio

approved DCI specifications.

Sound

The screens are equipped with 3 way JBL speakers and QSC amplifiers with

world’s leading QSC DCP 300 processor to give high precision in all

frequency ranges. These high quality equipment are tuned with standards

of SMPTE to give maximum voice clarity and are guaranteed to give an

audio experience that is unparalleled.



ISSUE51 & 52

Inox’s Second Avatarat Siliguri and Vijaywada

Further strengthening its presence in

the eastern state of West Bengal,

Inox launched its 2nd multiplex in

Siliguri at the City Centre, Matigara.

With the launch of this multiplex,

Inox introduced its 10th multiplex in

West Bengal and 40th in the country.

Inox at City Centre has 4 auditoriums

with a total capacity of 1,199 seats.

Alok Tandon, CEO, Inox Leisure Ltd.

said, “We at Inox take pride in

bringing the best movie-going

experience once again to our patrons

of Siliguri with the launch of our 2nd

multiplex at City Centre, Matigara.

We will continue to offer the Inox

hospitality and ensure more and

more patrons choose Inox to watch

their movies”.

Akin to the standards set at all Inox

multiplexes, this new multiplex is also

equipped with the best in projection

and acoustic systems, using the world’s

finest equipment and technology such

SILIGURI

as Christie’s projection and Dolby

Digital three-way sound. A fully

automated box office is situated at the

ground level and computerised

ticketing through the internet has

been introduced for the first time in

the city to ensure greater transparency

and comfort in ticket booking. Home

delivery of tickets will also be offered

soon after the launch.

Inox City Centre opens with a mix of

Bengali, Hindi and English movies,

all under one roof at flexi-pricing

through the day.



DOUBLEEDITION

Refuel, the in-house brand of theatre

food, which serves an extended

menu of flavoured popcorn, hot and

cold snacks, beverages and a variety

of combo meals. Trained staff in

ushering, Box office, concessions and

housekeeping ensures a comfortable

and pleasant experience. Besides, a

high standard of hygiene and

security within the complex

completes the loop in providing

world-class comfort.

With the launch of the 10th multiplex

in West Bengal (4 multiplexes in

Kolkata: Forum, City Centre,

Swabhumi, Rajarhat and 1 each in

Darjeeling, Durgapur, Burdwan,

Liluah and Siliguri), Inox now has a

total of 37 screens in the State.



ISSUE51 & 52

VIJAYWADA

Inox also launched its second

multiplex property in Vijayawada in

the southern state of Andhra

Pradesh. With the launch of this

property, Inox now has five

multiplexes in the State with

23 screens. The new plex has four

screens with a total seating capacity

of 1,198. Nationally, Inox now has

41 multiplexes and 155 screens across

26 cities.

Inox Leisure CEO Alok Tandon said,

“We at Inox take pride in bringing

the best movie-going experience

once again to our patrons of

Vijayawada with the launch of our

second multiplex at LEPL Icon,

Patamata.”

Inox at LEPL Icon screens a mix of

Telugu, Hindi and English movies, all

under one roof. Refuel, the in-house

brand of theatre food, which serves

an extended menu of flavoured

popcorn, hot and cold snacks,

beverages and a variety of combo

meals. Trained staffs in ushering, box

office, concessions and housekeeping

ensure a comfortable and pleasant

experience. In addition to these

facilities, a high standard of hygiene

and security within the complex

completes the loop in providing

world-class comfort.



DOUBLEEDITION

Some of the movies screened in the

opening week were Spy Kids: All The

Time In The World, Chatur Singh:

Two Star, Not A Love Story, Zindagi

Na Milegi Dobara, Mugguru Maha

Maayagallu, Urimi, Aarakshan,

Kandireega, Dhada, Naa Peru Shiva

and Kanchana.



ISSUE51 & 52

The promising cinema multiplex space

has witnessed several national and

international chains expanding its

footprint in India over the last few

years. Cinepolis India, part of the

Mexico based multiplex chain,

founded in 1971, is the rapidly

looking at expanding its operations

in India since establishing its first

property in Amritsar in 2009.

Cinépolis has introduced innovative

concepts to the exhibition industry,

such as the first multiplexes

(Multicinemas), the first concept of a

luxury cinema (Cinépolis VIP), the

partnership with Imax turned into

Cinépolis Imax.

As of October 2011, Cinepolis

worldwide boasts of 499,582 seats

pegging this fast growing multiplex

chain at fourth place in terms of

number of screens, in the global

ranking among exhibition circuits.

India is a huge opportunity for

Cinepolis as the market is growing at

an astounding pace. As of 2010,

Cinepolis, Ahmedabad

Creating a New Benchmark with

Cinema SoundCinepolis estimates its number of

patrons in India and Central & South

America to be 7 million. The number

is only slated to grow especially in

India, considering the entertainment

boom and growing population

flocking to multiplexes fuelled by the

mall culture. This cinema chain, is

today one of the fastest growing in

India, totalling 5 cinemas with

26 screens and 6,000 seats.

Cinepolis, Vastrapur , Ahmedabad

property is the latest with

6 auditoriums and 1,100+ seats.

The multiplex is situated in Alpha

One mall, near Vastrapur lake and

was launched in November 2011.

• C I N E M A S Y S T E M S •


DOUBLEEDITION

By the virtue of its location, in the

bustling Alpha One mall, Cinepolis

Vastrapur plays host to most of the

major movie releases every week and

higher footfalls during the

weekends.

Utilising its rich experience in cinema

sound systems and track record,

Harman India has recently concluded

a successfulinstallation at

Cinepolis,Vastrapur, Ahmedabad.

When starting out to set-up this

premier property in Ahmedabad, the

Cinepolis management were quite

clear on delivering the promise of

their international vision - ‘To light

up the movie of your life with smiles

and unforgettable moments’.

Upholding this vision and mandate,

the management at this multiplex

had to ensure that technically this

cinema property creates the best in

class cinema experience, especially

from the technical aspects of audio

and video for the discerning

audience.

The complete installation project –

including right selection of audio &

video systems was spearheaded by

Prem Kumar Tewari, Head of

Technology, Cinepolis India.Harman

India team carried out an extensive

exercise of understanding the

cinema’s current as well as future

needs of providing the best in class

sound for its patrons. With the

advent of 3D cinema, it was evident

that the sound systems have to

match the requirements of the latest

in worldwide cinema standards and

also leave sufficient scope for

upgrading.



ISSUE51 & 52

Each of the six screens in this theatre

features a complete system of

Harman’s JBL ScreenArray

loudspeakers, JBL 46462A dual

subwoofers and JBL 8340A surround

speakers powered by Crown Audio

DSi 2000 Series amplifiers, to deliver a

spectacular surround sound

experience. The Dsi cinema amplifiers

deliver perfectly matched performance

with each award-winning JBL

ScreenArray system, making this a

winning cinema solution. “The sound

of the ScreenArray loudspeakers and

the surround speakers is exceptional.

JBL was the natural choice for a

number of reasons, the main ones

being JBL’s reliability, reputation,

sound quality and value,” said Prem

Kumar Tewari, Head of Technology,

Cinepolis, India. We wanted

loudspeakers we knew would be

reliable under continuous use and

especially suit our requirements for

future upgrades. JBL & Crown Cinema

range have been around a long time

and are proven in movie theatres

worldwide. The Harman systems easily

fill all of our theatres in Ahmedabad

with clear and powerful sound and

really complement the excellence of

the digital projection picture quality.”

he added.

The system was designed to deliver

to its fullest output in all crucial

scenarios including supporting high

quality sound output for 3D

screening, ensuring most importantly

ease of operation to the user. The

headroom for the variations and

control in sound output are best

managed with this combination of

high performance Harman systems.

In order ensure there is sufficient

room to handle sound levels going

beyond the handling capacity of the

system, Harman engineers designed

the perfect system to meet all these

challenges. The new system

suggested by Harman India team, has

capability of handling high sound

levels with ample headroom; it

reproduces soft whispers to the

loudest bang, more efficiently. This

was ideal for the requirements put

forth by the Cinepolis management.

“With the booming development in

Indiancinema/multiplex space, this is

a great opportunity for Harman

Professional to be part of a successful

installation.” said Sriram Thandra,

Sales Manager, Harman India. “We

are confident that in the near future,

with the increasing demand for

premium sound and video, high-end

cinema will expand into all cities

throughout India. With this

partnership, we are further

establishing Harman as the standard

for Indian cinema.” he added.

Harman’s rich experience of being the

sound solutions partner at prominent

auditorium and theatre venues around

the world has earned an enviable

reputation in the installation markets-

especially in cinema with notable

installs including majority of screens for

PVR Cinemas, Satyam Cinemas in

Jodhpur, AGS in Chennai, Cinerama

Dome, Hollywood, Grauman’s Chinese

Theatre, and the multi-functional

Sigapi Achi Convention Centre at the

Chettinad Medical College

Auditorium, Chennai to name a few

installs in the recent past.



DOUBLEEDITION

JC MehtaVice President – Engineering, PVR Cinemas

Cinema Sound MattersThat ‘sound is half the picture’ is now a well-known cliche.However, how leading multiplex circuits understand anddeploy audio technologies across their auditoriums isimportant for readers and patrons.

In a two-part First Person, Theatre Magic (TM) talks to itsJC Mehta (JCM), VP Engineering at PVR Cinemas tounderstand how cinema sound matters for PVR.The second part is overleaf. Excerpts of the first part:

TM – As someone who at the helm

of affairs on the technical front

at PVR Cinemas, how important

do you think good sound is for

the cinema experience?

JCM – Although film is by definition

a visual medium, the story is

incomplete without ‘sound’. The

entire cinema- going experience has

undergone a sea change in India

with multiplexes& the mall culture.

Needless to say the audience is quite

demanding of the best services and

cinematic experience that will keep

them entertained for 2~3 hours.

Additionally, the cinema audience,

especially urban and sub-urban is

quite well read and aware of the

various entertainment options and

technologies.

In our experience more often than not,

audience on their exit from the theatre

are reminded of the audio experience

among the top reasons of rating a

movie- be it any genre - drama,

comedy , action, thriller. In a country

like India, where movies have all these

elements, a good sound experience in

the cinema is the essence of a successful

show. The sound reproduction in

cinemas is not only about playing it

‘loud’, it is also about matching every

visual as a complementing experience

to the aural senses.

Having said that, PVR has been

constantly following and adapting

all the latest international trends &

standards in cinema sound – like

digital cinema, 3D Cinema Sound etc,

in order to ensure that someone who

has watched a Steven Spielberg

movie say in Europe or US has the

same experience in India. In this

endeavour we have chosen partners

like Harman with legendary audio

brands like JBL & Crown which have

internationally defined cinema

sound experience for over the years

and also provided with the necessary

support our technology mandate of

being ahead in the adoption of the

latest technologies for cinema sound.

TM – How would you describe the

changes in the cinema industry

given the growth in varied

entertainment options and

competition among multiple

players?

JCM – The very definition of

‘entertainment’ for an Indian

consumer has changed over the years

with the sheer availability of options,

disposable income and exposure to

international standards. Be it a

sporting event, live concert, movies

in multiplex, an evening out with

family and friends, the options are

unlimited. As the industry grows

leaps and bound there is a need to

invest in the right technology to

compete on an international level.

The differentiation in the experience

that the audience has at home versus

multiplexes, sets the latter apart.

Today, there are several players in the

market with a very competitive

landscape in terms of pricing and

service offering.


ISSUE51 & 52

However in my opinion the

competition is definitely something

that will only increase, given the

market size and proliferation of

multiplexes to Tier II cities. At the end

of it,the location, premium offering

with value add, ability to innovate,

number of screens and shows and a

comfortable movie viewing

experience both in terms of the

audio & visual helps a cinema chain

achieve a competitive edge.

TM – What is the single most

striking change, technological

advancement that you have seen

in the last few years, especially

in the area of sound equipment?

JCM – One significant change that

has taken place in the last few years

with regard to reproduction of

sound in cinemas is that speaker

technology has moved on from the

simple low powered 2 way systems to

high powered 3 way systems and

now to high power 4 way systems

with the introduction of DSP

technology. Amplifier technology

has also kept pace with these

changes in speaker technology pre-

loaded presets for varied cinema

models, eliminating the use of

crossover units.

TM – How has your requirement

for setting up a complete cinema

sound system changed in the last

few years with consumer

demand? What is your wish list

on the technology front

especially in terms of sound

while deciding and installing

cinema systems?

JCM – As one of the leaders in

cinema multiplex segment in the

country it is our imperative to

provide the very best experience in

order to sustain the ever-increasing

consumer demand and keeping pace

with the advances in technology,

occurring worldwide.

To this end, we have constantly

invested in new technology to

provide the latest in sound. A prime

example is PVR Juhu, Mumbai where

we have done a complete revamp in

the audio equipment as part of our

philosophy of providing the best.

Innovation and market needs are

another driving factor at PVR.

Director’s Cut, a premium cinema

experience for theatre-going

audiences in New Delhi, is coupled

with 7.1 surround system experience.

Needless to mention our patrons are

extremely happy with the enhanced

movie viewing experience.

In Cinema, the mantra is to keep it

simple. Our wish list is that the influx

of new technologies should continue

to ensure that the equipment is easy

to install, simple to maintain, is

upgradable and delivers outstanding

quality, meeting all the standards

and benchmark that we have set for

PVR Cinemas.

TM – How has your organisation

geared up to address the

requirement for sound with 3D

cinema which seems to be the

order of the day? Is 3D Cinema

here to stay?

JCM – 3D cinema has become

extremely popular and is now here

to stay with even Indian film makers

exploring this technology

successfully. Hence there is need to

ensure the sound systems at the

theatres best supports the format of

uncompressed playback and creates

the best audio and visual experience.

Digital content has ensured that we

can playback uncompressed sound

and this means having the right

equipment to reproduce this sound.

We havethereforeinvested in the

latest JBL 4 way speakers and the

latest DSi digital amplifiers from

Crown to support our requirements

to support 3D sound.

TM – How important is acoustics

to a good sound environment in

the auditorium? Are acoustics

and audio considered together

for good sound?

JCM – Good acoustics is a very

important and the first step for good

sound reproduction. We have

constantly endeavoured to ensure

that all our auditoriums are

acoustically well treated to ensure

that we get the best quality of sound

reproduction for the high-end

equipment that we invest in – be it in

the materials used for the set-up,

sound systems, fabrics, seating all

carefully chosen and installed to

meet international standards of

cinema screening.

TM – What do you see as the

future of cinema sound? After 7.1

digital surround sound are height

channels here to stay to make it

9.1 or 11.1 or even 13.1?

JCM – Sound as you know

technology has progressed from

mono to stereo to digtal 5.1 and 7.1.

We are aware that there are

technologies that provide for many

more channels of sound today.

However, we feel that 7.1 itself offers

an excellent feel and right now there

is not much of content that is

available today, reproducing more

than 7.1 channels. Once there is an

increase in the availability of content

in more than 7.1 channels of sound,

PVR will be at the forefront in

adopting that technology.


DOUBLEEDITION

TM – Congratulations on yournew assignment. As head of allentities for Barco India , whatchallenges do you foresee?

AG – The role of India in Barco isincreasing and it is really a greatchallenge for me to fulfill theexpectations towards India.Reliability and self confidence aretwo challenges I foresee. We need tohave a long term vision and not onlymidterm problem solving. It is likeprojecting the magic for future!

TM – The road ahead? What areyour plans for the India market?

AG – Barco is really top quality andwhat we try to convince the marketin India is to go for the qualitywhich is in a long run always morecost effective and will result in somesaving so it is the missionary work inIndia which is very important.

TM – Please highlight Barco’sR&D initiatives, the investmentsand sales activities...

AG – We are just aiming for morereliable and more locally engagedproducts which means more localsuppliers. All this to definitely fulfillocal customer needs, but alsokeeping in consideration the state-of- art and real scientific challengesof our industry and tackle them, forexample, laser projection. In terms ofsales we are looking for partners aswe are growing rapidly and this is agood practice in digital cinema andprojection. We try to do that in otherbusiness units and try to discovermarket segments which we have

been strong but until recently wedidn’t pay much attention such asmedia or non-cinema projection.

TM – The future of HFR and Auro-3D in India? When will we see thefirst rollout here?

AG – HFR (High Frame Rate ) & Aurowill be the next level of cinemaexperience for viewers. The HFR trialsthat we have seen take you to adifferent level of visual delight which isnot seen before. No wonder thatstalwarts like James Cameron, of Titanicand Avatar fame, believe that it is thefuture of cinema. We are equipped forHFR development and in fact were thefirst to demonstrate single projectorHFR at ShowEast recently. Auro is thatadded element of wow experience thatwe always aim for our customer with alifelike sound. The first rollout willhappen in the coming year 2012 andwe are absolutely confident that themoment the audience experiences thequality they will appreciate and loveand will not want to compromise onsuch quality.

TM – Has a clear demarcationbetween D-Cinema and E-Cinemabeen established? If not, will theconfusion continue?

AG – For Barco India there is not muchdifference between both. What weoffer is wide range of cinemaprojectors and we believe that themoment the quality sensitivity isamong the audience the movie goerswill ask for DC and the momentBollywood goes for 3D movies theywill require Barco projectors – it is not

about differentiating between DC &EC but it is only moving a step aheadtowards quality. We have not onlycatered to the needs of the cinemamarket but have upgraded thestandards. For example, Barco with ourSI partner introduced HD to E Cinema.

TM – Any new offerings for thebudget E-Cinema space? How doyou intend to position Barco Indiastraddling the two valuepropositions of D & E-cinema?

AG – We at Barco believe that thestandards will converge and thecurrent phenomenon of EC & DC willmerge at some point of time. Wecontinue to cater to the differentrequirements of the cinema marketwith our state-of-the-art products.The aim is to bring the best value tothe customer in each of the segmentand help him upgrade on acontinuous basis. As regards newoffering, there are exciting newproducts, concepts in the pipeline andthe visible ones are Auro-3D sound,HFR capable projectors, TMS etc. Thedistant ones are the laser engine, andmany more which we can not reallyshare at this point of time.

TM – What is the future of cinemaexhibition in India?

AG – Flying high, India being thelargest movie consumer in the world,I feel the cinema is in the culture andholds strong cultural value whichneeds to be preserved. Barco ishappy to be associated with thisgreat country, great people andgreat industry.

Abel GaramhegyiManaging Director - Barco, India

Cinema ProjectionCompletes the Picture!If ‘sound is half the picture’ then visual is the other half.What is important from the perspective of one of theleading brands of the visual medium would be of interestto readers and patrons.

In the second part of First Person, Theatre Magic (TM)talks to Abel Garamhegyi (AG), Managing Director ofBarco India. Excerpts:

Cinema Acoustics

[email protected]

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DELHI +9111 2437 8061CHANDIGARH +9180 5493 3223KOLKATA +9198 8062 3510

CHENNAI +9144 2833 0906BENGALURU +9180 2520 3114HYDERABAD +9180 0810 1389

It could be the hall acoustics! It is true that the most expensiveof cinema gear cannot deliver pristine sound if the acousticalenvironment is not in sync. So how does one go about it?

Anutone is the answer! Anutone’s vast array of acousticalproducts, systems, solutions and services enables you tooptimise cinema audio and realise the best from yourequipment for the complete satisfaction of patrons.

Are the dialogues muddled instead of crisp? Doesthe surround sound seem to come from the frontinstead of rear? Wait! Don’t blame your equipment!

theatre magic

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