The Voice ChartThe Voice ChartHow to develop your analytical writing abilities

Practicing Close ReadingPracticing Close Reading

From Craig Simmons “Skill Acquisition in Football 8 to 16 year olds”

The athlete replicates a movement until it becomes a ‘programme’ stored in memory. The more experience and success they have of the movement,

the technique and the application, the more successful the execution of the

skill becomes instinctive.

Level OneLevel One

Level One: EvidenceIdentify all the things you see in the text

Diction: what type of words are used? Imagery: What senses are provoked?

Detail: What are the basic facts or ideas?

Language: How would you describe the WHOLE text?

Syntax: How does construction convey tone?

Level TwoLevel Two

Level Two: AssociationsMake abstract mental connections with the text

What senses do you connect to the text? Try to associate ideas and emotions, not concrete nouns (“fear” not “haunted house”)

Level ThreeLevel Three

Level Three: RelationshipsDiscover patterns that lead to claims about the text

Repetition : similarity, echo, parallelism Contrast: antithesis, opposition, tension

Shift: transformation, alteration

Juxtaposition: adajency, contiguity

L1: Evidence

Diction ImageryDetail

L2: Associations

Abstract ideas and/or emotions

L3:Relationships

RepetitionContrast

ShiftJuxtaposition

induction

deduction

Relationship ColumnCLAIM – bigger picture! What repeats or

contrasts? WHY?You can have more than one sentence! In fact,

you should!

The association of _______ repeats within the image to give an impression of _____.

The idea of ________ in the _________contrasts with the ______ of the _________to create _________.

Associative StatementsAssociative Statements

Toyota’s ad seeks to persuade consumers that its Corolla inherently possesses a sense of youthful power and exhilaration. The ad’s primary rhetorical strategy, a chimeric analogue, juxtaposes a Corolla on a roller coaster, one designed to shift the audience’s probable impression of the Corolla as lackluster to one more energetic. The ad, adorned with images of joy and thrill—smiling twenty-year olds, multiple hands extended without stress into the blue sunshine, and a text built out of vibrant, primary colors—reinforces Toyota’s claim that purchasing the Corolla will produce a fanciful experience not physically possible with other automobiles.

Associative Statements

Toyota’s ad seeks to persuade consumers that its Corolla inherently possesses a sense of youthful power and exhilaration. The ad’s primary rhetorical strategy, a chimeric analogue, juxtaposes a Corolla on a roller coaster, one designed to shift the audience’s probable impression of the Corolla as lackluster to one more energetic. The ad, adorned with images of joy and thrill—smiling twenty-year olds, multiple hands extended without stress into the blue sunshine, and a text built out of vibrant, primary colors—reinforces Toyota’s claim that purchasing the Corolla will produce a fanciful experience not physically possible with other automobiles.

How does the Toyota ad portray the Corolla?

By repeating images of youthful excitement and contrasting that pleasure against the dangerous thrill of a rollercoaster, Toyota’s ad seeks to persuade consumers that its Corolla inherently possesses a sense of joyous power and exhilaration. The image features a stable Corolla on a roller coaster, designed to shift the audience’s probable impression of the Corolla as lackluster to one more energetic. The ad, adorned with images of joy and thrill—smiling twenty-year olds, multiple hands extended without stress into the blue sunshine, and an picture built out of vibrant, primary colors—reinforces Toyota’s claim that purchasing the Corolla will produce a fanciful experience not physically possible with other automobiles.