The Urban Reality Model (URM)

A competitive edge in Architectural Visualization

Why you should provide the URM?

• Serious gaming is NOW!• Get involved earlier in the process, before

your competitors.• Provide new value added services, stand out

from the market• It’s cutting edge technology, not easy to adopt

by competition.

Serious gaming is NOW!

• The average game player is 37 years old and has been playing games for 12 years.

• Big chance that buyers will know how to deal with virtual environments. Use it to sell them property!

• 3D & multi touch hardware is becoming more and more accessible mainstream now.

• Your property market will boom at least another 5 years.

Stand out from the market through added value.

• The interactive features delivers• Better understanding plans among all stakeholders• Faster decision because of better / same insights• Prevention of costly mistakes, because plans can be

seen from all perspectives. Better to redesign than to reconstruct because of a mistake

• This is a proven tool in the Netherlands. More than 120 projects have been done since 2000.

Get involved earlier in the process, than before your competitors.

• Acquire in a phase where your competition is not acquiring.

• Use other marketing and communication budgets than only those available for sales.

• Build a relationship with your client market long before other viz agencies come in.

• Be the first in your market to make use cutting edge.

BUILD ON 3DSOLUTIONS EXPERIENCE SINCE 2000

Sounds nice but how do you that market leader position fast?

Who are we

• Founders: from the Delft University of Technology in Netherlands; in the VR business since 2000.

• Our vision: 3D will me a standard component in the communication between people in businesses.

• Our mission: help 3D Viz companies in upcoming markets gain this VR competitive edge fast and claim market leadership and build durable partnerships.

• Our capacity: over 30 (interactive) 3D specialists in Ukraine with easy expansion.

What did we do?

• Experience– We’ve delivered more than 70 URM’s– In the 3D outsourcing business since 2004 with

development capacities in Ukraine– Clients from Europe, Middle East, USA.

• Award winning team: many competitions over the years including animation of the year.

• Currently developing partnerships in Vietnam and Brazil.

How can we provide you value

• Free portfolio: use our latest URM to perform sales.• Free demo: you deliver the 3d model and we turn it

into an Urban Reality Model.• Cost rate projects; the first projects at 12,5 Eur/hr• Technological partnership; we will be on top of the

technology• Extra 3D capacity; if you need extra professional and

cost efficient 3d modeling capacity.• Superior Rendering and Animations;

if you need it to be WOW!

What does it take to join us?

• Believe in our vision• 3D is your passion and life• Business sense: – Long term strategy and durable partnerships– Market share over short term profits– Desire to cooperate, learn and to improve– Good local network

Don’t believe our words, but our portfolio

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