THE TV OF TOMORROW SHOW 2015 The official Twitter hashtags of the show are #TVOTSF and #TVOTSF2015 and the official Twitter account is @TVOTshow.

SCHEDULE OF EVENTS FOR TUESDAY, JUNE 23RD 8:00-9:00AM Hawthorn Room Registration, Breakfast, Schmoozing and Networking 9:00-9:10AM Ventana Room Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt] 9:10-9:30AM Ventana Room Opening Keynote Drawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson will explore the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson will discuss the bets and changes that broadcasters, operators, content creators and content owners must embrace, in order to survive and thrive in the new era of TV and video. 9:30-10:30AM Ventana Room The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win? As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the viewer loyalty? Based on moderator Alan Wolk's controversial piece, "It's Always the Ones You Don't Suspect," this debate will involve much audience participation, shouting, and laughter as we attempt to determine, once and for all, just how the future will play out. Panelists include:

Sean Besser, Head of Platform, Peel

Colin Dixon, Principal Analyst, nScreenMedia

Erik Schwartz, Head of Product--Live, BitTorrent

Seth Shapiro, Governor, Television Academy

Jeremy Toeman, VP of Products, CNET

David B. Williams, SVP of Network Communications, Maker Studios

Alan Wolk, Senior Analyst, TDG/Chairman, 2nd Screen Society (Moderator)

2 9:30-10:30AM Prince Room TV and the Internet of Things As Internet-of-Things (IoT) technology finds its way into the home, a number of key players in the advanced-TV industry--including cable operators, set-top middleware providers, smart remote developers, and others--are finding themselves ideally positioned to take advantage of this phenomenon. This session will outline the role that TV and its technology infrastructure can play as the Smart Home becomes a reality; identify the opportunities that the IoT presents to companies in the advanced-TV space; and examine the ways in which those companies are refocusing and retooling in order to seize those opportunities. Panelists include:

Susan Crouse, Director of Product Management, Alticast

Bala Krishnan, Chief Product Officer, Peel

Michael Lee, General Partner, Rogers Venture Partners

Arthur Orduna, Chief Innovation Officer, ADT (Moderator) 9:30-9:45AM Cypress Room INSIGHTS TRACK: Beyond the Hype: Insights from the Frontline of TV Revealing new insights from Frank N. Magid Associates' 2015 Video Entertainment Study, Mike Bloxham and Debby Ruth, leaders in Magid's national television practice, set the scene for the day with research on the reality of changing patterns in how America views its favorite shows--whether live, streamed, and on screens large and small. Presenters:

Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates

Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates 9:45-10:30AM Cypress Room INSIGHTS TRACK: Meet the Millennials: A Live Panel Discussion with Members of the "Me" Generation We often hear what media people have to say about Millennials. Today we'll hear what Millennials have to say about the changing face of TV, their reactions to it, and what motivates their behaviors. We'll explore some of the key issues with Millennials themselves, as we seek to understand how the attitudes and expectations of the rising dominant economic group in society will shape the TV of Tomorrow. Moderator:

Sharalyn Orr, Executive Director, Magid Generational Strategies 10:30-10:40AM Schmoozing and Networking Break, Sponsored by comScore 10:40-11:10AM Ventana Room Keynote Fireside with Roger Lynch, CEO of Sling TV In January of this year, in a bid to reinvent the pay-TV model to attract "cord-cutters, cord-nevers and supplementers," DISH Network launched Sling TV, an Internet-delivered "virtual MVPD" or "skinny bundle" service that offers a basic package of 22 cable channels--including ESPN, AMC, HGTV, TNT and A&E--for $20 per month with no contract. In this fireside interview with [itvt] Founder and Editor-in-Chief, Tracy Swedlow, Sling TV CEO, Roger Lynch, will discuss what the service has achieved to date, and cast light on the role he expects it and other OTT TV services, to play in tomorrow's television ecosystem. Questions to be addressed include: What is the significance of the fact that Sling TV is primarily a live/linear TV service, when OTT TV is typically associated with on-demand content? How does it avoid disrupting the business models of its content partners, most of which enjoy longstanding relationships with its parent company and other traditional pay-TV providers? To what extent is OTT TV being driven by a fundamental change in consumer behavior? And what does Sling TV hope to accomplish in the coming months and years?

11:10-11:40AM Ventana Room Keynote Presentation by Albie Hecht, General Manager of HLN Albie Hecht is leading HLN's efforts to transform itself into what it terms "the first all-screens home for the best social news and lifestyle content in the world." And it seems that the network's strategy of targeting an audience of "Millennials and the Millennial-minded" is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics. In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen. 10:40-11:40AM Prince Room Advanced-TV Advertising in the Political Arena This session--helmed by the former Director of Integration and Media Targeting for the Obama 2012 Campaign--will explore how political campaigns are increasingly making use of advanced-TV advertising technologies and best practices, in order to reach potential voters. Panelists will discuss such topics as: How TV is bought and sold for presidential campaigns vs. local campaigns; how new analytics agencies are forming on the left and the right to inform optimized buys, and how these agencies are fitting into the political campaign ecosystem; the importance of voter file matching; the unique complication to political ad-buying around Lowest Unit Rates; the evolving differences between buying broadcast and buying local cable; and the emergence of innovative, cross-media political ad campaigns that encompass both TV and digital. Panelists include:

Michael Beach, Co-Founder, Targeted Victory

Richard Bell, Director of Media Optimization, BlueLabs

Peter Bouchard, Director of Media, Civis Analytics

Carol Davidsen, VP of Political Technology, Rentrak (Moderator)

Scott Tranter, Partner, 0ptimus

Derek Turner, Product Development Director, Analytics Media Group

11:40AM-12:40PM Ventana Room Live Social Broadcasting: A New Kind of Television? Over the past few months, there has been an explosion of activity in the live social broadcasting space. Already, we are seeing the emergence of Periscope stars, such as Amanda Oleander, who has received over 16 million "hearts" on the platform and has been hailed by the Daily Mail as "the new Kim Kardashian." In addition, traditional TV programs have been using the medium to extend their reach with behind-the-scenes live-streams. At the same time, though, many in the industry are concerned that the increasing popularity of live broadcasting platforms will result in widespread piracy of TV content. This session will attempt to understand the significance of live social broadcasting, identify the likely trajectory of this phenomenon, and debate the opportunities and challenges that it presents to the TV industry. Issues to be addressed include the new kinds of talent, new programming formats and new interactive and social user experiences to which it is giving rise; the ways in which it can be monetized; its potential to enhance and expand the reach of traditional TV programming; its implications for news reporting; how to address the copyright issues it raises; and more. Panelists include:

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Jonathan Simpson-Bint, Chief Revenue Officer, Twitch

Scott Budman, Business and Technology Reporter, NBC News (Moderator)

Ari Evans, CEO, Maestro

Amanda Oleander, Periscope Star

Erik Schwartz, Head of Product--Live, BitTorrent

Sharan Sklar, Director of Business Development, Independent Television Service/OVEE 11:40AM-12:40PM Prince Room EPAM MASTER CLASS: Beyond "Watch" Apps: Building a Better Audience with Adobe Products The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide. In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. Presenter:

Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems (Note: There will be an encore presentation of this Master Class at 9:10AM tomorrow.) 11:40-11:55AM Cypress Room INSIGHTS TRACK: Case Study: Smart Broadcast, Emerging Opportunity Until recently, local broadcasters were not able to fully leverage opportunities enabled by connected TV. In this session, Sorenson Media will present research findings about "Smart Broadcast," the fusing of broadcast and digital capabilities enabled by connected TV's, and explain how it can be applied to benefit local broadcasters, advertisers and, most importantly, consumers. Presenter:

Matt Timothy, Chief Commercial Officer, Sorenson Media 11:55AM-12:40PM Cypress Room INSIGHTS TRACK: Connecting the Dots with Connected TV: Consumers, Data, Insights and Success As more televisions and viewing devices are connected to the Internet, more digital capabilities and usage data are introduced to the ecosystem. This panel will discuss consumer behaviors on connected TV's, and the implications of the newly unleashed wealth of behavioral data for programming, marketing and advertising decision-makers. Panelists include:

Farhad Massoudi, CEO, adRise

Jodie McAfee, General Manager, AdHub, Samsung

Debby Ruth, SVP of National Television and Video, Frank N. Magid Associates (Moderator)

Matt Timothy, Chief Commercial Officer, Sorenson Media

Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM)

12:40-1:35PM Working Lunch, Sponsored by Adobe, Experian and TubeMogul A gourmet boxed lunch will be available in the Hawthorn Room. We will be holding three Master Classes during the lunch break: Ventana Room ADOBE MASTER CLASS: Adobe, Pac-12 and Shaw: Research and Discussion TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies. (Note: There will be an encore presentation of this Master Class at 10:05AM tomorrow.) Prince Room TUBEMOGUL MASTER CLASS: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation, as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? (Note: There will be an encore presentation of this Master Class at 11:10AM tomorrow.) Cypress Room EXPERIAN MASTER CLASS: It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies.

6 Attend this session if you want to hear first-hand from Experian Marketing Services about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Session leaders will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV? Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:

Brad Danaher, Addressable Media Manager, Experian Marketing Services

Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services

Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

(Note: There will be an encore presentation of this Master Class at 12:05PM tomorrow.) 1:35-2:30PM Ventana Room Live Sports Beyond TV As live sportscasting expands beyond its traditional TV home, this session will assess the lessons learned from deployments on new platforms to date, and debate what those deployments can tell us about the future of the medium. As well as attempting to identify the new platforms on which live sportscasts will be deployed going forward, panelists will predict the impact that those platforms will have on both the user experience and the monetization of live sports. Topics to be addressed include the role Facebook, YouTube, Snapchat and other social-media platforms will play in the future of live sports; the potential of virtual reality; the impact of new, live personal-broadcasting platforms such as Periscope and Meerkat; the emergence of interactive audio technologies that seek to enhance the online sports-viewing experience; and more. Panelists include:

Dave Alloway, Director of Customer Experience, Neulion

Clifton Dawson, CEO, Greenlight VR/Former NFL Running Back

John Griffin, VP of Digital Media, Dolby Laboratories

Scott Gutterman, VP of Digital Products and Operations, PGA Tour

Shaun Koiner, Chief Product Officer, Perform Media

Chris Kuhrt, Product Manager, Interactive TV, DISH Network (Moderator) 1:35-2:30PM Prince Room Discovering, Managing and Monetizing Social-Video Talent This session will explore the process of discovering, managing, marketing and monetizing social-video talent (including both on-screen and behind-the-camera talent), at a time when there seems to be a fair amount of evidence that such talent has more influence on Millennials and Plurals than do established celebrities (a recent study, for example, found that 13- to 34-year-olds are more likely to be influenced to make purchases by YouTube stars/creators than by traditional TV and movie stars). Topics to be discussed include: new platforms for sourcing social-video talent; the ways in which social-video celebrity is fundamentally different from the traditional concept of celebrity; the evolving relationship between social-video stars and creators and their audience; the kinds of deals that social-video stars and creators are signing in order to capitalize on their success, and how those deals are structured; how emerging social-video platforms are fostering creator communities; and how the job of the talent manager is being reinvented for a new era. Panelists include:

Byron Ashley, Senior Talent Manager, Big Frame

Amanda Oleander, Periscope Star

Nathan Sedlander, President, StarMaker Interactive

Warren Shaeffer, Co-Founder, Vidme

Jody Simon, Partner/Entertainment Department Production Practice Chair, Fox Rothschild

Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)

Ingrid Vining, Head of Community, Tongal

1:35-2:15PM Cypress Room INSIGHTS TRACK: The Research POV on OTT With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades? Panelists include:

Rob Aksman, Chief Experience Officer, BrightLine

Jane Clarke, CEO and Managing Director, CIMM (Moderator)

Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

Tom Love, VP of Consumer Insights, Roku

Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network 2:15-2:30PM Cypress Room INSIGHTS TRACK: Case Study: Viewing Insights from Road Warriors TV and how we consume it are changing everywhere. In this session, Sonifi Solutions will share content and technology trends before, during, and after travel--across platforms. Insights include tracking everything from Millennials to laggards and how media behavior and trends in the home influence other environments.

Diane Clarkson, Senior Director of Market Insight, Sonifi Solutions 2:30-3:25PM Ventana Room Technology Leaders on the Innovations that Will Shape the TV of Tomorrow This session--which brings together thought leaders and decision makers from technology providers at the forefront of developing the infrastructure that will power the TV of Tomorrow--will attempt to identify the technologies that will have the largest impact on the television and video spaces going forward, as well as the precise nature of that impact. Special attention will be given to identifying technologies whose potential has hitherto been overlooked or underestimated, as well as to deciding which technologies are currently being overhyped in the media. In dialog with the audience, panelists will also outline possible strategies for broadcasters, MVPD's, advertisers and other industry players looking to implement the technological innovations that will shape the future of the industry. Panelists include:

Leah Belsky, SVP of Operations, Kaltura

Seth Haberman, CEO, Visible World (Moderator)

Mark Hydar, Head of Dev/Ops, Ericsson

Gary Lauder, Managing Director, Lauder Partners

Marcus Liassides, President and CEO, Sorenson Media

Steve Reynolds, CTO, Imagine Communications

8 2:30-3:25PM Prince Room New Marketing Strategies for a Changing TV World This session will explore the influence on marketing practices of a range of new developments that are affecting the television and video space, including emerging social media platforms, Big Data and analytics, changing audience demographics, cultural shifts, and more. Panelists will attempt to identify which of these developments will likely have the greatest impact, and will examine recent innovations both in how television and video are used as marketing platforms, and in how programming and the viewing experience in general are marketed to consumers. They will also debate whether traditional notions of marketing are adequate for today's rapidly evolving TV and video space, or need to be fundamentally re-thought. Panelists include:

Lung Huang, VP of Global Partnerships, 84.51 Degrees

Al Lieberman, Professor of Business, Stern School of Business, NYU (Moderator)

Danielle Mullin, VP of Marketing, ABC Family

Linda Ong, President, Truthco

Vivian Rosenthal, CEO, Snaps 2:30-3:10PM Cypress Room INSIGHTS TRACK: Content Development: Finding Hits in the Evolving Viewing Landscape How do you decide what content to greenlight in today's challenging video environment? As content is increasingly consumed in time-shifted modes and on different devices, shouldn't the way we develop and test shows evolve in step? This session will present a robust discussion about the future of program evaluation, new metrics in the process, shifts in tastes among generations, the importance of digital, and more. Panelists include:

Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment

Thomas Grayman, Senior Director of Brand and Consumer Research, Spike TV

Jack MacKenzie, President, Magid Generational Strategies (Moderator)

Chip Walters, VP of Research, The CW Network 3:10-3:25PM Cypress Room INSIGHTS TRACK: Case Study: The Impact of Compelling Content on Ad Receptivity A+E Networks will share dramatic insights from primary research that quantifies the influence of how much viewers like a show on key measure of advertising effectiveness. Presenter:

Mariel Estrada, VP of Strategic Insights, A+E Networks 3:25-4:20PM Ventana Room TV Everywhere: Maintaining the Momentum With TV Everywhere now fully in field (or pretty close), it seems clear that it is a strong success. TVE is seeing rapid increases in usage and, according to at least one recent research study, is a strong driver of consumer satisfaction for both networks and operators. This session will update where TVE is now, and take a look at how it can advance to the benefit of viewers and ecosystem companies. Panelists will explore TVE learnings, challenges and surprises from the field, covering such areas as distribution, authentication, usage, user experience, technology infrastructure, measurement, and standards. They will also examine how TVE marketing and advertising are helping drive business objectives for TV industry firms--and, finally, will attempt to predict where TVE is going, how we get there from here, and what still needs to be done. Panelists include:

Jeff Allen, VP of Business and Corporate Development, Clearleap

Lieh Ching, Head of Professional Services, Accedo

Kelash Kumar, Director of Product Management, Adobe Primetime

Bill Niemeyer, Senior Analyst, nScreenMedia (Moderator)

Dewey Reid, VP/Executive Creative Director, CNN

Emil Rensing, Chief Digital Officer, EPIX

3:25-4:20PM Prince Room Connected TV: Powering a New Television User Experience This session will explore the new kinds of content offerings and user experiences that are made possible by smart/connected TV--and identify best practices for presenting these offerings and experiences to the viewer. Questions to be answered include: What kinds of content and content packages are proving popular on smart/connected TV and why? Is there a fundamental difference between the kinds of content popular on connected-TV platforms and the kinds consumed on MVPD services? What makes for an effective app/channel store? What kinds of app designs are proving most popular? What are the prospects for services that enhance programming on the smart TV, whether through the incorporation of automatic content recognition (ACR) technology or through delivery of content and data via the device's IP connection? And what new user experiences will be enabled by new operating systems and other smart/connected-TV technologies coming down the pike? Panelists include:

Chris Cha, Senior Manager, webOS, LG Electronics

Kirby Grines, Co-Founder/VP of Business Development, Float Left Interactive

Ed Lee, VP of Content Acquisition, Roku

Rebecca Rusk, Chief Experience Officer, BexUX (Moderator)

Evan Young, GM of Content, Applications and Advertising, TiVo 3:25-4:10PM Cypress Room INSIGHTS TRACK: Measuring the TV of Tomorrow--Advertisers Hold Forth: A Special Panel Hosted by the Advertising Research Foundation (ARF) Major trends carry major consequences, so what does the changing landscape of TV mean for advertisers? What research and measurement demands will satisfy brands and deliver the level of confidence necessary to justify sustained investment in different media? Hear the concerns, enthusiasms and needs of major advertisers as they weigh the options and challenges before them. Panelists include:

Esther Burke, Consumer Insights Manager, Microsoft

Greg Durkin, SVP of Marketing Analytics, Warner Bros. Theatrical

Ashish Joshi, Senior Director of Global Data and Analytic Insights, Clorox

Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation (Moderator) 4:10-5:00PM Cypress Room INSIGHTS TRACK: Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first "Digital Natives," Plurals have grown up with time-shifting as the norm, mobile connectivity as commonplace, and video across all devices as a birthright. As we approach the end of the day, we will take the opportunity to meet a live panel of the next generation that will bring their own attitudes and perspectives to the TV of Tomorrow. Prepare to be schooled! Moderator:

Sharalyn Orr, Executive Director, Magid Generational Strategies

10 5:00-5:40PM Cypress Room INSIGHTS TRACK: The View from the Top: What's Keeping Howard Shimmel Up at Night? Learn what is on the mind of Turner’s Chief Research Officer, Howard Shimmel, in this live, in-depth interview with Magid's Mike Bloxham. From changing viewing behaviors to changing demographics, and from new types of measurement to new viewing platforms, understand the challenges and opportunities from someone on the front line of every aspect of the business at one of the world's major media companies. Participants:

Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates

Howard Shimmel, Chief Research Officer, Turner Broadcasting 5:40-6:20PM Cypress Room INSIGHTS TRACK: Insights All-Stars: A Post-Game Wrap-Up Illustrious industry leaders offer observations and analysis on what they heard throughout the day, discuss the most meaningful insights, and offer their key take-aways and advice. Panelists include:

Sumithra (Sumi) Barry, SVP of Consumer and Market Intelligence, NBC Entertainment

Mike Bloxham, SVP of National Television and Video, Frank N. Magid Associates (Moderator)

John Collins, Managing Director of Broadcast and ITV, Media Storm

Charles Kennedy, Chief Research Innovation Officer, Advertising Research Foundation

Howard Shimmel, Chief Research Officer, Turner Broadcasting 4:20-4:30PM Schmoozing and Networking Break, Sponsored by comScore 4:30-5:25PM Ventana Room It's Not TV, It's OTT OTT distribution is no longer trending. At the speed of today's deployments of new OTT products and services, OTT has needed to mature very quickly. And while we are solving the technical and distribution questions relatively quickly, the great unknown remains: The Consumers. What will they buy? What will they use? What will they keep? How will they respond to advertising? And how are they (and we) going to deal with the hundreds of OTT options that will be available within the next 12 months? In our legacy business model, consumers had to deal with hundreds of channels in a convenient bundle. Now they have to navigate through hundreds of choices, and make a purchase, a viewing and a retention decision about each. And all those viewers represent eyeballs that we need to monetize through new advanced-advertising paradigms. This session will focus on OTT consumer marketing, usage/tune-in, retention and advertising: in other words, all the things that we know exactly how to do in our legacy business, but we are just learning how to do in the OTT business. Panelists include:

Mike Earle, CEO, aioTV

Rick Howe, The iTV Doctor (Moderator)

Adam Lowy, GM of Interactive and Advanced TV, DISH Network and Sling TV

Claire McHugh, CEO, Axonista

William Mobley, CEO FreeCast

Paul Stathacopoulos, VP of Strategy and Execution, Rovi

Adam Ware, SVP/Head of Digital Media, Tennis Channel 4:30-5:00PM Prince Room Fireside: The Agency Perspective Starcom MediaVest's Dan Bruinsma is responsible for tactical planning and buying of all lines of business for Bank of America, Merrill Lynch, Merrill Edge and US Trust. He also oversees the Deliver discipline for Starcom's Bank of America account, which uses business context, strategic principles, target insights, experience platforms and suggested media allocations to bring ideas to life in market. In addition, he heads Starcom's Mobile Center of Excellence, where he leads a team focused on building training programs, publishing best practices for the agency, and consulting across the client roster on a variety of business challenges. In this fireside with Chris Pizzurro, who heads up product, sales and marketing at cable

industry-backed advanced-advertising company, Canoe, Bruinsma will discuss his work in advanced-TV advertising at Starcom, addressing such issues as managing video buys across platforms, the agency's forays into interactive video advertising, new opportunities presented by dynamic ad insertion (DAI) for VOD, how he expects TV buying and selling to evolve going forward, and more. Participants:

Dan Bruinsma, SVP, Director/Mobile COE Lead, Starcom MediaVest

Chris Pizzurro, Head of Product, Sales and Marketing, Canoe 5:00-5:25PM Prince Room The Mutant Medium: The Bizarre Climb and Next Act of Television People talk about the disruption of television as if this is somehow new. In fact, television has gone through at least five transformations and three implosions in its 100-year life, driven by a cast of visionaries, despots, poets and charlatans stranger than any screenplay. The best way to understand where media will go next is to understand the road it has traveled so far. This talk by USC Professor and Television Academy Governor, Seth Shapiro, walks through under-appreciated, fascinating, pivotal moments in the story of television, showing how a strange parlor trick became the most powerful medium in history, how it changed, and why. 5:25-6:20PM Ventana Room Millennials and Plurals I: TV for "Multis" What does it take to reach young audiences set on discovering programming they can identify with, respond to, move with and use to build collective experiences? Today's Millennial and 18-and-under set, who are coming-of-age in an increasingly mixed ethnic, racial and cultural society, are driving demand for new content and formats. This session brings together distinguished development and production executives from companies that have emerged over the past few years to meet the entertainment needs of Millennials and Post-Millennials, in order to shed light on how they are redefining TV and video content for this increasingly multi-cultural, multi-interest, and multi-platform audience. Panelists include:

Zadi Diaz, VP of Programming and Development, AwesomenessTV

Conn Fishburn, Chief Strategy Officer, Zealot Networks

Erin Flood, Director of Content Strategy and Acquisition, Verizon (Moderator)

Kathleen Grace, Chief Creative Officer, New Form Digital

Alejandro Trevino, Executive Producer and Head of Entertainment Production, Maker Studios 5:25-6:20PM Prince Room Monetizing Connected TV: Advertising, Tcommerce and Beyond This session will explore the latest developments in the monetization of smart/connected-TV platforms, examining the new options that are enabled by IP connectivity, automatic content recognition (ACR), and other technologies. Panelists will share the lessons learned from recent trials and commercial deployments in such areas as interactive advertising, targeting/addressability, data generation, tcommerce, and more. They will also attempt to identify new ways in which connected/smart-TV platforms will be monetized going forward, as well as emerging technologies that will lend themselves to the monetization of connected/smart TV. Panelists include:

Rob Aksman, Chief Experience Officer, BrightLine

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Scott Brown, SVP of Engineering and Strategic Relations, Nielsen

Michael Collette, CEO, Cognitive Networks

Mike Fitzsimmons, Chairman and CEO, Delivery Agent

Jonathan Hurd, Director, Altman Vilandrie & Company (Moderator)

Kent Steffen, President of Digital Services, CSG International

Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media (GroupM) 6:20-8:00PM Hawthorn Room and Beyond Cocktail Reception, Sponsored by Rentrak (Note: The Cocktail Reception will include a Chocolate and Whisky Tasting, featuring chocolate from Poco Dolce and a range of single-malt whiskies.) Presentation of the 12th Annual Awards for Leadership in Interactive and Multiplatform Television

SCHEDULE OF EVENTS FOR WEDNESDAY, JUNE 24TH 8:00-9:00AM Hawthorn Room Registration, Breakfast, Schmoozing and Networking 9:00-9:10AM Ventana Room Welcoming Address by Tracy Swedlow, Editor-in-Chief of [itvt] 9:10-10:05AM Ventana Room Social TV: More than Idle Chatter This session will explore how social TV is no longer simply about viewers using their second screens to chat about the shows they are watching, but instead is evolving into something much more fundamental to the creation, the marketing, the viewing experience, the measurement and the monetization of television. In the words of industry analyst, Colin Dixon, "social isn't just happening around the TV experience, in some cases it is the experience." Panelists will highlight recent and ongoing programming projects and emerging technology platforms that illustrate the increasingly close ties between television and the social sphere; and will explore such issues as how social can be used as a programming platform for TV; how fan communities can become collaborators in the promotion of programming; whether, as some have claimed, the social activity around a show is a better measure of its success than its ratings; the new kinds of data that are being generated by social viewing; the impact on the social-TV space of live social broadcasting platforms; the extent to which social TV allows programmers to engage younger viewers; and more. Panelists include:

Malcolm CasSelle, GM of Digital Media, SeaChange International

Alexander Mazzara, CEO, Joiz

Craig Palmer, CEO, Wikia

Josh Rickel, VP of Media and Entertainment, Spredfast

Hardie Tankersley, SVP of Innovation, Fox Broadcasting

Jeremy Toeman, VP of Products, CNET (Moderator)

Eli Uzan, Chairman, Screenz 9:10-10:05AM Prince Room EPAM MASTER CLASS: Beyond "Watch" Apps: Building a Better Audience with Adobe Products The many challenges of delivering high-quality on-demand video via the Internet have largely been solved, or are at least managed. However, the challenges of finding--and retaining--a high-quality, economically viable audience are many and complex. This Master Class is created and presented by EPAM Systems, an Adobe implementation partner that has deployed Adobe products in over 40 media companies worldwide.

In the class, we will focus on the practical realities of building a media management and delivery platform that does more than simply authenticate users and play video. We'll start with the assumption that the participant has experience with--or is at least generally familiar with--either Adobe Omniture and/or Adobe pass; we'll then show, through a step–by-step evolution of the Adobe products and capabilities involved, how to create better audience profiles that generate more engaging and personalized content catalogs, which in turn can improve engagement and overall audience value. This class is ideal for any content company that is considering a "direct-to-consumer" offering. Presenter:

Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems 9:10-10:05AM Cypress Room Emerging Best Practices for Measuring TV on Digital Platforms This session will examine the ongoing challenges involved in accurately measuring and understanding TV viewership on non-linear platforms, and outline how audience measurement is being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, and other ongoing changes in viewer behavior. Most importantly, the session will show how broadcast and cable networks, MVPD's, digital publishers, advertisers and agencies each have a critical role to play in the process of overcoming measurement challenges on digital platforms. The goal of the session will therefore not only be to help attendees understand the issues at play, but to help them understand what they themselves must do in order to make TV audience measurement across platforms a reality. Panelists include:

Jane Clarke, CEO/Managing Director, CIMM

Joan FitzGerald, SVP of Television and Cross-Media Services, comScore (Moderator)

Cathy Hetzel, Corporate President, Rentrak

Helen Katz, SVP/Director of Research, Starcom MediaVest Group

Howard Shimmel, Chief Research Officer, Turner

Lauren Weinberg, VP of Strategic Planning and Consumer Insights, Yahoo 10:05-11:00AM Ventana Room Beyond the "YouTube MCN" The term, "YouTube MCN," is increasingly a misnomer, as many of the leading companies in this space redefine their business as much more than simply representing YouTube channels, and embrace new monetization models beyond YouTube advertising. This session--which brings together representatives of these companies and of companies that are seeking to help them reinvent their business model and reduce their reliance on YouTube--will explore the consequences of this reinvention, not just for the online video space, but for the television and advertising industries in general. Questions to be answered include: Which new social-video platforms are the MCN's targeting and how? To what extent will programmatic threaten the role of MCN's if they continue to rely on advertising? What role will branded content play in the future of MCN's--as well as ecommerce and merchandising--and how will this affect the kind of programming they produce and represent? Can MCN's and the Millennial "influencers" they represent help brands reach the younger consumers that appear to be increasingly turning away from traditional TV? And what new opportunities will be presented to MCN's and creators, not just by emerging virtual MVPD services (e.g. Sling TV and Verizon's OnCue-based service) and by the increasing popularity of connected-TV platforms (Roku, Apple TV, etc.), but also by traditional TV? Panelists include:

Olivier Delfosse, COO, StyleHaul

Jon Erlichman, Columnist, TheWrap (Moderator)

John Evershed, CEO, Mondo Media

Rob Gabel, CEO, Tubular Labs

Oren Katzeff, Head of Programming, Tastemade

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Ed Laczynski, CEO, Zype 10:05-11:00AM Prince Room ADOBE MASTER CLASS: Adobe, Pac-12 and Shaw: Research and Discussion TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. We'll kick-off our Master Class with Joe Martin, Analyst for the Adobe Digital Index, as he unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile. Then we'll engage in a candid discussion with Ryan Currier, Head of Digital Products at Pac–12 Networks; Chris Hopkins, Senior Manager of Digital Research and Analytics at Shaw; and Campbell Foster, Director of Marketing at Adobe Primetime, to hear their perspectives on this research, as well as the trends driving their current and future digital video strategies. 10:05-11:00AM Cypress Room Programmatic TV and Video: Where Do We Stand Today? Programmatic TV and video advertising, if successfully implemented, will arguably be one of the most important developments in years for both the television and the advertising industries. Yet a brief perusal of the advertising trade press makes it clear that there has recently been some skepticism expressed about its prospects which, it is claimed, have been overhyped. This session, which brings together leading companies from the buy-side and the sell-side of the programmatic TV space, will counter such skepticism by eschewing hype and focusing on tangible achievements to date--drilling down into the actual mechanics of buying and selling TV and video advertising programmatically. The goal will be to provide a realistic assessment of the progress that has been made so far, to enumerate the obstacles that must still be overcome, and thereby to draw up a clear roadmap to the full implementation of programmatic TV and video advertising. Panelists include:

Brian Burdick, EVP of Digital and Programmatic, WideOrbit

Tim Hanlon, CEO, The Vertere Group (Moderator)

Doug Hurd, Co-Founder and EVP of Business Development, clypd

Bruce Mello, VP of TV and Video Activation, TubeMogul

Chris Raleigh, Chief Commercial Officer, placemedia

Steve Silvestri, Senior Director of TV Advertising and Technology Sales, AOL

Brad Smith, SVP of Revenue and Operations, Videa 11:00-11:10AM Schmoozing and Networking Break, Sponsored by comScore 11:10AM-12:05PM Ventana Room OTT Is the New Normal: What's Working, What's Not and Why With services like Hulu and Netflix appearing on set-top boxes and ESPN and HBO playing on Apple TV, it's hard to say where the "top" of OTT is. The complexity of media distribution has grown dramatically This panel will explore companies' (both established broadcasters' and upstarts') experiences to date launching and supplying programming to OTT services, often while running their own direct-to-consumer offerings. We'll get into lessons learned, problems that arose, solutions that were applied, efficiencies that were discovered, consumer and advertiser reaction to date, and more. Panelists will also weigh in on their views of the future of the OTT world and on what new opportunities will arise. Panelists include:

Chad Dunavant, VP of Product Management, CSG International

Martin Focazio, Senior Director of Strategy and Business Consulting, EPAM Systems (Moderator)

Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

Jennifer Mirgorod, EVP of Brand Distribution, Turner Broadcasting System

Jody Stark, EVP of Global Commercial Strategy, Piksel

Luc Tomasino, Chief Marketing Officer, Tablet TV

Michael Tribolet, CEO, YipTV 11:10AM-12:05PM Prince Room TUBEMOGUL MASTER CLASS: Software Changes Everything...Again: Automating Television Buys with Programmatic TV Technology For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, brand lift. Yet these benefits are overtly absent on the biggest screens in the house: TV's. Not only does programmatic TV extend digital performance targeting and reporting insights to television advertising, but it enables holistic planning across every screen and provides brand advertisers more flexibility to shift ad dollars and optimize on reach and frequency, regardless of where a viewer is watching. With Programmatic TV (PTV), brands and agencies can buy TV ads in a way that has never been possible before today. Join Bruce Mello, TubeMogul's VP of TV and Video Activation as we usher in this new era of brand advertising; answer questions on the current state of programmatic television; and discuss where we, as an industry, go from here. Questions to be addressed include: What is a useful definition of programmatic TV for brands, agencies, broadcasters and distributors? Who stands to benefit the most from programmatic TV in the near term? How about over the long term? How do current business benefits shape what solutions will be available over the next two years? What are the big barriers to growth in programmatic buying and selling of television and what's being done to address them? 11:10AM-12:05PM Cypress Room Big Data, Analytics and Advertising This session will present a broad examination of the role of Big Data and analytics in TV advertising. The first part of the session will be devoted to questions around the data itself: How to ensure the quality of the data being used to drive advertising decisions (how often is it updated? is it known or modeled? how large a pool of consumers was it drawn from?)? How detailed is this data today? What new techniques are emerging for analyzing it? In what ways will TV's migration to online platforms--including social-media platforms--give rise to new forms of data? How to address consumers' privacy concerns? And more. The second part of the session will be devoted to assessing how successfully the data is being used to date, in order to enable addressable and programmatic TV advertising, as well as to a discussion of how we might expect the relationship between Big Data, analytics and TV advertising to play out going forward. Panelists include:

James Bourner, Head of Display and RTB, Jellyfish Online Marketing

Adam Gaynor, VP of Media Sales and Analytics, DISH Network (Moderator)

Walt Horstman, President, AudienceXpress

Helen Katz, SVP/Director of Research, Starcom MediaVest Group

Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

Wendell Wenjen, VP of Business Development, Simulmedia 12:05-1:00PM Ventana Room Discovery and Navigation: Intelligent Technologies Enabling New Viewing Experiences Viewers are consuming record amounts of traditional pay-TV, OTT and made-for-Web content across a range of devices, and where you watch is now far less important than how you watch. Spelunking through pages of content to watch a 5-minute Webisode is not entertaining, and content owners still want to provide a branded, continuous viewing experience that keeps consumers engaged. Programmed navigation is stepping in to fill the role that human programmed broadcast schedules have played for decades--Thursday night "must-see TV" is evolving into bespoke entertainment streams that aggregate on-demand content from many sources. This panel will look at how smart content (a.k.a. metadata),

16 algorithmic navigation and feedback loops are enabling new viewing experiences, including personalized channels and creative short-form applications. Panelists include:

Adam Eatros, COO, Yidio

Christy Martin, Principal, iBox Systems (Moderator)

Warren Packard, CEO, Thuuz Sports

Ty Roberts, Chief Strategy Officer, Gracenote

Tyler Winton, VP of Client Services, Digitalsmiths 12:05-1:00PM Prince Room EXPERIAN MASTER CLASS: It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier TV is facing an evolution: shifting viewing habits, devices everywhere we turn, and an explosion of data. This new era of TV advertising ushers in hot, trending buzzwords like "addressable," "programmatic," "cord cutting" and "audience hubs." This Master Class serves as a guide to not only define current and emerging capabilities in the TV ecosystem, but also provide a lively discussion of how marketers are implementing engaging and measurable audience-fueled TV advertising strategies. Attend this session if you want to hear first-hand from Experian Marketing Services about the power of addressable TV, real-life success stories, and how brands are using new audience hub platforms to deliver data-fueled campaigns. Session leaders will answer questions such as: What data sources work best for targeting or analytics? Is cross-channel targeting a reality? How successful are addressable campaigns? Can you show me real reports and results? What tools are you using to marry together data I can actually use? And what is the next evolution of addressable TV? Join us for a look behind the addressable TV curtain and see what industry leaders are doing when it comes to TV targeting, technology and analytics. Session leaders include:

Brad Danaher, Addressable Media Manager, Experian Marketing Services

Kevin Heindl, Director of Partner and Advertiser Solutions, Experian Marketing Services

Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services

12:05-1:00PM Cypress Room The Future of Pay-TV Advertising This session will showcase recent deployments and technological developments in pay-TV advertising, and attempt to predict how MVPDs' advertising offerings will innovate as they adapt to a rapidly evolving television and video environment. Panelists will examine a range of advanced-advertising areas, including interactive ads, dynamic ad insertion (DAI), addressable/targeted advertising, advertising on "TV Everywhere" services, the generation of set-top box data, programmatic advertising, and more. Panelists include:

James Ackerman, Executive Chairman, Broadway Systems

Chris Hock, SVP of Business Development and Strategic Partnerships, BlackArrow

Pete Mann, Director of National TV Sales, West Coast, AT&T AdWorks

Lenny Melamedas, Principal, M2C

Chris Pizzurro, Head of Product, Sales and Marketing, Canoe (Moderator) 1:00-1:55PM Lunch 1:55-2:50PM Ventana Room Understanding the Cloud and its Implications This session will explore the ways in which cloud-based approaches are transforming television's technology infrastructure, as well as their implications for other parts of the TV ecosystem. Panelists will draw on real-world deployments to highlight the benefits of HTML5, Cloud DVR and other cloud TV technologies, which include the ability to create innovative, graphically rich, and personalized cross-platform viewing experiences; to deploy feature updates in real time; to improve data generation--thereby enabling better targeting of content and advertising; to provide virtually unlimited storage for content recordings; and more. At the same time, they will outline the challenges that still face cloud-based approaches, and debate the ways in which other elements of the TV ecosystem, such as search, discovery, navigation and design, must adapt in order to take full advantage of them. Panelists include:

Daniel Frankel, Editor, FierceCable (Moderator)

Lakshmana Pamarthy, Director of Product Management, ActiveVideo

Erik Ramberg, Director of Product Management, Ericsson

Robin Wilson, VP of Business Development, NAGRA 1:55-2:50PM Cypress Room Advanced Advertising and Engagement According to some estimates, approximately 50% of viewers are distracted by a mobile device during commercial breaks. This session will explore how advanced-TV/video advertising--including interactive advertising and advertising that supplements TV campaigns with a presence across the various digital platforms that would otherwise entice the viewer away from those campaigns--is addressing this problem. Questions to be answered include: Is it indeed true--as a recent piece from the IAB's Advanced TV Advisory Board claims--that "audience choice--viewers choosing their content and influencing or potentially even choosing which ads they see--ensures deeper engagement with...advertising?" If so, what kinds of interactive ad formats are proving most effective at engaging viewers, and how do we determine this? How should advertising on a second screen complement and enhance advertising on the first screen? What are the best practices for coordinating campaigns across TV and digital platforms? How well are new interactive and cross-platform advertising techniques delivering on their oft-claimed promise of generating richer data that can itself be used to increase viewer engagement? And to what extent will television's ongoing migration to connected platforms result in a boom in interactive advertising? Panelists include:

Avi Brown, Chief Digital Officer, Extreme Reach

John Collins, Managing Director of Broadcast and ITV, Media Storm

Allison Dollar, CEO, ITV Alliance (Moderator)

Chris Falkner, SVP of Advanced TV, NBC Broadcasting

Tobias Schmidt, CEO, wywy

Jeri Smith, CEO, Communicus 2:50-3:45PM Ventana Room Millennials and Plurals II: Established Media Players Embrace the Future A recent research report* found, among other things, that Millennials and Plurals consider online video programming "more relatable" than traditional TV; prefer watching original online programming to network and broadcast TV programming that has been made available online; and are more likely to be influenced to make purchases by YouTube creators than by traditional TV and movie stars. This and other evidence appears to suggest that established media companies and brands that are looking to stay relevant to younger viewers may not just need to make a few adjustments to traditional programming formats and distribute their content on new platforms, but may be forced to fundamentally reinvent those formats and the advertising that supports them. This session--which brings together representatives from an established media company, from an upstart that was recently acquired by a major media company, and from a company that is seeking to help advertisers reach younger viewers through new kinds of branded entertainment, as well as a well-known futurist--will explore how these companies have been embracing the future and re-inventing programming and advertising to appeal to the rapidly evolving expectations of a new generation of viewers. Panelists will outline the lessons learned and the progress made to date, and cast light on the innovations we can expect from them going forward. Panelists include:

Zach Blume, Partner/Managing Director, Portal A

Sarah Malkin, VP and GM of Programming, Maker Studios

Ari Popper, Founder and CEO, SciFutures

Lori H. Schwartz, Managing Partner, StoryTech (Moderator)

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Isaac Showman, Managing Director, Reuters TV *http://media5.break.com/campaigns/acumen/Acumen%20Constant%20Content__ExecSum%20Booklet_Final2.pdf 2:50-3:45PM Cypress Room The Online (r)Evolution of Linear TV Netflix CEO Reed Hastings said traditional television has had a great 50-year run, but it's over now. The clamor over on-demand delivery online only serves to reinforce that impression. Is Mr. Hastings right? Certainly not if this panel's participants have anything to say about it. New online providers are turning to linear TV to up engagement and capture new viewers. However, the way they are creating these new linear experiences is nothing like production for traditional television. Online providers are taking full advantage of the economies and opportunities afforded by an Internet delivery architecture. Join us to understand how linear TV is not just alive online, but how it is thriving there. Panelists include:

Farid Ben Amor, Director of Business Development, Pluto TV

Colin Dixon, Principal Analyst, nScreenMedia (Moderator)

Ron Garfield, General Manager, BUZZR TV

Jim Monroe, SVP of Programming, Net2TV 3:45-3:55PM Schmoozing and Networking Break, Sponsored by comScore 3:55-5:00PM Ventana Room Designing the "Appification" of TV Increasingly, viewers are receiving their television programming not through channels but through apps, whether those apps are on a smart TV or set-top box, a PC or laptop, a phone or tablet, or (soon) even on a wearable. Yet this "appification" of TV raises a host of challenges for those tasked with powering, building and designing these apps: How do you create a viewing experience that is just as engaging and consistent on a mobile phone as on a 40-inch TV? And how do you unify multiple "appified" content sources into a seamless television experience? This session--which brings together prominent television designers and representatives of companies that are powering and building the apps through which more and more viewers are accessing television--will address these questions, highlighting recent projects that demonstrate creativity, ease-of-use and innovation in designing the "appification" of TV. Panelists include:

Clayton Banks, Executive Director, Silicon Harlem (Moderator)

Hans Disch, Partner, 24i Media

Eric Elia, Managing Director, Cainkade

Joel Grenier, UX Director, You.i Labs

Mano Kulasingam, Co-CEO, Digiflare

Ignazio Moresco, Head of Design, Ericsson

Dewey Reid, VP/Executive Creative Director, CNN

Eli Weisman, VP of Interactive TV, Trailer Park 5:00-6:00PM Ventana Room TVOT 2015 GRAND FINALE: The Reality of Virtual Reality With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "The World's First Eye Tracking Virtual Reality Headset," seeing a highly successful Kickstarter campaign--it seems that VR, after years in the lab, has finally arrived. Yet, while development is fast-moving, challenges remain for the industry. Now that the tools are being refined, what about the artistry of immersive, forward-moving narrative, the convergence of game and story, the responsibility for the safety of the consumer, and the business models? How are the game developers and Hollywood studios responding, and what are the true opportunities presented in entertainment, journalism, education, tourism, medicine and more? This session will bring together leading creatives and other key figures from the Virtual Reality space to discuss the current state of, and future prospects for, this rapidly emerging medium. Panelists include:

Shannon Gans, CEO, New Deal Studios

Arthur van Hoff, Founder and CTO, Jaunt

Brian Seth Hurst, Managing Partner, StoryTech (Moderator)

David Marlett, Founder, Cinemersia

Robert Nashak, COO Survios

Helen Situ, Virtual Reality Evangelist, NextVR

Brent Young, President and Creative Director, Super 78 Studios (Note: Strawberries and champagne will be served during this session, and attendees will have the opportunity to win an Oculus Samsung Gear VR in a raffle sponsored by StoryTech.)

SPONSORS TVOT 2015 would not be possible without our sponsors. A very big and heartfelt Thank You to the following companies and organizations, which stepped up to the plate to support this event: Diamond Sponsor Ericsson is the driving force behind the Networked Society--a world leader in communications technology and services. The company's long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. Ericsson's services, software and infrastructure--especially in mobility, broadband and the cloud--are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With approximately 115,000 professionals and customers in 180 countries, the company combines global scale with technology and services leadership. It supports networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And its investments in research and development ensure that its solutions--and its customers--stay in front. For more information, visit www.ericsson.com. Insights Track Sponsors Sorenson Media is focused on providing TV and video solutions that enable its customers to adapt and thrive in an increasingly digital landscape. Founded in 1995, Sorenson Media has been at the forefront of innovation in the world of digital video and television for nearly 20 years. Sorenson's award-winning SQUEEZE range of encoding and streaming products have been used by video professionals for over a decade to bring quality video to connected devices. Sorenson's SPARK range of Smart Broadcast solutions draws on this rich heritage and assists broadcasters, advertisers and content owners to bring digital media capabilities such as addressability, interactivity and real-time analytics and insights to the world of broadcast television. For more information, visit www.sorensonmedia.com, and follow Sorenson Media on Twitter (@sorensonmedia), Facebook (facebook.com/sorensonmedia) and LinkedIn (linkedin.com/company/sorenson-media). Sorenson Media recently teamed up with Frank N. Magid Associates, a preeminent media industry consultant, and completed a primary research study focused on consumers' reaction to new broadcast television capabilities called Smart Broadcast. These cutting-edge capabilities include the ability to provide TV viewers with more personalized, interactive, and relevant TV viewing experiences. The qualitative research was conducted in

20 Nashville, Chicago, and New York City with a mix of one-on-one sessions and focus groups. Sorenson Media will be revealing results of this research at the conference, and has a private meeting space available for any press inquiries. Frank N. Magid Associates is a research-based strategy firm with a special emphasis on media, entertainment, and gaming. For more than 57 years, Magid has successfully solved clients' complex problems using a consumer lens to determine content, marketing, advertising and new product development strategies. Magid are multi-screen and emerging platform experts utilizing innovative qualitative and quantitative techniques to better understand consumer consumption of content and how messaging and positioning drives behavior and attitudes. The company also has an extensive generational insights practice that illuminates the differences between Boomers, Gen Xers, Millennials and Plurals, the post-Millennial youth generation. For more information, visit www.magid.com and follow the company on Twitter at @TV_Magid. Silver Sponsor CSG Systems International is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers, including leaders in fixed, mobile and next-generation networks such as AT&T, Comcast, DISH Network, France Telecom, Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 30 years of experience and expertise in voice, video, data and content services, CSG International offers a broad portfolio of licensed and Software-as-a-Service (SaaS)-based products and solutions that help clients compete more effectively, improve business operations and deliver a more impactful customer experience across a variety of touch points. For more information, visit www.csgi.com. Bronze Sponsors Digitalsmiths, a wholly-owned subsidiary of TiVo, provides an industry-leading video discovery platform, offering personalized search, recommendations, social discovery, mood discovery, sports discovery and a business console for all connected devices. Built for service providers, content providers and consumer electronics manufacturers, Digitalsmiths Seamless Discovery enables personalized discovery experiences that instantly connect consumers to the most relevant movies, TV shows and live events available, at any time, on any screen. The company is guided by the belief that consumers should not have to work to find relevant content--the content should find them. For more information, visit www.digitalsmiths.com. Rovi offers solutions and services that are designed to help you deliver the best possible entertainment discovery experiences to your customers. As a global leader in entertainment discovery, Rovi's solutions include:

Rovi Entertainment Metadata: Descriptive information about TV shows, movies and music that helps your customers find what they're looking for.

Rovi Guides: Engaging programming guides that connect subscribers to vast entertainment libraries.

Rovi Search/Recommendations/Conversation Services: Semantic technologies that deliver intelligent and personalized results.

Rovi Analytics: Data-driven audience insights that provide you with actionable business intelligence.

Rovi Cloud Services: A robust API library that helps you build advanced entertainment applications. Rovi enables the world's leading pay-TV, CE, and entertainment brands to increase their reach, drive customer satisfaction, and make media discovery experiences more personal and relevant. Discover how you can use Rovi technologies to delight your customers. For more information, visit www.rovicorp.com. Master Class Sponsors Adobe Primetime: Make Every Screen a TV. Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences:

Deliver TV Everywhere: Give viewers the TV and film content they want anywhere.

Create Flexible Workflows: Add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV.

Offer Insights and Results: Insights from Adobe Marketing Cloud integrations allow media sellers to optimize campaign and ad delivery in real time.

For more information, visit blogs.adobe.com/primetime or follow @AdobePrimetime.

EPAM Systems is recognized as a leader in software product development by independent research agencies. Headquartered in the United States, EPAM serves clients worldwide, utilizing its award-winning global delivery platform and its locations in 19 countries across North America, Europe, Asia and Australia. EPAM was ranked #6 in 2013 America's 25 Fastest-Growing Tech Companies and #3 in 2014 America's Best Small Companies lists by Forbes Magazine. For more information, visit www.epam.com. Experian Marketing Services is a leader in data-driven marketing and is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team, the company owns and maintains the world's largest consumer database and provides marketing services and cloud-based technology to more than 10,000 brands in more than 30 countries. With significant presence in the world's largest economies and a portfolio including many of today's most well-known and respected global brands, Experian Marketing Services provides enterprises with unique competitive advantages through marketing services and technology. The company's extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, visit www.experian.com/marketingservices. TubeMogul is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, the company's platform enables advertisers to gain greater control of their video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Detroit, Chicago, Los Angeles, New York, London, Singapore, Sydney, Tokyo and Toronto. For more information, visit www.tubemogul.com. Cocktail Party Sponsor Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using its proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms, including box office, multiscreen television and home video. For more information, visit www.rentrak.com. Lanyards Sponsor AT&T AdWorks is a leader in advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T's data advantage enables AdWorks to provide a more efficient national TV media buy, and its superior IPTV platform helps deliver engagement beyond the :30 TV spot. For more information, visit adworks.att.com or follow @ATTAdWorks.

22 Delegate Bags Sponsor FreeCast, "The Global Intertainment Company," is a content-discovery and management engine operating "The World's Largest Intertainment Guide" of freely available video-on-demand (VOD) and pay-per-view (PPV) content online. The FreeCast Network is delivered on all devices through a variety of products including Rabbit TV Plus and Select TV. FreeCast products, in partnership with Telebrands, have sold almost 4 million units since launch, with dedicated shelf space at major retail chains nationwide, including Walmart, Target, Sears, Bed Bath & Beyond, Office Depot, Walgreens, CVS, Fry's, Rite-Aid, and many others. For more information, visit www.freecast.com. Tea Breaks Sponsor comScore, founded in 1999 and headquartered in Reston, Virginia, is a global leader in digital media analytics. The company makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multiplatform audiences, know if their advertising is working, and access data where they want and need it. For more information, visit www.comscore.com. Design Sponsor You.i Engine is the interface engine for TV Everywhere. It's a new way to build TV Everywhere applications with smooth performance and elegant design across endless devices and operating systems. For more information, visit www.youi.tv. Exhibitor Lingospot was launched in 2007 and is based in Sherman Oaks, CA. Powered by patented natural language processing, semantic search, image analysis and machine learning, the company's software analyzes multiple modalities of live TV to extract what's occurring inside each scene. It provides time-coded scene envelopes containing topics and events metatags, as well as rich metacontent about each item. It also recommends relevant, supplemental content and provides access to an extensive network of relationships and integrations with thousands of content sources from across the Web. For more information, visit www.lingospot.com. Supporting Sponsors Accedo is the market-leading provider of TV application solutions. The company provides applications, tools and services to media companies, consumer electronics manufacturers and TV operators globally, to help them deliver the next-generation video UX. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings for multiple devices and markets. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto, Los Angeles, Hong Kong, Sydney, Santiago de Chile, Auckland, Budapest and Guadalajara. Accedo's investors include Industrifonden and Acacia. For more information, visit www.accedo.tv, Twitter (@accedotv) or Facebook (facebook.com/accedo.smarttv). Alticast develops advanced, end-to-end, multiscreen solutions to enable service providers to quickly and cost-effectively deliver TV Everywhere services, ensuring every consumer a reliable and innovative TV experience. Alticast's extensive solution offerings consist of STB software, CAS/DRM, Smart UI/UX and Cloud Server, based on non-proprietary software such as HTML5, RDK and GEM. Alticast's unique solutions bring new levels of TV interactivity required by service providers and consumers across the globe to deliver personalized and compelling content securely over broadcast, broadband and mobile platforms. With over 46 million devices deployed worldwide, Alticast is one of the most deployed solutions providers in the digital television industry. The publicly traded company was founded in 1999 and is headquartered in Seoul, South Korea, but also has major offices in Amsterdam, Netherlands, Wroclaw, Poland, Hanoi, Vietnam, and Broomfield, Colorado. For more information, visit www.alticast.com and read the company's blog, TV Ready Forum, at www.tvreadyforum.blogspot.com. Canoe is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising into national TV network programs available on cable operators' VOD platforms. Programmer clients include: A+E, AMC, CBS, CW, DISNEY, FOX, NBCU, Scripps, Turner, and Viacom. Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable, and has offices in Denver, CO, and New York City. For more information, visit www.canoeventures.com.

Cognitive Networks is a leading provider of real-time services powered by automatic content recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences. The company's ENGAGE API allows smart TV's to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add enhanced TV capabilities to broadcast TV displaying on smart TV's. With Cognitive Networks' Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their smart TV's. For more information, visit www.cognitivenetworks.com. Dolby Laboratories creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, visit www.dolby.com. StoryTech is a revolutionary agency dedicated to informed collaboration between storytellers, including brands, and technology companies--resulting in profitable business and content ventures. The company defined and sits at the center of the emerging content ecosystem providing education, production, distribution and engagement strategies. For more information, visit www.story-tech.com. Yidio (short for "Your Internet Video"), founded in 2008, is the largest independent online TV and movie programming guide, and is used by 15 million visitors each month as a starting point to watch and discover free and premium content online. Yidio makes it easy to search and find where to watch over 1 million TV shows and movies across Netflix, Hulu, Amazon, iTunes and hundreds of other content providers, all in one place. Yidio is headquartered in San Francisco and is available in the iOS, Android, Windows and Kindle app stores and on the Web. For more information, visit www.yidio.com.

Social TV Sponsor OVEE is a real-time, cinematic social TV platform created by Independent Television Service (ITVS) and funded by the Corporation for Public Broadcasting. With an average participation time of 1 hour-plus, OVEE is a powerful way to connect and engage with audiences. OVEE's key features include: easy five-minute set-up; streaming video from PBS Video and YouTube; live streaming integration with YouTube Live, Google Hangouts, and Ustream; synchronous video viewing; live chat, polls, emoticators; moderated and unmoderated discussions; pre-programmable polls, discussion prompts, and video pause points; mobile access; customized branding; and qualitative and quantitative real-time audience engagement and impact data. Our partners include: PBS, American Masters, WNET, CARE, Sierra Club, NOVA, PBS NewsHour and more. For more information, visit ovee.itvs.org. Chocolate Created in small batches in the company's San Francisco kitchen, Poco Dolce's chocolates are made from Fair Trade cocoa beans and incorporate only the finest all-natural ingredients--from local almonds and pumpkin seeds to Grey Sea Salt harvested from the coast of Brittany. The company's hand-made products can be found at its Production/Shop at 2419 3rd Street in San Francisco and online at www.pocodolce.com.

24 Marketing and PR Breakaway Communications is a full-service public relations and marketing communications firm with a rich history of success and a hands-on approach that garners impressive results for clients. The company takes the best of PR--smart people, great strategy and execution, exciting businesses and products--and leaves the bad--bureaucracy, fluff and BS--behind. Its teams embrace today's rapidly changing PR and media environments, combining traditional media and social media strategies, to benefit its clients. With offices in New York, San Francisco and London and a worldwide partner network, Breakaway Communications offers customized communications programs with global reach. For more information, visit www.breakawaycom.com. TVOT 2015 Agents Provocateurs:

Nick DeMartino, Principal, Nick DeMartino Consulting

Jesse Redniss, Co-Founder, BRaVe Ventures (via streaming video)