Project overview

Title • SAMSUNG Electric company “3D LED TV Launching Ceremony”

Objective• The successful Samsung 3D TV launching in Middle east & Africa area and

extend the share of market with increasing Samsung´s competitiveness.

Date • 2010.April.19 ~ 2010.April.21 (3days, two show time per day)

Place• Launching Show : Hyatt Hotel Ballroom C Hall

• Seminar : Hyatt Hotel Ballroom B Hall

Target • Middle East SAMSUNG Dealer / Buyer Group Guests

The Existing Plan at Park Hyatt Hotel

• The space used

Existing Site Condition

• The Ballroom and hallway existing condition

Proposed layout and plan

• Launching show Proposed Plan and Zoning

Main stage

LCD TVPLASMA TV

3D LED TV

3X3 Road show

Experience zone All share zone

Proposed Design

• Overall Design

Proposed Design

• The 3D LED TV hanging Design • Center Focused 3x3 Road show Design

• Main Focused Design for the Show

Proposed Design

Experience zone

All share zone

Final Design

• Overall Design

Final Design

• Overall Design

Final Design

Hanging TV with wires

Rigging Point

All 40” TV – 19 Qty

Final Design

Final Design

MAIN ISSUE

• Need more consideration

regarding the manufacture

schedule.

• The 3D TV activation has

some issue with ceiling

lighting. Needs some

designable object for

blocking the lighting from the

ceiling.

3D design sceneActual scene

• 3x3 STAND

Final Design

• PLASMA TV STAND

Final Design

• LCD TV STAND

Final Design

• TV STAND DETAIL VIEW

Final Design

• The Experience zone / Detail

• Lighting effects on the space and object

Main Issue

• The highlight lighting from the ceiling was disturbing the 3D work for the TV.

• The turning TV on / off did not work properly as the clients wants. The show has been processed without the TV turning on

and off concept.

Final Design

Final Design

• The Curtain drop concept ( Product displayed at back side)

•Feature in 3D Design • Actual scene at site

The Launching show scenario

After the announce of introducing the 3D TV products, the curtain drop out and all products appear to peoples.

Final Design

• The Stand Detail

Final Design

• The 3D glass Stand Detail