the telenore
DESCRIPTION
DEFINE TELENORE MARKETING & SUPPLY CHAINTRANSCRIPT
TOPIC
THE TELENOR GROUP
The Telenor Group
LeaderTOQEER NASEER
GROUP MEMBERS
RUKSANA HAQUE
AQEEL UR RHEMAN
YAQOOB KHAN
submitted to SIR NASIR ALI
KHAN
Chief Executive Officer (CEO) JOHN FREDRICK JOHN FREDRICK BAKSAASBAKSAASSince 21-June-2002Since 21-June-2002
Chief Executive Officer (CEO)
JOHN FREDRICK BAKSAAS
Since 21-June-2002
telenor the smart call
HistoryStarted in Norway 1855 Providing services in 13 Countries worldwide7th largest mobile operator164 millions subscribers in the world Its operating March 2005Across Pakistan more then 200 franchises.2nd largest service provider in the Pakistan.
The Telenor Group
Internet Marketing Internet marketing is growing.Most popular company in world wide Internet is helping to keep update their
customer about their service .Gives the adds. Its helps to keep in touch.
The Telenor Group
WebsitesCompany owned websiteThey share information about their services
on the website.That’s make reliable in the eye of the
customer.Use other website for advertising.Most popular sites which have heavy traffic.Classified website which work for c2c
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Mobile Marketing In Pakistan 118.31 million people Use
mobile.Offer different products and services.They entertain their customer. like listen music, video and Game.We can transfer money on the one click by
easy paisa.Give chance to Win different products. Coupons and giving discount to purchase
products.
The Telenor Group
Search engine optimization (SEO)
91% of internet user use a search engineGoogle have 70% of the search marketing
share accounting to 70.77% of all us searcher
Use the different keywords
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Affiliate Marketing:Affiliate Marketing is also describe in two
wayCost per action:Sometimes known as Pay Per Action or PPA;
also Cost Per Conversion.Where the advertiser pays for each specified
action.Revenue sharingThe sharing of profit and losses among
different groups. One form shares between the general
partner.Another form shares with a company's
employees.
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E-mail marketingEmail marketing is directly marketing. It’s build loyalty, trust, or brand awareness. it can be done to either sold lists or current
customer database.The purpose of acquiring new customers Convincing current customers to purchaseAdding advertisements.
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Social media marketingConsumers share via the Internet.Social networking websites allow to build
relationships.They can communicate with consumers
directly.Social networking sites act as word of mouthSocial media attract their customer and
make new customer online.There are some social media Website like:
Face book, Twitter, LinkedIn, Google+. YouTube
etc.
The Telenor Group
Supply chain management
Telenor has an important role to play in the societies
• Telecommunications has shows to give positive impacts on economic growth in all societies.
• telenor has responsibility to ensure that work condition,safety,security and environmental standard are satisfactory .
• The same apply equally to our operations as well as to our suppliers and subcontractors.
The Telenor Group
A supply chain consists of Supplier Manufacturer Distributor Retailer Customer
UpstreamDownstream
Telenor - aims to Match Supply and Demand, profitably for products and services
SUPPLY SIDE DEMAND SIDE
Achieves
The rightProduct
HigherProfits
The rightTime
The rightCustomer
The rightQuantity
The rightStore
The rightPrice =++ ++ +
The Telenor Group
Flows of supply chain
TELENOR SC is big: Telenor group has also very huge supply chain
for his product to sell Because it works on all over the country and maintain his quality and services. ◦ Variety of products/services◦ Spoiled customer◦ Multiple owners (Procurement, Production,
Inventory, Marketing) / multiple objectives◦ Globalization
Supplier Customer
MaterialInformation
Funds
The Telenor Group
Important activities include in supply
chain management • Sourcing• Suppliers Raw materialOrganizationPricingDistributorWhole sellerRetailerConsumer Integration Recommendations
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Sourcing Telenor sourcing strategies
◦Set of processes required to purchase goods and -services in a supply chain
◦Supplier selection, single vs. multiple suppliers, contract negotiation.
◦Supplier evaluation and selection.◦Procurement process.
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Suppliers
The 2nd step of the supply chain is supplier. Supplier who supply the raw martial to the any company.
Telenor group link with the very good supplier who provide raw martial to them and give on time.
Telenor take booster, towers, cards in the foam of raw martial to their suppliers.
The Telenor Group
Raw material Raw material is very imported part of
the any kind of business it is the first step of Supply chain.
Telenor purchase best quality of raw material form their supplier to give best quality service to their customers.
They purchase in raw material like towers , booster, cards etc.
They maintain their quality of service and don’t comprise on that.
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Organization Supply chain management strategy relates
to procurement, transportation, storage and delivery. Telenor strategy.◦ e.g. Never use more than 1 supplier for every
input◦ e.g. Never expedite orders just because they
are late◦ e.g. Always use domestic suppliers within the
sales season not in advance.
The Telenor Group
Telenor desireUnderstand the customer Wishes Understand the Capabilities of your SCMatch the Wishes with the CapabilitiesChallenge: How to meet extensive Wishes with
limited Capabilities.
pricing Telenor Pricing strategies
◦ Pricing determines the amount to charge customers in a supply chain
◦ Pricing strategies can be used to match demand and supply
◦ Use pricing strategies to improve efficiency and responsiveness
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DistributionPartners of Telenor use their own distribution
channels for selling their services. Telenor’s distribution channels are informed and
updated on partners solution due inform and customers according to their needs.
Customers Telenor’s Customer Relationship Management:
Advantages of CRM Growth in numbers of customers.Long term profitability and sustainability. Increased customer satisfaction, because they
are getting exactly what they want.Repeat purchasing.
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Integration Integration is the central theme in SCMBuilding synergies by integrating business
functions, departments and companies
The Telenor Group
Recommendations: It is leading in 2nd position In the Pakistan.First one is the MOBILINK.Mobilink target in Pakistan business class
and give best quality services.They can be improve them self little bit
more.Some time sim signal drop in some places.The cost is little bit expensive. Use other Marketing strategy.
The Telenor Group