the state of the staffing industry

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© Copyright 2014 Inavero, Inc. All Rights Reserved. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld. State of the Staffing Industry An Industry Report from Inavero & the American Staffing Association

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© Copyright 2014 Inavero, Inc. All Rights Reserved. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

State of the Staffing Industry An Industry Report from Inavero & the American Staffing Association

Use of mobile devices continues to rise among staffing clients & talent

2

Mobile Engagement Deepens with Staffing Clients

3

Smartphone ownership among clients

Reviewed invoices on smartphone

Reviewed applicants on smartphone

Tablet ownership among clients

Reviewed invoices on tablet

Reviewed applicants on tablet

2013

85%

25%

40%

56%

39%

65%

2014

91%

27%

44%

72%

47%

68%

Risen 6% since 2013

Risen16% since 2013

Source: 2014 CareerBuilder & Inavero Opportunities in Staffing (opportunitiesinstaffing.com)

Job Candidates Use Tablets Extensively in Search

4

Smartphone ownership among talent

Looked for a job on a smartphone

Applied for a job on a smartphone

Tablet ownership among clients

Looked for a job on a tablet

Applied for a job on a tablet

2013

69%

67%

35%

37%

81%

53%

2014

76%

71%

44%

50%

89%

51%

Risen 6% since 2013

Risen16% since 2013

Source: 2014 CareerBuilder & Inavero Opportunities in Staffing (opportunitiesinstaffing.com)

5

What Does “Mobile-Optimized” Mean in the Staffing Industry?

Mobile

optimized

61%

Not

mobile

optimized

39%

% of Staffing Firms Whose Website is:

27%

% Who Believe Their Mobile Site Works “Very Well”

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Lack of Mobile Optimization Can Negatively Effect a Staffing Agency

% of Whose Opinion Changes for the Worse if Staffing Site is Not Mobile Optimized:

63%

37%

0% 40% 80%

Clients

Job

Candidates

7

The Evolution of “Mobile Optimized” in the Staffing Industry

% of Staffing Firms Whose Mobile Website Allows People to:

78%

68%

50%

42%

42%

26%

25%

0% 40% 80%

Search for jobs

Apply for jobs

Find answers to common

questions

Reach out to speak to

someone directly

Find tools to help them

with their job search

Find tools to help when

they are on assignment

Submit timecards

Your brand isn’t what you say about yourself, but what others say about you.

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5 Reasons You Should Start Your Online Review Strategy Tomorrow 1.  Getting positive reviews published after you have

negative reviews is harder.

2.  1 in 4 of your job candidates are utilizing them as part of their vetting process.

3.  1 in 4 clients who search for your firm online also read reviews.

4.  Both are significantly higher amongst Generation Y.

5.  Google LOVES Online Reviews.

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How Reviews Dominate Google Results Anywhere Staffing

Anywhere Staffing www.Anywhere Staffing.com

Anywhere

Anywhere Anywhere Staffing Agency

Anywhere Anywhere is… Anywhere

Anywhere office…

www.Anywhere Staffing.com

Anywhere Staffing Agency

Anywhere

Anywhere

Anywhere

Anywhere

Anywhere Staffing Anywhere Staffing Agency Anywhere

Anywhere

Anywhere Anywhere

Anywhere Anywhere

Anywhere

Anywhere Anywhere

Anywhere

Need more proof?

11

The Majority of Staffing Firms have No Strategy in Place to Manage Online Reputation

Strategy

in Place

37% No

Strategy

in Place

63%

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Industry Data Shows Trending Improvement

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Monthly Temporary Help Penetration Rate Continues to Grow

1.96% 1.97% 1.97%

2.00%

2.02% 2.02% 2.04%

2.05% 2.07% 2.06% 2.07% 2.08%

2.09% 2.10% 2.11%

1.94% 1.95% 1.96% 1.97% 1.98%

1.99% 2.00%

2.02% 2.03%

2.04% 2.05% 2.06% 2.07% 2.08% 2.08%

1.85%

1.90%

1.95%

2.00%

2.05%

2.10%

2.15%

Temporary Help Penetration Rate (August 2013–July 2014)

Actual rate for the month Rolling 6-month average

Source: U.S. Bureau of Labor Statistics, temporary help services seasonally adjusted employee counts from Current Employment Statistics survey

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Staffing Index Eclipses 2007 Employment Levels

70

80

90

100

110

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2007 2013 2014

11/16/14:

106

ñ 3.2% YoY

Source: ASA Staffing Index, administered by Inavero

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Industry Employment Near Prerecession Level

2.00

2.50

3.00

3.50

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Aver

age

Wee

kly

Empl

oym

ent

(Mill

ion'

s)

Temporary Help Average Weekly Employment

Q3 2014:

3.26M People

ñ 3.0% YoY

Source: Quarterly ASA Staffing Employment and Sales Survey, administered by Inavero

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More Than 60% of Firms Grew Revenue Over Same Quarter in 2013

62.8%

51.4%

Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 40%

50%

60%

70%

80%

% of Firms with YoY Sales Growth % of Firms that Increased GM %

52%

63%

Percent of Firms With Improved GM % Compared to Same Period Last Year

Percent of Firms That Grew Revenue Compared to Same Period Last Year

Source: Quarterly ASA Staffing Employment and Sales Survey, administered by Inavero

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Economists See Growth, but Lower Projections for Next Two Quarters

3.5%

-2.1%

4.6%

3.5%

2.7% 2.8% 3.1%

2.8%

-3.0%

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 (Est.)

Q1 2015 (Est.)

Q2 2015 (Est.)

Q3 2015 (Est.)

Source: U.S. Bureau of Economic Analysis and Federal Reserve Bank of Philadelphia Q2 2014 Survey of Professional Forecasters

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