“Bro , Last Night was So

EPIC!”

“Bro , Last Night was So

EPIC!”

The Social Media Resume Project

The Social Media Resume Project

What Happens on Facebook…

What Happens on Facebook…

• January 19th, 2006:• Penn State upsets archrival Ohio State

• January 19th, 2006:• Penn State upsets archrival Ohio State

•Throngs of students rush the field to celebrate•Campus security becomes overwhelmed and lost all students they had detained in the pandemonium

…Stays on public records…Stays on public records

• A week later, authorities were able to detain several students involved in the field rushing incident.

• The police were tipped off by….FACEBOOK. Several acting students posted photos of their field ventures and all activities taking place while on the field.

• A week later, authorities were able to detain several students involved in the field rushing incident.

• The police were tipped off by….FACEBOOK. Several acting students posted photos of their field ventures and all activities taking place while on the field.

SOCIAL mediaSOCIAL media

• Online privacy is non-existent.• 400 million+ users on Facebook alone.• 50% of users log into Facebook

throughout the day.• Users spend 500 billion minutes on

Facebook per month.• 80% of all employers check Facebook

before they hire.• 70% of employers don’t hire based on

content

• Online privacy is non-existent.• 400 million+ users on Facebook alone.• 50% of users log into Facebook

throughout the day.• Users spend 500 billion minutes on

Facebook per month.• 80% of all employers check Facebook

before they hire.• 70% of employers don’t hire based on

content

Don’t be Scared!!!Don’t be Scared!!!

• Facebook doesn’t have to be a blemish on your resume!

• With a few simple guidelines to go by you may even end up getting hired over social media platforms

• Facebook doesn’t have to be a blemish on your resume!

• With a few simple guidelines to go by you may even end up getting hired over social media platforms

What We Are DoingWhat We Are Doing

• Presenting alternative methods in the ways of Facebook.

• Taking positive ways to post, blog, and follow

• Bringing awareness to defensive measures on what NOT to post, blog, and follow.

• Presenting alternative methods in the ways of Facebook.

• Taking positive ways to post, blog, and follow

• Bringing awareness to defensive measures on what NOT to post, blog, and follow.

Mission StatementMission Statement

• As society becomes increasingly interested in social media, it is important for students to understand the responsibilities that accompany Facebook. An inappropriate Facebook page can lead to missed career and academic opportunities. This semester-long project is aimed at enabling students to make professional decisions regarding Facebook.

• As society becomes increasingly interested in social media, it is important for students to understand the responsibilities that accompany Facebook. An inappropriate Facebook page can lead to missed career and academic opportunities. This semester-long project is aimed at enabling students to make professional decisions regarding Facebook.

10HelpfulHints

10HelpfulHints

I. Do Submit Appropriate Profile Picture

I. Do Submit Appropriate Profile Picture

• Profile Pictures are the first thing most employers look at upon hiring.

• Pics with any illegal or unethical activity are discarded almost immediately.

• Those that aren’t will definitely get brought up in the interview.

• Shaking hands, not keg stands!

• Profile Pictures are the first thing most employers look at upon hiring.

• Pics with any illegal or unethical activity are discarded almost immediately.

• Those that aren’t will definitely get brought up in the interview.

• Shaking hands, not keg stands!

GOOD

NOT SO GOOD

II. Do Write Each Entry As If It Can’t Be

Edited/Deleted

II. Do Write Each Entry As If It Can’t Be

Edited/Deleted• Though there is a delete button, this

does not give an excuse for unethical posting.

• Even if it’s deleted from your profile, it still pops up on newsfeeds, and thus is still accessible, even if for moments.

• Be aware of what you say.• Think before you post.

• Though there is a delete button, this does not give an excuse for unethical posting.

• Even if it’s deleted from your profile, it still pops up on newsfeeds, and thus is still accessible, even if for moments.

• Be aware of what you say.• Think before you post.

GOOD “Heading to Joe’s House to watch the Super Bowl.Pray I don’t overdose on guacamole.”

NOT SO GOOD

“Super Bowl Party at Joe’s Place! BYOB and some for me!! It’s cool, I’ll need it…I’m a Chiefs Fan

III. Don’t Misrepresent Organizations You Are A

Part Of

III. Don’t Misrepresent Organizations You Are A

Part Of• By joining other networks, you

become an ambassador.• Any thing that you say or do on

Facebook will reflect upon those networks.

• By joining other networks, you become an ambassador.

• Any thing that you say or do on Facebook will reflect upon those networks.

GOOD“getting ready to graduate, oh the memories”

NOT SO GOOD

“Getting ready to FINALLY leave this crap show”

IV. Don’t Provide Too Much Information

IV. Don’t Provide Too Much Information

• You may feel strongly about something, and it’s ok to express interest in that, but don’t go overboard.

• A business may not tolerate extravagant patronizing of a particular belief.

• You may feel strongly about something, and it’s ok to express interest in that, but don’t go overboard.

• A business may not tolerate extravagant patronizing of a particular belief.

GOOD

“Going to vote!!”

NOT SO GOOD

“Going to vote, for OBAMA!! I WANT CHANGE!! AND OBAMA IS THE ONLYOBAMA OBAMA OBAMA!!”

V. Do Be Mindful Of Groups/Fan Pages/Friend

Requests

V. Do Be Mindful Of Groups/Fan Pages/Friend

Requests• Just because you don’t say it, post

it, or appear in it, doesn’t mean your Facebook friends won’t.

• Their actions will reflect on you.• Be mindful of who you are

following/friending, they may do some unfriendly things to your future.

• Just because you don’t say it, post it, or appear in it, doesn’t mean your Facebook friends won’t.

• Their actions will reflect on you.• Be mindful of who you are

following/friending, they may do some unfriendly things to your future.

Probably A Good Add

NOT SO MUCH…

VI. Don’t Let Emotions Guide Facebook PostsVI. Don’t Let Emotions Guide Facebook Posts

• Everyone is entitled to they’re opinions.

• Unfortunately, those opinions cannot be expressed uncensored on Facebook.

• Don’t be afraid to say what’s on your mind, but be cautious to say ALL of it.

• Everyone is entitled to they’re opinions.

• Unfortunately, those opinions cannot be expressed uncensored on Facebook.

• Don’t be afraid to say what’s on your mind, but be cautious to say ALL of it.

GOOD POST

“Frustrating Day…the HILLS ARE ON!!Things are looking up..”

NOT A GOOD POST

“HORRIBLE DAY!! Why doGirls always gotta be runnin’they mouths?!? It happens again, imma have ta slap-a-%$&!”

VII. Don’t Go To Extremes (Political/Religious/Etc.)

VII. Don’t Go To Extremes (Political/Religious/Etc.)

• In America we are all entitled to our Rights, beliefs, and freedoms.

• BUT sometimes others may not agree with our opinions.

• In America we are all entitled to our Rights, beliefs, and freedoms.

• BUT sometimes others may not agree with our opinions.

GOOD

“Heading to the Young Republicans Meeting”

NOT GOOD

“Heading to the Only Political Party With Common Sense (aka Republicans) meeting”

VIII. Do Delete Questionable Material

From Peers

VIII. Do Delete Questionable Material

From Peers• Censor yourself AND your friends.• You may not say anything about

what you did last night, but your friends may jump at the opportunity, and once it has reached the Facebook newsfeed, it is viewable by your entire network.– Including employers!

• Censor yourself AND your friends.• You may not say anything about

what you did last night, but your friends may jump at the opportunity, and once it has reached the Facebook newsfeed, it is viewable by your entire network.– Including employers!

GOOD

“Good game tonight bro! Way to redefine ‘Slamma Jamma’!!”

NOT GOOD

“SOLID GAME!! I’d say a partay is in order…you bring to beer, I got the girls, cause we all know the only scoring you do is on the court!!”

IX. Do Use Discretion When Joining Third Party

Applications

IX. Do Use Discretion When Joining Third Party

Applications • You are who you represent• Avoid applications that promote

illegal activities and/or offensive content.

• Just because you enjoy it, doesn’t mean the rest of the world will. Use discretion when inviting others to join the apps.

• You are who you represent• Avoid applications that promote

illegal activities and/or offensive content.

• Just because you enjoy it, doesn’t mean the rest of the world will. Use discretion when inviting others to join the apps.

GOOD

-an invite to a cause you may be supporting

ANNOYING

-Thirty Seven invites to FarmVille

X. Do Be Truthful, Be Smart, & Be YourselfX. Do Be Truthful, Be Smart, & Be Yourself

• Facebook is all about YOU.• Don’t be afraid to be yourself• Be smart, use judgement

• Facebook is all about YOU.• Don’t be afraid to be yourself• Be smart, use judgement

Need Proof?Need Proof?

• Brian Ward lost his job at 5 pm• By 8pm he had been in contact with 4 of

his Twitter followers, all of whom were in the same job field.

• His followers recommended him via his Facebook profile.

• Brian awoke the next day to multiple interview requests.

• Within 11 days, Brian had a new job.

• Brian Ward lost his job at 5 pm• By 8pm he had been in contact with 4 of

his Twitter followers, all of whom were in the same job field.

• His followers recommended him via his Facebook profile.

• Brian awoke the next day to multiple interview requests.

• Within 11 days, Brian had a new job.

Become a FanBecome a Fan

ReferencesReferences• “Google + Facebook + alcohol = trouble” -Nate Anderson

(Jan. ‘06)

• “Using Twitter and Facebook to Find a Job” -Barbara Kiviat (June ‘09)

• “Forty leading ethical issues” -Thomas Cooper (‘98)

• “Too Much Information” -Linda Barth (2006)

• “Facebook Statistics” -Facebook (2010)

• Images courtesy of Google and Facebook.

• “Google + Facebook + alcohol = trouble” -Nate Anderson (Jan. ‘06)

• “Using Twitter and Facebook to Find a Job” -Barbara Kiviat (June ‘09)

• “Forty leading ethical issues” -Thomas Cooper (‘98)

• “Too Much Information” -Linda Barth (2006)

• “Facebook Statistics” -Facebook (2010)

• Images courtesy of Google and Facebook.