the rise of social video user
TRANSCRIPT
THE RISE OF SOCIAL VIDEO USER
Nico Alyus
Pidioo.com
2012-2013
Youtube simplify Live Streaming
Youtube launch 1st Youtube Music Awards
Vine was released
Instagram introduce videos
Snapchat introduce Stories
2012-2013
2012-2013
CREATORS MULTI CHANNEL NETWORK
COMMUNITY
2014
2014
2015
August 2015
10.000.000 Users
2.000.000 Daily
May 2015
2.000.000 Users
Release
iOS March 2015
Android May 2015
2015
ONLINE AUDIENCE FACTS
ONLINE AUDIENCE PREDICTIONS
ONLINE AUDIENCE QUESTIONS
< 2013 “What should I watch?”
2014 “What and where should I watch?”
2015 “What, where, and when should I watch?”
AND THE BRAND ANSWERS
1. Be Human
AND THE BRAND ANSWERS
2. Select – Focus - Collaborate
AND THE BRAND ANSWERS
3. Add Urgency to the Story
AND THE BRAND ANSWERS
4. Consistent
WHAT NEXT?
More Brand Wars
WHAT NEXT?
More Live Celebrity Weddings (..or births)
WHAT NEXT?
… Got Blocked
THANK YOU
Reach me:
Website: Pidioo.com
LinkedIn: NCLYS
Twitter: NCLYS
Vine: NCLYS
Instagram: NCLYS
Snapchat: NCLYS
Periscope: NCLYS
Meerkat: NCLYS