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The QUICK User Guide

2016 © Social Sonic CRM 2

The QUICK Social Sonic User Guide Before you dive into the software, we highly recommend you take the time to understand what Social Sonic is and how best to use it.

What is Social Sonic Social Sonic is a Prospecting + Connecting + Nurturing software

Think of it like this, you walk into a networking room of several thousand people, you know some of the people are good prospects for you, but who?

Social Sonic gives you the ability to know what those people are thinking about (tweeting) or who they might be following (interests).

You have just narrowed down the room to a select few people you can engage with... but you still need to take the next step!

Engaging on Twitter is a little like dating, aka. Business Dating on Twitter!

You walk up to them, and you have two ways to engage:

1. Reply: to a comment they just made 2. Start a conversation Spontaneously: saying something out of

the blue that they are not expecting... such as a question, or a compliment, or an observation

What you would NOT do, is walk up to them and say, "hey, I sell _______, here's a link to _____" : you have not earned the right to offer them anything yet!!!

That would be like walking up to someone you just met and planting a kiss on their lips or asking them to sleep with you!


You need to earn the prospect's trust first. They need to know you're a real person, and they need to feel you won't hurt them.

There are many spammers, robots and hackers that want to do harm and for that reason users are very careful.

Quality vs. Quantity

Those new to prospecting often think it’s about connecting with thousands of people. That’s not always the case. It’s better to connect with a 100 good prospects than a 1000 generic prospects. Social Sonic limits you to a 100 prospects per day, to encourage you to think quality vs. quantity.

Success comes from good engagement.

Your Engagement Objectives A good engagement should result in one of the following examples of types of results:

• The prospect asking you about what you do. • You'll have the opening to mention your solution (your product

or service) • Set up a time to chat (for higher value products and services).

If you have engaged your prospect correctly, if you’ve built up know like and trust, now you have earned the right to promote.

Many people want a quick ‘cash generating’ solution… such as, you post a link and people will click and opt in and ‘buy your stuff’. Can this approach work? From time to time, but that’s not marketing, it’s


wishful thinking. Social Sonic was based upon the Twitter Marketing strategies of people like Gary Vaynerchuck and Grant Cardone. Value Driven Engagement + Consistent Touch Points.

Think long term success vs. fast quick spam driven money making!

Here are some ways you can introduce yourself to a prospect:

• Request for an opinion – People are ready to help and provide advice. You can jump into conversation easily through this.

• Share helpful content link – People look for new content that helps to solve a problem.

• Provide a quick advice – People need help on several things. This is one way to provide value and get their attention.

• Follow, Follow and Follow – This is the simplest way to connect with more people.

• Retweet/Favorite – This shows that you have common interest. But do not overdo it.

• Agree and complement honestly – Look for tweets that you can honestly agree with and add a “high five” support and complement them.

• Correct facts – If you see any post with inaccurate information, you can simply provide the relevant link with correct facts.

• Ask Questions – Asking questions is another great way to engage a new prospect.

Rules and Tips for Better Engagement

• Engage with the content of other users • Retweet relevant tweets • Respond when someone tweets to You • Always provide value • Use clean, straight forward language


Be A Real Twitter User To ensure highest possible engagement, we recommend the following:

• Real profile image • Profile Text (credibility, clarity, call to action) • Related cover image • Tweet content that makes you interesting

We also recommend you have:

• Brand Website (if you have one) • Linkedin Profile

What Should You Promote You can use Social Sonic to:

• Promote a business or service • Reach prospective joint venture partners and influencers • Promote a blog • Reach guest for podcasts

Promoting a Business or Product

1. If you are using to promote a product or service, we suggest you focus on promoting your primary product or business in one niche. However, if you do not have a product or service, here our recommendation in this order:

2. An affiliate product you have used, like and can talk about. 3. An affiliate product that you know converts well and has a

decent payout


4. You can promote Social Sonic (you can promote the webinar and earn 40% commission).

5. One of the Clickbank products pre-chosen for Social Sonic.

Prospecting 1) Your Prospect, are you looking for a buyer, referral source or

influencer? 2) What might your prospect be tweeting? 3) Who is your prospect following? 4) What keywords might be in your prospects bio? 5) Is your prospect global or what is their geo-location?

Qualifying A Prospect 1) Are they active on Twitter? (are they tweeting, replies,

mentions) 2) Are they using automation? 3) What is their website like?

Connecting With A New Prospect After you 'Initiate Nurturing' this is what happens:

1. Automated: Social Sonic favorites a tweet (when you select multiple people there is a 15 minutes gap between each person)

2. Automated: Social Sonic follow the prospect (this is done 1 hour after a tweet is favorite)

3. Manual : You have to either send a REPLY or a MENTION (see below for more details)

Note: Social Sonic limits you to 100 prospects per day, that’s 700 a week, 3000 a month.


To Reply or Mention – That is the Question Our suggestion is to reply when possible. You can view the prospects last 10 tweets, find one that you believe you can best engage with and they might respond to your reply.

What To Look For In Their Tweet - so that you can reply

A) If prospect asks a question, you can relate to that, and ask for more information to provide an answer

B) If prospect shares an insight, agree with them, ask a follow up question.

C) If prospect posts a promotional tweet, ask about the business D) If they share a link, ask about the link

>If you do not see an appropriate tweet, then use Tweet Mention, to start the conversation.

How To Tweet Mentions and Tweet Replies THINGS YOU SHOULD NOT DO / NOT WRITE:

• Do not include a link on your first replies or mentions • Do not make any offers on your first tweet, even if you can

help, instead, ask questions to show you care • Do not ask for personal information on your first replies (such as

name, address, email, phone, job title) • Do not use any of this phrases on your first replies: Click Here,

Once in a lifetime opportunity, FREE, Buy Now, Money back guarantee, Why Pay More, RIGHT NOW!

START A CONVERSATION SPONTANEOUSLY

• Ask relevant questions to show you care about what the person is saying/tweeting.

• Pay a genuine compliment, then ask a question • Identify a Common Interest, then ask a question


• Customize your responses to fit the context, so they do not sound generic or automated.

• When relevant include a influencer twitter handle (only do this if you also want to get that influencer's attention)

Tracking Responses • You can check the LEAD RESPONSES feature for replies to

mentions (this should be part of your daily ritual) • When someone has responded, continue the engagement

process.

Unfollow Twitter will stop you following more than 2000 people UNLESS you have 2000 people following you back. To maintain this ratio, you have to UNFOLLOW people who do not follow you back (VA can do this for client)

Go to unfollow tab, you can see all the people who have not followed you back. You can UNFOLLOW THEM from the Unfollow tab.

Quick Twitter Tips The following twitter tips will help you increase engagement:

• Know your audience - Once you know who you’re talking to, you can easily deliver content accordingly and plan your marketing campaigns

• Set Tweeting Frequency – As per the survey, the best time to tweet if you aim for retweets is in the afternoon with a peak at 5 pm and a frequency mix of 1 to 4 tweets per day.


• Curate Content Carefully - A content mix of 20/80 is ideal. Use 20% content that you create and is relevant to your brand and 80% third-party content.

• Create some killer Content o Use visuals to stand from the crowd. o Shorter tweets work better o Form your tweet as a headline o Use the right keywords

• Be Interactive – After spending so much time and effort on the

content and you must measure how it is distributed and received. It is really not for sharing your press releases. So be conversational and interact with your community.

PROSPECT – CONNECT – NURTURE

the quick user guide - socialsoniccrm.netsocialsoniccrm.net/ssthanks/social-sonic-quick-user...

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