the power of social media- facebook analytics and advertising
DESCRIPTION
This presentation is focused towards Facebook Marketing. It covers: How to create a Facebook Page for Business, Facebook Insights/Analytics and Facebook Advertising including how to identify Advertising Metrics and measure the ROI. All these are explained through real life Advertising metrics and Analytics of real campaigns with screenshots.TRANSCRIPT
The Power of Social Media
Soumya Mukherjee
A tête-à-tête on Facebook Marketing
Facebook Page
Facebook Insights/Analytics
Facebook Advertising Types & Metrics
How big is the Power of Social Media?
Facebook Page Check List
1. Define Page Roles
2. Create a Content Calendar
3. Facebook allows you to Schedule Posts
4. Google about Facebook Algorithm
5. Get accustomed with Facebook Insights
Task: Make a group of 5-6 Students and create a
Facebook Page now on any topic you want
6. Go through Facebook Guidelines
Facebook Insights/Analytics
Page Likes
Reach (Page Reach + Post Reach)
Engagement
Visits
People
Facebook Insights/Analytics
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention
Facebook Advertising
Facebook provides two basic types of Ads:
Page Promotion/Ad
Post Promotion/Ad
Targeting Options
Location Age
Gender
Relationship
Status
Interests
Facebook Advertising- Case Study
Promoting a Page to get more Likes
Company: XYZ Sports
About: They sell all kinds of Sports
Goods
Image
Text
Like us for Awesome Stuff
XYZ Sport
XYZ Sport
Facebook Advertising- Measuring Results
A look into Facebook’s Advertising
Metrics and Ads Manager
Click on Build Audience in your Facebook
Page to go to Facebook Ads Manager
XYZ Sport
XYZ Sport
XYZ Sport
Facebook Advertising- Custom Audience
Facebook Advertising- Best Practices
Have a clear Goal
Use Optimize to clicks as Bidding
Have a well defined Landing Page
Do Split Testing
Measure your Results accurately
Facebook Advertising takes time, so be Patient!
I hope you all enjoyed this session.
Thanking You,
Soumya Mukherjee
LinkedIn Twitter Facebook
Email: [email protected]