The Power of Social Media
Soumya Mukherjee
A tête-à-tête on Facebook Marketing
Facebook Page
Facebook Insights/Analytics
Facebook Advertising Types & Metrics
How big is the Power of Social Media?
Facebook Page Check List
1. Define Page Roles
2. Create a Content Calendar
3. Facebook allows you to Schedule Posts
4. Google about Facebook Algorithm
5. Get accustomed with Facebook Insights
Task: Make a group of 5-6 Students and create a
Facebook Page now on any topic you want
6. Go through Facebook Guidelines
Facebook Insights/Analytics
Page Likes
Reach (Page Reach + Post Reach)
Engagement
Visits
People
Facebook Insights/Analytics
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention
Facebook Advertising
Facebook provides two basic types of Ads:
Page Promotion/Ad
Post Promotion/Ad
Targeting Options
Location Age
Gender
Relationship
Status
Interests
Facebook Advertising- Case Study
Promoting a Page to get more Likes
Company: XYZ Sports
About: They sell all kinds of Sports
Goods
Image
Text
Like us for Awesome Stuff
XYZ Sport
XYZ Sport
Facebook Advertising- Measuring Results
A look into Facebook’s Advertising
Metrics and Ads Manager
Click on Build Audience in your Facebook
Page to go to Facebook Ads Manager
XYZ Sport
XYZ Sport
XYZ Sport
Facebook Advertising- Custom Audience
Facebook Advertising- Best Practices
Have a clear Goal
Use Optimize to clicks as Bidding
Have a well defined Landing Page
Do Split Testing
Measure your Results accurately
Facebook Advertising takes time, so be Patient!
I hope you all enjoyed this session.
Thanking You,
Soumya Mukherjee
LinkedIn Twitter Facebook
Email: [email protected]
