The Power of Persuasion

What kinds of messages have made a lasting impression on

you?

Persuasive Advertisements are used to sway your heart and your mind.

They make strong arguments more powerful, but can also disguise flaws in weak arguments.

Appeals by Association:

“Sell” a product or an idea by linking it with something or

someone positive or influential

Examples:

Bandwagon , Testimonial& Appeal to Authority

Bandwagon

• Taps into people’s desire to belong to a group

Testimonial

• Relies on the backing of a celebrity or a satisfied customer

Appeal to Authority

• Relies on the backing of an expert

Emotional Appeal:

Uses strong feelings, rather than facts and evidence, to persuade

Examples:

Appeal to Fear, Appeal to Vanity &Appeal to Pity

Appeal to Fear

• Makes people feel as if their safety, security, or health is in danger

Expert Advice: 10 Ways To Baffle Burglars

Appeal to Vanity

• Uses flattery to win people over

Appeal to Pity

• Makes people feel sorry for the subject of the argument Help the Starving Children – Donate

Today

Loaded Language:

Relies on words with strong positive or negative associations

Examples:

Words with Positive Associations & Words with Negative Associations

Words with Positive Associations

• Bring to mind something exciting, comforting, or desirable

Words with Negative Associations

• Call up unpleasant images, experience, or feelings

Now it’s your turn…

Use your notes to help determine which

persuasive technique is being used.

Slide 1

Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end.

Do the style, not the damage.

Slide 1

Play the ponies. Fast, sleek, and elegant.Bet on smooth, silky shine, from end to end.

Do the style, not the damage.

Appeal to Vanity

• Uses flattery to win people over

Slide 2

Slide 2

Bandwagon

• Taps into people’s desire to belong to a group

Slide 3                           

Slide 3

                          

Words with Negative Associations

• Call up unpleasant images, experiences, or feelings

Slide 4

Slide 4

Appeal to Fear

• Makes people feel as if their safety, security, or health is in danger

Many times in your life, you will be persuaded.

by which types of ads?The question is…