the power of mobile - bdi 11/12/13 the future of collaboration & internal communications summit
TRANSCRIPT
The Power of Mobile
Jeff Corbin
Founder and CEO theCOMMSapp
A few housekeeping issues . . .
1.
3. 4. Search “theEMPLOYEEapp”
Download
ON
2.
5. Opt-in to receive push notifications
3
A Walk Through Communications History
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A Case Study – VSP Vision Care Issue: VSP, the largest eye insurer in the country, was looking to reach its 30,000 doctors. How could they
get in front of them? Solution: Doctors aren’t often sitting a desk so VSP created the ECP connect app that allows the company to reach its doctors via mobile in an engaging, creative way
Surveys
Promotions
Industry News
Results: Increased reach and engagement within the doctor community
Company Announcements
5
The Mobile Reality
Percentage of cell phone owners that have slept
with their phone next to their bed to make sure no calls, messages or updates were missed
Percentage of adults that have their mobile phones within arm’s reach 24/7
Percentage of smartphone owners used their device to coordinate a meeting or get together at least once within a 30-day time period
44%
91%
41% Pew Internet: Mobile, A project of the PewResearch Center
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The Problem that Exists in Internal Communications
The vast majority of employees are not sitting behind their desks
As a result, workers are not engaged and are emotionally disconnected form their
workplace
Struggle to communicate consistently and simultaneously with a workforce that
is everywhere
Corporate intranets just don’t work on mobile
Employee Engagement is Down…
NOT ENGAGED
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
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Organizations with an average of
9.3 engaged employees: 1 actively disengaged employee
147% higher earnings per share (EPS) compared with their competition
Active disengagement costs the U.S.
$450 billion to $550 billion per year
And it’s Costing You Money
70% OF AMERICAN
WORKERS ARE “NOT ENGAGED” OR
“ACTIVELY DISENGAGED”
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
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Why Mobile?
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The Power of the Push
Recent research shows how push notifications can lead to:
540% increase in daily app opens.
3x faster response time than email.
30% increase in social sharing on Facebook and Twitter.
Push technology startup Urban Airship
When used effectively, push notifications achieve higher engagement results than popular channels like email.
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WHEN ORGANIZATIONS SUCCESSFULLY ENGAGE THEIR CUSTOMERS AND THEIR EMPLOYEES, THEY EXPERIENCE A
240% BOOST IN PERFORMANCE-RELATED BUSINESS OUTCOMES
COMPARED WITH AN ORGANIZATION WITH NEITHER ENGAGED EMPLOYEES NOR ENGAGED CUSTOMERS
State of the American Workplace, Employee Engagement Insights for U.S. Business Leaders, Gallup
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What is the future of technology in communications? The URL is to Desktop Computing . . . . . . as APPS are to Mobile Computing
In-app content is now becoming visible in Google search. Users on Android devices can jump straight from Google search results to pages inside an app.
Most business systems have remained largely bound to the desktop. A new breed of application architecture is rapidly emerging that will radically transform the role that mobility plays in the enterprise.
- WIRED
Thank you
@JcorbinIR
www.theCOMMSapp.com
Jeff Corbin Founder and CEO, theCOMMSapp CEO, KCSA Strategic Communications [email protected] (212) 896-1214
www.theCOMMSapp.com