exploring new opportunities for collaboration, digiday brand summit, december 2016

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Page 1: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016
Page 2: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

THE MANCHILD

Source: Quaker Insights, 20152

Cap’n Crunch Consumption by Age Insights

60%40%AdultsKids

Page 3: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

“Be a Cap’n”CELEBRATE THE BALANCE BETWEEN BEING “GROWN UP” WHILE STILL BEING ABLE TO

EXPRESS YOURSELFOwn The

Moments: Trends that make the millennial males tick.

CelebrateSelf Expression:

Humanize through humor &

individuality.

Feature Non-Traditional

Meals: Emphasizes how we fit into any

time of the day.

Deliver onTasty Mornings: Positioned the go-to morning comfort food.

HUMOR LIFESTYLE FASHION MUSIC SPORTS/

GAMING DATING

Page 4: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

IDENTIFYING THE TALENT

1. OWN FUNNY FOR CEREAL

2. ENLIST SUPER INFLUENCERS

Page 5: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016
Page 6: Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

KEY TAKEAWAYS

Be flexible

Pick the right partners

Consumers first. Brand second.