the online market is crowded · 2020. 7. 6. · 2008‐09 to 2011‐12 annual increase percent...
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… raising quality and services to compete for adultlearners in the online market
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The Online Market is Crowded
Public Colleges have only 58% of the students
Non‐public Colleges will grow 5%/year faster
By 2015, Online will be 80% of adult market
‐‐‐adults will be 50% of enrollments
Fall 2009 Growth(all with over 50,000 enrollments)
University of Phoenix 22%
Education Management 22%
Devry 37%
American Public Education (APU/AMU) 42%
Bridgepoint Education 80%
Strayer 22%
Kaplan 28%
For‐Profits Invest More in Student Services to Achieve Better Outcomes
Privates spend 53% on Student Services
Public CC’s spend 31% on Student Services
Financial Aid Counselors
Tutoring Services
Graduation Teams—Academic/Personal/Fin Aid
One‐stop Advising/Counseling
Job Placement/Career Services
Email & Phone Calls about Attendance and Performance
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What Adult Students Expect
If online, it has to be 100% online
Flexibility and Convenience (monthly class starts)
Affordability
Flexible weekly schedule (no set login times)
8 week courses
Easy access to services/support via the Internet
Professors with real‐world experience
Challenges
Adults want a BA, and can enroll directly in anonline college to get it
(22% want Associates Degree – 47% want a BA)
Only 38% of Adults are likely or open toenrolling in a community college
Only 48% of adults are likely or open to anonline course (Hybrids are more popular)
Our Online originally focused on instructionwith minimal staff for student services
Student Services expected to come fromcampuses
Too few staff to absorb the necessary changes(Online staff was half the smallest campus)
Affordability alone will not attract students
The Next Level Initiative…
Add 18 staff over two years
Add 8 new programs
Implement a Customer Resource ManagementSystem
Implement a strategy to expand support After‐hours and Weekends
Marketing –especially through the Web
Converting programs to an 8‐week acceleratedformat
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The Planned Positions Coordinator of Academic Advising & Retention
Quality Assurance Coordinator
Advance Placement Specialist
5 Student Success Coaches
Registration Specialist
Financial Aid Specialist (in addition to FA proposal)
Testing and Tutoring Specialist
Orientation Specialist
Hotline Staff Member
Multi‐media Production Specialist
Library Specialist
Course Design Assistant
Technology Specialist for Students
Admin Assistant
The Est. Return on Investment
For an estimated recurring cost of $ 1,618,642
(after the cost of instruction)
Should Generate 1,000 new FTES/yr
Tuition and State Revenue $ 2,072,000
Technology Fees $ 190,500
Net Return within 3‐5 years $ 640,000/yr
The Value Proposition
Improve success from 61% to 65%(50% more likely to re‐enroll)
Results = 65 – 67%
Increase enrollment in a 2nd class from 38% to 60%
Results = 66%
Increase graduates’ enrollment in one online class ‐41% to 60%.
Results = 61%
Increase graduates’ enrollment in 4 or moreonline classes – 13% to 25% (one per semester)
Results = 22%
Increase of graduates with more than 10 onlinecourses from 45 to 150 (300+%)
Results = 536
Increase Online‐only students from 50% to 60%
Results = 48%
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Increase percentage of online adult studentsfrom 50% to 65%
Results = 55%
…this generates over 1,000 new FTES/year
1,418 additional FTEs produced
$2.5 million+ additional net revenue
Actual Enrollment Growth
Online Adult Students(Ages 25‐45)
2008‐09 to 2011‐12
Annual Increase
Percent Increase
Adults Online 3,658 48%
Adults Only On Campus 2,261 11%
Steady Progress onImproving Student Success
Success Rate Gap
Withdrawal Rate Gap
Fall 2008 16% 16.3%
Fall 2010 12% 11.8%
Fall 2011 11% 10.4%
Spring 2012 9% 8.2%
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Benefits to the Campuses
Increased Operating Funds
Credit toward enrollment targets
Increased adjunct faculty budgets
New faculty positions
Copy of Complete Presentation
www.nvcc.edu/technology/presentations
More Info on NVCC Online Learning
www.nvcc.edu/eli
Contact Me
Tour of Virtual Services
• Proctor U for Video Test Proctoring
• Smarthinking for Online Tutoring
• Embedded Librarian
• Wordpress with Symposium for theVirtual Student Union
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ShowDesk
ShowRoom
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Smarthinking
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Embedded Librarian
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Copy of Complete Presentation
www.nvcc.edu/technology/presentations
More Info on NVCC Online Learning
www.nvcc.edu/eli
Contact Me