« The Quaternary Marketing » A new theory of marketing in the digital era and NBIC:

The five revolutions of Marketing !

Bruno TEBOUL

Towards a new marketing theory:

critiques and shortcomings of traditional

marketing.

« The Quaternary Marketing »

A new theory of marketing in the digital era and NBIC: the five revolutions of Marketing!

Bruno Teboul

Paris, 29th may 2012 Bruno Teboul

The author: Bruno Teboul

Corporate Digital Marketing Director

(The european leader in ICT)

Master of Epistemology

(1993 - University of Paris 12)

Post Graduate Diploma in Cognitive Neurosciences

(1994 - Ecole Polytechnique)

Executive MBA

(2003 - HEC/UCLA)

PhD student in Marketing & Management Science

(2012 University Paris-Dauphine)

Bruno Teboul

The new fundamentals of marketing:

Bruno Teboul

« The Darwinian Paradox »: the huge

development of digital world leads to a

genetic revolution Marketing !

The virtual and the artificial continuation

of the process of natural selection !

The new fundamentals of marketing:

« The Darwinian Paradox »:

Bruno Teboul

“The Bayesian Paradox”: human

beings are not Bayesian, as it is

necessary to use the power of

Bayesian computation (through the

new language R ) such probabilistic

modeling for predictive analysis.

The new fundamentals of marketing:

“The Bayesian Paradox”:

Bruno Teboul

« The Chaosian Paradox »:

Bruno Teboul

« The Chaosian Paradox » the door of

upheaval is in itself the result of the

change, it is this "chaotic" tension in

which marketing is inexorably bound to

change; this will forge a chaosian

paradox .

The new fundamentals of marketing:

The new fundamentals of marketing:

Statistical computation with R +

Enhanced and dynamic segmentation

Bruno Teboul

Bruno Teboul

« STOP ADVERTISING DELUGE » !

The new fundamentals of marketing:

The new fundamentals of marketing:

Bruno Teboul

The new fundamentals of marketing:

Bruno Teboul

The new fundamentals of marketing:

Bruno Teboul

The new fundamentals of marketing:

(1) The consumer and the household are not rationals,

(2) The consumer is not a bayesian agent,

(3) The mix-marketing paradigm (10P’s) is obsolete,

(4) The customer language / declarative is not objective and

it’s a bias,

(5) Behavorial + Attitudinal segmentations is the rule (CRM

Big Data approach): “Enhanced and dynamic segmentation”,

(6) Computational Bayesian Statistics for predictive and real

time customer marketing,

(7) Marketing must become more empiric and based on

objective observations and practices.

Bruno Teboul