marketing fundamentals handout - ratherinventive.com · marketing fundamentals handout - 27...

Copyright 2016 Rather Inventive Limited

MarketingFundamentalsTen items that should be ticked off your marketing to-do list

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1 20 word company objective.

What you do and how you help people

2 This will become your elevator pitch or brief description for your company that explains what you do in simple terms and how you help people


Outline

Help make marketing business online easy and simple

Train people to use social media, email campaigns, search optimisation, web statistics

Show how get high-quality leads and more conversions

3 List out everything you do how you help people and what people like about you


Refine

To help people market their business simply and effectively to bring in high-quality leads and more

conversions though social media, search optimisation and strategy

4 Revision 1 (25 words)Form a statement that encompasses your previous list


Revise some more…

Help small businesses bring in high-quality leads and more conversions though social media, search

optimisation and strategy

5 Revision 2 (18 words)Try to use fewer words to get across the same message

Marketing Fundamentals handout - 27 November 2015


Alternatives

Offer simple and effective Internet Marketing advice to freelancers, small businesses and

agencies for better leads and more conversions

6 Revision 3 (19 Words)Also try variations and alternatives until you find a statement that says what you do and how you help


2 Company Google account.

For Google services and notification e.g [email protected]

7 Even if you have a personal or business Google account through Gmail or Google Apps it often makes sense to setup a separate email specifically for your website and marketing. Use this email when setting up online services so you have one consistent login for your marketing.


3 LinkedIn account for the business owner. Minimum of a well lit photo, professional

headline and summary

8 Create an account with a short bio, current job position and a profile photo.

Try to write your bio in terms of how you help people. For example 'I help people market their business online'.


4 Website with at least one page explaining

what you do, how you help people and how to contact you

9 It’s obvious really. Help people understand how you can help them and make it easy for them to get in touch or buy from you.

Statement

Call to Action

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5 At least one company social network

account. Minimum of a logo (or photo), a short bio, link back to your website

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6 Google Analytics setup on your website

12 Google Analytics is a free tool to help you see who's visiting your site, how they find you, what pages they are looking at plus lots more.

The interesting bits

13 Most useful report Acquisition > All Traffic > Channels


7 Google Search Console setup and verified

with your website

14 Search Console is a handy tool to find any Google search indexing problems with your website as well as with lots of useful search and keyword information.


8 Google My Business page setup for all

stores/locations

15 If you are a local business a Google+ page is a must to setup as it's a chance for your listing to show up in Google's results when people are searching locally. Whether your listing is shown will depend on how close you are from the centre of the local search.



9 List of key marketing assets. Includes social media and Google passwords plus a folder

for company logos, photos and video

16 Keeping all marketing material and passwords in one place will save time in the future when you need to refer back to your objectives or find an important image.


10 Spreadsheet to log your business numbers:

leads, orders, income and profit in each month

17 Keeping a regular log of your orders, income and profit is a good way to understand if you are heading in the right direction. What you manage, you can improve

Download an example spreadsheet


Do you want higher-quality leads and more conversions?

Yes! Then you need to:

1. Get the fundamentals ticked off

2. Signup for a FREE coaching session http://ratherinventive.com/internet-marketing/free-taster-session/

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Follow us on Twitter

@ratherinventive and share anything you’ve learned

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marketing fundamentals handout - ratherinventive.com · marketing fundamentals handout - 27...

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