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The New Ecosystem of Event Technology
May 18, 2015
Hello, my name is Claire Harrington, CMP
Manager, CommunicationsSocial Tables
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Audience Presenter Agreement
Get Out of Jail Free Card...● You are free to leave any time (just no tomato throwing, please)
Join the Conversation...● Tweet at me @ClaireRepass or @socialtables
Steal Everything!● Take as many photos/notes as possible and share them!● I can send you the deck as well > [email protected]
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Learning Objectives
1. Define the what (technology), why (innovation) and who (21st century attendee)
2. Distinguish the three levels of data you need for your event
3. Illustrate one technology that can provide you data at one of these three levels
for each stage of event & meeting planning
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Understanding the Foundation
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First things first...
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1. Why Does Technology Exist?2. What Does Innovation Mean?3. Who (Generally) Spearheads
Technology/Innovation?
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Why Does Technology Exist?
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Because we, man, decided to create it as a means of making our lives easier.
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What Does Innovation Mean?
in·no·va·tionˌinəˈvāSH(ə)n/
noun
1. the action or process of innovating.
2. a new method, idea, product, etc.
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Who (Generally) Spearheads Technology/Innovation?
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3 Types of Data
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BehavioralTechnical Aggregate
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Technical: Did they notice we did x?
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Behavioral: Who is doing what?
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Aggregate: Did we achieve business success?
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Technology for Every Stage
Comm.
Plan
Source
Strategize
Data
Purpose
TechnologyTech
nolog
yProject Mgt
Scheduling
Transportation
Housing
Surveys
Badges, Check-in, etc
Marketing
Program Mgt Design
Reg Social
Reports
Measure
CRM
Logistics
The Event/Meeting Planning Process Pyramid
(c) Social Tables, 2014-2015
Site Selection
Manage
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Project Management - Asana
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Site Selection - ST Site Inspect
Calling All
Beta Testers!
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Inventive Venue Sourcing - Convene, Galvanize…?
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Housing - Jetaport
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Transportation - Uber & Luxe
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Program Management - Vntana & Sli.do
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Design - Social Tables
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Logistics - Varied
Intrigue: Immediate gratification, no headache for last minute needs.
Contenders:
● Postmates
● What You Want, When You Want (WunWun)
● Amazon Prime Now
● Uber
● Magic
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Staffing - Elance
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> DELEGATE.> Collaborate.> Dream a little bigger.> Embrace the sharing community.
Takeaways to Consider:
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It’s happening again...
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How Do You Engage Your Attendees Pre, During and Post-Event?
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80% of smartphone owners check their device within 15 minutes of waking up. Our online presence subconsciously influences our behavior.
Leverage this on social media.
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Registration - EventBrite
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Social - Periscope, Tweetwall, Tagboard
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Low-Touch Audience Engagement - Beacons
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Networking - Poken
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> Don’t talk at. Talk to.> Don’t be invasive. > Build community.
Takeaways to Consider:
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Reviews - Yelp...You?
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Surveys - Typeform, WuFoo, Typeform...Typeform
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> Publish Reviews of Your Events> Make Your Event Surveys Engaging
Takeaways to Consider:
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No movement this time...
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Open Forum:
What technologies did I miss?
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Stay In Touch!
● [email protected] ● @ClaireRepass● 309.721.1225