webmobilesocial

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DM Event: The Facebook Ecosystem Speaker Series 2

Lou KernerMichael Scissons - SyncapseJustin Kistner - WebtrendsFebruary 8, 2012

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Justin Kistner

February 8th, 2012

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Social shift

2008 2011

TwitterLinkedInTumblr

MySpace

Facebook© 2012 Webtrends, All Rights Reserved. |3

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Social shift

2008 2011

Method: Publishing

Media: Owned and Earned

Metrics: Mentions, Share of Voice, Sentiment, etc.

Tools: Monitoring, CMSs, communication clients, etc.

Method: Campaigns

Media: Paid

Metrics: Impressions, CTR, CPA, Conversions, etc.

Tools: Ad Manager, App Builder, Analytics, etc.

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webmobilesocial

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Facebook’s ad network is growing 125% faster than Google’s did

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Ads to fans

Avg. CTR of ads to non-fans.05%Avg. CTR of ads to fans.35%

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The new list marketing

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Performance social campaigns

Ad

Post

Tweet

Email

Site

App

Like

webmobilesocial

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The truth about wall posts

EdgeRank

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Engagement Examples

High

Low

3.1M fans

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Engagement earns fans

75%

59%

49%

Friend

Search

Brand Invite/Ad

Engagement

Total Fans