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    The most trusted Mobile App Solution connecting educators, students & parents

    myly is FREE mobile app for

    School | College | University | Coaching Center | Tuition Center | Hobby Class

  • In $56 bn Indian education market with 640 mn students, our USP is

    a. FREE product b. Proven online & offline sales model c. Captive customer base

    200,000 Messages sent

    20,000 Students

    200 Institutes

    Bi-directional Messaging

    Assignments & Circulars

    Attendance Notifications

    Events & Calendar

    Images & Videos

    Online Fees Payment

  • Gaurav Mundra (CEO), BE, MBA, pursuing PhD Truworth, Cadence, TCS • 12 years experience; Strategy, Technology, Marketing • Managed multi-million $ deals; 4 offices in India & USA; Spear-headed

    Truworth from 30 people to 600+

    Madhup Bansal (COO), BE, MBA (IIT Delhi) McKinsey & Co, KritiKal (IITD incubated), Mahindra • 12 years experience; Product, Operations, Finance • Trained in McKinsey; VP (Ops & Mktg) in KritiKal, managed growth &

    funding rounds; Customer Acquisition & Team Building in Mahindra

    Khushant Dhingra (AVP Tech), MCA KDK software, Q3 Technologies, Truworth • 10 years experience; Tech architecture, Leading product development • Enterprise software development, technology architecture & planning.

    Investor Mr. Rohit Surana Newbie Promoters Pvt. Ltd.

    Advisors Mr. NK Shyamsukha Chairman, ICA Group

    Mr. Surendra Mohta Associate Director, Snapdeal

    Key Team Members

  • Current Communication Problem

    Info not available on demand

    Delayed & missing info

    Student photos & videos unavailable

    Fees payment is not online

    Costly & Time Consuming

    Unstructured data management

    Too much paperwork

    Data Security concerns

    EducatorStudent & Parent

    School Diary Paper Circulars

    SMS Phone calls

    5% Mobile based communication

    95% Conventional Communication

    India Market Size ~3 mn institutes

    ~640 mn students Ref: Kaizen Education Report 2014, E&Y K-12 report

  • myly has what educational institutes need

    Institute branding

    No expensive hardware/ software

    Regular updates and upgrades

    Easy to use solution with support

    For non-smartphone users

    Solution to grow with their needs



    Yes, Free Updates

    Yes, Free Support

    Yes, Integrated SMS


  • Technology Stack

    Web Browser

    Mobile Hybrid


    Mobile Native


    Front End Web Tier App Tier Data Tier

    HTML5, CSS3, Angular

    Web Services



    App Server

    Scheduling Services


    Business Intelligence

    RDBMS MS-SQL Server

    Storage AWS S3

    Analyzed Data

    Data Mart

  • Marketing & Sales


    Digital Marketing


    Contact Marketing

    Proven acquisition


    Very low cost of acquisition


    Distribution agreement

    with ICA

    1,000+ feet- on-street


    Paid on success basis

    Incentivizing SPOC to gain engagement

    PR Strategy

    National English dailies

    Education sector


    Online press releases

    Trade fairs & conferences

  • Unit Economics

    In App Advertis ement,


    Product affiliate

    commiss ion, 9.6

    Service marketpl ace, 15

    Per User Revenue

    User acquisition + Engagement Cost Revenue

    Assumptions: 1) Single Point of Contact (SPOC) in

    each institution, shall be rewarded on increase in engagement

    2) Sales commission to be paid to distribution partner on success basis

    Assumptions: 1) Monetization begins on 50 K app downloads 2) Advertisement revenue taken at $ 0.83 CPM,

    however for hyper-targeted users, the monetization should happen at much higher value

    3) Learning services marketplace 5% conversion; commission 10% on Rs 3,000/year average purchasing

    4) Product marketplace 10% conversion; commission 8% on Rs 1,200/year average purchasing

    Rs 20 per user on myly app + Rs 5 per user (first year)

    ~ Rs 82.9 per user per year, which increases YoY

  • Competition • SMS Service Providers

    • Many unorganized players in the market; limited functionality;

    • Technology integration a big challenge

    • ERP Software companies

    • Fedena, EduNext etc.

    • Making App as a me-too; expensive to buy and maintain

    • Complicated solutions need training and handholding

    • Only fit for large institutions

    • Not growing quickly to meet diverse customer needs

    • One-way messaging Apps

    • Knit, d6 Communicator

    • No branding for education institution; extremely limited use, only extending SMS size

    • Communication only Apps

    • Flinnt, mySkoolApp, ScooTalks, Rubix

    • No payment facility; no app for educators; no support making it difficult to roll-out

    • Mobile first approach

    • App for educators, students & parents

    • Bi-directional moderated communication

    • Institute branding for higher adoption

    • Financial Transaction enabled

    • Account manager for each institution

    • Institute SPOC incentivization

    • Online marketing & Offline sales

  • EduCommerce Technologies Pvt Ltd incorporated

    Sept’14 Apr’15


    • Founders joined full time, Got relieved of existing commitments

    • Sept – March’15 research, outsourced product development, infra set up

    • Team set up started, • Started product

    development in house


    • Launched Ver. 1 of SchoolA2Z with mobile app

    • Team Size : 8 • Signed-up 37 schools


    • SEO, organic online marketing bringing online sign-ups of schools

    • Team size: 12 People • Launched fees collection



    • Continuous product enhancement • Team size: 17 people • Total 130 schools signed up • 36 Schools using mobile app solution • Proven Online school acquisition



    • SchoolA2Z rebranding to myly • Expanding to colleges, hobby classes,

    coaching etc • Launching Teacher mobile app: myly admin • Distribution agreement signed with ICA • RAISED FIRST ROUND FUNDING ($100K)


    • Aggressive Growth • Signed up next 70

    institutions & 8,000+ students in Dec-15 alone

  • What our customers say

    School reduces fee collection delays by half.

    (School in Noida, UP)

    Music academy can better communicate with its students about class schedule

    (Music academy in Bangalore)

    School now has secure storage & structured data, along with mobile app solution

    (School in Ludhiana, Punjab)

    School has been able to reduce cost of communication significantly

    (School in Moranhat, Assam)

    School now gets leave application from children via mobile app

    (School in Jaipur, Rajasthan)

    School now shares the school function images via mobile app with parents

    (School in Ajmer, Rajasthan)

  • Contact Us

    Gaurav Mundra, CEO +91-98284-28728

    Madhup Bansal, COO


    Jaipur | Bangalore |


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