The Malaysia Apr - May 2017 Intake starts on 1 April and the final class is on 19 May.

No. Course ContactHrs

18th Intake(Apr - May 2017)

1a Introduction, New Consumer Journey & Digital Marketing Framework 4

Sat, 1 Apr9am – 1pm

1b Integrated Marketing Strategies & Landing Page Optimization 4 1pm – 5pm

2a Email Marketing & Marketing Automation 2

Sat, 8 Apr

9am - 11am

2b Search Engine Optimization (SEO) Marketing 4 11am – 3pm

2c Content Marketing & Customer Experience 2 3pm – 5pm

3a Digital Marketing Measurement & Analytics 4

Sat, 15 Apr9am – 1pm

3b Analytics - Campaign Tracking, Multi-Attribution, Cross-Device 4 1pm – 5pm

4 Paid Search Advertising 8 Sat, 22 Apr 9am – 5pm

5 Google AdWords Fundamentals Certification (Test) 8 Sat, 29 Apr 9am – 5pm

6a Display Advertising, Programmatic Buying & Real-Time Buying (RTB) 4Sat, 6 May

9am – 1pm

6b Google Display Advertising Certification (Test) 4 1pm – 5pm

7a Social Media Marketing, Social Media Channels 4Sat, 13 May

9am – 1pm

7b Key Considerations for Social Media Marketing 4 1pm – 5pm

8a Preparation for Final Project 4Fri, 19 May

9am – 1pm

8b Final Project Presentation 4 1pm – 5pm

TOTAL 64 hours

Some of the clients that have attended the Double Certification Programme (Singapore & Malaysia)

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