the library dividend library valuation calculator mark donaldson sgs economics & planning...
TRANSCRIPT
The Library Dividend
Library Valuation Calculator
Mark Donaldson
SGS Economics & Planning
Libraries...the fourth RState Library of Queensland 18th Sept 2012
• Valuation Elements
• Measurement Techniques
• Case Study to Non-case Study Valuation Process
• Tour of Library Valuation Calculator
Outline of Presentation
Cost Benefit AnalysisBenefits
Less Costs
Equals Net Benefits
Economic Impact AnalysisDirect stimulus
Plus indirect (flow ion effects)
Total induced economic activity
These valuations elements were assessed by using:
The Library Statistical Bulletin
User & Non-User Surveys
SGS in-house modelling processes
Valuation Elements
Do public libraries provide a net benefit to the Queensland community?
How much economic activity do libraries induce in their local economies?
CBA - Benefits
Benefits
Use
Direct use ...access to library resources/ services...social interaction
Indirect use
...sense of place and local amenity
...environmental savings
...contribution to literacy
...contribution to education, career & health
Non-useOptionLegacy
Existence
...for future use
...for current and future generations
CBA - Measurement Techniques
Benefits
Use
Direct use Travel cost Financial savings
Contingent valuation –
usersIndirect use
Non-useOptionLegacy
Existence
Contingent valuation – non-users
Deduced from your behaviour
CBA - Measurement Techniques
Informing Questions:
Travel Cost
• How far do you travel to the library?• How many different places do you access on a visit to the
Library?• What are your out-of-pocket travel costs for a typical trip
to the library (e.g. fares & parking)?• How do you travel to the library?• How long do you spend in the library?
CBA - Measurement Techniques
Benefits
Use
Direct use Travel cost Financial savings
Contingent valuation –
usersIndirect use
Non-useOptionLegacy
Existence
Contingent valuation – non-users
Deduced from your behaviour
Deduced from your perceived induced savings
CBA - Measurement Techniques
Informing Questions:
Financial Savings
•Thinking about your typical library usage over the past twelve months, what do you estimate it would have cost you if you had to pay for the services from private businesses?
CBA - Measurement Techniques
Benefits
Use
Direct use Travel cost Financial savings
Contingent valuation –
usersIndirect use
Non-useOptionLegacy
Existence
Contingent valuation – non-users
Deduced from your behaviour
Deduced from your perceived induced savings
Deduced from the amount you would be willing to spend to access the service were it not free
CBA - Measurement Techniques
Informing Questions:
Contingency Valuation
•User Survey: Thinking from the broader community perspective, if the public library was not funded by government, how much would you be willing to pay to maintain the community’s access to the current services?•Non-user Survey: Thinking from the broader community perspective, if your local public library service was not funded by government, how much would you be willing to pay to maintain the community’s access to the current services?
Cost Benefit AnalysisBenefits
Less Costs
Equals Net Benefits
Economic Impact AnalysisDirect stimulus
Plus indirect (flow ion effects)
Total induced economic activity
These valuations elements were assessed by using:
The Library Statistical Bulletin
User & Non-User Surveys
SGS in-house modelling processes
Valuation Elements
Do public libraries provide a net benefit to the Queensland community?
How much economic activity do libraries induce in their local economies?
Direct Impacts• Recurrent costs of operations• Triggered user expenditures
Indirect Impacts
Total Impacts• Local employment• Local value added• Local output
EIA - Measurement Techniques
Informed by User Survey question:
In the past year, have you made any purchases that were prompted by your use of the library service?
SGS Local Econometric Model
• Derived from the ABS Publication: 5209.0.55.001 - Australian National Accounts: Input-Output Tables
• SGS manipulate the tables using population and employment statistics from the ABS to generate regional IO tables for each library service.
• The regional IO tables were utilised to generate industry multipliers – used to track economic impacts of the library operating costs and the triggered purchases.
EIA – Local Econometric Model
Case study library services
Case study Segment population
Brisbane
Sunshine Coast
Fraser Coast
Mackay
Goondiwindi
Paroo
Mount Isa
Metropolitan
High Growth Centre
Disadvantaged Centre
Regional Centre, Stable Population
Small Rural Community (10-25,000)
Declining Community (<5,000) Resource Segment
Known Information• Recurrent costs of operations (Source: Statistical Bulletin)• Population (Source: Statistical Bulletin & ABS)• Membership (Source: Statistical Bulletin)• Visits (Source: Statistical Bulletin)• Calculated economic multipliers (Source: SGS Econometric Model)
Derived from Case Studies• Library user willingness to pay for the service• Library non-user willingness to pay for the service• Financial savings to library users• Time spent at the library & travelling to the Library• Cost of travelling to the library• Triggered purchases (for economic impact modelling)
Case Study to Non-case Study Valuation Process
Case study allocation
Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7
Metropolitan Regional, Stable
population
High growth Disadvantaged centre Small rural
community
Declining
community
Resource segment
Brisbane (C) Mackay (R) Sunshine Coast (R) Fraser Coast (R) Goondiwindi (R) Paroo (S) Mount Isa (C)
Gold Coast (C) Toowoomba (R) Cairns (R) Blackall-Tambo (R) Balonne (S) Diamantina (S) Banana (S)
Ipswich (C) Rockhampton (R) Whitsunday (R) Bundaberg (R) Burdekin (S) Barcoo (S) Barcaldine (R)
Logan (C) Scenic Rim (R) Lockyer Valley (R) Cassowary Coast (R) Hinchinbrook (S) Boulia (S) Burke (S)
Moreton Bay (R) Tablelands (R) Townsville (C) Cook (S) Flinders (S) Bulloo (S) Central Highlands (R)
Redland (C) Gympie (R) North Burnett (R) Carpentaria (S) Isaac (R)
South Burnett (R) Somerset (R) Cloncurry (S) Western Downs (R)
Southern Downs (R) Charters Towers (R) Croydon (S) Gladstone (R)
Torres (S) Longreach (R) Mornington (S) Weipa (T)
McKinlay (S) Winton (S) Maranoa (R)
Murweh (S)
Quilpie (S)
Richmond (S)
Etheridge (S)
Library Valuation Calculator - Input
Library Valuation Calculator - Output
Known Information• Recurrent costs of operations (Source: Statistical Bulletin)• Population (Source: Statistical Bulletin & ABS)• Membership (Source: Statistical Bulletin)• Visits (Source: Statistical Bulletin)• Calculated economic multipliers (Source: SGS Econometric Model)
Derived from Case Studies• Library user willingness to pay for the service• Library non-user willingness to pay for the service• Financial savings to library users• Time spent at the library & travelling to the Library• Cost of travelling to the library• Triggered purchases (for economic impact modelling)
Case Study to Non-case Study Valuation Process
Questions