Legal Issues of Social Media

Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.

The Legal Issues of Social Media

Victor GaxiolaSubject Matter Expert: Social Mediahttp://www.linkedin.com/in/victorgaxiola@victorgaxiolahttps://about.me/victorgaxiola

Agenda

About Actiance Convergence Risks of Using Social Media Key Legal Issues & Statutes Regulation and eDiscovery Cautionary Tales Socialite Features

Enable the New Internet– 5,000+ Web 2.0 apps, Unified

Communications, Social Networks

Global operations – USA, EMEA, India, Asia/Pacific

Market Leader– 9 of the top 10 US banks

– Top 5 Canadian banks

• 3 of the top 5 energy companies

Broadest Partner Ecosystem– Technology alliances

About Actiance

Social media is exploding

Source: “The Growth of Social Media: An Infographic,” Search Engine Journal, August 30, 2011

Trending…

GARTNER PRESS RELEASE, FEBRUARY 2, 2010

“By 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”

So who’s using Social Media? And Why?

Sales & Marketing• Promotions

• Advertising

• Branding

HR• Background Checks

• Recruiting

Scientists & Researches• Information exchange

• Collaboration

IT• Investigation of

security breaches

Risks of Using Social Media and Web 2.0

INCOMING THREATSDATA LEAKAGECOMPLIANCE AND

eDISCOVERY USER BEHAVIOR

Key Legal Issues of Social Media

Privacy

Content OwnershipIntellectual Property Infringement

Unauthorized Activities• Harassment

• Discrimination

• Unfair competition

• Defamation

• Confidential info

Regulatory Compliance

Key Statutes for Operators and Users of Social Media Sites

Stored Communications ActSection 512(c) of the DMCA

Section 230 of the Communications Decency Act

No statutory immunities for users

Industry-Specific Legislation and Regulatory Bodies

GOVERNMENTFINANCIAL

FINRA

SEC

GLBA

PCI DSS

ENERGY

FERC

NERC

CFTC

NFA

HEALTHCARE

HIPAA

FDA

State of Oregon

Florida GRS

State of North Carolina

State of Massachusetts

Cautionary Tales

Anthony Fields

Jenny Ta

Lester v Allied Concrete(Nos. CL.08-150, CL09-223 (Va. Cir. Ct. Sept. 1, 2011)

Enable Social Media

Introducing Socialite

Available Controls

Feature Benefit

Activity controls Assign different access rights depending on roles and responsibilities

Application controls Ensure employee productivity and adherence to corporate policies

Moderation Prevent leakage of confidential information or inappropriate content

Logging and archiving Remain compliant with regulatory, eDiscovery, & corporate governance guidelines

Export of data Facilitates record retention requirements

Look familiar?

Issue SolutionIdentification Decide what you need to archive

Collection Log and archive per regulatory, eDiscovery, or corporate governance guidelines

Preservation Export stored data to any email archive or WORM storage

Review Enable search by keywords, custodian, context, or network/feature

Social Networking Application Control

Control access to individual social media sitesAllow/block applications on popular sites

Social Networking Feature Control

Control features or areas of content posting by user or group

Content Monitoring

Several monitoring options– Lexicons– Alerts– Outright blocking– Pre-review

Capture of Social Networking Posts

Social networking activity and posts are capturedAll the captured events are searchable and exportable to eDiscoveryand archiving platforms

Request a demo or evaluationwww.actiance.cominfo@actiance.com(888) 349-3223@Actiance

Further reading“Legal Issues of Social Media” whitepaper

“Social Media and Litigation: Outlining eDiscovery Issues” whitepaper

Actiance Collateral Library http://actiance.com/resources

Other Actiance webinarsSocial Media eDiscovery Issues

Interpreting FINRA 10-06 and 11-39

Next Steps

Thank You