the largest group of marketing decision ......pre-roll video on brightcove 15-second unit cpm $150...
TRANSCRIPT
THE LARGEST GROUP OF MARKETING DECISION-MAKERS FOUND ANYWHERE ONLINE.
Audience Survey Conducted In 2017
89% OF THE ALIST COMMUNITY USES US AS A RESEARCH TOOL FOR PLANNING MARKETING STRATEGIES
ALIST REACHES
MEMBERS OF THE MEDIA AND MARKETING COMMUNITY WORLDWIDE.
1.3 MILLION
Source: SimilarWeb
SPONSORED CONTENTARTICLES, VIDEO
CUSTOM RESEARCH + REPORTS
DISPLAYVERTICAL, TOPIC, TAKEOVERS, RUN OF SITE, PRE-ROLL
WEBINARS
NEWSLETTER SPONSORSHIPS
CONTENT STRATEGY
EVENT PARTNERSHIPS
HOW CAN YOU REACH THEM
Audience Survey Conducted In 2017
Audience Survey Conducted In 2017, Google Analytics
52%60% 50% 52%WANT TO LEARN MORE ABOUT DATA-DRIVEN MARKETING
FOUND US VIA WORD-OF-MOUTH
WANT TO KNOW ABOUT NEW TECHNOLOGIES LIKE AI, IOT, AR/VR
WANT TO UNDERSTAND USER EXPERIENCE AND CUSTOMER ENGAGEMENT
KEY STATS
Audience Survey Conducted In 2018, Quancast
DEMOGRAPHICS
WE REACH OVER
1000+UNIQUE BRANDS.
*Based On Publicly Available Data.
IN MEDIA SPEND*
AN ALIST READER ON AVERAGE IS RESPONSIBLE FOR MANAGING OVER
$173MM
ALISTDAILY.COM
1.3MMREADERS
47%INCREASE IN UVM YEAR-OVER-YEAR AND GROWING
7:55DWELL TIME236% Higher Than Industry Average*
*According To 2016 Benchmark Report, Polar
NEWSLETTERREACHING THOUSANDS OF SUBSCRIBERS EVERYDAY
35%OPEN RATE
4%CLICK THROUGH RATE
VIDEO CONTENT
Movember Mastermind Discusses Brand’s Evolution
Blockchain Explained
4.8%ENGAGEMENT RATEVersus 0.45% Industry Average*
1.7+ MMVIDEO VIEWS ACROSSALL CHANNELS
*According To 2017 Social Media Industry Benchmark Report, Rival IQ
SOCIAL AUDIENCE
26.8MMREACH
2.2%ENGAGEMENT RATEVersus 0.46% Industry Average*
*According To 2017 Hubspot Report
COMMUNITY EVENTS
CASE STUDYMOBILE WORLD CONGRESS
104KTOTAL IMPRESSIONS
3.6% CTRGENERATING 3.6K TOTAL CLICKS+1.2% PERCENTAGE POINTSVERSUS THE INDUSTRY BENCHMARK
5:22AVERAGE TIME ON PAGE
*According To Brafton 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT600x298 DISPLAY AD UNIT
CASE STUDYSHORTY AWARDS
.23% CTRDISPLAY IMPRESSIONS PERFORMED VERSUS THE .10% INDUSTRY AVG.
1.8% CTRLINKEDIN SOCIAL POST DROVE +1.35%PERCENTAGE POINTS VERSUS INDUSTRY BENCHMARK
7:58AVERAGE TIME ON PAGE+28% VERSUS INDUSTRY AVG.
*According To Brafton 2017 Content Marketing Benchmark Report 300x250 MOBILE AD UNIT
PODCASTS MEMBERSHIP PLATFORM
COMING SOON
JANUARY DUE DATEBrands Get Vocal (Voice Activations) 12/29/17Guide To CES 12/29/17Diversity + Representation 1/5/18Data-Driven Marketing 1/12/18Super Bowl: Where TV MeetsSocial 1/19/18
FEBRUARYState Of AI Marketing 1/26/18The CMO & CTO Relationship 1/30/18Mobile Marketing Matures 2/5/18Guide To Mobile World Congress 2/12/18MarTech: Figuring Out End-To-End Solutions 2/16/18MARCHBuilding Brands Off Of Social 2/15/18Guide To SXSW 2/21/18The Experiential Effect 3/6/18Brands Define Purpose (Political, Cause Marketing) 3/16/18APRILCreativity Meets Data 3/23/18The Future Of TV, OTT (UpfrontsFocus) 3/29/18The New Research: Quantitative Marketing 4/5/18Privacy: GDPR Pulse Check 4/12/18MAYGuide To Newfronts 4/20/18Guide To Cannes 4/27/18Guide To Gen Z 5/4/18Marketing That Drives Innovation 5/11/18Personalization + Measurement 5/18/18
CONTENT CALENDAR 2018JUNE DUE DATEBranded Content 5/25/18Top 20 Marketing Innovators 6/1/18The Influence Constant: Vidcon 6/8/18Festival Marketing 6/15/18JULYEngaging Fandoms 6/19/18Out-Of-Home Evolves 6/29/18Upcoming Brands: Asia, Europe, North America, South America 7/6/18
AUGUSTContent Marketing Is King 8/3/18Guide To MarTech 8/17/18SEPTEMBERFashion Spotlight 8/24/18Career Focus: Marketing Leaders 9/7/18
OCTOBERGuide To Advertising Week 9/20/18The Rebound: Recovering From Failure 9/27/18Brand Partnerships: Making It Work 10/11/18
NOVEMBERHoliday Marketing 11/2/18Mastering Multichannel 11/9/18Social: The Battle For Users 11/13/18
DECEMBERLooking Back, Looking Ahead 12/7/18
Type Placement Description Cost Structure Rate Minimum BuyStandard Display ROS Display - Standard Ad Sizes 728x90, 300x250, 160x600 (skyscraper) CPM $90 $5,000Max Size: 150KB ROS Mobile/Tablet 300x250 (mobile) CPM $100 $5,000Formats:GIF, PNG, JPG, HTML5 Vertical/Event Coverage Sponsorship
728x90, 300x250, Weekly sponsorship of vertical or event page (options below) CPM $120 $5,000
Trending Vertical Sponsorship Weekly sponsorship of Trending vertical Flat Fee $8,000 - $10,000Entertainment Vertical Sponsorship Weekly sponsorship of Entertainment vertical Flat Fee $8,000 - $10,000Lifestyle Vertical Sponsorship Weekly sponsorship of Lifestyle vertical Flat Fee $8,000 - $10,000Technology Vertical Sponsorship Weekly sponsorship of Technology vertical Flat Fee $8,000 - $10,000Event (ex: SXSW, Cannes) Sponsorship Weekly sponsorship of *Event* coverage Flat Fee $25,000 - $30,000Pre-roll video on Brightcove 15-second unit CPM $150 $5,000
Topic Sponsorship Sponsorship of Topic page (Topic rotates based on calendar) on a monthly/ quarterly basis Quarterly/Monthly $45,000 - $50,000 $20,000
Takeovers Homepage Hero Pushdown / Homepage Takeover
970x90, 728x90, 300x250 (mobile) *100% SOV of homepage per day (must be part of larger package) Flat Fee $15,000
Social Media Sponsored Facebook Sponsored Post featured on AList’s Facebook Flat Fee $3,000 $3,000Sponsored Twitter Sponsored Post featured on AList’s Twitter Flat Fee $3,000 $3,000Sponsored LinkedIn Sponsored Post featured on AList’s LinkedIn Flat Fee $3,000 $3,000
Newsletters Dedicated Email Blast Blast goes out to opt-in subscribers (must be part of larger package) Flat Fee $20,000 $20,000
Daily/Weekly Newsletter Sponsorship 300x250 - One (50% SOV) ortwo (100% SOV) placements on a daily or weekly basis 50/100% SOV $5,000 50% SOV
RATE SHEET
Type Placement Description Cost Structure Rate Minimum BuySponsored Content Article Integrated sponsored article featured on homepage Project-Based $10,000/article $30,000
Infographic Accompanied with sponsored article - not sold separately Starts at $5,000 N/AReport Accompanied with sponsored article - not sold separately Starts at $10,000 N/AVideo Accompanied with sponsored article - not sold separately Starts at $20,000 N/AOp-Ed Integrated sponsored article featured on homepage Flat Fee $10,000Podcasts Episode Sponsorship Flat Fee $10,000
Supplied by Sponsor/AdvertiserTracking Links:We recommend providing a UTM tracking link for each creative iteration, using the following structure for populating fields:
Website URL:This is the CTL (click-through-link) to which the specific ad unit, event listing or social post is driving.
Campaign Source:This is the name of the sponsor/advertiser related to a specific campaign.Ex: PromaxBDA
Campaign Medium:This is the medium through which people are receiving your ad collateral, social posts, etc. Include size/type + platform within this area.Ex: Newsletter_300x250, Banner_728x90, Social_Facebook, etc.
Campaign Name:This is used to differentiate between different campaigns from the same sponsor/advertiser.Ex: ‘PromaxBDA’ might be the Campaign Source of the campaign, but ‘PromaxGAMES’ might be the Campaign Name to differentiate it from a previous event.
Campaign Term:Can be used to distinguish 18Q1, 18Q2, etc.Note: Might be redundant based on Campaign Name, but determine usefulness on a case-by-case basis
Advertisers supply display creative unless otherwise discussed.
RATE SHEET - CON’T
SPEC SHEETRUN OF SITE & NEWSLETTERSizes- 300x250 px- 728x90 px- 160x600 px
FormatGIF, PNG, JPG
Max Size150 KBS
HOMEPAGE TAKEOVERSizesDesktop Collapsed State: 970px x 90pxDesktop Expanded state: 970px x 415pxMobile Collapsed State: 300px x 50pxMobile Expanded State: 300px x 415px
FormatGIF, PNG, JPG
Max Size150 KBS
