Brightcove Video Cloud Analytics on Amazon AWS

MENG GOH, SR. PRODUCT MANAGER 10/12/2012

© 2012 Brightcove Inc.

Founded in 2004

Headquartered in Boston, MA

317 employees in 9 countries

4,697+ customers in over 50 countries

$63.6 million revenue in 2011, 45% growth

95% recurring dollar retention rate

Our mission is to publish and distribute the world’s professional digital content

VIDEOJSHTML5 Video PlayerCloud Video and Audio Encoding

Complete Cloud Solutions

Discrete Cloud Solutions

© 2012 Brightcove Inc.

We serve content-centric Organizations and the Web Developers who build their systems

The Leading Online Video Platform

HOW VIDEO CLOUD WORKS

Analytics Challenges for Digital Media Publishing

Content Explosio

n

• Monetization and optimization• More stakeholders need access to data than ever before• Mobile video will more than double every year between 2010 and 2015

equaling two-thirds of all mobile traffic

Devices Explosio

n

• Cross devices data collection• Tracking cross device playback• By 2014, IP-Connected content will account for 20% of total TV household

viewing time

Content

Types

• Short form, long form, advertising• Live streaming• User generated contents

© 2012 Brightcove Inc.

177,000,000 Monthly Unique Viewers

237 Countries and territories with traffic

29% of top 10,000 web sites embed Video Cloud players

The Massive Reach of Brightcove Video Cloud

143,000 Unique web sites with traffic every quarter

Amazon AWS - WHAT

S3

• CDN log• Activities log

• Processed log

EC2

• Event collector

• Collection and data API services

• MongoDB

EMR

• Billing• Batch processing

Amazon AWS - WHY

Need to migrated entire large scale system

Unpredictable demand spike

Ad-hoc request on large data set

Ease of operation

Amazon AWS – It’s working

Independence from operation team

Full control of infrastructure

Real-world simulation QA

Greater reliability

Great environment for more experimentations