the knowledge economy trap professor jonathan taplin director, usc annenberg innovation lab
TRANSCRIPT
The Knowledge Economy Trap
Professor Jonathan TaplinDirector,
USC Annenberg Innovation Lab
Definitions
Movies and Television Music On Line Video Video Games Computer Software E-books Pharmaceutical Patents Entertainment trade surplus was $18 billion in 2007
The World in 2020
A Broadband World
Speed Moves Entertainment
It’s Getting Worse
A Worldwide Problem
The Conventional Wisdom
Technology
Diplomatic
Free
Who Benefits from Free?
Who Get’s Hurt
Musicians should
Make their money
from touring.
Piracy and Legislation
SOPA was a bad law, but that doesn’t mean we don’t need a law.
Open Act is a good starting point Google could take voluntary measures
right now that would help.
What Google could do
We won’t sell ads on pirate websites We won’t have our search engine link to
pirate websites that can’t prove they have legitimate licenses to the content they host
We will stop pretending we can’t control what gets posted on You Tube.
Music Publishing as a Model
Global ISP Content Fee
$4 per month per sub=$120 Billion