Jason DaPonteManaging Director

+44 (0)7786 702 362

jasonpdaponte@googlemail.com

@jasondaponte #USCMobile

http://www.entertheswarm.com

@jasondaponte #USCmobile

Source: Carphone Warehouse – Mobile Life 2007

The Promise:

‘Your mobile can do anything!’

(aka. “There’s an app for that”)

Source: Wireless intelligence

The Promise:

Statistic: There are more of them than there are of us

2009: 4.b ACTIVE mobiles2010: 5b ACTIVE mobiles2010: 1b sold 2012: 6b ACTIVE predicted

(World population = 6.7b people)“Five billion phones means there are more than three times as many phones as personal computers”

Ben Wood Analyst,CCS Insight

Source: Apple

News is a big part of the space…

… but not a growth area

If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”

– Eric Schmidt, GoogleMobile World Congress, Feb 2011

HeathBrandon on Flickr

Definition of mobile:

Any interaction with an audience member on a portable device or in a mobile situation

What makes mobile different?

Personal

Sociable

Portable

Immediate

Location aware

CONTEXT

So what is context?

Distribution

Wider reach

Constant dialogue with audiences

Reaching new global audiences

Content in mobile apps/platforms

Newsgathering

Journalist Lead: MoJo’s

User Lead: UGC

Data gathering/investigation

Opportunities for news organizations

So what is this ‘mobile’ thing anyway?

Messaging

Mobile web

Mobile media

Apps/Widgets

So what is this ‘mobile’ thing anyway?

Messaging

Mobile web

Mobile media

Apps/Widgets4

So what is this ‘mobile’ thing anyway? Messaging

1.5 trillion SMS messages sent in 2009 in the US (CTIA)

84% of SMS users expect a response within 5 minutes. (160 Characters)

So what is this ‘mobile’ thing anyway?

Messaging isn’t just about txt-ingMessaging

News & Emergency alerts

Non-smartphone audiences

So what is this ‘mobile’ thing anyway?

Messaging isn’t just about txt-ingMessaging

Michael Jackson’s death

The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed

Users told the story using the rules of social media; verified using professional media

http://www.flickr.com/photos/raouldraws/

Messaging

Prediction:

Messaging types will converge into streams

Messaging

So what is this ‘mobile’ thing anyway?

Messaging

Mobile web

Mobile media

Apps/Widgets

4

It’s not all apps …Mobile web

So what is this ‘mobile’ thing anyway?

Personalised homepage

Choose and rearrange topics

Set location

Mobile web

So what is this ‘mobile’ thing anyway?Mobile web

Mister-E on Flickr

Prediction:

The Web strikes back

HTML5 apps, jail broken app stores and open dev platforms will challenge the dominance of app stores.

So what is this ‘mobile’ thing anyway?

Messaging

Mobile web

Mobile media

Apps/Widgets

4

So what is this ‘mobile’ thing anyway?Mobile media

MUSIC SCREENSHOTS

Mobile News Gathering – The prosMobile media

Mobile News Gathering – New entrantsMobile media

Mobile News Gathering – AudiencesMobile media

BBC: Shoot the Summer

The collaborative story of one summer’s festivals

Mobile was the tool that let users became participants; story creation was an event of its own

Mobile media

AMagill on Flickr

Prediction:

Multi-screen goes mainstream

Users will expect services that let them: Socialize about what they’re watching; Control one screen with another and transfer across devices

So what is this ‘mobile’ thing anyway?

Messaging

Mobile web

Mobile media

Apps/Widgets

4

So what is this ‘mobile’ thing anyway?

50 Billion apps are projected for 2012 (a $17.5 billion market)Source: GetJar 2010

(And don’t forget iPad, Android, Blackberry, Nokia…)

Apps/Widgets

So what is this ‘mobile’ thing anyway?

Good apps:

Makes your life easier

Uses unique hardware

Makes a better media device

Makes it FUN (aka GAMES)

Apps/Widgets

Prediction:

Fun & Play are Everywhere

Game dynamics will drive behaviour and products and value

Data crowd-sourced through game mechanics will prove valuable

Apps/Widgets

If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”

– Eric Schmidt, GoogleMobile World Congress, Feb 2011

HeathBrandon on Flickr

Thinking about the future

OCARINA

Thinking about the future…

The rest of the world will connect – and we can’t predict what that will mean

Subphones connect everything

The ‘phones’ that don’t make voice calls or texts will change how communicate – and won’t look like phones.

Think: Kindle, SonyEricsson Live View, in-car systems and forwards towards wearable and implanted displays.

realSMILEY on Flickr

A Battle Over Location & Context

Layar or Foursquare could give Google and Facebook a run for their money

‘Checking-in’ to TV, music and more will create valueable attention data about users

Demand for accuracy beyond GPS will grow; including in-room location

University of Washington

Everything will befiltered by location

Ambient consumption will become common place

‘Unconscious computing’ will be the norm

Jason DaPonteManaging Director

+44 (0)7786 702 362

jasonpdaponte@googlemail.com

@jasondaponte #USCmobile

http://www.entertheswarm.com